ITV

Tag: Coca-Cola

  • Coca-Cola launches Maaza Gold

    Coca-Cola launches Maaza Gold

    MUMBAI: Coca-Cola India has announced the launch of ‘Maaza Gold’, a premium mango drink made from the choicest of mangoes.

    The new variant of Maaza offers consumers an indulgent, thicker and smoother mango drink. This product innovation is in-line with the company’s steadfast commitment to provide more choices to consumers.

    Launched in the 1970s, Maaza has an impressive heritage and has been the most loved mango juice drink in the country. The launch of ‘Maaza Gold’ builds on the love and faith that consumers have had for Maaza for years, and that has helped make Maaza the largest selling juice drink brand in the country.

    Coca-Cola India and South West Asia director marketing Juices Srideep Kesavan says, “We are always listening to our consumers and with the launch of Maaza Gold the company is expanding its product portfolio in-line with consumer tastes. The company at the same time is also accelerating Maaza’s journey towards becoming a homegrown billion-dollar brand by 2023.”

    Maaza Gold comes in a unique one-litre tetra pack packaging that comes with metallic laminate to make the product stand out. Consumers can purchase Maaza Gold from the modern retail outlets, select grocery stores and online stores.

  • Coca-Cola gets ex-army chief VP Malik as advisor

    Coca-Cola gets ex-army chief VP Malik as advisor

    MUMBAI: Coca-Cola India has appointed retired general Ved Prakash Malik as the chairman of the Coca-Cola India advisory board (IAB). The IAB is the foremost advisory body within Coca-Cola India which advises the leadership team to formulate short and long-term strategies around various business issues. As the chairman, General Malik’s principal role along with other members of the IAB will be to provide guidance to Coca-Cola India on strategic matters and to ensure synergistic communication between the board and the management.

    Coca-Cola India and South West Asia vice president public affairs and communications Ishteyaque Amjad says, “We are proud to have General V P Malik as the chairman of the India advisory board. He has been associated with us for many years and we have been benefitted by his guidance, leadership and vision. General Malik’s life and professional experience inspires us to become better in our pursuit to create value for India.”

    The IAB meets bi-annually to review the performance of the company in India and discuss the strategic roadmap for the future. Some of the other distinguished members of the board include Deepak Parekh (chairman, HDFC Limited), SK Munjal (managing director, Hero Corporate Services Limited), Ustad Amjad Ali Khan (eminent musician), Kiran Mazumdar Shaw (chairman and managing director, Biocon Limited) and TV Mohandas Pai (chairman, Manipal Global Education Services).

    General VP Malik mentions, “I have had the privilege to be associated with CCIPL for years and I am humbled by the trust reposed by the IAB in me. The company is on a transformative journey to offer more choices for beverages to consumers and help Indian farmers through the virtuous fruit circular economy initiatives. This is definitely an exciting time to make a significant contribution to the strategic direction of the firm.”

    General Malik will succeed, late Naresh Chandra, padma vibhushan awardee, former Indian ambassador to the US (1996-2001) and cabinet secretary, government of India (1990-1992).

    Well-known for his exceptional command during the Kargil War, the former army chief is a recipient of the prestigious param vishishta seva medal (PVSM) and ati vishishta seva medal (AVSM). His honours include ‘Excellence in Leadership’ award by Atur Foundation, Distinguished Fellowship of the Institute of Directors, New Delhi and ‘Pride of the Nation’, award by the Doon Citizens’ Council.

    General Malik retired from service in September 2000 and has since been engaged with numerous committees, including two terms with the National Security Advisory Board. In 2007, he was part of the panel to select and rank Top Companies for Leaders in Asia Pacific Region by Hewitt Associates and Fortune Magazine. Currently, he is a member and advisor on the board of some well-known multinational companies.

  • Thums Up India aims to be $1 billion brand by 2020

    Thums Up India aims to be $1 billion brand by 2020

    MUMBAI: Coca-Cola India has announced that it intends to make Thums Up the first home-grown brand to hit the $1 billion mark in the next two years. The company also announced the launch of its new variant, Thums Up Charged.

    Coca-Cola India and South West Asia vice president of marketing Vijay Parasuraman says, “Thums Up believes in a unique expression of masculinity that challenges us to believe that ‘heroism is a choice’. By personifying this, the brand has become a metaphor for uncompromising attitude and unshakeable self-belief which inspires each of us to unleash our inner potential. This belief is crucial to Thums Up as it enables the brand to inspire millions of Indians and make them look up to Thums Up as an icon of masculinity. The launch of Thums Up Charged takes this iconicity to the next level and will help accelerate the journey to becoming the first home-grown billion dollar beverage brand.”

    Thums Up ‘Charged’ contains the strong taste and offers extra ‘thunder’ to the consumers. The product launch will be supported through a robust integrated marketing campaign, including television, digital, radio, outdoor, social media and retail advertising that will promote the brand’s great taste and functional stimulation.

    The company and its bottlers will invest suitably in enhancing brand love, launching new packs, expanding distribution and augmenting manufacturing capacity to increase the sales of Thums Up by 2020.

    Coca-Cola India has planned year-round celebrations on its successful completion of 40 years in India by launching new brand variants and strengthening operations and distribution. The company will be rolling out a series of initiatives including consumer-led engagement campaigns along with exciting marketing campaigns with its brand ambassadors through digital, social, traditional, and outdoor media channels.

  • Ogilvy’s Choudhary only Indian to make it to Cannes’ ‘See It Be It’

    MUMBAI: In 2014, Cannes Lions launched See It Be It. A programme that responded to the gender imbalance in the advertising industry – only 25% of agency creatives are women, and just 11% reach creative director level. The stats for India, being woefully lower.

    Every year, 15 future leaders from all over the world are chosen to be part of this programme. And this year, Sakshi Choudhary from OgilvyOne, Mumbai, has made it as India’s sole representative.

    Following a series of written submissions and a rigorous interview, Sakshi secured her place at See It Be It from among hundreds of entrants across the globe. The programme involves a series of specially curated sessions at Cannes Lions that include workshops, behind-the- scenes with jury members and one-to-one mentoring with leaders from the global advertising fraternity.

    A delighted OgilvyOne Worldwide president Vikram Menon said: This is truly wonderful news. It is a proud moment for all of us at Ogilvy. Sakshi has been a stand-out performer ever since she became part of the Ogilvy family and this is just reward for years of commitment to her craft. Hopefully, this inspires many more women to push for leadership positions in the coming years.

    Sakshi Choudhary is at present the creative supervisor at OgilvyOne Mumbai where she manages some of the agency’s iconic brands including Dove and Coca-Cola. A multiple award-winner, she has also been recognised among ‘India’s Top 30 under 30’ – a listing of the country’s 30 Most Promising Young Achievers in the Media and Advertising Industry under the age of 30. Outside her day job, Sakshi is the founder of The Seesaw Project – an initiative that seeks to simplify the complex issues of gender bias, using art.

  • FirmDecisions to help advertisers make better media investment decisions

    MUMBAI: FirmDecisions, part of UK-based Ebiquity Group and an independent global marketing auditor, has formally announced its entry into the Indian market. It’s actively pursuing a JV here to help advertisers know that their media investment advisors are not commercially compromised. The firm has conducted 5,000+ audits in 70+ countries over the past 17 years facilitating financial transparency in the client-agency relationship for many of the world’s biggest advertisers. The right contract terms ensure client interests are protected and Firm Decisions is highly regarded worldwide for its ability to ensure this happens.

    At a recent workshop organised by FirmDecisions, 30+ leading Indian advertisers shared their growing concerns on media transparency and their eagerness to know more about the black box of media trading incentives (e.g. rebates) between their appointed advisors and media suppliers.

    FirmDecisions MD Stephen Broderick said, “The increasing disconnect between advertisers and media agencies over rebates calls for more transparency. In many countries, including the US and UK, advertisers are urging their peers to tighten contracts and adapt a new framework. Indian advertisers by early adaption will avoid issues that other markets have already gone through.”

    FirmDecisions is the first and largest independent global marketing compliance specialist who ensure financial transparency in the client-agency relationship for the world’s largest advertisers like Unilever, Coca-Cola, Microsoft, and Jaguar Land Rover. They have been instrumental in taking the findings of the ANA Report global to identify five areas where advertiser(s) should focus their energies – Internal Governance, Management and Ownership of Data, Contract Management, Audit Rights and Code of Conduct.

  • Wow, exclaim kids at Hershey’s product

    Wow, exclaim kids at Hershey’s product

    MUMBAI: Wow Design, a strategic brand design consultancy, has associated with Hershey’s for strategising the packaging design for its new range of healthy flavored milkshakes.

    Evolving Indian consumers prefer richer, superior experiences when it comes to food and beverages as they are exposed to it on global excursions. The health foods category in India too is slowly evolving to meet with the consumers preferences.

    Wow Design is a strong believer in creating elegant and impactful packaging, as it’s the face of any brand and allows an interaction of only a few minutes with the consumers before they make up their mind.

    For Hershey’s product launch, Wow Design evaluated both – the current brand drivers and the challenges in launching a product that would appeal to both the buyer (mothers) and the consumer (Kids). These drivers were – existing equity with the consumers in delivering rich experience on taste, flavor and mouth feel and an aspirational imagery attached to the brand. The challenge was to find a fine balance between delight for kids and healthy goodness for mothers in a pack of milkshake while exhibited on the same shelf as its Indian competitors.

    A thoughtful decision was taken to leverage on the richness and consistency of the product to establish it as a milkshake versus the available flavored milk products. The designs stemmed from the core concept of it being the ultimate healthy milkshake that kids deserve.

    The final result was clean, yet communicative range of packs that retained the global appeal of the brand Hershey’s and connected effectively with the health-conscious Indian consumers.

    Wow Design partner and executive director Deepti Kshirsagar said, “The design strategy needs to work for the dual target audience – one the consumer and second the decision maker. Coming from an aspirational yet familiar international brand like Hershey’s, the trust aspect for the mothers and tastefulness for the kids could be taken care of with a prominent brand endorsement in the design. The challenge was to imbibe the healthy goodness of the product, as that becomes a primary concern for the mothers and impact decision making to a large extent. ”

    Wow Design partner and executive director Saswata Das said, “The rapid growth of the flavored milk beverages category in India has attracted many global players like Danone and even Coca-Cola to enter this segment. We helped Hersheys’s to take on the Indian players and charge a premium for their unique positioning and fortification benefit.”

  • Wow, exclaim kids at Hershey’s product

    Wow, exclaim kids at Hershey’s product

    MUMBAI: Wow Design, a strategic brand design consultancy, has associated with Hershey’s for strategising the packaging design for its new range of healthy flavored milkshakes.

    Evolving Indian consumers prefer richer, superior experiences when it comes to food and beverages as they are exposed to it on global excursions. The health foods category in India too is slowly evolving to meet with the consumers preferences.

    Wow Design is a strong believer in creating elegant and impactful packaging, as it’s the face of any brand and allows an interaction of only a few minutes with the consumers before they make up their mind.

    For Hershey’s product launch, Wow Design evaluated both – the current brand drivers and the challenges in launching a product that would appeal to both the buyer (mothers) and the consumer (Kids). These drivers were – existing equity with the consumers in delivering rich experience on taste, flavor and mouth feel and an aspirational imagery attached to the brand. The challenge was to find a fine balance between delight for kids and healthy goodness for mothers in a pack of milkshake while exhibited on the same shelf as its Indian competitors.

    A thoughtful decision was taken to leverage on the richness and consistency of the product to establish it as a milkshake versus the available flavored milk products. The designs stemmed from the core concept of it being the ultimate healthy milkshake that kids deserve.

    The final result was clean, yet communicative range of packs that retained the global appeal of the brand Hershey’s and connected effectively with the health-conscious Indian consumers.

    Wow Design partner and executive director Deepti Kshirsagar said, “The design strategy needs to work for the dual target audience – one the consumer and second the decision maker. Coming from an aspirational yet familiar international brand like Hershey’s, the trust aspect for the mothers and tastefulness for the kids could be taken care of with a prominent brand endorsement in the design. The challenge was to imbibe the healthy goodness of the product, as that becomes a primary concern for the mothers and impact decision making to a large extent. ”

    Wow Design partner and executive director Saswata Das said, “The rapid growth of the flavored milk beverages category in India has attracted many global players like Danone and even Coca-Cola to enter this segment. We helped Hersheys’s to take on the Indian players and charge a premium for their unique positioning and fortification benefit.”

  • Lycos, Breaking Data team up for sports app

    Lycos, Breaking Data team up for sports app

    NEW DELHI: Lycos and Breaking Data Corporation signed a key partnership agreement to power Lycos Sports, a mobile app that will be available in the US in October followed by other countries, including India.

    As part of the partnership, Lycos will introduce its sports application on all smart phones and tablets and users can track their fav teams and players along with stats and news.

    “Lycos Sports app will have selections that include professional sports, specific teams, key players, game reporting and related news. We are eager to provide personalization and social commentary reflecting each user’s needs,” an official statement from the company issued from Hyderabad quoted Lycos Media GM Edward Noel as saying.

    Breaking Data CEO Marvin Ingleman commented: “Breaking Data delivers all media formats in real-time, without overwhelming users. Breaking Data looks forward to providing exactly what’s needed for Lycos’ users without them having to work hard to find what they want or enjoy— namely sports on-the-go.”

    Breaking Data Corporation is a technology provider of semantic search, machine learning and natural language processing. The company’s technology platform has many practical applications, in multiple business and consumer verticals that are immersed in massive media and data rich settings.

    Lycos is one of the original and most widely known Internet brands in the world, evolving from pioneering search on the web, into a family of three business units covering digital media, marketing, and Internet of Things (IoT). The company is a network of easy-to-use community and social sites in 120 languages across 177 countries. Its clients include blue chip advertisers like Airtel, British Airways, Coca-Cola, Hyundai Motors, ICICI Bank, ITC, ING, Lenovo, LIC, Maruti Suzuki, MTV, P&G, Viacom, Sony, Star India and Vodafone.

  • Lycos, Breaking Data team up for sports app

    Lycos, Breaking Data team up for sports app

    NEW DELHI: Lycos and Breaking Data Corporation signed a key partnership agreement to power Lycos Sports, a mobile app that will be available in the US in October followed by other countries, including India.

    As part of the partnership, Lycos will introduce its sports application on all smart phones and tablets and users can track their fav teams and players along with stats and news.

    “Lycos Sports app will have selections that include professional sports, specific teams, key players, game reporting and related news. We are eager to provide personalization and social commentary reflecting each user’s needs,” an official statement from the company issued from Hyderabad quoted Lycos Media GM Edward Noel as saying.

    Breaking Data CEO Marvin Ingleman commented: “Breaking Data delivers all media formats in real-time, without overwhelming users. Breaking Data looks forward to providing exactly what’s needed for Lycos’ users without them having to work hard to find what they want or enjoy— namely sports on-the-go.”

    Breaking Data Corporation is a technology provider of semantic search, machine learning and natural language processing. The company’s technology platform has many practical applications, in multiple business and consumer verticals that are immersed in massive media and data rich settings.

    Lycos is one of the original and most widely known Internet brands in the world, evolving from pioneering search on the web, into a family of three business units covering digital media, marketing, and Internet of Things (IoT). The company is a network of easy-to-use community and social sites in 120 languages across 177 countries. Its clients include blue chip advertisers like Airtel, British Airways, Coca-Cola, Hyundai Motors, ICICI Bank, ITC, ING, Lenovo, LIC, Maruti Suzuki, MTV, P&G, Viacom, Sony, Star India and Vodafone.

  • iProspect India gets Divya Ajitkumar as AVP Client Servicing

    iProspect India gets Divya Ajitkumar as AVP Client Servicing

    MUMBAI:iProspect India, the digital performance agency from Dentsu Aegis Network, today announced the appointment of Divya Ajitkumar as Associate Vice President – Client Services. Divya, a digital marketing veteran, comes with a decade-long work experience. She will strategically complement iProspect’s aggressive growth plans as she takes on the lead responsibility of servicing the company’s clients in the Indian market.

    iProspect India CEO Vivek Bhargava said, “We gladly welcome Divya to the iProspect team, especially at a crucial juncture wherein we look at accelerating the company’s growth. We are positive that Divya’s unique experience and global exposure will help us explore new digital marketing avenues in an efficient manner, such that it benefits the brand and the company alike. We look forward to expanding our business revenues and bagging more awards in the coming year.”

    Commenting on her appointment, Divya Ajitkumar, Associate Vice President – Client Services said, “I’m thrilled to be a part of the energetic iProspect team and one of the leading digital performance agencies in the country today. Client servicing as a profile is extremely close to my heart and I believe my experience will help contribute to the company’s efforts. I’m positive there’s a lot of great work coming up. The Indian market is not an easy one, but I’m up for the challenge and keen to embrace everything it has to offer!”

    Divya started her career in digital media in New York and further utilized her curiosity and zeal to succeed in exploring the vast world of digital media. Working across different geographies and verticals throughout her career, her fortes include campaign management, activation, consulting and strategy. Having experienced different work cultures and ethics across the USA and Europe, Divya understands different market segments and has in-depth knowledge in strategizing and pitching. She has shouldered several roles at the Starcom Mediavest Group and worked closely with several top brands including Samsung, Coca-Cola, Walmart, Europcar, Flybe, Aer Lingus, Avon, Honda, CineWorld and RIM.