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Tag: Coca-Cola

  • Tata to take over Bisleri

    Tata to take over Bisleri

    Mumbai: Ramesh Chauhan has done it again.  After selling his brands – Thums Up, Maaza, Citra, Gold Spot and Limca to Coca Cola almost three decades back, the 82-year old business tycoon and chairman of Bisleri International has planned to divest his stake in the company to Tata Consumer Products Ltd (TCPL) for an estimated sum of Rs 6,000 – 7,000 crore, as per media reports.

    The reports say that the current management will continue for two years as part of the deal. Bisleri brand’s turnover is estimated at Rs 2,500 crore with profit at Rs 220 crore for FY’ 23, reveal reports.

    Media reports cite that Chauhan’s motive behind selling the brand was the fact that he has no successor to expand and handle the brand. His daughter Jayanti isn’t too keen on taking care of it.

    Ramesh Chauhan-led Bisleri International functions in the segment with bottled water brand Bisleri and spring water Vedica. It is also existent in fizzy drinks with brands – Spyci, Limonata, Fonzo and PinaColada.

    The Tata Group runs its consumer business under Tata Consumer Products Ltd (TCPL) which also sells packaged mineral water under the brand Himalayan, and also has brands such as Tata Copper Plus Water and Tata Gluco+ in the hydration segment.

     

  • GUEST ARTICLE: Why advertising industry is the best tool to fight against raging inflation?

    GUEST ARTICLE: Why advertising industry is the best tool to fight against raging inflation?

    Mumbai: Everyone is talking about inflation these days. The cost of living is rising, and people are struggling to make ends meet. In such an unstable economic climate, it’s more important than ever for businesses to stay afloat. And one of the best ways to do that is through advertising.

    Advertising helps businesses by creating demand for their products and services. It also educates consumers about what’s available on the market and how to make informed purchase decisions.

    Inflation can be a daunting challenge, but with the right advertising strategy, your business can weather the storm. Advertising plays a key role in fighting inflation by creating demand for goods and services. When people are aware of new products and services, they are more likely to purchase them, which increases demand and ultimately helps to keep prices stable.

    Advertising also helps businesses promote special sales or discounts that can help reduce the cost of goods and services.

    How does advertising help fight inflation?

    Advertising is not just a powerful tool to sell products and services; it is also an effective weapon to fight inflation. By keeping demand high and stimulating competition, advertising can help keep prices in check and prevent them from spiralling out of control.

    When inflation is high, advertising can encourage people to shop around for the best deals on items they need. This helps keep overall prices down as businesses compete for customers. Advertising can also help businesses keep their prices in check. By publicising special offers and discounts, businesses can entice customers without having to raise their prices. It can also inform consumers about special offers and discounts that may be available, helping them to save money on purchase prices.

    Advertising can also help bring new products and services to market quickly, which can help break the cycle of inflation by offering consumers more choices and driving down prices.

    Ultimately, advertising is a key part of any economy and plays an important role in keeping inflation under control. When used correctly, it can be a powerful tool for businesses and consumers alike.

    What are some examples of successful advertising campaigns that fought inflation?

    Inflation is a major problem in many countries around the world, and advertising can be an effective tool to help fight it. There are a number of successful advertising campaigns that have been used to fight inflation, and here are just a few examples:

        The “I Defy Inflation” campaign by Coca-Cola in 1974 was a very successful way to fight against rising prices. The company placed ads featuring a can of Coke with the words “I Defy Inflation” printed on them, and this helped to increase sales and combat inflationary pressures.

        Another great example is Procter & Gamble’s “P&G Cares” campaign from 1985. This campaign featured ads that showed how P&G products were helping families save money on their grocery bills. The campaign was very effective in combating inflationary pressures and helping people save money.

        A third example is Nike’s “Just Do It” campaign from 1988. This famous slogan helped inspire people to get up and take action, even in the face of adversity or tough economic times. The slogan was very effective in combating inflationary pressures and helping people stay positive during tough economic times.

    These are just a few examples of successful advertising campaigns that have been used to fight against inflation. Advertising can be a powerful tool to help combat this problem, and there are many more examples out there of companies and brands that have used it effectively.

    Conclusion

    In the current day and age, inflation is a huge problem that many countries face. Advertising can be used as a powerful tool to help fight inflation. By using advertising, businesses can increase consumer demand, which in turn will help stabilise prices.

    Additionally, advertising can help promote products and services that are new or on sale, which can encourage people to spend more money. Overall, the advertising industry is a great way to help combat inflation and should be used more often.

    The author of this article is Wing Communications CEO & founder Shiva Bhavani.

  • Aseem Kaushik succeeds Amit Jain as L’Oréal’s new managing director for India

    Aseem Kaushik succeeds Amit Jain as L’Oréal’s new managing director for India

    Mumbai: L’Oréal announced the appointment of Aseem Kaushik as managing director for India on Monday. Kaushik took over for Amit Jain, who decided to retire at the end of the year.

    Jain will continue his association and assume the role of chairman for L’Oréal India to build on key stakeholder relationships in India.

    Since joining in June 2018 as country managing director, Jain, with 30 years of rich experience with renowned companies like ICI, Coca-Cola, Viacom, and Akzo Nobel, has held strategic leadership roles across the globe.

    During his 4.5-year tenure at L’Oréal, he doubled the growth of the company and took it to a position of strength, notably by building strong local leadership and evolving new digital capabilities to accelerate eCommerce.

    Speaking about his successor,  Jain said, “Kaushik was one of the pioneers who set up new businesses and laid the foundation for L’Oréal’s growth in India today. I am delighted to welcome him back after his assignments abroad and to hand over the reins to him. He is a born entrepreneur, and his transformative leadership will help take L’Oréal India to new heights.”

    Kaushik has been with L’Oréal for 27 years and has held many leadership positions within the group. He started his career in 1995 in the consumer products division of India, where he set up and expanded field operations. He then took on several leadership roles in the professional products division (PPD) and was instrumental in creating the modern salon industry in India and building a successful, sustainable business model with partners.

    Most recently, he led international teams in PPD; first in Asia Pacific (APAC) and then in the South Asia Pacific Middle East and North Africa (SAPMENA) zone, driving an ambitious online + offline transformation agenda for the professional hair industry of the future.

    “Jain leaves a strong legacy to follow. India is the next big frontier for the L’Oréal group, and I am looking forward to bringing the best of beauty and consumer experiences to a new connected world.  I’m excited to join a team of very talented people and keep creating a positive impact on the broader community,” said Kaushik.

  • Coca-Cola launches a limited edition bluetooth-enabled gift bottle

    Coca-Cola launches a limited edition bluetooth-enabled gift bottle

    Mumbai: Coca-Cola India has rolled out a technological product innovation-a “locked” Coke, which is a limited edition bottle of the beverage for the festive season. The “locked” bottle is fitted with a special bluetooth-enabled cap that is programmed to open only in the presence of the sender’s mobile phone.

    The concept is in line with Coke’s recent “#MilkeHiManegiDiwali” campaign, which encourages consumers to meet and celebrate this Diwali in-person. The innovation will be brought to life by a 360-degree campaign, including a series of digital films and partnerships with popular influencers.

    This is a first-of-its-kind product innovation by Coke in India and the TVC film has been conceptualised and created by Ogilvy Mumbai. The bottle can be ordered via a website by filling in the gift recipient’s residential address and a customised festive wish or message. The recipients will then receive the customised bottle via delivery, which will be pre-programmed to detect the presence of the sender’s mobile phone in order for it to be unlocked. This unique bottle acts as a symbolic reminder of a promise made to meet in person.

    Speaking about the initiative, Coca-Cola director of marketing Kaushik said, “We at Coca-Cola are excited to unveil a first-of-its-kind product innovation to our consumers. Digital enablement and product innovation are key pillars of growth for us at Coca-Cola, and our new “locked” bottle perfectly aligns with this strategy. The unique limited-edition gift bottle (that is available in India) is sure to inspire social connections, as people come together to meet, greet, connect, and share a (locked) Coke this Diwali.”

    Ogilvy India chief creative officer Sukesh Nayak added, “This is an invitation that I hope no one declines. We hope this beautiful merger of tech with humanity that has created the most inviting Diwali invitations sees people make the effort to go and visit the person inviting them, open the locked bottle of Coke, and enjoy it together.”

  • Hindi GEC tops GEC genre’s ad volumes in H1 FY’22: TAM Media report

    Hindi GEC tops GEC genre’s ad volumes in H1 FY’22: TAM Media report

    Mumbai : TAM media research’s subdivision AdEx India has released the half yearly report for advertising in the general entertainment channel (GEC genre). According to recent data, Hindi GEC tops with 24 per cent share of GEC genre’s ad volumes in H1 FY22 and  50 per cent indexed growth was observed. 

    GEC contributes 28 per cent of the ad volume share of overall advertising across different genres (H1 FY’21 and H1 FY’22). The GEC genre has five key sub-genres which include Hindi GEC, Tamil GEC, Telugu GEC, Malayalam GEC, Bengali GEC, and other languages GEC.

    During both periods (H1 FY’21 and H1 FY’22), Hindi GEC topped with 24 per cent share of the GEC genre’s ad volumes.  Three out of the top five subgenres retained their ranks in H1 FY’22. The top five subgenres accounted for more than 65 per cent share of ad volumes during both periods. 

    HUL, Reckitt Benckiser, and Brooke Bond Lipton India remained in the top three positions in the GEC genre in both periods  (H1 FY’21 and H1 FY’22). 960 plus advertisers and 2000 plus brands exclusively advertised in the GEC genre during H1 FY’22.

    May 2022 had the highest ad volume share that is 17.4 per cent during H1 FY’22. H1 FY’21 saw the highest share of ad volumes that is 27.9 per cent in GEC.

    580 plus advertisers advertised exclusively in GEC genre during H1 FY’22. JCB Industries was the top exclusive advertiser in the GEC genre followed by Mangalam Matrimony.com. Coca-Cola India and Pepsi Co were the new entrants among the top 10 list.

    Tata Play and Lizol All In One were the top exclusive advertiser and brand respectively during H1 FY’22 compared to H1 FY’21.

    The food & beverages industry topped with 29 per cent share of GEC genre’s ad volumes followed by personal care/personal hygiene with 20 per cent share.

    All industries except services, household products and personal accessories retained their rankings in H1 FY’22 compared to H1 FY’21.

    Prime time was the most preferred time-band on GEC genre followed by afternoon and morning time bands. Prime time, afternoon and morning time bands together added more than 70 per cent share of ad volumes.

    In H1 FY’21 and H1 FY’22,  less than 20-sec ads of the GEC genre had 28 per cent and 23 per cent share of ad volumes respectively. Ad commercials of 20-40 seconds were most preferred for advertising on GEC channels during H1 FY’21 and H1 FY’22.

  • Thums Up’s ‘Stump Cam’ campaign engages consumers

    Thums Up’s ‘Stump Cam’ campaign engages consumers

    Mumbai: Thums Up, Coca-Cola India’s first billion-dollar homegrown brand, has unveiled a new ‘StumpCam’ campaign, just in time for the ICC T20 Men’s World Cup. This will provide audiences with exclusive access to match footage and content. The brand will be adopting a digital-first, multi-tech marketing approach to drive consumer engagement for the content-led campaign.

    The campaign, which features renowned cricketers and superstar bowlers Jasprit Bumrah, Umran Malik, and Brett Lee, aims to amplify Thums Up’s new “Stump Cam” offering, which will offer a thrilling view into exclusive ’Toofani’ match moments, straight from the pitch. After each World Cup match, the Stump Cam video of ‘Toofani’ cricketing moments will be accessible to viewers by scanning a QR code on the Thums Up bottle. The offering will enable cricket lovers to access unique content from the tournament like never before.

    Commenting on the new campaign, Coca-Cola India & Southwest Asia vice president & head – marketing Arnab Roy said, “Cricket is a shared passion which connects billions of fans across genders, generations, and cultures. We are always finding innovative ways to activate passion points like cricket and especially the ICC T20 World Cup. Thums Up’s “Stump Cam” will offer audiences the most ‘Toofani’ view of key moments of the tournament – leveraging the Stump Cam footage was a disruptive opportunity that would bring to fans a complete new way of experiencing the game. We are elated to have on board with us India’s lead bowler and star Jasprit Bumrah, who is an indispensable asset for the Indian team; Umran Malik, who is touted as the fastest bowler in the country today; and one of the legends of the game, Brett Lee. This is the first time we are doing a content-led campaign, voiced by cricketing stalwarts like Harsha Bhogle”.

    Commenting on his association with Thums Up, Indian fast bowler Jasprit Bumrah, said, “Thums Up has been a longstanding partner and supporter of events and athletes across sporting formats and I’m extremely happy to have been associated with it for over a year now. It’s exciting to bring to cricket lovers and fans the brand’s new offering “Stump Cam” which will enable them to access thrilling cricketing content from a never-seen-before angle, straight from the pitch and get closer to the game.”

    Australian former international cricketer and one of the fastest bowlers of his time, Brett Lee added, “I am ecstatic to be partnering with India’s most iconic soft beverage brand Thums Up, for their new StumpCam campaign. I have lived and breathed cricket all my life, and I am thrilled to be part of Thums Up’s “Stump Cam” offering, which will excite consumers beyond measure as it gives them the ultimate view of key match moments as if they were watching it right from the pitch. #WicketSeCricket!”

    The campaign film has been conceptualized by Ogilvy India. Ogilvy India chief creative officer Sukesh Nayak stated, “Thums Up’s ‘Stump Cam’ is the most daring end-to-end experience idea. It’s the most Toofani, the closest possible view of the ICC T20 Men’s World Cup. And the ticket for this is the Thums Up bottle. We are proud to conceptualise and execute this end-to-end engagement idea in partnership with some incredible partners from the world of content. #WicketSeCricket campaign is an invitation for every Thums Up drinker to experience a Toofan he or she hasn’t had so far.”

    Ogilvy India- North chief creative officer Ritu Sharda added, “From sitting on tree-tops, to gathering around paan shops, India has watched cricket in every possible way. But we wanted to give Thums Up fans an opportunity to get the most toofani ‘view’ in the house and frankly that’s where Thums Up Stump Cam found its genesis. We wanted people to really feel the rush of a ball coming right at them at 95 mph. We wanted them to experience cricket, like a cricketer does, right from the middle of the pitch. We are partnering with ICC and Oaktree Sports, for a 24-hour match to pack to screen marathon, making World Cup 2022, the most toofani World Cup you have ever seen. Dum hai toh dekho #WicketSeCricket”

    Thums Up has been a longstanding partner of the ICC (International Cricket Council). The Coca-Cola Company has a long history of partnering with major sporting events around the world, including an eight-decade long association with the Olympics, four decades with the FIFA, and nearly 25 years with World Cup Rugby. These associations with sporting events underscore the company’s philosophy of endeavoring to be a part of the joyous moments and occasions of its consumers.

  • Hindustan Coca-Cola Beverages names Juan Pablo Rodriguez as its new CEO

    Hindustan Coca-Cola Beverages names Juan Pablo Rodriguez as its new CEO

    Mumbai: Hindustan Coca-Cola Beverages (HCCB) has announced Juan Pablo Rodriguez as the new general manager and chief executive officer for HCCB.

    Rodriguez, currently the chief commercial officer for the Bottling Investments Group (BIG), will take over from current chairman and CEO Neeraj Garg, who is retiring in 2022. The transition will begin in September 2022.

    “In the last two years, Juan Pablo has led the BIG Commercial team in achieving significant growth ambitions, transforming our channel strategy, and ensuring we continue to win in the market through capability-building and portfolio innovation. He is a 22-year veteran of the Coca-Cola system with a proven track record of leading teams and driving sustainable growth across markets,” HCCB said in a statement.

    Neeraj Garg took over the responsibility of HCCB in 2020 and has played a significant role in continuing the growth story of the company, including delivering some of the best financial results ever, stated the company.

    “Throughout his career, Neeraj has brought to life his passion for people development by being an active mentor for talent across The Coca-Cola Company,” BIG president (The Coca-Cola Company) Murat Ozgel said. “He has played a key role in championing strong end-to-end business management capabilities in teams and growing talent across markets. I would like to thank him for his contributions to the HCCB team over the last couple of years. He will leave behind a strong legacy.”

  • Colors launches the new season of ‘Khatron Ke Khiladi’ with Rohit Shetty

    Colors launches the new season of ‘Khatron Ke Khiladi’ with Rohit Shetty

    Mumbai: Hosted by a Bollywood filmmaker, the popular stunt-based reality show produced by Endemol Shine India Khatron Ke Khiladi is back on Colors, according to a company statement on Monday.

    Last year, the show broke significant records by becoming the number one non-fiction programme in the Hindi general entertainment channel (GEC) space for the financial year 2022 (on 2+) reaching 168 million viewers across India.

    Returning with an exciting new season, Khatron Ke Khiladi will see many electrifying contestants challenging their innermost fears and taking on many thrilling and gruelling tasks in the picturesque locations of Cape Town, South Africa. Ace filmmaker and an epitome of action Rohit Shetty will return as the host leading and mentoring the daring troop in their journey.

    Extending their association for the new season, Maruti Suzuki once again comes on board as the presenting sponsor while ‘Charged’ by Thums Up has been signed on as the powered by the sponsor for the new season of the show. This season will feature popular faces including Rubina Dilaik, Sriti Jha, Shivangi Joshi, Mohit Malik, Erika Packard, Aneri Vajani, Kanika Mann, Tushar Kalia, Faisal Shaikh, Chetna Pande, Nishant Bhat, Rajiv Adatia, Jannat Zubair and Pratik Sehajpal who will set out on an action-filled journey in Cape Town.  

    Colors Viacom18 revenue head Pavithra KR said, “Khatron Ke Khiladi is our flagship property and has become synonymous with action on Indian television. The previous season was the number 1 non-fiction property in the Hindi GEC category, and we are excited about its return. Given the show’s popularity, it serves as a great opportunity for advertisers to engage with and reach out to their audience. We are excited to once again associate with Maruti Suzuki as the presenting sponsor and welcome onboard ‘Charged’ by Thums Up as the powered sponsor for the show and look forward to a great partnership. The new season will see a powerful ensemble of contestants experiencing the thrill and adventure with the action maestro Rohit Shetty.”

    Filmmaker Rohit Shetty said, “Khatron Ke Khiladi is special to me, and I am delighted to be back. This season, the adventure and entertainment quotient is going to increase manifolds with new and innovative stunts designed by me. It’s always an honour to be such an integral part of the show’s journey and it’s always our endeavour to take the show to greater heights. Cape Town is an incredibly amazing high action ground and with this exceptional mix of daredevil contestants, it is going to be extremely exciting.”

    Maruti Suzuki India senior executive director, marketing and sales Shashank Srivastava commented, “We are excited to be a part of season 12 of Khatron Ke Khiladi. This is our fourth association with Khatron Ke Khiladi in a row and the partnership has only gone from strength to strength. Khatron Ke Khiladi is an extremely popular show and has created a niche for itself, especially amongst the youth of our country.”

    He added, “At Maruti Suzuki, we constantly strive to bring out more youthful and dynamic imagery. We are extremely delighted to associate the iconic Swift with Khatron Ke Khiladi, which since its launch in 2005 has revolutionized the premium hatchback segment in India. The all-new Swift stands out from the crowd and has earned the love of nearly 2.4 million customers with its upright stance, sporty performance and unmistakable road presence which emphasizes individuality. Our partnership with the show resonates with Swift’s proposition of performance and being limitless. We believe that the Khatron Ke Khiladi contestants of this season will bring ‘Limitless Action’ to the viewers through their ‘Limitless Performances’ on the show.”

    Coca-Cola, India & Southwest Asia head of integrated marketing experiences Sumeli Chatterjee said, “We have recently introduced ‘Charged’ by Thums Up to the Indian market, and we are excited with the immense consumer applause and appreciation that has been received for this electrifying drink. With double caffeine and double kick, this beverage is a perfect partner to the action-packed Khatron Ke Khiladi franchise. We are thrilled to be part of this season.”

  • HUL top advertiser; summer drinks dominate brands list in week 9: Barc

    HUL top advertiser; summer drinks dominate brands list in week 9: Barc

    Mumbai: With ad volumes of 5022.9 (against last week’s 4557.7), FMCG giant Hindustan Unilever Ltd (HUL) was the top advertiser in the ninth week of 2022 (From 26 February to 4 March), according to Broadcast Audience Research Council (Barc) data. It was followed by Reckitt Benckiser at 2360.97.

    All set to ride the upcoming summer wave and the next IPL season, beverages company Coca-Cola India delivered ad volumes of 1359.02 to emerge as the third most prolific advertiser.

    Procter & Gamble, Cadbury’s India, ITC, Pepsi Foods (G), GSK Group of Companies, Colgate Palmolive India, and Tata Group followed, in that order.

    There were four summer beverage brands (all from The Coca-Cola Company) in the Brands list this week, as compared to three in the eighth week. The top slot, however, was taken by Harpic Power Plus 10X Max Clean with ad volumes of 432.48 (‘000s).

    Delivering ad volumes of 362.9, Thums Up jumped from the sixth spot in the eighth week to the second place this time. Last week’s leader Maaza slipped to the third position at 338.63. Coca-Cola and Sprite were at number five and ten, respectively.

    Sabse Pehle Life Insurance bagged the fourth slot, while Clinic Plus Shampoo, Surf Excel Easy Wash, and Meesho App clinched the sixth, seventh and eighth spots, respectively.

    Isha Foundation’s ‘Mahashivaratri Sadhana’ was the new entrant in ninth place. Mahashivaratri was celebrated on 1 March this year.

  • HUL top advertiser; Maaza most advertised brand in week 8: Barc

    HUL top advertiser; Maaza most advertised brand in week 8: Barc

    Mumbai:  With ad volumes of 4557.7 (against last week’s 4940.43), FMCG firm Hindustan Unilever was the top advertiser in the eight week of 2022 (19 to 25 February), according to Barc data. It was followed by Reckitt Benckiser at 2917.61.

    All set to ride the upcoming summer wave and the next IPL season, Beverage company Coca Cola India delivered ad volumes of 1184.0 to emerge as the third most prolific advertiser in the eight week.

    Godrej Group, Cadbury’s India, Pepsi Foods (G), Procter & Gamble, Colgate Palmolive India, ITC and GSK Group of Companies followed, in that order.

    The brands list signalled the arrival of summer with three beverage brands, all belonging to the Coca Cola Company. While the mango-based drink Maaza was at No. one with ad volumes of 427.85, Thums Up (263.38) and Coca Cola (257.3) were at number six and eight. All of them were new entrants in this week.

    Harpic Power Plus 10X Max Clean (407.9) and Mortein Insta (new entrant with 293.64) occupied the second and third slots.

    They were followed by Amazon.in and Ultratech Cement at the fourth and fifth spots. Colgate Vedshakti debuted at the seventh rank. Moov Strong Diclofenac Gel and Sabse Pehle Life Insurance, a new entrant again, grabbed the last two positions