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MUMBAI: Sports marketing firm World Sport Group (WSG) has signed a deal worth over $200 million with the Asian Football Confederation (AFC), securing the financial future...
MUMBAI: The googling phenomenon shows no signs of letting up! Less than 10 years since it was formed, internet search engine Google has overtaken traditional media...
MUMBAI: 24-year old Sanjay Kumar from Ghazaibad district, is one of the regional winners for the Coca-Cola under the crown (UTC) promotion – Thanda Aish Cash...
NEW DELHI: Fast food giant McDonald’s India today announced the rollout of its premium range of ready-to-drink Georgia Gold ice tea and cold coffee in a...
MUMBAI: Coca Cola has been very successful in its attempts to associate the drink with the cold factor courtesy the slogan Thanda Matlab Coca-Cola. Now the...
BANGALORE: Coca-Cola India has a new juice manufacturing facility at Bareilly, Uttar Pradesh. Brindavan Beverages Pvt. Ltd, Coca-Cola’s franchisee bottler, has invested Rs 400 million in...
NEW YORK: PepsiCo reported a 13 per cent increase in its first-quarter ’03 earnings and Coca-Cola Co posted a jump in revenue and net profit for...
MUMBAI: After a seven-year absence from the red carpet, The Coca-Cola Company is back in the spotlight as the exclusive non-alcoholic beverage sponsor of the Academy...
MUMBAI: After a long sabatical Coca-Cola India is back this summer with one of the biggest consumer promotions in the soft drinks category. Titled ‘Thanda Aish-Cash’...
MUMBAI: On account of the ‘World Environment Day’ today ( 3 June), Coca Cola India in an endeavour to do its bit, has introduced their new...
MUMBAI: Paradox Studios Limited announced the release of the mobile game ‘Thums Up Everest Challenge,’ in association with Coca-Cola India. The game, developed by Paradox Studios,...
MUMBAI: After a long sabatical Coca-Cola India is back this summer with one of the biggest consumer promotions in the soft drinks category. Titled ‘Thanda Aish-Cash’...
NEW DELHI: Coca-Cola India seems to be working on various options to get consumers familiar with the classic retro look of Vivek Oberoi portrayed in the...
MUMBAI: US broadcaster Fox has announced that Ford Motor Company, Coca-Cola and Cingular Wireless will return as sponsors of its reality based show American Idol. ...
MUMBAI: The man behind American Idol is going to be leading the effort to get Fox television’s upcoming Fox Reality Channel off and running. David Lyle...
They tout themselves as the best marketers to the rural consumer having had a gargantuan experience in handling a variety of FMCGs, consumer durables, industrial, agri-inputs...
MUMBAI: BBC World Service Trust has appointed Julia Moffett as director of strategy. The new position was devised recently to help direct the future work and...
Wakaw! Just another of those wacky lines penned by a copywriter who’s had a shot too many of you know what? Just what is Wakaw or...
There are thousands of very, very small companies out there who will develop a logo at no cost, a tagline at no cost, get you a...
ATLANTA: The Coca-Cola Company reported second quarter (2Q 2003) earnings per share of $0.55, a 12 percent increase from the prior year second quarter earnings of...
MUMBAI: With the aim of further positioning itself as the preeminent television rights, sales and production house, Octagon CSI has announced the appointment of two senior...
MUMBAI: Film producers these days are extracting some extra moolah from in-film publicity as products like Coca Cola, Hero Cycles, Paas Paas mouth freshener, Thums Up...
The man needs no introduction. Madison Communications’ chairman and managing director Sam Balsara can boast of having built up, that too from scratch, one of the...
MUMBAI: There’s some good news for Coca Cola vis-?-vis the ongoing pesticide controversy. A press release issued by the cola company claims that the Madhya Pradesh...
MUMBAI: The Coca-Cola Company will be launching a new Coca-Cola and coffee fusion drink called Coca-Cola Blak in January in France. France will be the first...
Kellogg’s India has announced that it will take advantage of India’s growing snacks market by unveiling Cheese Snackers, a brand new range of products. The company...
MUMBAI: The fire fighting continues even as cola sales are declining! Cola companies are trying to prove the allegations of the Centre for Science and Environment...
MUMBAI: “Broadcasting is too important to be left purely to the market”. The remark was made by BBC Director-General Greg Dyke in New York. Dyke...
The ‘Thanda Matlab Coca-Cola’ campaign is testimony of what McCann Erickson firmly believes in! The agency strives hard to produce work that is rooted in a...
MUMBAI: Hindustan Coca Cola Beverages company has claimed that the Gujarat government has given a clean chit to all the 17 samples of soft drinks drawn...
MUMBAI: Mile Sur mera tumhara! – were the words with which India’s advertising fraternity welcomed Bollywood (Aamir Khan, Preity Zinta, Kabir Bedi), Tollywood (Aparna Sen, Riya...
ATLANTA US: The Coca-Cola Company has announced a new marketing platform for brand Coca-Cola, which reflects genuine, authentic moments in life and the natural role the...
MUMBAI: It was time for the backroom professionals in the glamourous business of advertising, television and radio to take centrestage at the 28th RAPA (Radio &...
HONG KONG: The reality television bug is gradually biting viewers across Asia. In India, Zee’s reality TV channel was launched last month but Indian networks are...
NEW DELHI: Has Zee Telefilms, almost always in the news for all the wrong reasons, seemingly hit the winning strategy via its latest programming revamp? Morgan...
MUMBAI: Cox Communications, Universal McCann to explore new advertising platforms together. Cox Communications has announced a collaborative alliance with Universal McCann (UM), the media planning and...
The colorful and intriguing Coca-Cola pitch boards that have drawn notice from fans in each of the 20 FIFA World Cup stadia, will continue their existence...
A man who happened to chance upon advertising, an individual who stands by his beliefs in this very pseudo world of advertising. A die hard Ilyaraja...
Video-rental chain Blockbuster and Coca-Cola have announced a multi-million dollar, five-year global marketing and product alliance. The global alliance builds on a distribution agreement the two...
Award to honor exemplary work in the field of Water Conservation and Management Follows World Water Day where Union Water Minister Prof. Saif-Ud-Din Soz released film...
Five weeks after the MTV Star Hunt was launched, the event, which marks the channel's foray into films, has received nearly 10,000 entries from over 350...
