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MUMBAI: After more than a decade of growth, digital and CRM agency network Wunderman has undergone a restructuring for a new generation of marketers and their...
MUMBAI: CNBC, the world‘s leading business and financial news network, has teamed up with Lotus F1 Team as its Official Business Media Partner. Throughout the 2013...
MUMBAI: Thums Up makes a ‘Toofani‘ start to the year with a new campaign featuring Salman Khan. An extension of the ‘Aaj Kuch Toofani Kartey Hain‘,...
MUMBAI: WPP‘s wholly-owned operating company Y&R, the global marketing communications network, has acquired a majority stake in the creative digital advertising agency based in Istanbul, Turkey...
MUMBAI: France-based media communications agency network Publicis Groupe will be merging the newly acquired digital agency LBi with its existing digital network Digitas. The merger is...
MUMBAI: Nokia, Samsung and Sony have emerged as India‘s three most trusted brands, according to The Brand Trust Report, India Study 2013. Nokia leads for the...
Mumbai: Coca-Cola is launching its latest brand campaign, ‘Crazy for Happiness‘ that encourages and inspires individuals to engage in acts of genuine goodness, no matter how...
MUMBAI: Cashing in on its association with Salman Khan, Coca-Cola’s aerated beverage brand Thums Up has tied up with the actor’s upcoming movie Dabangg 2 through...
MUMBAI: Global beverage giant, The Coca-Cola Company, has been chosen as the recipient of the Creative Marketer of the Year Award at Cannes Lions 2013. The...
MUMBAI: Beverage conglomerate Coca-Cola will return to Formula 1 in January 2013 through its global energy brand Burn in a multi-year sponsorship of Lotus F1 Team....
MUMBAI: DDB Mudra Delhi has appointed Mahesh Parab and Talha Bin Mohsin as executive creative directors. They will be based in Delhi and will report to...
Mumbai: Coca-Cola India has launched a new integrated marketing campaign ‘Coca-Cola and Meals‘ which is built on the values of “togetherness” and “bonding” over mealtimes with...
MUMBAI: Salman Khan has returned as brand ambassador to promote Coca-Cola‘s soft drink brand Thumps Up in India. The Bollywood actor had endorsed the brand for...
MUMBAI: Sistema Shyam TeleServices Limited (SSTL), which nationally operates its telecom services under the MTS brand, pioneered the launch of its new service called ‘MTS mAd‘....
MUMBAI: Coca-Cola, Apple and IBM lead brand consultancy Interbrand‘s 13th annual Best Global Brands report. While Coca-Cola retained its top position, Apple jumped to number two...
MUMBAI: Venkatesh Kini, currently VP-marketing – Global Juice, has been appointed as the senior vice president for India region. To ensure complete and end-to-end focus on...
MUMBAI: WPP‘s global research agency Millward Brown has acquired Chilean consumer insights company Cadem Advertising. Millward Brown is a global company focused on brands, media and...
MUMBAI: France-based communications network Havas announced today the acquisition of a majority stake in Boondoggle – a fully integrated digital agency in the customs union of...
NEW DELHI: The public broadcaster will handle the marketing of Coke Studio, which launched today on Doordarshan at 8.30 pm band, even as Coca Cola will...
MUMBAI: Beverage conglomerate Coca-Cola has launched its latest communication campaign, ‘Cricket ki Khushi’, with its brand ambassador Sachin Tendulkar. Conceptualised by Lowe Lintas chairman and chief...
MUMBAI: Lemon flavoured carbonated soft drink brand from Coca-Cola Company, Limca, has roped in Kareena Kapoor to endorse the summer 2012 ad campaign – ‘Pyaas Badhao‘....
VARCA, GOA: Marketers should keep the content flowing in order to hold the consumers captive for long. At Goafest 2012, Coca-Cola VP – global advertising strategy...
MUMBAI: Riding high on the popularity of its ‘Coca Cola Hug Machine’ experiment in Singapore the Coca-Cola Company has decided to launch the campaign across Asia....
MUMBAI: Coca-Cola has added Lowe Lintas to the roster for its flagship brand Coke. The other two agencies already on the panel are McCann Erickson and...
NEW DELHI: Times Group‘s digital arm Times Internet, which has the new media rights for IPL till 2014, has has roped in Coca-Cola, Samsung and Maruti...
MUMBAI: The Goafest Committee has announced the first list of internationally acclaimed speakers for the event. The speakers are: The Coca-Cola Company VP- global advertising strategy...
MUMBAI: Fruit-flavored carbonated soft drink from the Coca-Cola Company, Fanta, has unveiled its new campaign, ‘Taste that makes you jump‘. The campaign has been conceptualised by...
MUMBAI: Coca-Cola India is in process to revive the clear-lime drink brand Citra in India and has already deployed it in its pilot run. The brand...
MUMBAI: Coca-Cola is launching a new communication campaign- ‘Believe in a Happier Tomorrow‘ this New Year. The integrated communication programme will be leveraged through social media,...
MUMBAI: Since the launch of International brands in the Indian market, there have been few successful stories and few unsuccessful stories too. But there has always...
MUMBAI: Coca-Cola will splurge $30 billion over the next five years starting 2012, out of which India‘s share is $2 billion. Coca-Cola and its bottling partners...
BANGALORE: Coca-Cola has launched its new integrated communication initiative – “Khushiyan Baatne Se Hi Badhti Hain” for this Diwali. The campaign builds on the values of...
MUMBAI: They might not have won many metals at Cannes Lions 2011 but if a new index is to be believed, Ogilvy & Mather Mumbai and...
As it plans to grow its business in India, Total Sports Asia (TSA) is looking at media formats that combine sports with lifestyle. Plotting an aggressive...
MUMBAI: English movie channel WB has posted a 56 per cent ad revenue growth in the first quarter of this year compared to the year-ago period,...
In a rapidly changing business environment where brands need to be constantly rejuvenated, it is not only important to analyse but also interpret data from a...
MUMBAI: IPL franchise Kings XI Punjab has roped in five new partners. Pearl Group and Flying Machine are Official Team Partners, Carlsberg is the Exceptional Team...
MUMBAI: In order to create interactivity for American Idol which airs on US broadcaster Fox, beverage conglomerate Coca-Cola has announced the Perfect Harmony collaboration. This invites...
MUMBAI: Marketers have spent almost $720 million during the past 10 years to endorse their products during the Oscar telecast, according to a report released by...
MUMBAI: Sachin Tendulkar is not only ruling the cricket field with his free-flowing strokes but is also scoring in the advertising world. Coca-Cola is signing up...
MUMBAI: Beverage conglomerate Coca-Cola has announced plans for a new global marketing campaign that taps the heritage of traditional imagery used by Coca-Cola such as Santa...
The drama over, it is back to business. As the Indian Premier League (IPL) takes refuge in South Africa to play out its second edition, the...
From starting as a human resource (HR) consulting firm in 1996 to entering the fast-growing broadcasting space, INX Media has travelled a long way. INX’s music...
MUMBAI: The controversy over the role TV ads play in kids obesity in the US is growing. US Senator Sam Brownback, and US media watchdog Federal...
MUMBAI: Zee Sports will telecast 10 live matches from Goa where the top clubs will fight for the title in the last leg of the ONGC...
BANGALORE: After rolling out new brands in the soft drink and juice segments this year, Coca-Cola has now come up with a new product, Sprite Ice...
Madison Media Infinity is headed by Ajit Varghese in the capacity of CEO. Based out of Mumbai, Varghese looks after the Bangalore office of Madison Media...
New Delhi, August 31, 2005: Coca-Cola India today launched the all-new and invigorated Limca Book Of Records 2005. With 24 refreshing & informative sections, the record...
Mumbai, August 29, Interactive Television – pioneers and market leader in the rapidly expanding movie marketing industry, have introduced “product experience” concept for brand promotions for...
MUMBAI: Air time rates are sky rocketing. Sometimes your rival is blocking you and your ads out from high-eyeball television sports events. So what do you?...
