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Tag: Coca-Cola

  • Thumps Up goes Dabangg

    MUMBAI: Cashing in on its association with Salman Khan, Coca-Cola’s aerated beverage brand Thums Up has tied up with the actor’s upcoming movie Dabangg 2 through the Thums Up ‘Being Dabangg’ initiative. Through this initiative Thums Up fans across the country will get an opportunity to meet Khan in person and win special Thums Up ‘Being Dabangg’ merchandise like T- Shirts, sun glasses and wrist watches.

    The campaign will run till 13 February.

    The national initiative is being launched across India (except in the states of Tamil Nadu and Kerala) and will leverage the popularity of digital media such as mobile phones (Both GSM & CDMA & IVRS) and internet amongst consumers across the country.

    To create awareness about the Thums Up ‘Being Dabangg’ initiative, the company is also launching a television commercial which builds upon Thums Up’s core idea of ‘Will Do Anything For My Thunder’. Publicis’ advertising agency Leo Burnett is the creative force behind the TVC while it has been directed by Sameer Puri from Wacky Films. The campaign takes the tagline ‘Dabangg Toofani Hote Hain…..To AaoKuch Toofani Kartey Hain!’

    Thums Up brand ambassador Khan said, “I have always believed in living life on my own terms, and doing something Toofani; and these attributes are what strongly connect me with my favourite Thums Up. Through this exciting and engaging initiative, I look forward to meeting the real ‘Dabanggs’ across the country; and celebrating the spirit of adventure.”

    Coca-Cola India and SWA VP – marketing Anupama Ahluwalia said, “This latest initiative is a perfect unification of brand Thums Up’sToofani attitude and Salman Khan’s Dabangg personality. This exciting initiative will serve as a seamless binder between the real stars of the country and their inspiration – Salman Khan. We are confident that this unique initiative will strike the right chord with the consumers, encouraging them to do something Toofani every day.”

  • Coca Cola wins Cannes Lions 2013 Creative Marketer of the Year award

    MUMBAI: Global beverage giant, The Coca-Cola Company, has been chosen as the recipient of the Creative Marketer of the Year Award at Cannes Lions 2013. The award comes as recognition of the company‘s history of promoting creative excellence in its communications and marketing endeavours.

    The award, earlier known as the Advertiser of the Year Award, is presented to brands that have distinguished themselves by inspiring innovative marketing of their products across multiple platforms and who embrace and encourage creativity in their brand communications produced by their agencies.

    The Coca-Cola Company won its first Cannes Lion way back in 1967 and has won more than 100 Lions for different advertising and communication disciplines since then. It won the Design Grand Prix in 2008 for the US entry Coca-Cola Identity and in 2012 it won the Outdoor Grand Prix for its Coke Hands initiative in China.

    Cannes Lions chief executive Phillip Thomas said, “The Coca-Cola Company‘s restless pursuit of creative innovation in the marketing of its brands across multiple platforms in many different territories has been honoured at Cannes for many years. Most noticeable, when looking at its Lion winners, there is the perfect balance between the careful, consistent management of global brands and freedom given to local teams to adapt and innovate for their markets.”

    Coca-Cola Company executive vice president and chief marketing and commercial officer Joe Tripodi of said, “Creativity has been and always will be at the heart of our brands. It fuels our business – with consumers, customers, fans, agencies and partners all over the world. We are honoured by this recognition and grateful to our agencies and partners who inspire and make us better.”

    Since the manufacture of the now famous contour bottle in 1916, Coca-Cola has consistently maintained a strong brand identity with a focus on design. The company‘s advertising, always an important and exciting part of its business, came into its own in the 1970s with the brand‘s iconic 1971 Hilltop commercial – where a group of young people from all over the world gathered on a hilltop in Italy to sing “I‘d Like to Buy the World a Coke.”

  • Coca-Cola returns to F1, sponsors Lotus team

    MUMBAI: Beverage conglomerate Coca-Cola will return to Formula 1 in January 2013 through its global energy brand Burn in a multi-year sponsorship of Lotus F1 Team. Details of the sponsorship will be revealed in 2013 when the partnership officially launches.

    Coca-Cola Group director worldwide sports and entertainment marketing Emmanuel Seuge said, “The creativity of teams and the passion for speed and energy that fuel the sport of Formula 1, make a partnership with this iconic sporting property a compelling proposition for the burn brand. Lotus F1 Team, as the number one emerging challenger in the sport, has demonstrated exceptional creativity in their approach to Formula 1 racing and their collaborations with partners – an approach that mirrors the philosophy of burn. We will bring that same creativity through burn, incorporating art and music in a way that will break the conventions of traditional Formula 1 sponsorship marketing.”

    Burn is available in more than 80 countries throughout Asia, Europe, Africa and Latin America.

    Lotus F1 Team team principal Eric Boullier said, “We are proud that The Coca-Cola Company has chosen Lotus F1 Team as the best vehicle to represent the burn brand in its most high profile partnership. We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media; an area in which our team has been at the cutting edge in Formula 1 for the past 18 months, recording the highest growth rate amongst fans this year.”

  • DDB Mudra Delhi gets Parab and Mohsin as ECDs

    DDB Mudra Delhi gets Parab and Mohsin as ECDs

    MUMBAI: DDB Mudra Delhi has appointed Mahesh Parab and Talha Bin Mohsin as executive creative directors. They will be based in Delhi and will report to DDB Mudra Group chairman and chief creative officer Sonal Dabral.

    The duo will lead the creative teams of all of DDB Mudra Delhi‘s clients including Wrigley, India Yamaha Motor, Dhara and Dabur.

    Parab and Mohsin come in from McCann Erickson‘s Mumbai office where they were creative directors. With over 13 years of experience, Parab has worked on some brands such as Vaseline, Hanes, Siemens, Amul, Lakme and Liril.

    This is Mohsin‘s second stint with DDB Mudra Group (formerly Mudra Communications). With a decade of experience in the advertising field, he has worked on some world-class brands such as Coca-Cola, Schneider electric, Philips Lighting, National Geographic Channel, Parachute Hair Oil and Kwality Walls.

    Dabral said, â€?Both Talha and Mahesh have that rare combination of outstanding creativity and strategic thinking. Delhi is an extremely important market and we‘re very excited to have this formidable team lead our creative force in New Delhi.”

  • Coca-Cola’s new campaign builds on bonding in mealtimes

    Mumbai: Coca-Cola India has launched a new integrated marketing campaign ‘Coca-Cola and Meals‘ which is built on the values of “togetherness” and “bonding” over mealtimes with family and friends.

    The theme of the campaign is ‘Saath Khao, Khushiyaan Badhao‘. The new theme seeks to reignite the magic around mealtimes by celebrating the world of happiness around the dining table.

    Coca-Cola India and South West Asia vice president – marketing Anupama Ahluwalia said, “Today‘s fast lives are stealing away what could be moments of bonding and togetherness; through the ‘Coca-Cola and Meals campaign‘ we are urging consumers to bring togetherness to the meal occasion which seems to fast disappearing due to modern day pressures.”

    The campaign will be further amplified by association with chef Sanjeev Kapoor. He will propagate Brand Coca-Cola‘s message by inspiring consumers to bond and connect during meals and immerse themselves in those moments of togetherness with their families and friends.

    Along with the mass-media campaign, Coca-Cola will also engage with consumers through an on-ground activation across key markets. Kapoor will invite recipes from consumers and final nine winners will get to be a part of a TV show with Kapoor. Additionally, Kapoor and his chefs will engage in a live cook-off in three cities.

    Coca-Cola will also be rolling out a campus programme based on the premise of ‘happiness strike where you‘d least expect it‘.

    According to the company, this activation will involve mom‘s paying a surprise visit to certain campuses and cooking for the students. Coca-Cola will also capture the “fun” and “togetherness” moments experienced by consumers, at restaurants by introducing a “Happiness Camera” that will click photos of them sharing a meal with their family, encouraging consumers to eat together and increase happiness.

    These on-ground initiatives will be supported and complemented by a digital campaign.

    The television commercial which is being rolled out has been scripted by Prasoon Joshi and his creative team at McCann Erickson Delhi. It has been directed by Ram Madhvani of Equinox film while Shantanu Moitra is the music composer of the film.

  • Salman Khan back as Thumps Up brand ambassador

    MUMBAI: Salman Khan has returned as brand ambassador to promote Coca-Cola‘s soft drink brand Thumps Up in India.

    The Bollywood actor had endorsed the brand for a while prior to 2003.

    The beverage major has also signed an agreement with ‘Being Human‘, the Salman Khan Foundation, to jointly promote, conceive and execute charitable and social activities.

    Coca-Cola India and South West Asia president and CEO Atul Singh said, “Salman‘s appeal cuts across age groups and socio economic strata, just like Thums Up. The brand‘s core values of masculinity, adventure, thrill and excitement will further be amplified by Salman‘s association and will help us take the brand to the next level.”

    As an ambassador, Khan will be associated with consumer activation and marketing programmes for the brand. He will also be working with the company to promote Career Development Centres, school education and other programmes jointly conceived by the two parties.

    Khan said, “I look forward to this partnership with Thums Up, a soft drink that I have grown up with. I am also excited at the association between Being Human and Coca-Cola India, where the two organisations will work together on community welfare projects.”

  • MTS launches mobile advertising service mAd

    MUMBAI: Sistema Shyam TeleServices Limited (SSTL), which nationally operates its telecom services under the MTS brand, pioneered the launch of its new service called ‘MTS mAd‘. The service provides brands a clutter breaking means to engage with customers on a one-to-one basis. It also allows MTS Smartphone customers using mAd will to make free local calls after watching a video ad.

    MTS mAd service is available on all Android devices on the MTS network including MTS MTag 3.1, MTS MTag 351, MTS MTag 352, MTS MTag 353, MTS MTag 401, MTS Pulse, Samsung Galaxy Y and Samsung Galaxy Ace Duos CDMA. The company plans to expand this service to Blackberry and BREW enabled entry level MTS handsets.

    MTS India chief marketing and sales officer Leonid Musatov said, “Innovation is one of the core values of MTS India. The launch of mAd service is a testament of our deep rooted commitment to the same value. MTS mAd is a unique service which enables our Smartphone customers to make free calls by just watching a video ad on their device. The service also provides an opportunity to leading brands to connect with their customers in a personalised manner. I am confident that the mAd service would find its appeal amongst both our customers and the advertising fraternity.”

    Brands like Coca-Cola, Pepsi, Mentos, Center Fresh, Fiat, Kellogg‘s, Titan and Lenovo have associated for MTS mAd service to engage with customers.

    MTS mAd service requires no charges for activation, application download and for data transfer while watching video ads. The user will get a seamless experience with no buffering and video streaming hassle. Customers using this service will be able to make as many as four MTS mAd calls in a day.

  • Coca-Cola retains top spot in Interbrand’s Global Brands report

    MUMBAI: Coca-Cola, Apple and IBM lead brand consultancy Interbrand‘s 13th annual Best Global Brands report.

    While Coca-Cola retained its top position, Apple jumped to number two with stellar sales in both developed and emerging markets over the last year.

    Social media giant, Facebook (69), enters the report after making headlines as the third largest IPO in US history, and Google in fourth spot experienced a 26 per cent increase in brand value over the last year, exceeding rival Microsoft‘s (5) brand value for the first time in the history of Interbrand‘s report.

    Interbrand publishes its Best Global Brands report of the world‘s 100 most valuable brands on an annual basis.

    Interbrand‘s methodology – the first of its kind to be ISO certified – analyses the many ways a brand touches and benefits an organisation, from driving bottom-line business results to
    delivering on customer expectations.

    To develop its report, Interbrand examines the three key aspects that contribute to a brand‘s value:

    • The financial performance of the branded products or service
    • The role the brand plays in influencing consumer choice
    • The strength the brand has to command a premium price, or secure earnings for the company

    2012 Overview: Delivering meaningful brand experiences across all touchpoints

    Against the backdrop of continued global economic uncertainty, this year‘s top 100 brands excelled in securing their market position and delivering more personal and enriching experiences to consumers — across geographies and platforms.

    Interbrand Global CEO Jez Frampton said, “As global competition increases and many competitive advantages, like technology, become more short-lived, a brand‘s contribution to shareholder value will only increase. The world‘s 100 most valuable brands are leading the way by listening to consumers, employees, and investors alike and delivering a seamless and holistic brand experience across an ever-evolving range of touchpoints.”

    In a fast-moving world where consumers‘ offline and online brand experiences constantly intertwine, the leading brands are staying actively engaged, tapping into the inexorable rise of data and information in order to drive innovation across all industries. They are spending the time and money required to understand the role their brand plays in consumers‘ lives – and they are strategically weaving their brand proposition into every interaction.

    New entrants in 2012

    Pampers (34): Pampers, the top-selling diaper brand in the US and P&G‘s number one selling brand in the world, earned the highest ranking position among this year‘s new entrants. Pampers has effectively used social media platforms and loyalty programmes to connect to its consumer base. Such efforts (and increased financial transparency on P&G‘s part) have earned Pampers a high-ranking spot in this year‘s Best Global Brands report.

    Facebook (69): Facebook‘s IPO in May enabled Interbrand to examine the social media behemoth‘s financials for the first time. Despite its rocky start as a publicly listed stock and lingering uncertainty about its business model, Facebook‘s growth as a brand, especially in developing markets, earns it a position in this year‘s report.

    Prada (84): Prada returns to the Best Global Brands report this year. The brand‘s continued growth in revenue is fueled largely by 250+ DOS (Directly Operated Stores) worldwide – a network that has expanded by keeping a careful eye on increasingly sophisticated customers in developing markets.

    Kia (87): For the past few years, Kia has been one of the fastest-growing global automotive brands. In the US, Kia‘s market share has grown for 17 consecutive years and its sales numbers continue to rise, even in the troubled European marketplace.

    Ralph Lauren (91): Making its first appearance in the top 100 since 2009, Ralph Lauren‘s notable brand growth in the past year can be attributed to highly innovative communication patterns and consistency across all touchpoints and formats.

    MasterCard (94): MasterCard makes its debut in the 2012 Best Global Brands report after an impressive year. The company‘s launch of its “Priceless Cities” campaign and a growing suite of solutions for business owners are steadily increasing consumer satisfaction – and contributing to its rise in brand value.

    Top rising brands in 2012

    Apple (+129 per cent): Despite Steve Jobs‘ passing, consumers‘ emotional connection to the Apple brand remains stronger than ever – this was made clear just recently with the launch of iPhone 5. Even in the face of increasing competition from rivals Google and Samsung, the company continues to demonstrate its commitment to protecting the Apple brand and its intellectual property. Such commitment enabled Apple to post quarterly revenue of $35 billion and quarterly net profit of $8.8 billion in July.

    Amazon (+46 per cent): Amazon has introduced the Kindle Touch and Kindle Fire in 175 countries, stretching the Kindle beyond its e-reader origins and turning it into a serious
    rival to the iPad. The Kindle Fire now enjoys the world‘s second-largest tablet market share.

    Samsung (+40 per cent): Samsung became the global leader for smartphone shipments in 2011 ahead of Apple and Nokia. Samsung also generated a great deal of online buzz by integrating its Galaxy SIII and Note into the Opening Ceremony of the 2012 London Olympics. Despite its legal battle with Apple, Samsung‘s global market share is 32.6 per cent and its brand value increased by a meteoric 40 per cent in the past year.

    Nissan (+30 per cent): Nissan recovered quickly from last year‘s natural disasters in Japan and grew its market share by pushing the envelope on innovation and by creating bold vehicle designs like that of the Nissan Juke. Nissan‘s ability to overcome challenges and continually innovate caught the attention of consumers and helped increase its brand value by 30 per cent.

    Oracle (+28 per cent): Oracle has been branching out beyond database solutions in order to stay ahead of competitors. The company continues to make strategic acquisitions and grow its capabilities and offerings, especially in cloud computing. Oracle‘s 28 per cent increase in brand value this year proves that such strategies have impressed customers and investors alike.

    Technoplogy brands continue to dominate: Technology brands continued their strong push of recent years, with four of the five top risers hailing from the sector (Apple, Amazon, Samsung, and Oracle).

    In addition, five of this year‘s Top 10 brands come from within the technology sector (Apple, Google, Microsoft, Intel, and Samsung). Apple, in particular, experienced record growth in brand value. While there is no question that products like the iPad and iPhone 5 are attractive to consumers around the world, Apple‘s values and unmistakable human touch are what set it apart from competitors in the end.

    Automotive brnds move beyond recovery: Automotive brands are becoming more attuned to the emotional connection consumers have with their cars. This has caused many automakers to develop more effective, technologically savvy ways to reach target markets and help prospective buyers better relate to car brands.

    Audi‘s (55) digital showroom, Audi City, is revolutionising the future of retailing by combining digital product presentations and personal contact with dealers. Similarly, Ford (45) is working hard to improve MyTouch, its in-car communications and entertainment system. Brands like BMW (12) and Hyundai (53) are investing in global brand campaigns and are becoming more digitally connected and tailored to narrower target groups.

    For the most part, the entire industry appears to be focused on engaging customers and prospects in a more relevant and personalised manner throughout the entire purchase cycle.

    Luxury brand prove resiliant: Despite the current economic landscape, all of the luxury brands in this year‘s report increased their brand value. As the meaning of luxury shifts, this year‘s top luxury brands reflect a changing global consciousness – with success dependent not only upon a portfolio of superior products and superb quality of service, but also a strong cohesive brand, a formidable digital presence, and reputation that is timeless, elevated, and refined. The 2012 Best Global Brand report includes seven luxury brands: Louis Vuitton (17), Gucci (38), Herm?s (63), Cartier (68), Tiffany (70), Burberry (82), and Prada (84).

    FMCG/CPG brands increase in brand value & expand product offerings

    The rise in value of several FMCG/CPG brands — Kellogg‘s (29), L‘Oréal (42), Heinz (46), Colgate (47), Danone (52), Nestlé (57), and Johnson and Johnson (79) — reflect successful growth, especially in the developing markets. Another growing trend observed this year was the increasing number of FMCG brands expanding into the healthcare space. Avon (71) and Kleenex (80) were the only two brands to lose brand value (-4 per cent and -7 per cent respectively).

    Financial Services: Financial services brands are continuing to feel the impact of 2008‘s global economic downturn. Recent events, such as the notorious Libor scandal, have tarnished the reputation of leading brands like Credit Suisse – it declined by five per cent in brand value and ranked 95. There is reason to be optimistic about the future of this sector, however: Five of the 12 financial services brands in this year‘s report increased in brand value, including American Express (24), Morgan Stanley (54), AXA (58), Allianz (62), and Visa (74). MasterCard (94) was a new entrant to this year‘s report, an indication that its “Priceless” campaign continues to succeed in building a stronger connection between the brand and its growing customer base.

  • Venkatesh Kini elevated to Coca-Cola India SVP

    MUMBAI: Venkatesh Kini, currently VP-marketing – Global Juice, has been appointed as the senior vice president for India region.

    To ensure complete and end-to-end focus on the business, all the three core pillars of business growth — Franchise Leadership, Consumer Marketing and Customer and Commercial Leadership — will report to Kini.

    Additionally, Neeraj Garg, currently VP providing franchise leadership support to Company Owned Bottling Operations (CBO) in India will assume the responsibility of SWA region and Juice business.

    Both these executives will report to Coca-Cola India and SWA Business Unit , president Atul Singh.

    The changes in the designation are a part of realignment of the company‘s operating structure.

    Coca-Cola India and South West Asia Business Unit comprising key markets – India, Nepal, Bhutan, Bangladesh, Sri Lanka and Maldives has announced a new operating structure in keeping with its business priorities.

    Effective 1 October, the Business Unit will organise around two major operating regions: India region and South West Asia (SWA) region constituting of the potential markets of Bangladesh, Sri Lanka, Nepal, Bhutan and Maldives.

    “India is one of the key growth markets for The Coca-Cola Company and the Business Unit‘s role is critical to the Company achieving its 2020 Vision. We have been growing for the last 24 quarters and the India market is now amongst the top 7 markets for the Company. As we move into the next phase of our journey, we have a solid foundation and necessary momentum in our business. This is the time to take the next step in our evolution. We now need to have the scale and resources to capture latent growth across the Business Unit. Also, keeping in mind the market realities, we need to be more responsive and have a sharper and deeper focus on our business. The new structure lends us stability and robustness and positions us well to capture the latent growth in our markets” Singh said.

    “Kini and Neeraj are proven business leaders and I look forward to partnering with them and the rest of my leadership team, Company owned bottling partner (Hindustan Coca-Cola Beverages Pvt. Ltd) and the franchise bottlers as we continue our journey towards our 2020 Vision”, Singh added.

    This announcement does not impact Hindustan Coca-Cola Beverages Pvt. Ltd, the Company owned bottling operations in India.

    Kini is serving the company since over 14 years now. He has more than 20 years of experience in India and US, in marketing, sales and general management roles.

    Vikas Chawla who will assume the responsibility of VP- operations, providing franchise leadership support to the company owned bottling operations (CBO) and to all the franchise bottlers in India, will report to Kini.

    The Emerging Markets business led by Sanjiv Gupta and Commercial Beverages business led by Shourov Mukherjee, will also report to Kini. To continue focus on retailer training and capability building, through the Parivartan program and other similar initiatives, the Coca-Cola University led by R. C. Datta too will report to Kini.

  • WPP’s Millward Brown buys out Cadem Advertising

    MUMBAI: WPP‘s global research agency Millward Brown has acquired Chilean consumer insights company Cadem Advertising.

    Millward Brown is a global company focused on brands, media and communications. It is part of Kantar Group, the insights arm of WPP plc.

    Founded in 1997, Cadem has operated as a licensee of Millward Brown for many years providing brand tracking, quantitative and qualitative research services.

    According to the official communiqué, Cadem employs 87 people and key clients include Coca-Cola, Falabella Retail, Nestle, Telefonica and Unilever. Its unaudited revenues for the year ended 31 December 2011 were approximately $6.55 million with gross assets of approximately $2.66 million.

    This acquisition continues WPP‘s strategy of investing in fast growing markets and sectors and its commitment to developing its strategic networks throughout Latin America. The Group collectively employs (including associates) 15,000 people with revenues of $1.5 billion in Latin America.

    Post acquisition, Cadem Advertising will become Millward Brown Chile, and, consequently, Millward Brown will consolidate its operations in Latin America, by being present in the entire region, with offices in Brazil, Mexico, Argentina, Colombia, Peru, Chile and Central America.

    Millward Brown Latin America CEO Fabian Hernandez said, “This acquisition is helping us to leverage our business as the most important market research company in the region. Through our presence and service throughout Latin America and by offering excellence in our methodologies and analysis, we are consolidating ourselves as strategic partners for our clients in their market research and brand, media and communication consulting projects in Latin America.”