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Tag: Coca-Cola

  • Taste the Feeling by artist Avicii is the anthem for Coca-Cola UEFA EURO 2016 campaign

    Taste the Feeling by artist Avicii is the anthem for Coca-Cola UEFA EURO 2016 campaign

    MUMBAI: Taste the Feeling by artist Avicii will be the anthem for the Coca-Cola UEFA EURO 2016 campaign as it complements the creative idea that the pleasure of drinking beverage makes the moment more special.

    “It’s always our ambition to feature great music that people will remember and love decades from now. And we think we’ve done that with this campaign. As we searched for the perfect song, this one stood out from day one as something really special.” said Coca-Cola Global Music Group Director Joe Belliotti.

    “I really liked the original demo and after a few intense weeks in the studio working on the production, we were able to present an amazing final product. Conrad was a great partner and we are excited that the song will be featured in the UEFA EURO 2016 campaign for Coca-Cola so fans around the world can enjoy it,” said the artist Avicii.

    On Avicii’s participation in the project, Belliotti added, “We have worked with Avicii since 2011 on several projects, and he knows how to create optimistic music that resonates with listeners around the world. He has a melodic and musical sensibility that draws you in. He creates songs with a modern feel but adds traditional instruments to the mix.”

    Commenting on the collaboration of Coca-Cola with music agency Deviant Ventures for the overall music, Deviant Ventures Chief of Possibilities Umut Ozaydinli said, “For the anthem, we wanted to pair Avicii with a relative newcomer. Conrad Sewell has been on our radar ever since last year. Avicii’s signature production with Conrad’s unique vocals made the perfect mix for a summer hit”

  • Sony Pictures Networks India eyes Rs 1200 crore revenue from IPL; 80% inventory sold

    Sony Pictures Networks India eyes Rs 1200 crore revenue from IPL; 80% inventory sold

    MUMBAI: The latest instalment of cricket’s flagship franchise – the Indian Premier League (IPL) is almost here and the official broadcaster Sony Pictures Networks (SPN) India is going all guns blazing when it comes to getting advertisers on board.

    With almost 80 per cent of the ad inventory sold, the broadcaster is eyeing revenue of Rs 1200 crore from this season of the IPL.

    An upbeat SPN India president Rohit Gupta tells Indiantelevision.com, “We have mostly sold out our entire inventory. All the big spots are locked and we are in the last stages of talks with a few advertisers. We will be in a position to announce them in a day or two.”

    E-commerce giant Amazon, which upped itself as the presenting sponsor of the tourney last year, will continue to be a presenting sponsor this year too along with telco Vodafone and a new entrant in the category Oppo.

    “We increased the number of presenting sponsors from two to three this year because of the huge demand. Mobile phone manufacturers Oppo has come on board this time as a presenting sponsor and it’s great that new associations are continuing. It shows the growing interest level in the tournament,” says Gupta.

    Other sponsors that have been roped in include Freecharge, Coca Cola, Ceat Tyres, Tata Sky, Vimal Pan Masala and Raymond Suitings. 

    “Freecharge is a new inclusion this year. We also have a few advertisers who went off for a brief period but have returned this year again, which is an encouraging sign. Coke has also come on board for the first time and hence we continue to have a cola brand associated with the tourney. We are in final stages of talks with a two wheeler and a four wheeler brand and it’s likely that they will be on board too. This will mark the presence of an automobile brand too,” reveals Gupta.

    For the uninitiated, Pepsi was the title sponsor for the IPL for xx seasons but severed its association last year and hence 2016 will be the first time that rival beverage brand Coca Cola has decided to come on board.

    When queried about the revenue that SPN India is eyeing from the IPL this year, Gupta refrained from commenting on the financials. However, a source close to the development said that the network has hiked its ad rates by 15 to 20 per cent and is hopeful of raking in around Rs 1200 crore in ad revenue.

    The source says, “For a 10 second ad slot, the network is charging between Rs 5.5 lakh to Rs 6 lakh, which is 15 to 20 per cent more than what they were charging last year.”

    IPL will be telecast in four different language this year. Besides Hindi and English, there will be a Tamil and Telugu feed as well to cater to the southern audience. However, the network is not monetising the regional feed separately. “We don’t monetise regional feeds separately. We will go ahead the way did last year,” asserts Gupta.

    A senior sports media planning expert on condition of anonymity says, “Rs 1200 crore this year means a 20 per cent jump from what they raked in last year, which is realistic as well as encouraging for the broadcaster. IPL has two new teams this year, therefore the sport will have a fresh and unwatched element in it. I think that has worked in favor of the broadcaster. Skepticism that were developing after the ban on Chennai Super Kings and Rajasthan Royals are now all dealt with. Placed right at the beginning of a financial year, IPL has established itself to be a great avenue to garner eyeballs and it manages to sustain its trends too, which is great.”

    SPN has the broadcasting rights of IPL till 2017. The network acquired the rights for 10 years for a massive $1 billion, (Rs 6600 crore). Experts predict that the new acquisition cost, when the rights come under the hammer again, will be at least double of what it fetched last time round.

     

  • Sony Pictures Networks India eyes Rs 1200 crore revenue from IPL; 80% inventory sold

    Sony Pictures Networks India eyes Rs 1200 crore revenue from IPL; 80% inventory sold

    MUMBAI: The latest instalment of cricket’s flagship franchise – the Indian Premier League (IPL) is almost here and the official broadcaster Sony Pictures Networks (SPN) India is going all guns blazing when it comes to getting advertisers on board.

    With almost 80 per cent of the ad inventory sold, the broadcaster is eyeing revenue of Rs 1200 crore from this season of the IPL.

    An upbeat SPN India president Rohit Gupta tells Indiantelevision.com, “We have mostly sold out our entire inventory. All the big spots are locked and we are in the last stages of talks with a few advertisers. We will be in a position to announce them in a day or two.”

    E-commerce giant Amazon, which upped itself as the presenting sponsor of the tourney last year, will continue to be a presenting sponsor this year too along with telco Vodafone and a new entrant in the category Oppo.

    “We increased the number of presenting sponsors from two to three this year because of the huge demand. Mobile phone manufacturers Oppo has come on board this time as a presenting sponsor and it’s great that new associations are continuing. It shows the growing interest level in the tournament,” says Gupta.

    Other sponsors that have been roped in include Freecharge, Coca Cola, Ceat Tyres, Tata Sky, Vimal Pan Masala and Raymond Suitings. 

    “Freecharge is a new inclusion this year. We also have a few advertisers who went off for a brief period but have returned this year again, which is an encouraging sign. Coke has also come on board for the first time and hence we continue to have a cola brand associated with the tourney. We are in final stages of talks with a two wheeler and a four wheeler brand and it’s likely that they will be on board too. This will mark the presence of an automobile brand too,” reveals Gupta.

    For the uninitiated, Pepsi was the title sponsor for the IPL for xx seasons but severed its association last year and hence 2016 will be the first time that rival beverage brand Coca Cola has decided to come on board.

    When queried about the revenue that SPN India is eyeing from the IPL this year, Gupta refrained from commenting on the financials. However, a source close to the development said that the network has hiked its ad rates by 15 to 20 per cent and is hopeful of raking in around Rs 1200 crore in ad revenue.

    The source says, “For a 10 second ad slot, the network is charging between Rs 5.5 lakh to Rs 6 lakh, which is 15 to 20 per cent more than what they were charging last year.”

    IPL will be telecast in four different language this year. Besides Hindi and English, there will be a Tamil and Telugu feed as well to cater to the southern audience. However, the network is not monetising the regional feed separately. “We don’t monetise regional feeds separately. We will go ahead the way did last year,” asserts Gupta.

    A senior sports media planning expert on condition of anonymity says, “Rs 1200 crore this year means a 20 per cent jump from what they raked in last year, which is realistic as well as encouraging for the broadcaster. IPL has two new teams this year, therefore the sport will have a fresh and unwatched element in it. I think that has worked in favor of the broadcaster. Skepticism that were developing after the ban on Chennai Super Kings and Rajasthan Royals are now all dealt with. Placed right at the beginning of a financial year, IPL has established itself to be a great avenue to garner eyeballs and it manages to sustain its trends too, which is great.”

    SPN has the broadcasting rights of IPL till 2017. The network acquired the rights for 10 years for a massive $1 billion, (Rs 6600 crore). Experts predict that the new acquisition cost, when the rights come under the hammer again, will be at least double of what it fetched last time round.

     

  • Network18 appoints ad guru Prasoon Joshi as additional director

    Network18 appoints ad guru Prasoon Joshi as additional director

    MUMBAI: Network18 Media & Investments has appointed National Award winning Indian lyricist, screenwriter and ad-guru Prasoon Joshi as additional director.

     

    Designated as an independent director, Joshi’s term is for a period of five years.

     

    Network18’s Board of Directors at its meeting held on 15 January, 2016 confirmed the appointment.

     

    Joshi is currently McCann Worldgroup Asia Pacific chairman as well as the agency’s India CEO. 

     

    He is credited with marrying creativity with scale and giving McCann’s work in India a distinct cultural edge. Joshi has worked on mainstream brands like Coca Cola, Mastercard, J&J, Perfetti, Nestle, GM, Metlife, Pears, Star TV, Maggi re-launch as well as NDTV, Marico, Dabur and Britannia amongst others.

  • MediaCom hits $2.6 billion in new business for 2015

    MediaCom hits $2.6 billion in new business for 2015

    MUMBAI: MediaCom has had a successful 2015, picking up $2.6 billion in new business from both existing and new partners.

     

    Since the start of 2015 to the end of November, MediaCom has welcomed 290 new clients through its doors around the world, picking up major appointments at local, regional and global levels.

     

    At the same time it has also extended its relationship with key multi-market clients such as AB-InBev, Coca-Cola, Mars and Procter & Gamble.

     

    This strong performance has also ensured the agency retain the No 1. spot in the RECMA competitiveness index, extending its lead over rivals such as Carat and OMD.

     

    Significant regional and global wins include the global American Airlines account, Bose in Asia Pacific, the GSK-Novartis global account, Mars in Latin America, Suntory in Europe and Tempur Sealy globally.

     

    Key local market wins include: AB-InBev in Mexico, Allergan Activis in the US, Bank of China in its home market, Bayer in Japan, Coca-Cola in Japan and South Africa, Dhospaak in Thailand, LIDL in Poland, P&G in Israel and Tesco in the UK.

     

    “It’s been a momentous year for new business across the media industry and I’m delighted to see MediaCom doing so well. We have remained highly competitive in pitches for new clients and I’m thrilled to see so many of our existing clients have extended their relationship with us. Our ability, not only to retain some of the world’s most iconic brands but also to extend these relationships, is a wonderful endorsement for the agency,” said MediaCom worldwide chairman & CEO Stephen Allan.

     

    The agency’s success in 2015 follows on the heels of its best-ever year in 2014 when it landed $4.2 billion in new business, including the Mars global planning task and AB-InBev’s US media business.

     

    “Traditionally when an agency has one good year, it spends the next 12 months bedding in that business. MediaCom has managed not only to settle in a huge volume of new clients but also to keep up its momentum and continue to build its network and services around the world. It’s a testament to our teams that we have followed a record 2014 with another hugely successful year,” added MediaCom worldwide COO Toby Jenner.

  • Coca Cola and NDTV’s ‘Support My School’ campaign raises Rs 20 crore

    Coca Cola and NDTV’s ‘Support My School’ campaign raises Rs 20 crore

    MUMBAI: NDTV, Coca-Cola and UN-Habitat once again came together with campaign ambassador Sourav Ganguly to support the 6 hour telethon that went live across all channels on the NDTV network on 29 November.

     

    The campaign, which was started in 2011 once again received an overwhelming response from people across different walks of life and generated over 20 Crores to support 400 schools. The target of revitalizing 1000 schools which the campaign set for 2017 was achieved in 1 day itself. The telethon saw the foundation being laid for the first school under the Support My School Campaign in Shillong. School dedications & celebrity visits were organized in other cities like Gwalior, Jaipur, and Pondicherry amongst others.

     

    Hosts NDTV,  Group CEO Vikram Chnadra, Coca Cola India, SW Asia, president,  Venkatesh Kini and campaign ambassador Sourav Ganguly took centre-stage to reach out to millions of viewers to generate maximum funds for the cause. Ranveer Singh extended his support to the campaign.

     

    Delighted with the tremendous response received for the initiative NDTV Group CEO  Vikram Chandra said, “This multi partner campaign has seen tremendous response from across the country and is growing at a rate which will soon help us reach our next goal. We would like to thank our viewers for the amazing support they have been extending and urge everyone to keep coming forward and help Sourav and NDTV Support My School.”

     

    Speaking about the campaign Coca-Cola India and Southwest Asia president Venkatesh Kini said, “Support My School has grown from being an initiative to a campaign that has more than 50 partners in 23 states across India impacting nearly 200,000 children in 600 schools. All of this has been possible with the support of our strategic partners and NGOs, who implemented it at the grass-root level and made the dream come true for many children.”

    Campaign ambassador, Sourav Ganguly said, “It gives me immense pleasure to be associated with such a cause that not only impacts several lives but has a vision of building India’s future. We need more initiatives like Support My School, which has helped in holistic growth of children in many schools across the nation”

     

    The day saw participation from policy makers like Gujarat CM, Anandiben Patel Uttarakhand CM, Harish Rawat  and Bollywood personalities like Raju Hirani, Sonali Bendre, Sports personalities like Sunil Gavaskar, Nobel laureate Kailash Satyarthi along with renowned industrialists such as Infosys founder NR Narayana Murthy HSBC chairperson Naina Lal Kidwai, JPMorgan Kalpana Morparia and more.

     

    During the event Sourav Ganguly engaged with students and viewers during ‘Sourav ki Pathshala’, where he gave some valuable tips and demonstrated a few strokes. Budding cricketers from the Sehwag Sports Academy got tips from Dada himself. During the 6 hours event he repeatedly appealed for donations.

  • NDTV and Coca-Cola to host a 6 hour live telethon for support my school campaign

    NDTV and Coca-Cola to host a 6 hour live telethon for support my school campaign

    MUMBAI:  NDTV, Coca-Cola and UN-Habitat will once again come together with campaign ambassador Sourav Ganguly to support the 6 hour telethon co-hosted by bollywood celebrity Ranveer Singh. It will be aired live across all channels on the NDTV Network on 29 November 2015. 

     

    A number of prominent personalities including chief ministers Anandiben Patel (Gujarat) and Harish Rawat, (Uttarakhand), bollywood actors Varun Dhawan, Parineeti Chopra, sports personalities Sunil Gavaskar, Sunil Chettri along with renowned industrialists Infosys founder NR Narayana Murthy, HSBC chairperson Naina Lal Kidwai, JPMorgan Chairperson Kalpana Morparia  along with host NDTV’s Group CEO  Vikram Chandra, will take centre-stage to reach out to millions of viewers to generate maximum funds for the cause.

     

    Delighted with the tremendous response received for the initiative previously, Coca-Cola India and Southwest Asia President Venkatesh Kini said,  “Support My School has grown from being an initiative to a campaign that has more than 100 partners in 23 states across India impacting nearly 200,000 children in 600 schools. By 2017 we wish to take this initiative to another level.”

     

    Commenting on the campaign NDTV’s Group CEO Vikram Chandra added, “This multi partner campaign has seen tremendous response from across the country and is growing at a rate which will soon help us reach our next goal. We are hoping to see a bigger and better participation this year, which will result in reaching our goal faster.”

  • Aditya Swamy quits MTV; to join Flipkart as senior director marketing

    Aditya Swamy quits MTV; to join Flipkart as senior director marketing

    MUMBAI: After a stint of more than nine years, Viacom 18 EVP and MTV & MTV Indies business head Aditya Swamy has put in his papers.

     

    Swamy is slated to join Flipkart as senior director marketing in about two months’ time.

     

    Confirming the same to Indiantelevision.com, Swamy said, “I had a good time with Viacom and I worked there for nine years. The journey has been amazing.”

     

    On his role at Flipkart, he said, “I will be looking after content marketing and digital media at Flipkart.”

     

    Swamy joined Viacom18 Media in June 2006 as MTV EVP and business head where was responsible for content, revenue growth, brand building and communication as well as expanding the channel’s footprint across TV, web, mobile and the live space.

     

    Prior to joining Viacom18, he was with Coca- Cola India as general manager marketing for eight years. 

  • Qyuki & Coca-Cola pay tribute to Indian soldiers via short film

    Qyuki & Coca-Cola pay tribute to Indian soldiers via short film

    NEW DELHI: Qyuki Digital Media and Coca-Cola India have produced a special digital short film paying tribute to the real heroes of India – the jawans on the borders.

     

    The film follows the journey of a soldier from his military base in the north down to his home in the beautiful backwaters of Kerala. With the intention of fulfilling the final wish of a fellow soldier who died in the line of duty, he makes an emotional stop en route, to his colleague’s family home where he hands over the martyr’s belongings to them.

     

    The story traverses several situations and people that cross the soldier’s path closing with a touching moment of a family reunion. Here the film cuts to a national issue that requires the protagonist to return to his base camp.

     

    The film highlights India’s incredible landscape and its multicultural beauty, juxtaposed beautifully with the personal sacrifices a soldier makes for his country, family and friends.

     

    Razy Ghai from Asylum Films directed the film and the music was scored by Dhruv Ghanekar of Wah Wah Studios

     

    Coca-Cola India and South West Asia VP – marketing & commercial Debabrata Mukherjee said, “Thums Up has always stood for strength and a spirit of inspiration. We believe that real heroes are the ones who have inner strength and compassion. This independence day, we wanted to celebrate the protectors of our independence, the ‘True Heroes’ of our nation. We wanted to salute the sons of the soil for their undying spirit and indefatigable courage.”

     

    Mukherjee added, “It gives us great joy that the effort has received such a heartwarming response. In just 48 hours, the film has been seen over a million times on social media; a clear reflection of the nation’s love, appreciation and respect for the real heroes who keep us safe, everyday.”

     

    Qyuki co-founder and MD Samir Bangara added, “Qyuki is proud to present this film along with an iconic brand like Thums Up to salute the country’s true heroes. Having grown up as an armed forces kid, the film is that much more personal and special to me.”

     

    Ghai said, “As the son of a retired army officer, I have always wanted to give back to my roots. Soldiers are the unsung heroes of our country. I think we have managed to touch an emotional chord with this short film. The idea was to do a road film in which a responsible soldier goes on this soulful journey. The film is supported by, “Saare Jahan Se Acha” tune playing in the background to remind the viewers of what the soldiers of our country do for us.”

  • Thums Up’s tribute to real heroes of nation receives 1 million views

    Thums Up’s tribute to real heroes of nation receives 1 million views

    MUMBAI: Thums Up, India’s iconic soft drink brand marked the country’s 69th Independence Day with a tribute to the nation’s Real Heroes and the country used this film as a platform to express its love a million times within 48 hours.

     

    Set against the diverse cultural and regional canvas of India, the film captures the journey of a young Indian soldier as he travels from his military base to his home in Kerala, making one stop in his journey to the martyrs’ home to deliver the news of his martyrdom, personally. The narrative navigates through a string of anecdotal situations of various people he meets during his journey on route to the heart wrenching moment when the young soldier finally reaches the martyr’s family. The film concludes with the soldier enjoying a happy moment with his family before an alert is commissioned to all soldiers cancelling all vacations and an order to report to basecamp. Through the soldier’s journey, the film captures the diverse locations and myriad of cultures in India, while reminding the audiences about the unparalleled perseverance our brave soldiers display every day.

     

    Speaking about the campaign, Debabrata Mukherjee, VP – Marketing & Commercial, Coca-Cola India and South West Asia said, “Thums Up has always stood for strength and a spirit of inspiration. We believe that real heroes are the ones who have inner strength and compassion. This independence day, we wanted to celebrate the protectors of our independence, the ‘True Heroes’ of our nation. We wanted to salute the sons of the soil for their undying spirit and indefatigable courage.

     

    He further added, “It gives us great joy that the effort has received such a heartwarming response. In just 48 hours, the film has been seen over a million times on social media; a clear reflection of the nation’s love, appreciation and respect for the real heroes who keep us safe, everyday.”

     

    Conceptualized by Qyuki Digital Media Pvt Ltd. and Asylum Films, the Digital Film and its music has been created by Dhruv Dhanekar of Wah Wah Music.

     

    Commenting on the film Samir Bangara, Co-founder and MD of Qyuki.com said, “This film is special at many levels. Both the Director, Razy Ghai and I grew up as armed forces kids and that was a big inspiration for the script and execution of the film. We are proud to be working with one of India’s most iconic brands Thums Up, to salute the true heroes of our country.”