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Tag: Coca Cola India

  • Thums Up-Being Human VEER Campaign in partnership with CNN-IBN & AIF

    Thums Up-Being Human VEER Campaign in partnership with CNN-IBN & AIF

    MUMBAI: Thums Up-Being Human campaign VEER, in partnership with CNN-IBN &American India Foundation (AIF), has already managed to collect INR 50 lakh in donations, a landmark feat after just one month of its launch. The campaign, which was launched on January 24, had set out to raise at least INR 75 lakhs to make 1,000 people with disabilities employable.

    Since the launch of VEER, CNN-IBN and IBN7 have showcased inspiring stories of people with disabilities (PwDs), who despite various obstacles have managed to achieve success and earn people’s respect. These stories have touched people across India, many of whom have come forward to support the cause. Also, these channels have carried candid and detailed discussions on issues related to disability, which have spread nationwide awareness about this cause.

    Now in its second month, the VEER campaign aims to meet its target and help PwDs get the necessary skills and training.

    Alvira Khan on behalf of Salman’s Being Human foundation, said, “We at Being Human-the Salman Khan Foundation thank all those who have supported the Veer initiative. We hope the campaign continues to grow in strength.”

    Rajdeep Sardesai, Editor-in-chief, IBN Network, said, “We would like to thank all those individuals and groups who have helped us reach this landmark of INR 50 lakh. We believe that people will continue to support this campaign and help us achieve success.”

    Debabrata Mukherjee, VP-Marketing & Commercial, Coca-Cola India said, “Thums Up as a brand believes that every one of us has the potential that just needs to be unleashed. We came up with ‘Veer’ to offer people with disabilities a platform to unleash their potential. With support from our partners and donors, we are glad to announce that we have raised INR 50 lakh within a month.”

    Dr. Hemanth Paul, Country Director, AIF, said, “As an NGO that has been working on the whole livelihood space for the last eight years, the Veer campaign aimed at raising funds for the empowerment of persons with disabilities and getting them an equal stature in the society. We cannot thank our supporters enough for the help that they have extended. There is much more to do before we reach out target, but the response that we have received so far is an assurance that the initiative will definitely be a success.”

    The series has been running in conjunction with digital platforms. A dedicated call centre- 0120-4019191, a website – www.theveer.in, and a mobile app – VEER has been set up to enable people to make contributions. One can also send an SMS, ‘VEER’ to 51818 to know more about the initiative and make individual donations.

     

  • FANTA brings its quintessential Play to Snack time

    FANTA brings its quintessential Play to Snack time

    MUMBAI: Snack time will never be the same again as India’s favorite orangey soft drink, Fanta, brings a playful proposition to snack times everywhere! In its latest communication campaign – “Snack-time Fanta-Time”, the brand adds a zing factor to snack time with “orangey Fanta time”, showing a group of youngsters enjoying a snack together with a bottle of the “orangey” drink. For the first time ever, the playful Fanta animation, characteristic of the brand’s advertising, has been produced in India with the introduction of a new Indian Fanta Character, the ‘Mom’.

     

    Speaking on the launch of the campaign, Debabrata Mukherjee, VP – Marketing & Commercial at Coca-Cola India & SWA, said, “Snack times are moments full of play and fun energy that represent brand Fanta. Our global body of work on Fanta ‘Play’ has been appreciated world over and this year; we have taken the core proposition further by building in local consumer insights set in the Indian context. When you think of brand Fanta, the first thing that comes to mind is its great ‘Orange’ taste and with this campaign we are adding a little more fun and play to snack times with the invigorating Fanta spirit.”

     

    This year, the brand focuses on the fact that Fanta is the top most preferred and enjoyable beverage with snacks. The campaign brings alive the strong tingly craving that the consumers have for the orangey, bubbly taste of Fanta along with their special snack time of the day. The new campaign will reach out to the consumers through an array of touch points including television ads, outdoor, radio, activation and social media.

     

    The new campaign has been conceptualized by Ogilvy & Mather led by Ajay Gahlot, Executive Creative Director; Shailendar Mahajan, Senior Creative Director and Riazat Khan, Creative Director and produced by Nomad Films (For Animation). The lyrics have been written by Amitabh Bhattacharya and music composed by Vijay Antony. With its upbeat and playful tempo, the jingle has been rendered into seven languages including Tamil, Kannada, Telugu, Punjabi, Hindi, Marathi and Gujarati

     

    Storyboard of the Ad
     

    The visual story brings out how the taste of Fanta fuels the energy levels and brings in the element fun and play. The 3D animated film features the exuberant, bubbly characters sitting on dining table and looking bored. In comes, an Indian “Fanta Mom” character, and she opens a bottle of Fanta.  Suddenly the moment is transformed into a more playful zone. The mother herself initiates “Play” in her children’s lives by tossing a “murukku/chakli” across like a flying saucer. After that the commercial goes into a playful space with the Fanta animation characters (popularly known as the Fanta ‘Crew’) making each other giggle with playful goofiness. The commercial ends with everyone drinking Fanta at a much more playful and bonded table.

    Speaking about the campaign Ajay Gahlaut – Executive Creative Director, Ogilvy & Mather said, “Fanta is a brand that offers a lot of creative fulfillment. This time around, it was even more exciting. We got an opportunity to produce a TV commercial with the famous Fanta characters to suit Indian sensibilities. Overall, it was an amazing experience and a pleasure to produce the new Fanta ad. The creative manifestation is in perfect sync with the brand idea. Vijay Antony, known for the popular song Nakka Mukka, has composed the music for the Tamil as well the Hindi jingle. It is energetic & peppy like all the previous Fanta jingles. It will surely gain popularity”.

    Speaking about creating the Fanta animation in India for the first time, Amitabh Bhattacharya, Executive producer, Nomad Films said, “At Nomad, we have always been very proud of what we have done for Fanta. An animation script of Fanta is probably the highest point in the history of Nomad. Creating the Fanta animation in India for the first time along with the all new, Fanta ‘Mom’ character was a great creative experience and we are happy with the piece of work we have managed to put together”.
     

    The Fanta message for all moms is to create more Play at home and what better moment than ‘Snack Time, Fanta Time’

  • Coca-Cola India announces top level organisational changes

    Coca-Cola India announces top level organisational changes

    MUMBAI: Coca-Cola India has announced some key senior leadership changes, aligned with its long term plans of becoming one of the Coca-Cola company’s top five markets (in volume terms) by 2020. The Company is already committed to an investment of $ five billion to further capture growth opportunities in the Indian packaged beverage market.

    Announcing the senior leadership changes, deputy business unit president, India and South West Asia Venkatesh Kini said, “As we move into the next phase of our journey in India, we have a solid foundation and the necessary momentum in our business. We now need to have the scale and resources to capture latent growth. Building our talent pipeline and developing people capability is one of our key pillars for success. The new senior level management changes is a step in that direction. The entire team will work closely with our bottling partners to achieve our Vision 2020 goals in India.”

    The following are the key organisational changes effective 1 October, 2013. All these senior leaders of the company will report to Kini. There are no changes in the organisational structure at Hindustan Coca-Cola Beverages, led by its CEO T. Krishnakumar.

    Vikas Chawla, currently VP operations, is moving to Athens, taking over as the franchise operations head in South East Europe where he will lead operations for 12 European countries. This is yet another endorsement of the quality of talent in India. He adds to the list of 47 managers that the BU has exported to the global TCCC system.

     For a deeper focus on operations and aligned to achieving the business targets for 2020, Coca-Cola India will have two operation leaders going forward.

    Sumanta Datta, currently VP – customer and commercial leadership, will take over as vice president, Company Bottling Operations (including Delhi region and national key accounts). He will work closelywith the team at Hindustan Coca-Cola to deliver the volume and profitability targets for Coca-Cola India. Datta has been with the Coca-Cola system since 1995 in a variety of roles in marketing, operations, customer & commercial leadership, strategy in India as well as China. In his most recent role he has helped drive exponential growth in the national key accounts business.

    Bhupendra Suri, currently director, franchise operations, is being elevated as vice president – Franchise Bottling Operations. He will work with the 11 franchise bottlers in India and provide leadership and strategic direction to them. Suri has spent 17 years in India in a variety of functional and general management roles, with the company as well as the bottling operations.

    Andriy Avramenko, currently VP – juice, will take over as vice president strategy and still beverages. Avramenko has had diverse experiences within Coca-Cola in strategy, mergers and acquisitions, business integration, supply chain and finance. Avramenko has been instrumental in putting the juice brands on a path of sustainable profitable growth in India and SWA over the past two years.

    Debabrata Mukherjee, currently vice president, strategy and still beverages, will take on the role of vice president, marketing and commercial. The marketing and commercial roles are being brought together under one head, for a deeper and combined focus on commercial and shopper marketing as well as product commercialisation.

    Mukherjee is a veteran of the Coca-Cola system, who joined the company in 1998. He has done a series of marketing and general management roles. He was the head of marketing for the company in Korea before coming back to India in 2011.

    Anupama Ahluwalia, currently VP marketing, will take up a short term leadership assignment with Hindustan Coca-Cola Beverages to get direct experience within our bottling system. Upon completion of the assignment, Ahluwalia will then return to Coca-Cola India. He has led the marketing function for over two years, leading the creation of the iconic crazy for happiness campaign for Coca-Cola, achieved record market shares for the brand and led the company into the forefront of digital marketing by launching the social media center.

  • Maaza launches new ad campaign with Imran Khan & Parineeti Chopra

    MUMBAI: Coca-Cola India is launching a new communication campaign for Maaza, featuring Imran Khan and Parineeti Chopra, the new ambassadors for the brand.

    The campaign themed “Har Mausam Love, Har Mausam Aam” has been conceptualised and created by Leo Burnett (Delhi) and directed by Jayant Rohtagi.

    Coca-Cola India and South West Asia vice president- Juice business Asia Neeraj Garg said, “Over the years, Maaza, through its strong heritage and consistent communication campaigns has become synonymous with mangoes in the hearts and minds of consumers.. With the new campaign, we are scaling up the brand‘s philosophy by bringing in the element of ‘Love‘, to add an interesting and refreshing twist to Maaza‘s promise of ‘Har Mausam Aam‘”.

    Taking forward Maaza‘s “Har Mausam Aam” theme in 2012, the brand is now adding a touch of love to its new campaign for 2013 by drawing a parallel between “love” and “mangoes”. Maaza believes that love for mangoes should not be constrained by the mango season which comes only for three months in a year.

    Leo Burnett ECD -New Delhi Sainath Saraban added, “We have built the 2013 thematic campaign for brand Maaza, based on the analogy of love for mangoes. Just like love, one should be able to relish mangoes in every season and Maaza embodies just that. Maaza really is a mango experience available 365 days in a year”.

    As Maaza‘s brand ambassador, Khan and Chopra will be associated with a range of consumer activation and marketing programs, helping build brand love and enrich the brand experience.

    In addition to leveraging mass media advertising, integrated communication plan includes roll out of a range of initiatives including out-of-home (OOH) media, digital, point of sale merchandise and on-the-ground initiatives across all key markets.

    Titled ‘Switty‘, the film is set in winters and it portrays Chopra as a beautiful young girl who is crazy about mangoes. Even though there are countless boys in the neighbourhood eager for her attention, she coyly mentions that her heart will belong to the one who can get her mangoes even in off-season. Here‘s where Khan scores over all others by satiating her love for mangoes with the all-season mango delight in a bottle – Maaza.

  • Red FM strengthens Delhi operations

    Red FM strengthens Delhi operations

    MUMBAI: FM radio station Red FM has appointed Akash Verma as the station head for Delhi. He joins Red FM from Coca-Cola India.

    In his career spanning over a decade he has been actively involved with business management, innovations, consumer / customer marketing, media sales and events. He has extensive experience in communication development, project management, channel marketing, P&L management, consumer promotions, alliance management & consumer insights.

    As the station head he will look into the P&L accountability for Delhi station and will also be responsible for all functions like marketing, sales, programming, scheduling, finance and HR.