ITV

Tag: co-produce

  • Creative Eye to co-produce $3 million English film

    MUMBAI: Creative Eye is venturing into production of an English movie. Behind The Painted Veil will be co-produced with Roger Christine, who had directed John Travolta’s Battlefield Earth, on a budget of $three million.

    “We will bear 70 per cent of the cost while our partner will share the balance 30 per cent. We plan to start the shooting by September-end,” Creative Eye founder-promoter and CEO Dheeraj Kumar tells indiantelevision.com.

    The “scientific supernatural” film will be shot in London, Mumbai and Dehradun. “It will be released overseas before it moves to India. We plan to release it in the last quarter of this financial year,” says Kumar. The film will have an international cast and an Indian actor whom we have yet to identify, he adds.

    Creative Eye has also forayed into ad commercials. “We have created a new ad cell for national and multinational clients. The first project is for Dabur Health Care,” Kumar says. Creative Eye is in active negotiations with Hindustan Lever through their agency to create ad commercials, he adds.

    The company, which had a previous show Jap Tap Vratt on Star Plus, is back on the channel with Milee, a daily prime time soap at 9 pm. “It is now jointly produced by Creative Eye and TQM. The show is doing well and will reflect on our bottomline,” says Kumar.

  • Yash Raj Films, MTV to co-produce music video

    MUMBAI: How’s this for broadcaster-filmmaker synergy?

    After Ab Tak Chappan and Masti, MTV has taken innovation in film promotion to a higher level partnering exclusively with Yash Raj Films to co-produce a music video for the title track of their upcoming romantic comedy, ‘Hum Tum’. The title track called ‘U n I (Mere Dil Vich Hum Tum)’, is produced by hip-hop bhangra singer, Rishi Rich.

     

     
    It’s not just a first for MTV, but for Yash Raj Films and Rishi Rich too. It is the first time that Yash Raj Films has used an international artiste for their soundtrack and it is the first time that Rishi Rich has produced a track especially for a mainstream Hindi film.

    Said Kunal Kohli, director of the Yash Raj film, Hum Tum, “Never before has Bollywood experimented with creating a music video exclusively as a marketing tool. We are delighted to be the first with MTV in this unique innovation.”

  • Sesame Workshop & Turner to co-produce ‘Sesame Street’ in India

    MUMBAI: Sesame Workshop and Turner International India have teamed up to co-produce Sesame Street in India. The development phase of the Sesame India was provided through the support of the United States Agency for International Development (USAID) and ICICI Bank.

    Sesame Workshop had launched its Indian operations in August 2004. The series that will feature new Indian Muppet characters, locally produced live action and animation segments, and classic Seasame Street moments with Elmo, Cookie Monster and the rest of the gang.

    The series will make its debut in 2006. According to a company release, the series will be distributed on multiple platform across India.

    A research team comprising Indian educators, media programmers and child development experts and producers will bring in an innovative curriculum.

    According to an official communique, the country’s rich cultural diversity will also be reflected in the music, live action and animation segments.

    In the first season, Sesame India will be in Hindi, though some English words and simple phrases will be incorporated into the series. The innovative series will subsequently be available in other languages, informs the media release.

    In addition to the TV series, a Sesame India radio program and outreach materials, including posters and flashcards, will be distributed in both urban and rural areas.

    Sesame Workshop’s president and CEO Gary E Knell as quoted says, “Sesame Workshop’s mission is to create innovative engaging content that maximizes the educational power of media to help children reach their highest potential.”

    “As with all our adaptations, we are now working with local experts to identify Indian children’s issues and how to best address them on-and off-air. We’re thrilled to work with Turner, the undisputed leader in Indian kids’ television, to build a long-term presence and to together serve the children of the amazing Indian sub-continent,” says Knell.

  • MTV, CNN to co-produce HIV-Aids news special

    MTV, CNN to co-produce HIV-Aids news special

    MUMBAI: MTV International and CNN International today announced a first-ever co-production agreement for a 30-minute news special on HIV and Aids called Staying Alive: An MTV and CNN News Special.

    This special will premiere on MTV globally on World Aids Day – 1 December and on 27 November on CNN International.

    This special will be offered rights free and cost free to all broadcasters worldwide to get HIV/Aids prevention messages out to the widest audience possible. In the US, the programme will air as part of MTV’s Fight For Your Rights: Protect Yourself campaign.

    In a unique creative approach, local MTV channels and CNN bureaus around the world will work together to jointly produce news segments focusing on how HIV/Aids affects young people in each region.

    Segments will be produced featuring local CNN news reporters or MTV VJs in several countries around the world. The special will deal with many different issues related to HIV/Aids, including access to treatment, condom usage, discrimination and rising infection rates, among others. The show will offer viewers the chance to see how the disease touches all people regardless of age, ethnicity, country or socio-economic background.

    “This important partnership links MTV’s access to a potential audience of one billion people with CNN’s outstanding journalism, vast reach and credibility among adult audiences,” said MTV Networks International president and UNAIDS ambassador Bill Roedy. As the two largest global television broadcasters, this Staying Alive news special will have unprecedented distribution. I challenge other broadcasters to air this special rights free and at no cost to get crucial HIV/Aids prevention messages out to the largest audience ever this year on World Aids Day and beyond. HIV/Aids is the defining morale issue of our time, and it remains a top priority at MTV to continue to raise awareness and engage others to form their own response to the epidemic.

    CNN International senior vice president Rena Golden added, “We are thrilled to be co-producing such an important program geared to provide our joint global audiences with access to vital information that is both relevant and compelling.”

    “It has been estimated that 38 million people are currently living with HIV/Aids. We firmly believe that education and democratic dissemination of credible information is the key to fighting this epidemic. I echo the challenge for all global broadcasters to deliver this message through the distribution of Staying Alive. We’re delighted to be working with MTV on this initiative, and hope this represents the beginning of an enduring partnership.”