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Tag: CNNIC

  • CNNIC taps Rob Bradley and Cathy Ibal to lead ‘Audience First’ strategy

    CNNIC taps Rob Bradley and Cathy Ibal to lead ‘Audience First’ strategy

    NEW DELHI: CNN International Commercial (CNNIC) has appointed Rob Bradley and Cathy Ibal as joint-heads of the organisation’s international advertising sales business as part of its ‘Audience First’ strategy.

    In these new positions, Bradley and Ibal will be focused on creating and delivering solutions for clients that have the most impact with defined audiences on a global scale and enhancing our audiences’ advertising experience across all CNN platforms. The ‘Audience First’ strategy supercharges putting audiences at the heart of every campaign rather than focus on platform or geography.

    Bradley leads advertising sales across the Asia Pacific, including Australia, and Latin America and will now be responsible for CNNIC’s international digital and data development. Corinna Keller, vice president for advertising sales, Latin America, and Tini Sevak, vice president, audiences & data, will report to him. Bradley will be relocating to Asia in 2021 and continue with his global role while remaining close to key clients and markets.

    Ibal is in charge of advertising sales for all EMEA and will take over CNNIC’s international client development. James Hunt, senior vice president, global client solutions, will report to her while continuing to oversee all client servicing functions within CNNIC, including its Create brand studio.

    Both Rob Bradley and Cathy Ibal will continue to report into CNN Worldwide Commercial president Rani Raad.  

    “We are optimising how we partner with brands to have maximum impact with audiences at a time of accelerated change in both consumer behaviour and the way advertisers are connecting with customers,” said Raad. “Cathy and Rob have an excellent track record in working collaboratively with clients and across CNN to develop and execute sophisticated campaigns that no other media can match.”

    Cathy Ibal has been at CNN since 2001, originally working in research and then in sales since 2006 where she manages some of CNNIC’s largest partnerships. Rob Bradley joined CNN in 2015. Since then he has led CNNIC’s digital revenue, strategy and operations as well as advertising sales for the UK, Nordics and US.

  • Turner International creates digital advertising unit to connect brands with fans

    Turner International creates digital advertising unit to connect brands with fans

    MUMBAI: Turner International is for the first time providing advertisers with a single way to activate a full suite of global, regional and local campaigns that connect with fans across Turner’s digital properties spanning over 200 countries.

    The launch of Turner International Digital Advertising Sales – T1 – consolidates Turner’s international digital advertising capabilities into a single division, complementing existing local digital and linear advertising sales and CNN International Commercial (CNNIC) operations across Latin America, EMEA and APAC. T1’s focus is on connecting global advertisers based outside the US with audiences across Turner’s entertainment, kids, news and sports digital portfolio including Bleacher Report, Cartoon Network, Boomerang, CNN, ELEAGUE, TNT, TBS, Great Big Story, Esporte Interativo as well as COPA90, which Turner has a stake in.

    T1 offers brands a rich suite of creative and data-driven advertising solutions – from forging far-reaching strategic partnerships to creating bespoke campaigns that include branded content, native and product placement, as well as pre-roll and display inventory across the Turner International digital portfolio. The unit is designed to work with major brands on a wide range of campaigns that can scale multiple regions, be highly targeted to specific countries, or utilise particular Turner properties to reach defined audience demographics and clusters in brand-safe premium mobile, desktop and social environments.

    T1 is borne out of the successful digital strategy devised by CNNIC – the arm of Turner International that monetises all CNN properties outside of the US – to combine data and content solutions to grow partnerships between CNN and international advertisers. Using this blueprint, T1 is created and led by Rani Raad, President of CNNIC.

    The unit comprises a specialist team of sales, consultancy and operations experts working closely with Turner International’s leadership, technology, advertising, product and editorial teams to increase monetisation opportunities around digital properties. Overseeing T1 operations is Rob Bradley, Vice President of Digital Commercial Strategy and Digital Advertising Sales for both CNNIC and T1.

    Underpinning T1 is a unified advertising technology platform to enable creative campaigns that reach highly defined premium audiences at huge scale. The division also draws on existing Turner solutions such as Launchpad, the social media amplification tool which leverages data across the company’s 750M global social followers to deliver branded content to like-minded groups on social media. 

    “T1 is the embodiment of the ‘One Turner’ philosophy at the heart of our company as we create new ways to best serve our audiences and commercial partners,” said Rani Raad. “The creation of this division unlocks a vast premium digital portfolio in order to bring new, innovative solutions to the market. Drawing on the multi-platform strategy that has driven growth at CNNIC, we look forward to establishing ground-breaking partnerships with brands who want to be part of the new content frontiers that Turner brands are pushing right across the world.”   

  • A-Pac’s affluent travellers prefer ‘Staying Informed’ on multiplatform, says CNN exec Sunita Rajan

    A-Pac’s affluent travellers prefer ‘Staying Informed’ on multiplatform, says CNN exec Sunita Rajan

    MUMBAI: ‘Staying Informed,’ an editorial segment, is launching on all of CNN International’s feeds in Asia Pacific to give the audience, especially business travellers, fast and easy access to the top stories of the day. ‘Staying Informed’ demonstrates CNN’s dedication to bringing reliable news to the world.

    ‘Staying Informed’ is sponsored by AccorHotels, a multinational hospitality group, and features 30-second headline summaries that will be updated in real-time throughout morning and evening primetime hours. The highlights will cover all topics, including current affairs, business, finance, lifestyle and sports. The campaign aligns AccorHotels’ commitment to Asia Pacific with CNN’s commitment to helping its viewers stay on top of the latest developments in global news.

    As the leading multiplatform international news destination, CNN is more relevant today.

    “We are delighted to be partnering with AccorHotels, who cater to the same affluent and globally minded travelers who rely on CNN for the news. Through ‘Staying Informed’, we showcase CNN’s best-in-class multiplatform offerings by combining the scale of our TV network’s reach with the precision and targeting enabled by digital and data,” says CNNIC senior vice-president – advertising sales – Asia Pacific Sunita Rajan.

    “We are thrilled with this new sponsorship with CNN because it gives us great visibility across one of the region’s most respected news sources,” said AccorHotels Asia Pacific – VP marketing and strategic partnerships Michael Parsons. “We know our guests are busy and want to get the latest news delivered quickly and efficiently when they are on the road and this allows us to deliver that service to them.”

    The on-air sponsorship of ‘Staying Informed’ will also be supported by a high-impact digital component.

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  • CNN International Commercial makes new appointments in Asia Pacific

    CNN International Commercial makes new appointments in Asia Pacific

    MUMBAI: CNN International Commercial (CNNIC) has made two new appointments in the Asia Pacific region, boosting its Content Sales and Partnerships team.

     

    Kristin Burgham is the new director of CNN Content Sales and Partnerships based in Hong Kong, while Natsumi Sasaki is associate director of Networks and Content Distribution based in Japan.

     

    Burgham is responsible for the growth and development of the network’s content sales business throughout the Asia Pacific region, with a focus on leveraging its broadcast and digital assets. Her role encompasses content sales and partnerships, and licensing deals. Sasaki is responsible for managing affiliate relationships and developing new content sales and licensing business partnerships in Japan.

     

    CNN Content Sales and Partnerships vice president Greg Beitchman said, “CNNIC is actively investing in diversifying revenue streams and Content Sales and Partnerships is a critical component of this strategy. We are focused on obtaining greater value from existing intellectual property through syndication, expanding CNN’s footprint on digital, mobile and social platforms, and licensing the brand in exclusive partnerships. Kristin and Natsumi’s appointments come on the back of several significant wins in the region including the launch of CNN Philippines and CNN Indonesia. With Kristin and Natsumi on board in Asia we will be better placed to service our existing partners and develop new opportunities during what is a truly exciting, innovative time for CNN.”

     

    Prior to CNN, Burgham was head of global sales for CJZ, Australian production company where she grew the sales and distribution business from the ground up. Before that, she led the global content sales team of SBS Australia, and was a senior sales manager for ABC Australia.

     

    Before joining CNN, Sasaki was an account manager at Reuters News Agency, where she developed new revenue streams with major broadcasters and online publishers. Prior to Reuters, she spent three years at Nippon Television as an accountant working with multiple media outlets and broadcast service companies.