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  • Suzlon group promotes ecological innovation through Global Campaign On CNN

    Suzlon group promotes ecological innovation through Global Campaign On CNN

    MUMBAI: Suzlon Group is embarking on a global multi-platform sponsorship of ‘Eco Solutions’, CNN’s TV and digital series that tells the stories of people around the world creating innovative solutions to preserve the planet. This annual campaign builds on the longstanding relationship between CNN and Suzlon Group and will amplify the company’s position as one of the leading clean energy solutions providers in the world.

    Starting in July, the brand solution is tailored to reach CNN’s upscale and sought-after international audiences across all CNN platforms – this includes on-air billboards, vignettes and exclusive digital ads on the ‘Eco Solutions’ feature page. Furthermore, the campaign takes advantage of CNN Audience Insight Measurement (CNN AIM) to specifically reach audience segments such as opinion leaders, C-suites and business decision makers across CNN’s digital platforms. CREATE, CNN International Commercial’s award-winning, in-house brand studio, has devised and produced branded video content and adverts for Suzlon Group.

    “CNN is delighted to build on the longstanding relationship with this key global client Suzlon Group through this international multi-platform campaign”, said Sunita Rajan, AdSales Vice President, Asia Pacific, CNN International. “Delivering global insights into smart ecological innovations, ‘Eco Solutions’ is an ideal property to align with Suzlon Group to raise awareness of its brand and core business activities amongst an engaged and relevant global audience. This campaign is specifically designed for Suzlon Group to harness both the scale and precise targeting of CNN’s TV and digital platforms to reach the affluent CNN audience of business decision makers, policy makers and C-suites.”

    “Suzlon Group is looking back at a successful relationship of ten years with CNN International. An important factor in that success has been CNN’s ability to offer new products and creative options to tell our story”, said J.P. Chalasani, Group CEO, Suzlon Group. “’Eco Solutions’ matches our business vision of supporting and providing renewable energy solutions across the globe. With the renewal of the sponsorship, we remain committed to further growing Suzlon Group’s exposure to our global target audience of decision makers and governmental authorities.”

  • Suzlon group promotes ecological innovation through Global Campaign On CNN

    Suzlon group promotes ecological innovation through Global Campaign On CNN

    MUMBAI: Suzlon Group is embarking on a global multi-platform sponsorship of ‘Eco Solutions’, CNN’s TV and digital series that tells the stories of people around the world creating innovative solutions to preserve the planet. This annual campaign builds on the longstanding relationship between CNN and Suzlon Group and will amplify the company’s position as one of the leading clean energy solutions providers in the world.

    Starting in July, the brand solution is tailored to reach CNN’s upscale and sought-after international audiences across all CNN platforms – this includes on-air billboards, vignettes and exclusive digital ads on the ‘Eco Solutions’ feature page. Furthermore, the campaign takes advantage of CNN Audience Insight Measurement (CNN AIM) to specifically reach audience segments such as opinion leaders, C-suites and business decision makers across CNN’s digital platforms. CREATE, CNN International Commercial’s award-winning, in-house brand studio, has devised and produced branded video content and adverts for Suzlon Group.

    “CNN is delighted to build on the longstanding relationship with this key global client Suzlon Group through this international multi-platform campaign”, said Sunita Rajan, AdSales Vice President, Asia Pacific, CNN International. “Delivering global insights into smart ecological innovations, ‘Eco Solutions’ is an ideal property to align with Suzlon Group to raise awareness of its brand and core business activities amongst an engaged and relevant global audience. This campaign is specifically designed for Suzlon Group to harness both the scale and precise targeting of CNN’s TV and digital platforms to reach the affluent CNN audience of business decision makers, policy makers and C-suites.”

    “Suzlon Group is looking back at a successful relationship of ten years with CNN International. An important factor in that success has been CNN’s ability to offer new products and creative options to tell our story”, said J.P. Chalasani, Group CEO, Suzlon Group. “’Eco Solutions’ matches our business vision of supporting and providing renewable energy solutions across the globe. With the renewal of the sponsorship, we remain committed to further growing Suzlon Group’s exposure to our global target audience of decision makers and governmental authorities.”

  • TV News and Facebook Live

    TV News and Facebook Live

    Television’s last bastion – live news – could be under threat. At least if one goes by the traction that two events got when they were broadcast live on social media last week. These were not shot with fancy news cameras by specialist videographers; they were shot using simple smart phones. The broadcast platform: Facebook, which has more than a billion users world wide and more than 150 million in India.

    The first was when Lavish Reynolds opened up her Facebook Live app and started filming her boyfriend Philando Castile bleeding to death after being shot by the Falcon Heights, Minnesota police in their car at a traffic stop. And she kept continuously reporting from the aftermath of the scene. Apparently, the cops had stopped Castile’s car as it had a broken taillight. And they had asked him to bring out his ID and licence. Castile, Reynolds, states during the broadcast informed the police that he had a licensed firearm, but he was reaching in his pocket for his wallet to bring out his ID. The policeman, despite being informed of this, pumped four bullets into him, Reynolds says.

    That video on Facebook has got more than 5.6 million views at the time of writing.

    And it led to protests and rallies against police violence across the US of A the next day.

    In Dallas, bullets rang out loud and clear during one of the rallies protesting police brutality. Six policemen were shot at by a sniper – Micah Xavier Johnson – from a building. Five of them died. Others were injured. Johnson who holed out against the policeman in a garage was later killed with the help of a robot and an explosive device.

    The action on the streets, with the police scrambling around, was filmed by Michael Kevin Bautista and streamed live on Facebook. The video had been watched 5.6 million times once again at the time of writing. Michael got instant fame, getting onto CNN, BBC Radio, CBS, the Washington Post and TMZ apart from a host of other news outlets.

    While a large chunk of TV viewers in the US have switched to OTT and VOD services, for their entertainment, cutting off their cable TV connections, most of them are still relying on TV channels for news. This is because TV broadcast helps make understanding news developments easier. But the fact is that news and its analysis is dependent on the slant that producers, reporters, owners – some with vested interests – give it.

    Media observers say that the two developments mentioned above could be the fore bearers of the new age of un-curated, raw, reportage of developments – or news – as they happen on the ground during crime scenes, war, accidents, acts of violence or what have you. What would make this kind of reportage interesting is that it would be presented without any bias or agenda.

    Imagine the scenario: lay Facebook users the world over whipping out their phones, filming incidents and reporting on them live. This could run into thousands and even hundreds of thousands. With viewers possibly running into millions as happened in the case of Reynolds and Bautista. The numbers could be higher too. Take Candace Payne who went live on Facebook, filming herself wearing a Chebacca mask and cackling away. The video has until the time of writing grossed 150 million views.

    What could the emergence of tools such as Facebook Live and Twitter’s Periscope mean for Indian news TV? There’s disruption waiting to definitely happen with Indian news channels. Some amount of cynicism has crept in among those in the know about the way news is being presented by a majority of the news outlets. There’s always doubt on top of most viewers minds as most TV news channel promoters either have political or economic linkages or leaning.

    The time could not be very far when Facebook Live could really start kicking in India. India is a mobile first nation with more than 250 million smart phone owners and around the same number surfing the net on their phones. Around 150 million young and old alike are always logged onto their Facebook accounts.

    Give it a thought: if even 10 per cent of them tune into a development shot by a Facebooker and streamed live, the numbers would be more than the viewers than what the top TV news channels attract.

    Clearly this is a phenomenon waiting to happen. Again and again. All it would require is a trigger or triggers. And a million news channels would suddenly pop up on Facebook. Giving out unadulterated, independent updates of developments.

    In such a scenario a few questions need to be answered. Are not the regulations for broadcast news TV pretty rigid? Will the government seek to regulate and monitor the millions of Facebook live streams? Should it do so at all? Television news broadcast has a code of conduct, some of which is being followed. Could a new code of conduct be put in for Facebook Live news bearers? And will it be followed? How will that happen?

    There are many other queries that could need an answer.

    For that it’s over to the ministry of information and broadcasting. And if needed to the Telecom Regulatory of India.

  • TV News and Facebook Live

    TV News and Facebook Live

    Television’s last bastion – live news – could be under threat. At least if one goes by the traction that two events got when they were broadcast live on social media last week. These were not shot with fancy news cameras by specialist videographers; they were shot using simple smart phones. The broadcast platform: Facebook, which has more than a billion users world wide and more than 150 million in India.

    The first was when Lavish Reynolds opened up her Facebook Live app and started filming her boyfriend Philando Castile bleeding to death after being shot by the Falcon Heights, Minnesota police in their car at a traffic stop. And she kept continuously reporting from the aftermath of the scene. Apparently, the cops had stopped Castile’s car as it had a broken taillight. And they had asked him to bring out his ID and licence. Castile, Reynolds, states during the broadcast informed the police that he had a licensed firearm, but he was reaching in his pocket for his wallet to bring out his ID. The policeman, despite being informed of this, pumped four bullets into him, Reynolds says.

    That video on Facebook has got more than 5.6 million views at the time of writing.

    And it led to protests and rallies against police violence across the US of A the next day.

    In Dallas, bullets rang out loud and clear during one of the rallies protesting police brutality. Six policemen were shot at by a sniper – Micah Xavier Johnson – from a building. Five of them died. Others were injured. Johnson who holed out against the policeman in a garage was later killed with the help of a robot and an explosive device.

    The action on the streets, with the police scrambling around, was filmed by Michael Kevin Bautista and streamed live on Facebook. The video had been watched 5.6 million times once again at the time of writing. Michael got instant fame, getting onto CNN, BBC Radio, CBS, the Washington Post and TMZ apart from a host of other news outlets.

    While a large chunk of TV viewers in the US have switched to OTT and VOD services, for their entertainment, cutting off their cable TV connections, most of them are still relying on TV channels for news. This is because TV broadcast helps make understanding news developments easier. But the fact is that news and its analysis is dependent on the slant that producers, reporters, owners – some with vested interests – give it.

    Media observers say that the two developments mentioned above could be the fore bearers of the new age of un-curated, raw, reportage of developments – or news – as they happen on the ground during crime scenes, war, accidents, acts of violence or what have you. What would make this kind of reportage interesting is that it would be presented without any bias or agenda.

    Imagine the scenario: lay Facebook users the world over whipping out their phones, filming incidents and reporting on them live. This could run into thousands and even hundreds of thousands. With viewers possibly running into millions as happened in the case of Reynolds and Bautista. The numbers could be higher too. Take Candace Payne who went live on Facebook, filming herself wearing a Chebacca mask and cackling away. The video has until the time of writing grossed 150 million views.

    What could the emergence of tools such as Facebook Live and Twitter’s Periscope mean for Indian news TV? There’s disruption waiting to definitely happen with Indian news channels. Some amount of cynicism has crept in among those in the know about the way news is being presented by a majority of the news outlets. There’s always doubt on top of most viewers minds as most TV news channel promoters either have political or economic linkages or leaning.

    The time could not be very far when Facebook Live could really start kicking in India. India is a mobile first nation with more than 250 million smart phone owners and around the same number surfing the net on their phones. Around 150 million young and old alike are always logged onto their Facebook accounts.

    Give it a thought: if even 10 per cent of them tune into a development shot by a Facebooker and streamed live, the numbers would be more than the viewers than what the top TV news channels attract.

    Clearly this is a phenomenon waiting to happen. Again and again. All it would require is a trigger or triggers. And a million news channels would suddenly pop up on Facebook. Giving out unadulterated, independent updates of developments.

    In such a scenario a few questions need to be answered. Are not the regulations for broadcast news TV pretty rigid? Will the government seek to regulate and monitor the millions of Facebook live streams? Should it do so at all? Television news broadcast has a code of conduct, some of which is being followed. Could a new code of conduct be put in for Facebook Live news bearers? And will it be followed? How will that happen?

    There are many other queries that could need an answer.

    For that it’s over to the ministry of information and broadcasting. And if needed to the Telecom Regulatory of India.

  • CNN to air India’s Big Chance from 11 June

    CNN to air India’s Big Chance from 11 June

    MUMBAI: India is the fastest growing economy in the world. In the past two years, the country even managed to benefit from the global crude oil price crash. The largest democracy on earth has a young and vibrant population and is poised for a technological boom. As it opens up to a globalised world, India still has a depth of history and intensity of culture that awes and fascinates tourists from all parts of the world.

    During the half-hour special, CNN’s Indian-born Fareed Zakaria speaks with some of India’s key figures including:

    • Mukesh Ambani, India’s richest man and Chairman of Reliance Industries Limited, the country’s second most profitable company

    • Bollywood’s #1 superstar Shah Rukh Khan

    • Kunal Bahl, founder and CEO of SnapDeal, India’s leading e-commerce platform

    Coming from different professional branches, the portrayed personalities try to find out if now is India’s big chance.

    Airtimes (New Delhi/Mumbai)
    Saturday June 11 at 1900 IST
    Sunday June 12 at 1100 IST
    Monday June 13 and at 0000 IST
    Tuesday June 14 at 2200 IST
    Wednesday June 15 at 1400 IST

  • CNN to air India’s Big Chance from 11 June

    CNN to air India’s Big Chance from 11 June

    MUMBAI: India is the fastest growing economy in the world. In the past two years, the country even managed to benefit from the global crude oil price crash. The largest democracy on earth has a young and vibrant population and is poised for a technological boom. As it opens up to a globalised world, India still has a depth of history and intensity of culture that awes and fascinates tourists from all parts of the world.

    During the half-hour special, CNN’s Indian-born Fareed Zakaria speaks with some of India’s key figures including:

    • Mukesh Ambani, India’s richest man and Chairman of Reliance Industries Limited, the country’s second most profitable company

    • Bollywood’s #1 superstar Shah Rukh Khan

    • Kunal Bahl, founder and CEO of SnapDeal, India’s leading e-commerce platform

    Coming from different professional branches, the portrayed personalities try to find out if now is India’s big chance.

    Airtimes (New Delhi/Mumbai)
    Saturday June 11 at 1900 IST
    Sunday June 12 at 1100 IST
    Monday June 13 and at 0000 IST
    Tuesday June 14 at 2200 IST
    Wednesday June 15 at 1400 IST

  • CNN Digital Asia appoints Marc Lourdes as new director

    CNN Digital Asia appoints Marc Lourdes as new director

    MUMBAI: CNN Digital has appointed Marc Lourdes as the new director of CNN Digital Asia. Lourdes will be based in Hong Kong and will lead the channel’s digital Asia team across editorial content and multi-platform programming for CNN’s global audience during that time-zone. He will begin with this new role immediately.

    He will work closely with CNN’s digital teams in London, Abu Dhabi, New York and Atlanta and as the digital leader in Asia-Pacific, will be responsible for devising and implementing strategies to grow key audiences in the region.

    CNN Digital vice-president and managing editor Andrew Demaria said, “With his combination of editorial excellence, regional experience and industry acumen, Marc is a perfect fit for CNN. His experience in co-developing news apps, growing social media traffic, and working with teams to drive new opportunities will help us realize our vision for the Asia-Pacific region.”

    The channel is significantly increasing its global footprint by creating an additional 200 jobs plus enhancing its products and technologies with a specific focus on mobile and video. This unprecedented growth follows other recent digital investments including the global expansion of CNNMoney, the amplification of CNN Politics, the launch of CNN Style, and the creation of the socially distributed video network Great Big Story.

    Before joining CNN, Lourdes worked at Yahoo for five years as the editor in chief based in Singapore.

  • CNN Digital Asia appoints Marc Lourdes as new director

    CNN Digital Asia appoints Marc Lourdes as new director

    MUMBAI: CNN Digital has appointed Marc Lourdes as the new director of CNN Digital Asia. Lourdes will be based in Hong Kong and will lead the channel’s digital Asia team across editorial content and multi-platform programming for CNN’s global audience during that time-zone. He will begin with this new role immediately.

    He will work closely with CNN’s digital teams in London, Abu Dhabi, New York and Atlanta and as the digital leader in Asia-Pacific, will be responsible for devising and implementing strategies to grow key audiences in the region.

    CNN Digital vice-president and managing editor Andrew Demaria said, “With his combination of editorial excellence, regional experience and industry acumen, Marc is a perfect fit for CNN. His experience in co-developing news apps, growing social media traffic, and working with teams to drive new opportunities will help us realize our vision for the Asia-Pacific region.”

    The channel is significantly increasing its global footprint by creating an additional 200 jobs plus enhancing its products and technologies with a specific focus on mobile and video. This unprecedented growth follows other recent digital investments including the global expansion of CNNMoney, the amplification of CNN Politics, the launch of CNN Style, and the creation of the socially distributed video network Great Big Story.

    Before joining CNN, Lourdes worked at Yahoo for five years as the editor in chief based in Singapore.

  • Turner India announces Deepa Sridhar as CNN’s marketing head for South Asia

    Turner India announces Deepa Sridhar as CNN’s marketing head for South Asia

    MUMBAI: Turner India has appointed Deepa Sridhar as head of Turner Corporate Communications and CNN marketing for South Asia effective from today, April 11, 2016.

    Prior to joining Turner India, Sridhar was director of Corporate Communications, South Asia, for J. Walter Thompson

    Based out of Mumbai, Sridhar is responsible for overseeing corporate communications for Turner India and all communications for Turner India’s kids, entertainment and news brands in South Asia including Cartoon Network, POGO, Toonami, HBO, WB and CNNInternational. Sridhar will also oversee CNN affiliate and brand marketing in the region. She will support Turner India MD Siddharth Jain and his senior leadership team on all communications initiatives.

    Sridhar would report to Turner Asia Pacific Corporate communications and marketing VP Gregory Ho. “Deepa is a seasoned communications professional with an impressive track record and in-depth understanding of the South Asia market. 2016 is a hugely important year for Turner given the high interest in the US Presidential elections, the Olympics in Rio and the European Championships in France on the news front, while we will also launch the new Powerpuff Girls and Ben 10 cartoon franchises globally, as well as a host of new initiatives for our entertainment brands. Deepa joins us at a very exciting time and will be a valuable addition to our team of communications professionals, building upon the strength of the Turner brands in the region,” said Gregory Ho.

     

  • Turner India announces Deepa Sridhar as CNN’s marketing head for South Asia

    Turner India announces Deepa Sridhar as CNN’s marketing head for South Asia

    MUMBAI: Turner India has appointed Deepa Sridhar as head of Turner Corporate Communications and CNN marketing for South Asia effective from today, April 11, 2016.

    Prior to joining Turner India, Sridhar was director of Corporate Communications, South Asia, for J. Walter Thompson

    Based out of Mumbai, Sridhar is responsible for overseeing corporate communications for Turner India and all communications for Turner India’s kids, entertainment and news brands in South Asia including Cartoon Network, POGO, Toonami, HBO, WB and CNNInternational. Sridhar will also oversee CNN affiliate and brand marketing in the region. She will support Turner India MD Siddharth Jain and his senior leadership team on all communications initiatives.

    Sridhar would report to Turner Asia Pacific Corporate communications and marketing VP Gregory Ho. “Deepa is a seasoned communications professional with an impressive track record and in-depth understanding of the South Asia market. 2016 is a hugely important year for Turner given the high interest in the US Presidential elections, the Olympics in Rio and the European Championships in France on the news front, while we will also launch the new Powerpuff Girls and Ben 10 cartoon franchises globally, as well as a host of new initiatives for our entertainment brands. Deepa joins us at a very exciting time and will be a valuable addition to our team of communications professionals, building upon the strength of the Turner brands in the region,” said Gregory Ho.