Tag: CNN

  • Arnab NOW wants to challenge BBC and CNN International

    Arnab NOW wants to challenge BBC and CNN International

    MUMBAI: “No news is good news. No journalists is even better”, so said Nicolas Clerihew Bentley, British author and illustrator, best known for his humorous cartoon drawings in books and magazines in the 1930s and 1940s. In India Bentley, probably, would have been proved wrong as Indians — at least a large swathe of the population — just cannot do without news and certainly not without Arnab Goswami.

    You can hate him, you can love him, you can call him names or you can even say he’s God’s gift to Indian TV journalism, but you just cannot ignore him. And, why not? That’s a question that the nation wants to knowdespite debating it on social media everyday. From being the quintessential outsider to be the top of the pops as the most watched television news anchor on Indian television, it has been a roller-coaster of a ride.

    From the point Times NOW was considered a laughing stock soon after it debuted in 2006, to becoming the undisputed leader in the news industry, Arnab’s contributions behind the channel’s success cannot be neglected. Just like a global food brand was born when an experimentation in the kitchen went haywire by accident, it was another such accident — some would say twist of fate — that gave India a TV news anchor who’s loathed as much as he’s revered during his daily news show called Newshour, which actually runs beyond an hour.

    Not only Arnab quit print journalism with the Kolkata-based The Telegraph after just a stint of leas than a year in 1995 to come to India’s capital city, but he also quit Delhi a few years later to migrate to Mumbai, leaving one of India’s famous nursery for news journalism, NDTV, to take up an assignment with the Times of India group’s TV venture. So much so, at one of time, Arnab wanted to quit journalism altogether.

    Yes, you read it right. Arnab wanted to leave journalism. “I wanted to leave journalism 12 years back when I was in Delhi. That is one city that will ruin your courage and leave you with two options — either quit or to be crazy. I chose the latter,” he asserted at the EEMAX Global Conclave & Awards 2016 to gasps from the swooning audience, comprising mostly young people aspiring to be TV journalists.

    But happy accidents do happen.

    Feeling blessed to be capable of reaching out to millions every night, Arnab doesn’t shy away from goof-ups or life’s low points. “I did mess up for the initial six months in Times NOW, “ he admitted frankly, “but, the experiences of taking up people’s stories and making the ordinary person a headline and championing him (or her), fundamentally made me realise that one needs to finally go down to the core.”

    India’s most watched TV news anchor — audience measurement data has proved that time and again — can also afford to be preachy when he asserts for him there’s no shades of grey (forget the 50 shades) but just

    right and wrong. “In everything in life, you have to bring it down to the binary. Don’t tell me about the grey areas. Those people who reside in the grey areas are those who are fooling themselves and won’t stick their necks out. Running down my republic (read country) is wrong and I will stick my neck out (to defend it),” he added, which many critics feel is just being pompous.

    Often accused of ruining neutrality of news or the non-partisan approach that journalists and news anchor should champion as per gospel, for Arnab neutrality in news is baseless. “I have not dumbed down journalism. Each story that I have done runs a personal risk on me. Behind what seems engrossing, is a lot of heart, a lot of feeling, a lot of soul, a lot of idealism and a lot of risk,” he explained, adding, “Oh boy, did we hear some glasses breaking at some homes of people whom Arnab loves to refer as the `Lutyen Delhi’s privileged lot’.”?

    And, true to his on-screen style — where he shouts down panellists who return to his shows despite being shut out at times — Arnab thrashed the English news media in India by accusing it of alienating people. “They used language that is only available in a dictionary, editorial meetings happened in a sacred space where there is no communication with people outside. When analytical programmes are done, there are more people from abroad than from your own country and they speak in a language that nobody understands. That is what English language journalism had done over the years,”he makes his intentions clear, adding with satisfaction, “But the country is seeing a change.”

    There are innumerable anecdotes about Arnab, his style, his posturing on TV and, yes, also his arrogance, but those don’t faze the man who seems to be on a mission.

    Recently, Mukesh Ambani, considered one of the most powerful men in India with diversified interests in many businesses, including media, was asked for his views on noisy TV shows and, predictably, the shows he watched at 9 pm. The Reliance Industries boss said, “I watch Arnab and I like him very much.” So what does Arnab feel about such encomiums about him being an influencer and opinion moulder? “I am happy to know that. There is no responsibility that I have on me. If anyone wants to listen, I don’t bring my ego in the way. I do a story and move on,” he dead-panned.

    There is also an incident that he himself recollected when Delhi’s incumbent chief minister Arvind Kejriwal asked him a reason for not supporting him or his cause to which Ornob (one of the many names by which he’s referred to on social media) had counter-punched that Kejriwal was a marketing genius.

    He has also been questioned about the way he conducted his interview with the Indian prime minister Narendra Modi and how he was very `soft’ and `docile’, unlike the fiery role that he essays on Times NOW. But, Arnab sees no problem with such an approach: “Most people have a problem with that interview. They want me to call the PM as Mr. Narendra Modi, but I am a journalist. When you have eight boxes open on a screen (with panellists), I have to shout to be heard. But, when you are doing a one on one, you don’t have to shout.”

    That is why when Arnab professed his love for a free media and his dream, one naturally has to do a double take. “I dream of an independent media with a capital `I’and the word underlined,” he highlighted and added that he wished to merge the independent media with the digital with an aim to bring the power of TV directly to the people while breaking the clutter at the same time. In his own words: “All this has to be achieved in the next three years. We will challenge BBC and CNN (International), and there should be no reason why we will not be able to do it.”

    Considering Arnab has a view on almost everything and anything — good researchers, notwithstanding — his advice to budding entrepreneurs at a conclave was, in fact, quite simple and straight: “Accept your faults, build partnerships, do not compromise on your ethics and do not have too many plans. Most importantly, do not let your ego come in the middle of your dream.” Touche!

    No wonder such simplicity at times, which may look so unlike most of his Newshour shows, leads his friends and colleagues to support him. Speaking to indiantelevision.com, Partho Dasgupta, a former colleague of Arnab at Times TV Network and now the chief executive of BARC, said, “Am very happy to see him succeed in the news business that is not easy. Beyond our professional lives, I know him more personally and know how good a human being he is.”

    Despite the seeming on-screen pompousness and arrogance, Arnab must be connecting with professionals, friends and audience at some level. At least the data, popularity (his critics call it notoriety) and personal vouching indicate to that.

  • Arnab NOW wants to challenge BBC and CNN International

    Arnab NOW wants to challenge BBC and CNN International

    MUMBAI: “No news is good news. No journalists is even better”, so said Nicolas Clerihew Bentley, British author and illustrator, best known for his humorous cartoon drawings in books and magazines in the 1930s and 1940s. In India Bentley, probably, would have been proved wrong as Indians — at least a large swathe of the population — just cannot do without news and certainly not without Arnab Goswami.

    You can hate him, you can love him, you can call him names or you can even say he’s God’s gift to Indian TV journalism, but you just cannot ignore him. And, why not? That’s a question that the nation wants to knowdespite debating it on social media everyday. From being the quintessential outsider to be the top of the pops as the most watched television news anchor on Indian television, it has been a roller-coaster of a ride.

    From the point Times NOW was considered a laughing stock soon after it debuted in 2006, to becoming the undisputed leader in the news industry, Arnab’s contributions behind the channel’s success cannot be neglected. Just like a global food brand was born when an experimentation in the kitchen went haywire by accident, it was another such accident — some would say twist of fate — that gave India a TV news anchor who’s loathed as much as he’s revered during his daily news show called Newshour, which actually runs beyond an hour.

    Not only Arnab quit print journalism with the Kolkata-based The Telegraph after just a stint of leas than a year in 1995 to come to India’s capital city, but he also quit Delhi a few years later to migrate to Mumbai, leaving one of India’s famous nursery for news journalism, NDTV, to take up an assignment with the Times of India group’s TV venture. So much so, at one of time, Arnab wanted to quit journalism altogether.

    Yes, you read it right. Arnab wanted to leave journalism. “I wanted to leave journalism 12 years back when I was in Delhi. That is one city that will ruin your courage and leave you with two options — either quit or to be crazy. I chose the latter,” he asserted at the EEMAX Global Conclave & Awards 2016 to gasps from the swooning audience, comprising mostly young people aspiring to be TV journalists.

    But happy accidents do happen.

    Feeling blessed to be capable of reaching out to millions every night, Arnab doesn’t shy away from goof-ups or life’s low points. “I did mess up for the initial six months in Times NOW, “ he admitted frankly, “but, the experiences of taking up people’s stories and making the ordinary person a headline and championing him (or her), fundamentally made me realise that one needs to finally go down to the core.”

    India’s most watched TV news anchor — audience measurement data has proved that time and again — can also afford to be preachy when he asserts for him there’s no shades of grey (forget the 50 shades) but just

    right and wrong. “In everything in life, you have to bring it down to the binary. Don’t tell me about the grey areas. Those people who reside in the grey areas are those who are fooling themselves and won’t stick their necks out. Running down my republic (read country) is wrong and I will stick my neck out (to defend it),” he added, which many critics feel is just being pompous.

    Often accused of ruining neutrality of news or the non-partisan approach that journalists and news anchor should champion as per gospel, for Arnab neutrality in news is baseless. “I have not dumbed down journalism. Each story that I have done runs a personal risk on me. Behind what seems engrossing, is a lot of heart, a lot of feeling, a lot of soul, a lot of idealism and a lot of risk,” he explained, adding, “Oh boy, did we hear some glasses breaking at some homes of people whom Arnab loves to refer as the `Lutyen Delhi’s privileged lot’.”?

    And, true to his on-screen style — where he shouts down panellists who return to his shows despite being shut out at times — Arnab thrashed the English news media in India by accusing it of alienating people. “They used language that is only available in a dictionary, editorial meetings happened in a sacred space where there is no communication with people outside. When analytical programmes are done, there are more people from abroad than from your own country and they speak in a language that nobody understands. That is what English language journalism had done over the years,”he makes his intentions clear, adding with satisfaction, “But the country is seeing a change.”

    There are innumerable anecdotes about Arnab, his style, his posturing on TV and, yes, also his arrogance, but those don’t faze the man who seems to be on a mission.

    Recently, Mukesh Ambani, considered one of the most powerful men in India with diversified interests in many businesses, including media, was asked for his views on noisy TV shows and, predictably, the shows he watched at 9 pm. The Reliance Industries boss said, “I watch Arnab and I like him very much.” So what does Arnab feel about such encomiums about him being an influencer and opinion moulder? “I am happy to know that. There is no responsibility that I have on me. If anyone wants to listen, I don’t bring my ego in the way. I do a story and move on,” he dead-panned.

    There is also an incident that he himself recollected when Delhi’s incumbent chief minister Arvind Kejriwal asked him a reason for not supporting him or his cause to which Ornob (one of the many names by which he’s referred to on social media) had counter-punched that Kejriwal was a marketing genius.

    He has also been questioned about the way he conducted his interview with the Indian prime minister Narendra Modi and how he was very `soft’ and `docile’, unlike the fiery role that he essays on Times NOW. But, Arnab sees no problem with such an approach: “Most people have a problem with that interview. They want me to call the PM as Mr. Narendra Modi, but I am a journalist. When you have eight boxes open on a screen (with panellists), I have to shout to be heard. But, when you are doing a one on one, you don’t have to shout.”

    That is why when Arnab professed his love for a free media and his dream, one naturally has to do a double take. “I dream of an independent media with a capital `I’and the word underlined,” he highlighted and added that he wished to merge the independent media with the digital with an aim to bring the power of TV directly to the people while breaking the clutter at the same time. In his own words: “All this has to be achieved in the next three years. We will challenge BBC and CNN (International), and there should be no reason why we will not be able to do it.”

    Considering Arnab has a view on almost everything and anything — good researchers, notwithstanding — his advice to budding entrepreneurs at a conclave was, in fact, quite simple and straight: “Accept your faults, build partnerships, do not compromise on your ethics and do not have too many plans. Most importantly, do not let your ego come in the middle of your dream.” Touche!

    No wonder such simplicity at times, which may look so unlike most of his Newshour shows, leads his friends and colleagues to support him. Speaking to indiantelevision.com, Partho Dasgupta, a former colleague of Arnab at Times TV Network and now the chief executive of BARC, said, “Am very happy to see him succeed in the news business that is not easy. Beyond our professional lives, I know him more personally and know how good a human being he is.”

    Despite the seeming on-screen pompousness and arrogance, Arnab must be connecting with professionals, friends and audience at some level. At least the data, popularity (his critics call it notoriety) and personal vouching indicate to that.

  • Amagi’s Mix  challenge

    Amagi’s Mix challenge

    MUMBAI: “Small and medium enterprises that participate in TV advertising, can help broadcasters expand their revenues. While the combined media spends of 100 such SMEs would equate to the TV spends of one of heavyweights in the brand world, SMEs can contribute around 15 per cent of total advertising dollars in India, if trends in other markets are to be believed,” Amagi Media Labs co-founder Baskar Subramanian said.

    Giving a fresh new twist to the line ‘anything can be bought online these days,’ Amagi recently launched the much-talked-about online media buying and planning platform Amagi Mix that aims to make media buying more inclusive for small and medium-sized enterprises (SMEs) and the ever-growing start-up companies in India. While the service is currently available for only television buying, Amagi intends to expand it for other media as well.

    A senior broadcasting professional and advertising industry expert, however, was skeptical of Amagi Mix calling it an “evaluation biz” that does not focus on profit-making. He did not think Amagi’s geo-targeting model was very successful either. He also doubted the broadcasters on board had a bulk inventory on sale on the platform.

    But, Amagi Mix, as per Subramanian, is win-win initiative for both broadcasters and brands. On the one hand it allows brands with limited budget to access a national television broadcaster’s reach and customise it to reach its target audience. This is enabled by Amagi’s existing geo-targeting technology that allows a single ten second slot to be multiplied according to different regions, so that different advertisement plays on the same spot in different locations.

    “TV goes national with the help of satellite signals – which could be DTH or cable – and these then come down to different headends in the country, which pipe the content to your homes. We intercept these signals in each of these headends in thousands of locations in the country. It allows us to change the content only for 10 or 30 secs of the ad slot. We buy one spot which then gets spliffed to different content at the headends,” Subramanian explained, adding that the broadcasters install it on Amagi’s behalf as part of their deal. Some of the networks that Amagi has partnered with for its geo-targeting service are ZEEL, Viacom18 group and Times Network.

    “Since we are not competing with the big agencies, we are actually adding or expanding the advertising pie rather than eating away from it,” Subramanian added. It is good for broadcasters to have a variety of advertisers rather than few spenders, because if there is a cost cut in one, it adds more burden to the broadcaster.

    Since going online, the platform has already attracted 5500 visitors, some even resulting in buys starting as Rs 25,000 to tens of lakhs. As per Subramanium, the ideal budget for an average SMEs should start at at least Rs 1 lakh to see the effectiveness of a campaign on Amagi Mix.

    Given the restricted budget of the said advertisers, Amagi is also offering to create creative content for the ad spots in a cost-effective way. “We also create advertisements for those who don’t want to spend a bomb on making ads via big name creative agencies, some of them for as low as Rs 20,000. It is an add-on to our services that ties up well with the rest,” Subramanian informed.

    As to how SMEs would embrace being hands-on with the complex work of buying the right TV media mix for themselves, Subramanian clarified that they have deliberately kept the website simple and easy to use. So far, Subramanian observed that Maharashtra, Uttar Pradesh, Tamil Nadu and Delhi have emerged as strong markets where SMEs are interested in buying media online.

    The idea was to leave the complex knowledge of media buying at the backend, while brands can concentrate on their simple marketing needs.

    “The challenge,” Subramanian said, “is to grow the breadth of media options the SMEs have now. We want to ensure that Amagi Mix is the most trusted platform available to them so that these advertisers, who used to shy away from buying national TV ads thinking it’s too expensive, feel comfortable buying online. It’s not easy to spend lakhs of rupees on a faceless online transaction. Therefore, making ourselves the most trusted brand is very critical.”

    To address this, Amagi has also launched a television commercial, titled ‘Yaari Yaari’ which has gone on-air across Amagi’s vast channel bouquet to educate TV audiences about the viability of the tool. The entire TVC has been scripted, conceptualized, financed, shot, produced and edited in-house at Amagi.

    Amagi Mix works on an algorithm that extrapolates and processes historical data of successful campaigns from around 4000 brands to learn and take intelligent decisions for an advertiser using the service.

    Currently the service offers an ad inventory of 70 national and regional channels, who are already partners with Amagi for its other services. “It’s at a nascent stage now so we don’t have clear figures but channels have come on board with some thousands of 10 seconders for now. We are aiming to broaden the width of channels as well to be more relevant to regional SMEs.”

    About the kind of commissions Amagi expects from transactions online, Subramanian made it clear that currently they aren’t looking at making money right now. “We haven’t really planned the commissions yet. Our primary focus is to make Agami Mix the best place for SMEs to trade in media by making it really user friendly. We will figure out the economics of it once we have established Amagi Mix as the most trusted brand for being media online for SMEs.

    He however affirmed that the company expects the platform to reach maturity in 18 months, post which it is expected to contribute 20 per cent of the agency’s overall business.

    “We had to wait till online buying became more commonplace in the county. It took us two to three years to be ready with everything, in our wish to give a quality service. Especially for brands in the tier II and tier III cities who often complained about the lack of skills or access to the right media inventory for their campaign needs. Either relevant media agencies didn’t exist there or they didn’t have the heavy budget to deal with the media behemoths of the country,” Subramanium shared.

    While media reports suggest that the company is looking to raise series D funding of $25 million, Subramanian stated that the company is adequately funded for the time being and looking to execute in three areas — smooth sailing of Amagi Mix in India expanding into online video business by providing targeted advertising solutions to broadcasters for streaming videos online, and growing its international base.

  • Amagi’s Mix  challenge

    Amagi’s Mix challenge

    MUMBAI: “Small and medium enterprises that participate in TV advertising, can help broadcasters expand their revenues. While the combined media spends of 100 such SMEs would equate to the TV spends of one of heavyweights in the brand world, SMEs can contribute around 15 per cent of total advertising dollars in India, if trends in other markets are to be believed,” Amagi Media Labs co-founder Baskar Subramanian said.

    Giving a fresh new twist to the line ‘anything can be bought online these days,’ Amagi recently launched the much-talked-about online media buying and planning platform Amagi Mix that aims to make media buying more inclusive for small and medium-sized enterprises (SMEs) and the ever-growing start-up companies in India. While the service is currently available for only television buying, Amagi intends to expand it for other media as well.

    A senior broadcasting professional and advertising industry expert, however, was skeptical of Amagi Mix calling it an “evaluation biz” that does not focus on profit-making. He did not think Amagi’s geo-targeting model was very successful either. He also doubted the broadcasters on board had a bulk inventory on sale on the platform.

    But, Amagi Mix, as per Subramanian, is win-win initiative for both broadcasters and brands. On the one hand it allows brands with limited budget to access a national television broadcaster’s reach and customise it to reach its target audience. This is enabled by Amagi’s existing geo-targeting technology that allows a single ten second slot to be multiplied according to different regions, so that different advertisement plays on the same spot in different locations.

    “TV goes national with the help of satellite signals – which could be DTH or cable – and these then come down to different headends in the country, which pipe the content to your homes. We intercept these signals in each of these headends in thousands of locations in the country. It allows us to change the content only for 10 or 30 secs of the ad slot. We buy one spot which then gets spliffed to different content at the headends,” Subramanian explained, adding that the broadcasters install it on Amagi’s behalf as part of their deal. Some of the networks that Amagi has partnered with for its geo-targeting service are ZEEL, Viacom18 group and Times Network.

    “Since we are not competing with the big agencies, we are actually adding or expanding the advertising pie rather than eating away from it,” Subramanian added. It is good for broadcasters to have a variety of advertisers rather than few spenders, because if there is a cost cut in one, it adds more burden to the broadcaster.

    Since going online, the platform has already attracted 5500 visitors, some even resulting in buys starting as Rs 25,000 to tens of lakhs. As per Subramanium, the ideal budget for an average SMEs should start at at least Rs 1 lakh to see the effectiveness of a campaign on Amagi Mix.

    Given the restricted budget of the said advertisers, Amagi is also offering to create creative content for the ad spots in a cost-effective way. “We also create advertisements for those who don’t want to spend a bomb on making ads via big name creative agencies, some of them for as low as Rs 20,000. It is an add-on to our services that ties up well with the rest,” Subramanian informed.

    As to how SMEs would embrace being hands-on with the complex work of buying the right TV media mix for themselves, Subramanian clarified that they have deliberately kept the website simple and easy to use. So far, Subramanian observed that Maharashtra, Uttar Pradesh, Tamil Nadu and Delhi have emerged as strong markets where SMEs are interested in buying media online.

    The idea was to leave the complex knowledge of media buying at the backend, while brands can concentrate on their simple marketing needs.

    “The challenge,” Subramanian said, “is to grow the breadth of media options the SMEs have now. We want to ensure that Amagi Mix is the most trusted platform available to them so that these advertisers, who used to shy away from buying national TV ads thinking it’s too expensive, feel comfortable buying online. It’s not easy to spend lakhs of rupees on a faceless online transaction. Therefore, making ourselves the most trusted brand is very critical.”

    To address this, Amagi has also launched a television commercial, titled ‘Yaari Yaari’ which has gone on-air across Amagi’s vast channel bouquet to educate TV audiences about the viability of the tool. The entire TVC has been scripted, conceptualized, financed, shot, produced and edited in-house at Amagi.

    Amagi Mix works on an algorithm that extrapolates and processes historical data of successful campaigns from around 4000 brands to learn and take intelligent decisions for an advertiser using the service.

    Currently the service offers an ad inventory of 70 national and regional channels, who are already partners with Amagi for its other services. “It’s at a nascent stage now so we don’t have clear figures but channels have come on board with some thousands of 10 seconders for now. We are aiming to broaden the width of channels as well to be more relevant to regional SMEs.”

    About the kind of commissions Amagi expects from transactions online, Subramanian made it clear that currently they aren’t looking at making money right now. “We haven’t really planned the commissions yet. Our primary focus is to make Agami Mix the best place for SMEs to trade in media by making it really user friendly. We will figure out the economics of it once we have established Amagi Mix as the most trusted brand for being media online for SMEs.

    He however affirmed that the company expects the platform to reach maturity in 18 months, post which it is expected to contribute 20 per cent of the agency’s overall business.

    “We had to wait till online buying became more commonplace in the county. It took us two to three years to be ready with everything, in our wish to give a quality service. Especially for brands in the tier II and tier III cities who often complained about the lack of skills or access to the right media inventory for their campaign needs. Either relevant media agencies didn’t exist there or they didn’t have the heavy budget to deal with the media behemoths of the country,” Subramanium shared.

    While media reports suggest that the company is looking to raise series D funding of $25 million, Subramanian stated that the company is adequately funded for the time being and looking to execute in three areas — smooth sailing of Amagi Mix in India expanding into online video business by providing targeted advertising solutions to broadcasters for streaming videos online, and growing its international base.

  • Mitsubishi launches digital campaign on CNN

    Mitsubishi launches digital campaign on CNN

    MUMBAI: Mitsubishi Heavy Industries has extended its commercial partnership with CNN International Commercial (CNNIC). Through this, it will sponsor a 12-week global campaign of Powering Your World, a dedicated digital series on CNNMoney.

    Starting in October, the show explores innovations that are transforming the way we create and use energy – everything from solar roadways in northern Idaho, to wind power in Scotland, to breweries powered by wastewater. The green pioneers and their projects featured in this series are creative, eco-friendly solutions that might help to save our planet.

    “We continue the digital series that shows bold green projects which can make the world more energy efficient. This campaign is a prime example of great content combined with smart use of data to deliver an innovative brand solution,” said CNN International APAC advertising sales senior VP Sunita Rajan.

    The advertising solution includes extensive Mitsubishi Heavy Industries branding on the microsite with commercial content produced by Create, CNNIC’s award-winning, in-house branded content studio. The campaign also uses CNN Audience Insight Measurement (CNN AIM) to specifically reach Mitsubishi Heavy Industries’ key audience of C-suites, business decision makers, opinion leaders and affluent users.

    “Powering Your World on CNN Money is an ideal property to align with Mitsubishi Heavy Industries’ new group statement “Move the world forward” that captures the unique value and vision the company brings to the world today and which can also be seen on our media offer SPECTRA,” added Mitsubishi Heavy Industries, corporate communication department and business strategy office senior general manager Keisuke Saito.

  • Mitsubishi launches digital campaign on CNN

    Mitsubishi launches digital campaign on CNN

    MUMBAI: Mitsubishi Heavy Industries has extended its commercial partnership with CNN International Commercial (CNNIC). Through this, it will sponsor a 12-week global campaign of Powering Your World, a dedicated digital series on CNNMoney.

    Starting in October, the show explores innovations that are transforming the way we create and use energy – everything from solar roadways in northern Idaho, to wind power in Scotland, to breweries powered by wastewater. The green pioneers and their projects featured in this series are creative, eco-friendly solutions that might help to save our planet.

    “We continue the digital series that shows bold green projects which can make the world more energy efficient. This campaign is a prime example of great content combined with smart use of data to deliver an innovative brand solution,” said CNN International APAC advertising sales senior VP Sunita Rajan.

    The advertising solution includes extensive Mitsubishi Heavy Industries branding on the microsite with commercial content produced by Create, CNNIC’s award-winning, in-house branded content studio. The campaign also uses CNN Audience Insight Measurement (CNN AIM) to specifically reach Mitsubishi Heavy Industries’ key audience of C-suites, business decision makers, opinion leaders and affluent users.

    “Powering Your World on CNN Money is an ideal property to align with Mitsubishi Heavy Industries’ new group statement “Move the world forward” that captures the unique value and vision the company brings to the world today and which can also be seen on our media offer SPECTRA,” added Mitsubishi Heavy Industries, corporate communication department and business strategy office senior general manager Keisuke Saito.

  • Zee Media launches global English news channel Wion

    Zee Media launches global English news channel Wion

    MUMBAI: It is pretty significant that Zee TV group promoter Subhash Chandra used 15 August, India’s 70th Independence Day to launch Zee Media’s global English news channel World is One News (WION) on TV screens. Wion launched as a free to air satellite service in 37 countries and is available in India on Dish TV (#605), Reliance (#459), Tata Sky (#628), Siti – Mumbai (#419) Delhi (#419 ) Bangalore (#319) Indore (#419) Kolkata (#430) and on Den Supreme Mumbai (#371) Kolkata (#371).

    Chandra has for long been advocating that the world needs to see south Asia, and more specifically India, through a pair of local unfiltered glasses, not colored by Western or any other perspective. He had announced last year that Zee Media would launch WION and had appointed a former CNN and CNBC journalist Rohit Gandhi to head the news channel as its editor in chief.

    For the past couple of months, it has been putting out news on various online platforms, right from YouTube to Facebook and has been focused on presenting global news developments from a south Asian perspective.

    Said Gandhi in an opinion piece on the Wion website announcing the launch today: “For decades, media has been pushing the agenda of a country or a group of countries. Primarily Western news outlets have occupied that space and they push their viewpoint. They try and come as close possible to an “unbiased” approach. But they are far removed from reality as they are unable to decipher the intricacies involved… The stories were myopic and many times their selection was biased. The only stories that made to the forefront were about poverty, manual scavenging or the monkeys. I knew that I couldn’t work in a myopic news environment; I had to tell the stories that were nuanced and looked at all sides of a society or societies. “

    He added that WION will be “working to deliver an unbiased news network where people will be able to take pride in the phenomenal world that they live in and are able to learn from the successes and failures in general. As we launch the ‘World Is One News’ Network, we hope to share the stories and our journey with you.”

    Zee Media has set up bureaus or hired journalists in the major regions including Europe, west Asia and the US.

    The channel says it will also have a strong focus on participatory journalism from viewers. “We encourage people to submit their stories, photos, opinions, comments and videos,” says its website.

  • Zee Media launches global English news channel Wion

    Zee Media launches global English news channel Wion

    MUMBAI: It is pretty significant that Zee TV group promoter Subhash Chandra used 15 August, India’s 70th Independence Day to launch Zee Media’s global English news channel World is One News (WION) on TV screens. Wion launched as a free to air satellite service in 37 countries and is available in India on Dish TV (#605), Reliance (#459), Tata Sky (#628), Siti – Mumbai (#419) Delhi (#419 ) Bangalore (#319) Indore (#419) Kolkata (#430) and on Den Supreme Mumbai (#371) Kolkata (#371).

    Chandra has for long been advocating that the world needs to see south Asia, and more specifically India, through a pair of local unfiltered glasses, not colored by Western or any other perspective. He had announced last year that Zee Media would launch WION and had appointed a former CNN and CNBC journalist Rohit Gandhi to head the news channel as its editor in chief.

    For the past couple of months, it has been putting out news on various online platforms, right from YouTube to Facebook and has been focused on presenting global news developments from a south Asian perspective.

    Said Gandhi in an opinion piece on the Wion website announcing the launch today: “For decades, media has been pushing the agenda of a country or a group of countries. Primarily Western news outlets have occupied that space and they push their viewpoint. They try and come as close possible to an “unbiased” approach. But they are far removed from reality as they are unable to decipher the intricacies involved… The stories were myopic and many times their selection was biased. The only stories that made to the forefront were about poverty, manual scavenging or the monkeys. I knew that I couldn’t work in a myopic news environment; I had to tell the stories that were nuanced and looked at all sides of a society or societies. “

    He added that WION will be “working to deliver an unbiased news network where people will be able to take pride in the phenomenal world that they live in and are able to learn from the successes and failures in general. As we launch the ‘World Is One News’ Network, we hope to share the stories and our journey with you.”

    Zee Media has set up bureaus or hired journalists in the major regions including Europe, west Asia and the US.

    The channel says it will also have a strong focus on participatory journalism from viewers. “We encourage people to submit their stories, photos, opinions, comments and videos,” says its website.

  • Time Warner invests into Hulu as equity owner

    Time Warner invests into Hulu as equity owner

    BENGALURU: Time Warner Inc. and Hulu LLC announced today that Time Warner will become a 10 percent owner of Hulu, the premium streaming TV service that offers the best of current season programming, premium original content, films and full seasons of hit series. Time Warner joins The Walt Disney Company, 21st Century Fox, and Comcast in the joint venture.

    Turner’s powerful entertainment, sports, news and kids networks including TNT, TBS, CNN, Cartoon Network, Adult Swim, truTV, Boomerang and Turner Classic Movies will be available live and on-demand on Hulu’s new live-streaming service, which is slated to launch early next year. Hulu will continue its current offering of ad-supported and ad-free subscription video on demand products to complement both traditional pay TV packages as well as the new streaming service.

    Time Warner chairman and CEO Jeff Bewkes said, “Our investment in Hulu underscores Time Warner’s commitment to supporting and developing new platforms for the delivery of high-quality content and great consumer experiences to audiences around the globe.”

    Bewkes continued: “We’re also excited to join Hulu’s other owners in launching a new consumer-friendly package featuring leading networks that will deliver more value to audiences and complement Hulu’s core SVOD offerings. The inclusion of Turner’s networks in Hulu’s new streaming service furthers our efforts to allow consumers to engage with and enjoy our brands across a wide range of platforms and services.”

    Hulu CEO Mike Hopkins said, “This investment from Time Warner marks a major step for Hulu as we continue to redefine television for both consumers and advertisers. Our two companies have long enjoyed a productive relationship – which includes the availability of past seasons of popular Turner shows on our current SVOD offerings – and we are very proud that Turner’s networks will be included in our planned live streaming service.”

  • Time Warner invests into Hulu as equity owner

    Time Warner invests into Hulu as equity owner

    BENGALURU: Time Warner Inc. and Hulu LLC announced today that Time Warner will become a 10 percent owner of Hulu, the premium streaming TV service that offers the best of current season programming, premium original content, films and full seasons of hit series. Time Warner joins The Walt Disney Company, 21st Century Fox, and Comcast in the joint venture.

    Turner’s powerful entertainment, sports, news and kids networks including TNT, TBS, CNN, Cartoon Network, Adult Swim, truTV, Boomerang and Turner Classic Movies will be available live and on-demand on Hulu’s new live-streaming service, which is slated to launch early next year. Hulu will continue its current offering of ad-supported and ad-free subscription video on demand products to complement both traditional pay TV packages as well as the new streaming service.

    Time Warner chairman and CEO Jeff Bewkes said, “Our investment in Hulu underscores Time Warner’s commitment to supporting and developing new platforms for the delivery of high-quality content and great consumer experiences to audiences around the globe.”

    Bewkes continued: “We’re also excited to join Hulu’s other owners in launching a new consumer-friendly package featuring leading networks that will deliver more value to audiences and complement Hulu’s core SVOD offerings. The inclusion of Turner’s networks in Hulu’s new streaming service furthers our efforts to allow consumers to engage with and enjoy our brands across a wide range of platforms and services.”

    Hulu CEO Mike Hopkins said, “This investment from Time Warner marks a major step for Hulu as we continue to redefine television for both consumers and advertisers. Our two companies have long enjoyed a productive relationship – which includes the availability of past seasons of popular Turner shows on our current SVOD offerings – and we are very proud that Turner’s networks will be included in our planned live streaming service.”