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Tag: CNN

  • Huawei extends commercial partnership with CNN

    Huawei extends commercial partnership with CNN

    MUMBAI: Huawei is extending its commercial partnership with CNN International launching a 12-week integrated campaign that spans program sponsorship, on-air weekly segments and vignettes, spot advertising, banner ads and digital components.

    The centre-piece of the campaign is the sponsorship of CNN International flagship program Connect the World in Asia and Latin America. Live from Abu Dhabi, Connect the World is hosted by Becky Anderson and analyses today’s news stories, anticipates their consequences and contextualises their origins.

    The Connect the World program sponsorship is complemented with the launch of a new on-air series called The Connectors, which will be seen across APAC, LATAM, and EMEA.

    The Connectors explores the creative thinking behind some of the world’s most successful products, as well as the innovative business solutions shaping brands today. Each week will see a creative team take audiences on a journey from idea to fruition.

    Beginning week of 1 February, 2016, the first segment features internationally-renowned Aardman Animations, the creators of the iconic Wallace and Gromit series. Aardman creative director Peter Lord and his team discuss the creative process behind Special Delivery, a new immersive 3D interactive short story project commissioned by Google Spotlight Stories.

    In addition to the segments, weekly vignettes will showcase people from the world of business and lifestyle who use straightforward logic to solve problems plaguing their industry. Kicking-off the series is Dearman, a start-up clean tech company that uses liquid air and nitrogen to deliver zero-emission power and cooling.

    CNN International vice president advertising sales Asia Pacific Sunita Rajan said, “CNN International and Huawei have had a long-standing relationship but this new campaign which incorporates program sponsorship and an on-air series takes the partnership to a much deeper level. We’re delighted to partner with Huawei across CNN’s television and digital platforms and we’re confidentThe Connectors will resonate with audiences around the world.”

    Huawei Consumer Business Group CMO Glory Zhang added, “We are thrilled to further our relationship with CNN and its exceptional reach. The Connectors series perfectly complements our vision of ‘Building a Better Connected World,’ emphasising a need for greater agility, creativity and compelling content behind businesses today. Being able to reach audiences via integrated platforms that resonate is key for us. We are confident the latest CNN campaign will propel our message to new heights, be it to showcase the newest Huawei watch, Mate 8 or P8 Smartphones.”

    The Connectors begins week of 1 February, 2016 and airs in CNN International flagship programConnect the World.

  • Huawei extends commercial partnership with CNN

    Huawei extends commercial partnership with CNN

    MUMBAI: Huawei is extending its commercial partnership with CNN International launching a 12-week integrated campaign that spans program sponsorship, on-air weekly segments and vignettes, spot advertising, banner ads and digital components.

    The centre-piece of the campaign is the sponsorship of CNN International flagship program Connect the World in Asia and Latin America. Live from Abu Dhabi, Connect the World is hosted by Becky Anderson and analyses today’s news stories, anticipates their consequences and contextualises their origins.

    The Connect the World program sponsorship is complemented with the launch of a new on-air series called The Connectors, which will be seen across APAC, LATAM, and EMEA.

    The Connectors explores the creative thinking behind some of the world’s most successful products, as well as the innovative business solutions shaping brands today. Each week will see a creative team take audiences on a journey from idea to fruition.

    Beginning week of 1 February, 2016, the first segment features internationally-renowned Aardman Animations, the creators of the iconic Wallace and Gromit series. Aardman creative director Peter Lord and his team discuss the creative process behind Special Delivery, a new immersive 3D interactive short story project commissioned by Google Spotlight Stories.

    In addition to the segments, weekly vignettes will showcase people from the world of business and lifestyle who use straightforward logic to solve problems plaguing their industry. Kicking-off the series is Dearman, a start-up clean tech company that uses liquid air and nitrogen to deliver zero-emission power and cooling.

    CNN International vice president advertising sales Asia Pacific Sunita Rajan said, “CNN International and Huawei have had a long-standing relationship but this new campaign which incorporates program sponsorship and an on-air series takes the partnership to a much deeper level. We’re delighted to partner with Huawei across CNN’s television and digital platforms and we’re confidentThe Connectors will resonate with audiences around the world.”

    Huawei Consumer Business Group CMO Glory Zhang added, “We are thrilled to further our relationship with CNN and its exceptional reach. The Connectors series perfectly complements our vision of ‘Building a Better Connected World,’ emphasising a need for greater agility, creativity and compelling content behind businesses today. Being able to reach audiences via integrated platforms that resonate is key for us. We are confident the latest CNN campaign will propel our message to new heights, be it to showcase the newest Huawei watch, Mate 8 or P8 Smartphones.”

    The Connectors begins week of 1 February, 2016 and airs in CNN International flagship programConnect the World.

  • Turner aims to re-imagine commercial breaks by combining ads with content

    Turner aims to re-imagine commercial breaks by combining ads with content

    MUMBAI: Turner Ad Sales is returning to the CES this week as part of an ongoing approach to collaborate with clients and agencies through ideation-fueled discussions. With an introduction by Turner Ad Sales president Donna Speciale, the meetings will include her new leadership team and introduce a new insights-powered unit within the division, Turner Ignite, led by executive vice presidents Dan Riess, head of content partnerships and Michael Strober, head of client strategy & ad innovation. Speciale will share Turner Ad Sales’ vision in better enabling business partners to re-imagine advertising by combining data and content. 

     

    Turner Ignite is the combination of two solution-oriented teams under Strober and Riess. The unit will focus on content and data solutions that power the next generation of portfolio capabilities for Turner, enhancing the ad viewing experience while also driving better ad performance.  During the meetings at CES, Turner Ignite will share with clients how they can keep one foot in today’s opportunities, while stepping another foot into tomorrow’s possibilities. Clients will be led through a suite of planning, creating, targeting and measuring solutions that put the consumer at the center of it all, and drive stronger business results for partners.

     

    “Turner Ignite will play an instrumental role in moving our partners’ businesses forward. While other companies separate their data and content teams, we believe it’s vital to bring them together, allowing advertisers to re-imagine the possibilities of advertising in one conversation. We want to continue to be a resource to clients and better help them accomplish their goals. With Turner Ignite and this powerful suite of solutions, we are set up to make that happen now,” said Speciale.

     

    Turner Ignite will share the newest tool within its arsenal of capabilities, Turner Native Plus. Once experienced only on digital and social platforms, Turner Native Plus expands the power of native advertising to television, producing a powerful environment for better brand storytelling. Utilising targeting capabilities to find the right placement across the entire portfolio, Turner will align with a brand and replace the traditional commercial pod with a space more powerful and impactful to the viewer. Turner can produce longer-form branded content for a client, or utilise the client’s existing and typically digital-based long-form content that previously didn’t have a home on television. Turner Native Plus will extend storytelling into the commercial pod by developing the right environment for the client, increasing exposure to the brand, and as a result, driving higher ROI.

     

    In addition to Turner Native Plus, Turner will share updates to previously announced solutions, real results out of last year’s deals, and highlight ways the company is leading in branded content. 

     

    . Launchpad: New to Turner, this first-of-its kind product combines the power of Turner’s premium branded content with real-time social analytics and promotion. Launchpad takes the influential branded content Turner creates for partners, and launches it into social and beyond, using data and insights to maximise a brand’s effectiveness. 

     

    . TargetingNOW: With 30 campaigns completed and a 27% average lift, Targeting Now will continue to target a specific audience and optimise a client’s schedules within their same media mix across the Turner portfolio in 2016.

     

    . AudienceNOW: A true audience-based selling product spanning the entire portfolio, AudienceNOW is a turbocharged version of TargetingNOW. Currently being executed with four key partners, the solution leverages the entire Turner portfolio to find the best schedule for the brand’s target audience across the entire day.

     

    . Turner Data Cloud: Turner’s Data Management Platform (DMP) can directly link to a client’s DMP to effectively execute targeting in digital and soon linear. The team will share a recent movie studio example where Turner Data Cloud enabled the brand to better connect with the right audience by finding new segments.

     

    . ROINOW: Turner’s proprietary research clarifies the distinct sales lift advertisers get from Turner’s branded content partnerships. With over 50 campaigns measured, ROINow continues to show powerful bottom line gains for partners.

     

    . Provable ROI: Building on the success of ROINOW, ProvableROI launched in 4th Quarter 2015 with 18 partners across the Turner Emerging Consumers portfolio of brands. All brands receive guaranteed success at the front end of their deals, and early insight shows that Provable ROI will be Turner’s next big measurement success story for partners.

     

    . Branded Content: Led by Courageus, CNN and HLN’s first-ever branded content, and including network brands such as Adult Swim and CONAN, marketers have extensive production opportunities utilising the breadth of Turner’s global, multi-screen portfolio.

     

    “We broke ground last year with our suite of data products, and now we are building on that with Turner Native Plus and Launchpad,” said Speciale. “These capabilities aren’t available anywhere else. We are fully equipped to take the burden off our partners and become a stronger resource for them. We want brands to connect with consumers like never before.”

  • TV18 & CNN extend partnership on CNN IBN

    TV18 & CNN extend partnership on CNN IBN

    MUMBAI: TV18 and CNN International have extended their collaboration on CNN-IBN.

     

    In this second term, the two will strive to take the partnership to next level, enabling CNN-IBN viewers to stay ahead on news from around the world and across multi-platforms.

     

    Talking about the extension, Network18 chairman Adil Zainulbhai said, “We are delighted to announce the renewal of this extremely cherished partnership between two most respected brands in journalism. In this second term, we aim to present a brand new CNN-IBN that will bring news with even greater speed, accuracy, clarity and credibility and keep the viewers tuned to global developments much ahead of others. With this renewed partnership, we will enhance the process of news gathering and delivering it to our viewers by informing and enlightening.”

     

    The renewed addendum aims to cut through the noise and clutter that is currently prevailing on the television news space. It will also provide the channel an opportunity to access live reports and discussions in real time from CNN studios around the world. CNN will also provide the technical knowhow and training to CNN-IBN anchors and editors.

  • Times Now launches in UK today; other European launches to follow

    Times Now launches in UK today; other European launches to follow

    MUMBAI: The Indian and south Asian diaspora in the UK will get a dose of television news celebrity anchor Arnab Goswami from this week onwards. The reason: Times Now is slated to launch this week in the UK on channel 576 as a free to air channel on Sky on 15 November, after testing its signals for the past weeks or so.

    It joins the ranks of NDTV 24×7, Aaj Tak, ABP News and News18 India which too are airing in the UK.

    Times Now will be targeting the 1.4 million strong Indian diaspora in the UK, and the management says it is the first of its launches in Europe. It is slated to be rolled out in France and Germany, according to company sources quoted in the Financial Times.  The channel is already available in the US since 2011.

    Times Television Network MD & CEO MK Anand told the British financial daily that  the UK “can be our biggest diaspora market and a bridge into Europe … over the longer run there is no reason for us not to envisage Times Now as a global brand. Al Jazeera is an English-language channel which is talking about the world with an Arabic lens, and in time we can do the same for an Indian world view.”

    Times Now President & Editor in chief Arnab Goswami – who has built up a cult status  for himself and India’s  most watched English news channel – told the paper that initially only India focused news would be covered on the UK service. But the intent is  to develop local and global programming to appeal to global audiences, he revealed, bringing it in competition with France24, CNN, RT, and Al-Jazeera.

    The company is going all out to promote the channel in the UK with an outdoor, radio, online and press commercials and advertorials in the pipeline.

    It has set up an office in the UK in a bid to grab a share of the Britain’s estimated TV ad market of pounds sterling 4.04 billion.  The UK is one of the few countries where digital spending  is slated to account  for 50 per cent of the overall annual adex of 16.26  billion pounds by end this year, according to  research firm emarketer.  Ad spending on mobile and online devices is slated to attract more than twice the ad spending that goes to TV.

    Around 30 Indian channels are competing for the estimated 20-25 million pounds in ad spend  by Indian-targeted brands in the UK.

  • Turner adds three channels on YuppTV’s platform in India

    Turner adds three channels on YuppTV’s platform in India

    NEW DELHI: Turner International India has joined hands with YuppTV to offer three of its channels namely CNN International, Cartoon Network and Pogo in India on the over the top (OTT) platform.

     

    Under the partnership, CNN International is available live to YuppTV viewers with the latest news bulletins from across the globe and the best of features content through award winning programs including CNN Newsroom, Connect the World, International Desk, World Business Today, Amanpour, Business Traveler, Talk Asia and Culinary Journeys. 

     

    YuppTV subscribers also get the best original productions from Turner’s kids’ channels, Cartoon Network and Pogo. While Cartoon Network will offer a four-hour programming block on YuppTV with popular shows such as Ben 10, Johnny Bravo, Adventure Time and Dexter’s Laboratory, Pogo will provide a two-hour programming block with shows like M.A.D. (Music Art Dance), C.I.A. (Cambala Investigation Agency), Sunaina and F.A.Q.

     

    YuppTV CEO Uday Reddy said, “The partnership with Turner and launch of the three popular channels on YuppTV takes us to a new level in providing highest satisfaction to our viewers in India and now, even adding to the delight of the younger generation. The kids’ channels Pogo and Cartoon Network in Hindi will reach out to an unimaginably wider audience than ever before. Launching CNN International on YuppTV is indeed a matter of pride. Our endeavour is to keep our viewers in India and across the globe, entertained, informed and thrilled; and our commitment to technology and innovation is always directed towards achieving this goal.”

     

    Turner International India MD Siddharth Jain added, “Turner has been the frontrunner in embracing content delivery innovations and we ensure that our popular brands are available wherever and whenever the consumer chooses to be entertained.We are happy to partner with YuppTV offering our world-class content to a wider audience in India.”

     

    As was reported earlier by Indiantelevision.com, YuppTV, which recently launched its platform in India is planning to raise $50 million to fund its expansion plans.

  • CNN International Commercial hires Laura Greally as digital account director APAC

    CNN International Commercial hires Laura Greally as digital account director APAC

    MUMBAI: CNN International Commercial has appointed Laura Greally to the newly created role of digital account director, Asia Pacific.

     

    With over a decade of digital marketing experience, Greally’s primary role is to identify and develop a range of solutions across CNN International’s digital portfolio from both direct sales and programmatic trading across Asia.

     

    Prior to joining CNN International, Greally worked for both BBC Worldwide as the APAC pricing and inventory manager, and Fox International Channels as the digital sales operations manager.

     

    Based in Singapore, Greally is part of a new team of specialists working under CNN International Commercial head of digital advertising sales and data Rob Bradley. She will also work closely with the APAC sales team, led by CNN International Commercial vice president of advertising sales, Asia Pacific Sunita Rajan.

  • British actor Benedict Cumberbatch on CNN’s ‘Talk Asia’

    British actor Benedict Cumberbatch on CNN’s ‘Talk Asia’

    MUMBAI: He’s Hollywood’s man of the moment. From starring in the Academy Award winning “The Imitation Game”, to the hugely successful TV adaption of Sherlock Holmes, Benedict Cumberbatch is captivating audiences around the world. CNN’s ‘Talk Asia’ catches up with the actor in Shanghai where he opens up about his legions of superfans as well as the British invasion of Hollywood.

     

    Cumberbatch, who has been named “sexiest man alive” by numerous magazines, tells CNN’s Anna Coren about his childhood, his charity work, and his new films. The star also reveals what he really thinks about his female admirers called ‘Cumberbabes’ and meeting his Chinese fan base who describe him as ‘Juan Fu’ (Curly Sherlock).

     

    Airtimes: Indian Standard Time

    Thursday September 3 at 0200PM

    Friday September 4 at 0900AM

    Saturday September 5 at 1000AM and 0900PM

    Saturday September 12 at 0500PM

    Sunday September 13 at 1000AM

  • Sanjay Gupta has our full and unequivocal support: CNN

    Sanjay Gupta has our full and unequivocal support: CNN

    MUMBAI: Professionalism, humanity and need of the hour can make a human being go beyond the line. But on the other hand, a fraction of inconsistency may dilute the bravery and turn it into a debate. In a recent such occurrence CNN’s chief medical correspondent Dr Sanjay Gupta assisted surgeons by performing craniotomy on a young victim at Bir Hospital while reporting from Nepal which was stuck by earthquake.

     

    The natural calamity took many lives. Amidst that, as per Dr Gupta, there was a small kid who needed immediate medical attention and that’s when he volunteered and effectively saved her life.

     

    Post this, CNN went on to showing images of an eight year old girl in Nepal claiming her to be the one medically operated by Dr Gupta. But later on, a flurry of reports came in that questioned the claims of CNN. Reports state that the girl shown in the clip, underwent no surgery, which thus questions the integrity of CNN’s reporting.

     

    Explaining the scenario Dr Gupta asserted, “We want to get these things 100 per cent right. It’s important, obviously, to the viewers. It’s important to the families, you know, who are there undergoing this, suffering through the aftermath of the earthquake.”  

     

    CNN, later released an official statement saying, “Journalism is not brain surgery, but brain surgery is brain surgery. We are proud that Sanjay is one of the few reporters in Nepal to cover the earthquake, and while there, he was asked to help save a young victim’s life. As we reported, he assisted the surgeons at Bir Hospital by performing a craniotomy on a young victim. While some reporting suggests that the girl in the clip wasn’t operated, we at the time of our reporting believed her to be. We will try to verify that. Regardless, Sanjay spent a week in Nepal, helped save a young life in the operating room, and we couldn’t be more proud of him. He has our full and unequivocal support.”   

      

    Gupta is a practicing neurosurgeon as well as a medical correspondent.

  • DHL increases global visibility with multi-platform campaign on CNN

    DHL increases global visibility with multi-platform campaign on CNN

    MUMBAI: Following its successful sponsorship of CNN’s The Circuit, DHL is extending its brand campaign with the network spanning multiple platforms and new CNN feature strand Traders.

     

    CNN is DHL’s exclusive international media partner as the leading logistics company positions its solutions to a wide range of global businesses – from large enterprises to SMEs. The campaign includes sponsorship of The Circuit andTraders linear TV content and all online components on CNN.com and CNN Money, as well as spot advertising across the network.

     

    DHL is expanding its relationship with CNN due to the results delivered through its existing campaign focused around The Circuit. This relationship is built on CNN’s commitment to delivering a wide range of brand, advertising and content solutions that meet DHL’s marketing objectives, and CNN’s reach amongst the global business community.

     

    DHL’s new sponsorship is of Traders, a feature strand that tells the extraordinary stories of trading goods and services worldwide. Covering the human stories behind the global import and export markets, Traders is a segment airing fortnightly from 19 May during CNN International’s The Business View with Nina Dos Santos. DHL branding also runs exclusively on a Traders microsite hosted on CNN Money, combining video content with a wide range of additional interactive and informative elements.

     

    The renewed sponsorship of The Circuit sees DHL enter its third year of connecting with fans of one of CNN International’s most popular sports shows following a successful 2014. This programme spans every facet of F1 that appeals to an upscale, informed and passionate audience – from precision technology and performance, to business and strategy, to human endeavour and achievement.

     

    “We are delighted that DHL is expanding its exclusive relationship with CNN International to reach and engage with an audience of business decision-makers and influencers. Being strategically associated with relevant, high-quality content is an ideal way for DHL to connect with the CNN audience through multiple touchpoints and reiterate its excellence in logistics and enabling global business. We are confident that CNN will continue to deliver significant results for DHL as part of this long-standing commercial relationship,” said CNN International Asia Pacific vice president, news advertising sales Sunita Rajan.

     

    “DHL sees examples every day of the positive influence that global trade can have on the world, so we are thrilled that Traders will be shining a light for a worldwide audience on the people who work so hard to make it a reality. CNN, with its global reach and commitment to high-grade storytelling, is the perfect media partner to help us to highlight the vital role that logistics plays as an enabler of the world’s trade flows,” said Deutsche Post DHL Group SVP global brand marketing Arjan Sissing.