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Tag: CNN teams

  • CNN teams with Time, Fortune, Malaysia Airlines for contest

    CNN teams with Time, Fortune, Malaysia Airlines for contest

    MUMBAI: This is an initiative through which CNN is looking to further increase cachet among the business traveller segment. The broadcaster has forged an alliance with Time and Fortune magazines as well as Malaysia Airlines for the Dream Holiday contest.

    Targeting elite, adventurous international travelers, the highly integrated programme revolves around the contest that includes both above the line and below the line elements-print, television commercials and a dedicated campaign website as well as point of sales materials. The contest will close on 6 June 2003.

    To highlight the airline’s positioning of Going Beyond Expectations, the contest offering participants the chance to choose a Dream Holiday experience. Prizes, sponsored by Malaysia Airlines comprise business class tickets, night stays at luxury hotels, and the unique dream element- from a helicopter ride over Paris or sightseeing in Sydney on a Harley-Davidson to dining on a yacht off tropical Langkawi with spa treatments to follow or shopping in Shanghai accompanied by a personal porter and guide.

    Readers are asked to choose their Dream Holiday from the four listed experiences and to state in 25 words or less why they deserve to win that holiday. Responses are channeled through a dedicated website, www.chooseyourdreamholiday.com, which includes animated sequences integrating the theme of the print creatives and television commercials together with more details of the contest prizes. Readers are encouraged to promote the competition through online efforts as this increases their chances to win.

    The project was conceptualised for Malaysia Airlines by Time, Fortune and CNN and Starcom along with strategic interactive partner Web Guru Asia and Leo Burnett. Through this programme, the media partners not only developed a platform that connects directly with more consumers, they also offer a unique opportunity for Malaysia Airlines to reach out to a highly lucrative demographic of sophisticated and mobile travelers.

    Senior VP, News Advertising Sales, Turner International Asia Pacific Nick Morgan said, “As AOL Time Warner media brands offer unparalleled quality and quantity of target audiences that Malaysia Airlines wants to reach, this customised, integrated solution is set to allow Malaysia Airlines to benefit from not only the highest level of media exposure, but also the most creative and targeted way in reaching potential and existing customers.”

    International Media Director, Starcom KL.Kristine Ong said, “We are constantly looking for strategic alliances with our media partners to maximise value for Malaysia Airlines by going beyond the two dimensional TV and print ads. It is all about reaching the target at various meaningful contact points as a means to forge closer interaction with consumers for long term gains.”

    The contest is being promoted through television commercials on CNN, double page spreads and column creatives in Fortune and Time, as well as email blasts, an integrated website with viral marketing mechanism, point of sales support plus postcards, ticket jacket sleeves and meal tray tentcards distributed through Malaysia Airlines flights.

  • CNN teams up with Insight News Television Production for Ethiopia documentary

    MUMBAI: Emmy and Bafta award-winning African journalist Sorious Samura has produced a special documentary for CNN about the famine investigationSurviving Hunger .
    The broadcaster went five weeks without food during the filming of the documentary, which he produced in conjunction with Insight News Television Productions.
    The show airs on 20 December at 7:30 pm with repeats on 21 December at the same time, 23 December at 5:30 pm, 3 January 2004 at 7:30 pm, 4 January at 4:30 pm.
    Samura’s aim is to understand the real stories of people living on the edge of starvation. As famine again threatens millions in Ethiopia, Samura travels to a small village to see how people live with chronic hunger on a day-to-day basis and how some manage to survive.
    Samura’s move into the remote village, far away from the range of the United Nations and NGOs, allows him to spend time with a number of families. He attempts to survive on the same meagre diet as the rest of the villagers.
    Using a video diary, he tells the story of people like Ato Alemno and his children, who, against the odds, struggle to survive on a tenth of the rations they should receive, because of severe shortages in food aid. He quickly discovers that the daily reality for millions is a diet ranging from nothing to a handful of weeds.
    With 11 million people depending on food aid in Ethiopia from the World Food Programme (WFP), supplies are running out quickly and the WFP says that if donors do not further commit, it will run out of food by June. The film also questions how Africa can expect to develop when millions are engaged in a daily struggle to survive, while underlining the kind of support and the different types of aid needed to make the modernised world take action.
    CNN International GM Rena Golden was quoted in an official release saying, “By continuing to showcase the work of acclaimed journalists and filmmakers such as Sorious Samura, CNN underlines a commitment to bring in-depth reporting from all parts of the world to its global audience. CNN has a history of airing hard-hitting documentaries. Surviving Hunger looks at one of the most important issues in the world today, the risk of famine that Africa still faces almost 20 years after images of starvation in Ethiopia first generated world headlines.”
    Samura’s previous films include Cry Freetown, which was made four years ago. It portrayed atrocities committed during Sierra Leone’s civil war. Samura again put himself in the shoes of those around him during the filming of Exodus. This looked at the reality behind the ‘economic migrants’ who walk thousands of miles from West Africa to try and reach employment and security in Europe. Last year’s Return to Freetown looked at the plight of child soldiers in his native Sierra Leone and how their experiences during the brutal civil war had changed them.