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Tag: CNN Pipeline

  • Turner to launch broadband network in the US in January

    Turner to launch broadband network in the US in January

    MUMBAI: US broadcaster Turner Broadcasting System (TBS) is further expanding its portfolio of consumer businesses on emerging platforms.

    It will launch Super Deluxe, an online comedy channel combined with interactive online-community tools, will launch on broadband in January 2007. Super Deluxe will be ad-supported, making the network entirely free to consumers, and will integrate advertising in different ways.

    Turner Entertainment Group president Mark Lazarus says, “Super Deluxe is not only the latest innovation from Turner Broadcasting, which pioneered such concepts as the basic cable network and the 24-hour news channel, but also the most recent addition to the company’s growing broadband network portfolio that includes CNN Pipeline and GameTap, among others. Its combination of original content and extensive online community tools will make it an ideal destination for young adults eager for this type of material in a dynamic interactive environment.”

    Drew Reifenberger will be Super Deluxe senior VP, GM. He said, “Today, the online comedy experience is largely comprised of random clips and homemade movies contained within a generic experience. Super Deluxe is focused on original, ‘television-quality’ programming, presented with a distinct editorial voice and in a highly interactive and social environment. It will deliver an experience more akin to watching your favorite TV show with friends – hanging out and sharing a laugh.”

    Super Deluxe will offer original comedy from both established and rising comedy stars, developed exclusively for the network and celebrating the artists’ creative spirit, providing comedic talents a forum to showcase and share their own inspired concepts and performances. Each artist will have his/her own personalised area featuring exclusive content, a blog and opportunities to promote appearances and projects or further customize their part of the network.

    Original programming will range from short films and sketches to episodic series and more. In addition to being available online, Super Deluxe content will be available via cable VOD, wireless devices and personal media players.

    Programming is just the beginning, however. Super Deluxe’s community tools will allow fans to interact with artists and each other, adding an extra dimension of value for the consumer. Through these tools, fans can express their own sense of humuor and interact with artists and others by creating their own profiles, uploading their own videos, rating and sharing content, making comments, sending messages and more. Fans can even join or create groups with other artists and users to share and discuss their favorite humorous topics, comedians or anything else that strikes their interest.

  • CNN.com sports new look; to offer free access to CNN Pipeline

    CNN.com sports new look; to offer free access to CNN Pipeline

    MUMBAI: CNN.com has announced the launch of a new, expanded home page designed to offer users easier and faster access to more news and information than ever before. The changes visible on the site includes horizontal navigation, most popular tabs, free video, CNN Pipeline, only on CNN (box provides a place for our producers to feature the most interesting and important news that you’ll find exclusively on CNN), CNN wire and podcasts and radio.

    CNN.com senior vice president and executive producer Mitch Gelman says, “This new home page presentation provides quicker, easier access to our extensive offering of news, video, podcasts and other multimedia packages.

    “The design also creates new ways to align our efforts with CNN’s broadcast networks, clearly presents both our free video and our premium CNN Pipeline live video service, and offers more placement opportunities for our advertisers.”

    In an official statement, the changes include placing the main site navigation bar at the top of the home page, providing easier access to general content as soon as users visit CNN.com. The new design makes a clearer distinction between CNN.com’s offering of free video and that of CNN Pipeline, a premium on-demand broadband video news service which features up to four simultaneous live feeds.

    The changes also provide ‘most popular’ tabs enabling users to click directly to the most viewed articles and videos on the site. Finally, a wider screen format allows for more content “above the fold” and creates prominent eye-catching ad placement opportunities.

    “Advertisers continue to search for alternative ways to enhance the value of their brands and messages across emerging technologies and engage with consumers,” said CNN Digital sr VP sales Joe Dugan. “The new home page design presents advertisers a clean, clutter-free environment to showcase their message while reaching the valued audience of CNN.com.”

    Westin Hotels and Resorts, a part of the Starwood Group, is among the first advertisers to take advantage of a fixed rectangular ad unit prominent on the newly designed home page.

    As the first Internet site dedicated to 24-hour news coverage, CNN.com ranks as a leading online news and information site, attracting an average of 23 million unique users each month. Launched in 1995, CNN.com draws from the resources of CNN Worldwide to provide relevant, up-to-the minute news and information. CNN.com features the latest multimedia technologies, from video streaming to audio packages to searchable archives of news features and background information.