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Tag: CNN International Commercial

  • CNN International Commercial forges two new partnerships

    CNN International Commercial forges two new partnerships

    MUMBAI: CNN International commercial has expanded its arms in the English language learning and international money transfers through two new partnerships. The channel is all geared to launch a learning service titled CNN Learn English.

     

    The subscription based digital service will provide English language learning by overlaying CNN video content with Papagei.com, a Germany based learning solutions provider, by its unique translation and learning aids.

     

    The content is focused on finance and business, spanning a range of subject matters and a variety of dialects. The new service will be available globally to the consumers directly or to companies wishing to up skill its workforce.

     

    The brand is also being licensed to launch CNN Money Transfers in partnership with international payments and foreign exchange specialist Moneycorp. CNN Money Transfers will be a payment tool managed by Moneycorp, offering consumers a highly competitive service to transfer money without paying commission and the higher exchange rates often charged by mainstream banks.

     

    “These initiatives are yet more steps in our ambition to take the CNN brand to wider audiences by entering into smart partnerships that enhance our footprint. In a changing media landscape, these partnerships add new revenue streams to our business, but more importantly launch new CNN services that will be valued amongst our audiences. We look forward to working closely with Papagei.com and moneycorp to develop these propositions,” said CNN International Commercial chief commercial officer Rani Raad.

     

    The two new initiatives will be marketed across CNN International digital platforms, giving the audience the opportunity to benefit from both the products.

  • CNN International Commercial makes new appointments in Asia Pacific

    CNN International Commercial makes new appointments in Asia Pacific

    MUMBAI: CNN International Commercial (CNNIC) has made two new appointments in the Asia Pacific region, boosting its Content Sales and Partnerships team.

     

    Kristin Burgham is the new director of CNN Content Sales and Partnerships based in Hong Kong, while Natsumi Sasaki is associate director of Networks and Content Distribution based in Japan.

     

    Burgham is responsible for the growth and development of the network’s content sales business throughout the Asia Pacific region, with a focus on leveraging its broadcast and digital assets. Her role encompasses content sales and partnerships, and licensing deals. Sasaki is responsible for managing affiliate relationships and developing new content sales and licensing business partnerships in Japan.

     

    CNN Content Sales and Partnerships vice president Greg Beitchman said, “CNNIC is actively investing in diversifying revenue streams and Content Sales and Partnerships is a critical component of this strategy. We are focused on obtaining greater value from existing intellectual property through syndication, expanding CNN’s footprint on digital, mobile and social platforms, and licensing the brand in exclusive partnerships. Kristin and Natsumi’s appointments come on the back of several significant wins in the region including the launch of CNN Philippines and CNN Indonesia. With Kristin and Natsumi on board in Asia we will be better placed to service our existing partners and develop new opportunities during what is a truly exciting, innovative time for CNN.”

     

    Prior to CNN, Burgham was head of global sales for CJZ, Australian production company where she grew the sales and distribution business from the ground up. Before that, she led the global content sales team of SBS Australia, and was a senior sales manager for ABC Australia.

     

    Before joining CNN, Sasaki was an account manager at Reuters News Agency, where she developed new revenue streams with major broadcasters and online publishers. Prior to Reuters, she spent three years at Nippon Television as an accountant working with multiple media outlets and broadcast service companies.

  • CNN International Commercial appoints Rob Bradley as digital ad sales head

    CNN International Commercial appoints Rob Bradley as digital ad sales head

    MUMBAI: CNN International Commercial has appointed Rob Bradley from IDG UK to expand the network’s digital advertising sales and data offering, providing clients worldwide with even greater opportunities around CNN’s premium audience and content.

    Effective May 2015, he will be based at CNN’s London office. 

     

    In the newly created role of head of digital advertising sales and data, Bradley will oversee the optimisation of CNN International’s audience, the international roll-out of the company’s programmatic strategy and the implementation of more advanced data-led strategies including the integration of social media. Bradley will also lead a new team of specialists that will work with CNN International’s regional sales heads in developing new digital components for integrated advertising and sponsorship solutions.

     

    “CNN Digital is flying high in terms of audience, editorial product and the solutions we’ve delivered clients to date,” said CNN International chief commercial officer Rani R. Raad.

     

    “Rob brings to us a unique mix of analytical pure-play digital and data experience combined with a solutions-based approach to complement the bespoke campaigns we deliver to clients all over the world. While multi-platform sales will remain a core part of our digital commercial strategy, it is clear to me that Rob’s expertise and vision can continue to evolve CNN’s leadership in digital with world-class commercial solutions,” added Raad.

     

    “It’s exciting to be joining CNN International as it combines deep investment into both direct integrated marketing solutions and programmatic with unsurpassed global reach into affluent and several key vertical audience. Using the latest technology, the new digital advertising team will advance CNNI’s integrated solutions and ability to offer truly bespoke, data-driven and impactful campaigns targeted to the right audience at scale. Programmatic will be part of the all-important holistic approach for today’s digital media owner – with a premium-end programmatic offering from CNN attracting brands that want intelligent data-driven private marketplaces and high-impact ad units alongside standard units to gain scale. Be it performance, targeted awareness of brand goals executed via programmatic or direct – CNNI will exceed our clients’ expectations,” said Bradley.