Tag: CNN International

  • CNN and Hyundai launch campaign honoring changemakers and visionaries

    CNN and Hyundai launch campaign honoring changemakers and visionaries

    Mumbai: CNN International Commercial (CNNIC) and Hyundai Motor company are partnering to launch a cross-platform campaign celebrating extraordinary success stories worldwide. This collaboration features a blend of branded content, advertising, and sponsorship, bringing Hyundai Motor’s mission of ‘Progress for Humanity’ to life through engaging storytelling for CNN’s global audiences.

    The campaign’s branded content includes two films by CNNIC’s global brand studio, Create, showcasing Hyundai Motor’s commitment to sports. In the first film, Australian surfer and Hyundai ambassador Laura Enever, a Guinness World Record holder, raises awareness for female surfers and advocates for the sport’s future. Through a documentary-style approach, Enever’s story empowers young female surfers to follow their dreams.

    Hyundai Motor will also sponsor Visionaries, an editorial series airing across CNN International’s TV, digital, and social platforms from November through April. Visionaries will highlight leaders in fields like art, business, technology, and sports, aligning with Hyundai’s goal of promoting quality of life. The series, hosted by CNN’s high-profile correspondents and anchors, will showcase stories of people shaping a better world.

    ‘We are excited to collaborate with Hyundai Motor Company on this inspiring campaign that underscores our shared commitment to spotlight the diversity of inspiring leaders across different fields of importance who have each pioneered change for the better,” said CNN International Commercial, senior vice president, Cathy Ibal. “Through our authentic storytelling and a rich mix of branded content and the editorial series, we hope the compelling stories we shared will inspire CNN’s global audiences and spark meaningful conversations.”

    The first Visionaries episode aired on 2 November, featuring Olympic champions Simone Biles and Jordan Chiles on handling pressure, alongside former PepsiCo CEO Indra Nooyi discussing balancing motherhood with leadership.

  • Warner Bros Discovery International launches WBD AIM

    Warner Bros Discovery International launches WBD AIM

    Mumbai: Warner Bros. Discovery (WBD) International has launched WBD AIM (audience insights and measurement), a first-party data platform that enables advertisers to target their campaigns with new levels of precision, across several markets throughout EMEA, APAC and LatAm spanning its most engaged assets including CNN, Max, discovery+ and Eurosport.

    WBD AIM will broaden WBD’s audience targeting capabilities with access to the vast library of its first-party datasets from across the WBD portfolio and touchpoints, ranging from registration and behaviour to intent and purchase.  

    This offering also allows advertisers to place contextual ad placements with relevance, leading to an optimisation of campaigns and ROI for advertisers; key when audiences are overloaded with information and their attention is selective.

    According to industry reports, enhanced targeting and contextual capabilities backed by deeper audience insights would improve CTV with 86 per cent of consumers saying that personalised experience increases their brand loyalty.

    Via WBD AIM, advertisers will be able to access a series of actionable audience segments and campaign insights built from key events or moments based on datasets spanning; WBD’s streaming service discovery+, CNN, Food Network UK, and across WBD sport entities on Max and discovery+ throughout EMEA, in a summer which has just witnessed the first Olympic Games in Europe for 12 years.  

    WBD AIM will expand across the company’s much-loved brands and franchises to bring datasets from gaming, theatrical, consumer products and experiences into a single addressable solution alongside premium sport and entertainment.  

    The AIM technology, originally built and launched by CNN International Commercial in 2015, has been optimised for CNN’s global clients over the last nine years and is a proven success for advertising partners ahead of this wider rollout across WBD. WBD AIM now launches internationally, and in the UK & Ireland brands including Adidas, British Airways and Lavazza are already utilising the platform to better tailor their campaigns this summer.

    WBD’s continued focus is to partner with leading technology providers to develop products and services that will enhance measurement capabilities, brand lift, incremental reach and new data sources from the WBD portfolio, all of which will be housed under WBD AIM and bought to market.

    Warner Bros. Discovery Global & UK&I, head of ad sales & brand partnerships, Mike Rich said, “As media consumption undergoes a profound transformation, traditional targeting strategies are evolving. This fundamental shift underscores the importance for media owners to harness the power of first-party data and audiences.  

    “WBD AIM allows us to navigate these complexities and tailor content and marketing efforts with precision across multiple touchpoints, as has been seen through CNN International’s use of the AIM technologies to date. With Warner Bros. Discovery’s vast portfolio of brands, franchises and touchpoints, with everything from streaming to shopping, Wheeler Dealers to the Wizarding World and 90 Day Fiancé to the Olympic Games Paris 2024, we have a unique ability to gain deep understanding of audiences across the most diversified portfolio in the industry and bring this to brands and advertisers, whilst ensuring the best possible ad experience for our consumers.”

    CNN International Commercial SVP, digital revenue, strategy and operations Rob Bradley said, “AIM is a solution originally designed, developed and grown at CNN with demonstrated success over the last nine years. The launch of WBD AIM marks the next generation of a continually evolving platform that is now expanded across much of the WBD universe with added local expertise. It enables brands to access the unique data touch points we have across our unsurpassed portfolio. Through an enterprise-level global data infrastructure, it can power impactful targeting to match client objectives and KPIs locally, regionally, and globally with in-depth reporting that reveals powerful insights to drive real business decisions.”

  • First Move with Julia Chatterley returns to CNN International, with Asia focus

    First Move with Julia Chatterley returns to CNN International, with Asia focus

    Mumbai: First Move with Julia Chatterley will return to CNN International this month, with a new look, new format, and a new time – 6 pm ET/6 am HKT. From Monday, 29 January, the new show will dig into the big stories that will shape the day for viewers in Asia as they wake up, tapping into CNN’s network of correspondents around the globe, alongside news-making guests and expert analysis to provide a comprehensive briefing on what matters and why.

    Presented from CNN’s state-of-the-art headquarters in New York, First Move will take on a broad palate, covering news, finance, business, technology, AI, art, travel, fashion, sports & entertainment. It will also continue to explore the frontier science, cutting-edge technologies and innovations driving 21st-century societies while analysing their impact on the climate, health, wealth and geopolitical competition.

    Anchor, Julia Chatterley said: “Our vision for this major evolution of First Move is about providing a bridge from the West to the East. We’ll be using CNN’s global reach and our position in the world’s premier business and financial center to bring the biggest stories, the highest profile guests and the freshest content into an engaging, informative and entertaining package. We cannot wait to get started.”

    CNN SVP, international programming Meara Erdozain added: “We’re thrilled to bring Julia’s energy, deep knowledge of business, politics and tech, and her wealth of experience covering a wide range of stories to this important audience. Viewers in Asia will now be able to wake up to a vibrant show tailored to their needs as they start the day, and audiences elsewhere will also be able to enjoy the dynamic, comprehensive briefing that First Move does so well.”

     

  • CNN’s Call to Earth explores the crucial connection between cities and wilderness

    CNN’s Call to Earth explores the crucial connection between cities and wilderness

    Mumbai: The conflict between people and the planet’s dwindling wildlife over food, resources, and space for living, is as present in the heart of our cities as it is in remote rainforests, and in the depths of our oceans. In a special half-hour show, CNN’s Call to Earth highlights this crucial connection between cities and wilderness, showing how people living in urban areas can have a huge impact on both wild environments around the world and the hidden wilderness within our cities.

    Earlier this year, India surpassed China as the world’s most populous nation. Despite having only five per cent of its terrain reserved for nature, the country is also home to the highest number of tigers and Asian elephants in the world. Every year there are thousands of cases where communities and large mammals clash and the result is damage, injury, and often death on both sides. Conservation biologist and Rolex Laureate Dr. Krithi Karanth said that one of the biggest challenges is trying to get people living near national parks to care for wildlife that threatens their very existence, “You have large, charismatic megafauna living next to really high densities of people. They’re going to come to raid crops, or they’re going to come and get livestock.”

    As the executive director of the centre for wildlife studies (CWS) Dr. Karanth has spent the past two decades helping rural communities access a program that gives them compensation for their losses. It’s a pragmatic approach that has greatly reduced hostility towards wildlife in rural communities. She said, “Initially the worry was, ‘would people call?’ And people started to call. And they realised that 100% of the time, our amazing CWS team show up. It doesn’t solve the problem, but at least it helps assuage people so they don’t retaliate out of anger and frustration against, particularly, large animals.”

    As part of her research, Dr. Karanth has travelled to 3000 villages in key conflict areas, looking for ways to lessen the impact of wild species on rural communities. She speaks about her experiences, “I walk away with simple admiration for these guys, because they’re getting hit over and over and over again, and yet, they understand that they have to figure out a way to share space with wildlife.”

    Singapore, one of the fastest-developing cities on earth, has increased its natural cover to almost half its land area over the past 30 years. Despite that, exponential human population growth still exerts pressure on its natural resources. The city is home to the Raffles’ banded langur, one of the top 25 most endangered primates in the world. Just a few hundred survive in the wild. Primatologist Dr. Andie Ang has made it her life’s mission to save them, “It is really hard to actually balance between development and also nature conservation. But I’m pretty hopeful because we have transformed to a place where we recognise the importance to keep those habitats protected so that we can co-exist with our wild neighbours.”

    According to Dr. Ang, one of the biggest threats that the langurs face is habitat fragmentation. The city’s green bridges provide animals with a passageway from one safe haven to another, but keeping the forests intact is key to the survival of the species. Ryan Lee, director of Wildlife Management at NParks, talks about the project, “We have been installing wildlife bridges to try to extend the natural habitat beyond the boundaries of our nature reserves. And it has been proven to reduce the number of road-kills and also improve the way [primates] move around Singapore.”

    Finally, the programme visits Tasmania, home to ancient ecosystems and to a new generation of conservationists determined to preserve the island’s ecology and natural resources. As the University of Tasmania expands, it is doing so around the habitat of its long-term residents: the little penguins. The university is helping local conservationists to turn its carparks into habitats complete with native plants and man-made penguin burrows. Perviz Marker, a volunteer at the Friends of Burnie Penguins, talks about the work, “Some colonies in the south-east of Tasmania have disappeared. Some colonies here have got less. But a lot of them are maintaining their numbers because there’s been a lot of coast care and community involvement.”

    As Tasmania moves towards a more sustainable future, a shift to clean energy production is threatening to have a huge impact on the island’s natural habitats. Environmentalist Bob Brown discusses the dilemma, “We’re in a double dilemma. And they’re two sides of the one coin. The mass extinction of species which is ratcheting up due to our destruction of nature. And the warming of the planet, which is ratcheting up due to our burning of fossil fuels and forests.” He continues, “ We still have natural areas that are intact both in the oceans and on land. It’s ours to keep. And it’s got to be done in this generation. No future generation can come back and undo what we are doing.”

    Robbins Island off Tasmania’s north coast is one of the windiest places on earth and may soon become the home of one of the biggest wind farms in the world. Despite the prospect of supercharging the country’s energy grid with clean power, environmentalists fear the wind farm could destroy the habitat of precious species including the Tasmanian Devil. Greg Irons, Director of Tasmania’s first and only wildlife rescue centre, describes the unique habitat of the area, “We’re like this Noah’s Ark of Australian wildlife, sort of the last stand for a number of species that once roamed all over Australia and now are only in Tasmania.”

    Call to Earth: Our Shared Home is part of CNN’s third annual Call to Earth Day, celebrating a planet worth protecting. Partnering with schools, individuals and organisations across the world, CNN will use its global presence for a day of action to raise awareness of environmental issues and to engage with conservation education.

    Register for Call to Earth Day Event:

    https://edition.cnn.com/2023/06/23/world/join-us-for-call-to-earth-day-on-november-28-2023-c2e-spc/index.html

    Call to Earth: Our Shared Home airs on CNN International at the following times:

    Tuesday 28 November 2023 at 05:30 BST and 11:30 BST.

  • CNN International boosts its business coverage with new programming

    CNN International boosts its business coverage with new programming

    New Delhi: As the world looks to the future and new ways of doing business, new channel CNN is launching cross-platform programming to cover the macro trends impacting Asia, Europe, and the Middle East and profile the regions’ key industries and corporations.

    Starting this coming weekend, CNN Marketplace Asia and CNN Marketplace Europe will begin airing on CNN International. These monthly shows, and dedicated new sections on CNN Business will focus on the recovery following the pandemic, analysing the new economy and ways of working driven by innovation. It will include in-depth interviews, reporting, and analysis about the very latest sector and regional trends in technology, sustainability, automotive and mobility, health and medicine, energy, and e-commerce.

    The first show will look at some of the biggest e-commerce players in the region as they discuss the possibilities of digital transformations and the acceleration of e-commerce adoption globally.

    “The pandemic has changed the business world’s long-held rules and accepted norms beyond all recognition,” said CNN International, senior vice president and managing editor for the Asia Pacific & Global head of features content, Ellana Lee. “By expanding our Marketplace franchise across multiple regions and platforms, we are responding to our audiences’ desire to know more about both the disruptors and the disrupted as the world of global business enters a new era. With our global reach, unique access, and business expertise – no one is better placed to tell this story than CNN.”

    ‘Marketplace Asia’ will air on 22nd May at 4:00 pm IST on CNN International.

  • CNN International to broadcast Turner Sports’ exclusive presentation of Capital One’s The Match: Champions for Change

    CNN International to broadcast Turner Sports’ exclusive presentation of Capital One’s The Match: Champions for Change

    Turner Sports will present Capital One’s The Match: Champions for Change, a premier golf event with the World Golf Hall of Famer and crossover legends competing – Phil Mickelson, Charles Barkley, Stephen Curry and Peyton Manning.

    The event, to be held on Saturday 28th November from 2:30am – 5:30am IST at Stone Canyon Golf Club in Oro Valley, Ariz. will be broadcast globally on CNN International to a 373 million households and hotel rooms around the world.  Pre-match coverage will begin at 12:30am IST. TNT will exclusively televise the event in the United States of America. Bleacher Report will also provide exclusive live content leading up to and during the event on the B/R app.

    Capital One’s The Match: Champions for Change will uniquely contribute toward and highlight diversity, equality and inclusion at Historically Black Colleges and Universities (HBCUs). Through its association with the event, WarnerMedia will make donations to Morehouse College, Howard University, Alabama A&M, Hampton University and Winston-Salem State University, primarily helping to fund golf or sports journalism programs. Additionally, the four golfers have selected Jackson State (Mickelson), Tuskegee (Barkley) and Howard (Curry), along with Grambling State, Southern University of New Orleans and Lane College (Manning), to be the recipients of their donations.

    WarnerMedia, in coordination with Wheels Up, will also be contributing one million meals through Feeding America this holiday season, while using the platform of the event to help raise additional awareness and funding for hunger relief efforts.

    “Capital One’s The Match has become a franchise featuring some of the best in sports and entertainment, and we’re looking forward to this next iteration and the meaningful awareness it will raise for social change,” said Lenny Daniels, President, Turner Sports. “With Phil, Charles, Stephen and Peyton on the course, there’s sure to be no shortage of must-see moments, in addition to the important causes driving each athlete’s participation.”

    The competition format will be modified alternate shot match play with five-time Major Champion Mickelson teaming with Naismith Memorial Hall of Famer Charles Barkley, as they take on three-time NBA Champion Stephen Curry – a near scratch golfer – and two-time Super Bowl Champion Peyton Manning, who played a key role in his team winning the last edition of Capital One’s The Match. 

    Capital One’s The Match will once again feature a series of on-course challenges, aimed at driving additional funding for HBCUs. For each of those holes, there will be a minimum of $100,000 and up to $2,500,000 will be given to the schools if they are able to sink a hole-in-one. Additional information on these challenges will be shared leading up to the event.

    Live event coverage airing on TNT and CNN International will once again feature unprecedented access with all players having open mics throughout the entire competition, including the capability to communicate directly with other golfers and the broadcast commentators. Cart Cam will also once again be featured throughout the competition. The event will be closed to the public and tournament organisers are working with public health officials on competition and production logistics to ensure the event follows safety and health protocols. More information on the live production, including the commentator team, will be announced leading up to the event.

    The Stone Canyon Golf Club, owned by Mickelson Golf Properties, is considered one of golf’s preeminent desert settings and regularly ranks among the best courses in the country. Stone Canyon’s 18 uniquely designed golf holes are situated at the base of the picturesque Tortolita Mountains, offering views of the Santa Catalina Mountains in all directions.

    Turner Sports is proud to be working with a number of marketing partners to host Capital One’s The Match: Champions for Change. Capital One has been the title sponsor of The Match series since it began, and the company is returning to collaborate on a number of social, digital and broadcast integrations leading up to and during the live event. To learn more about the company and its commitments to change banking for good, visit https://www.capitalone.com/about/our-commitments/.

    Michelob ULTRA and Progressive Insurance will serve as a presenting sponsor of Capital One’s The Match. Cisco and DraftKings will serve as content integration partners, with AT&T, Callaway Golf, E-Z-GO, Stephen Curry’s OXIGEN Water and Wheels Up as associate sponsors of the event.

    The media agreement with WarnerMedia and Turner Sports was completed in partnership with SPORTFIVE, which represents Mickelson and is the tournament organizer. The event is being co-operated with Excel Sports Management.

    Capital One’s The Match: Champions for Change trailer: https://bit.ly/377zVI0   

  • Broadcaster trio commits $50 mn of ad inventory to promote vital public health messages

    Broadcaster trio commits $50 mn of ad inventory to promote vital public health messages

    MUMBAI: Three of the world’s biggest international broadcasters have come together to donate free airtime to public health bodies for the promotion of messages to combat the global coronavirus health crisis. 

    BBC Global News, CNN International and Euronews have committed a combined inventory worth up to $50 million. This is available to major multilateral organisations and national health ministries whose aim is to communicate information to help protect citizens and stop the spread of the virus.

    Demand for trusted news has been unprecedented in recent weeks and, together, the three broadcasters reach over 800 million people, ensuring that important public health advice can reach vast populations around the world at a time of global crisis. Campaigns running via this scheme will be across TV and digital platforms, with the ability to target messages to reach audiences in specific regions.  This is the first time that the three broadcasters have come together for a joint initiative, signalling how important it is to them to play their part in the worldwide effort to bring vital health information to people across the globe. They are encouraging other publishers and platforms to replicate the model in order to help spread the message even more widely.

    The World Health Organisation is the first body to take up the offer.  Its initial campaign will focus on seven steps to prevent the spread of the virus and will run across all three broadcasters.  Other public health bodies are invited to contact the broadcasters by emailing internationalsales@bbc.com, cnnicmarketing@turner.com, and sales@euronews.com.

    BBC Global News CEO Jim Egan said, “Accurate information is one of the best weapons in our collective armoury for fighting this virus.  We are telling the global story across our editorial output, but it also feels right to do whatever we can to help health agencies get their message out to the world as widely as possible.”

    CNN International Commercial president Rani Raad said, “Wherever you are in the world, this situation we find ourselves in is unprecedented. Whilst CNN’s editorial staff are working tirelessly to ensure people everywhere have the most up to date and accurate facts, it also makes sense to promote the public health agencies’ messaging. By working with our competitors, I hope this combined effort has a positive impact and our global footprint helps reach as many people as possible.”

    Euronews CEO Michael Peters said,  “In these challenging times for the world, we have an even higher responsibility to bring our audiences accurate information in real-time, across our 12 language editions. Our newsroom has been working round-the-clock, including with major multilateral organisations like the WHO, to ensure that our audiences stay up to date with the latest recommendations to avoid the virus spreading. But we want to go one step further. We are proud to be launching this initiative with our long-time peers BBC Global News and CNN International: together, we want to help health authorities broadcast their vital messages more widely, and we hope many other media will follow suit.”

  • CNN International to launch new programming

    CNN International to launch new programming

    MUMBAI: CNN International, which reaches more than 400 million households around the world, is launching new programming from September 24, 2019.

    Broadcasting live at 2.30am IST, The Brief with Bianca Nobilo will provide viewers with an incisive look at the most significant live events and stories of the last 24 hours. This dynamic new half-hour show will showcase CNN’s distinctive and agenda-setting reporting.

    From 3.30am-5.30am IST Your World Today with Isa Soares and Cyril Vanier will break down the most important stories around the world, giving context and informing viewers in Asia about the stories that will help shape their day ahead.

    These new shows follow the successful launch of CNN Newsroom with Max Foster, which airs weekdays at 5.30pm IST.

    Additionally, CNN International is expanding Connect the World with Becky Anderson – the network’s flagship daily programme anchored live from CNN Abu Dhabi – by an hour to give viewers more in-depth interviews with the big names and key political figures shaping the Middle East. This two-hour show airs from 7.30pm IST.

    CNN’s weekend lineup will also be enhanced with the addition of CNN Newsroom with Robyn Curnow and CNN Newsroom with Michael Holmes from CNN’s headquarters in Atlanta.

    Mike McCarthy, SVP of Programming and General Manager, CNN International, said: “We are delighted to be launching these new shows – which will form a key part of our industry-leading European evening and Asia morning programming lineup – and renewing our commitment to the Middle East with the expansion of Connect the World. International coverage is at the core of what makes CNN unique, and we are committed to delivering first-class reporting to audiences around the world.”

  • CNN International announces Nikhil Kumar as New Delhi bureau chief

    CNN International announces Nikhil Kumar as New Delhi bureau chief

    MUMBAI: CNN International has announced Nikhil Kumar as the New Delhi bureau chief. Based in the country’s capital, Kumar will be responsible for the strategic planning of the network’s multi-platform news coverage from India and the region.

    “I am delighted to announce the appointment of Nikhil Kumar as we reaffirm our deep commitment to India,” said CNN International SVP and managing editor Ellana Lee. “Nikhil brings with him a deep understanding of this dynamic and diverse region and his expertise will be invaluable in this critical leadership role as we continue to strengthen our editorial operations in the country,” Lee said.

    Kumar was most recently the South Asia bureau chief for Time magazine based in New Delhi. Before moving to India in early 2015 he was a senior editor based in New York, editing and managing Time’s international editions, as well as foreign coverage in Time’s U.S. edition. Before joining Time, Kumar was New York correspondent for both The Independent newspaper and the London Evening Standard.

    Kumar has reported on several key regional and global political, economic and social stories including the devastating Nepal earthquake in 2015, the global financial crisis, the Eurozone sovereign debt crisis and the Boston marathon bombings. He has also interviewed leaders from the region including the Indian prime minister Narendra Modi, Afghanistan’s president Ashraf Ghani, Sri Lanka’s president Maithripala Sirisena and Bangladesh’s prime minister Sheikh Hasina.

    Kumar graduated with honors in philosophy from University College London. He starts his new position with CNN International in September.

  • CNN international bets high on ‘native’ digital ads

    CNN international bets high on ‘native’ digital ads

    MUMBAI: CNN is rolling out industry-leading native advertising solutions to optimise the performance of digital campaigns from commercial partners and enhance the experience of audiences engaging with branded content and digital advertising on CNN platforms.

    Through a new partnership with the industry’s leading native advertising platform Sharethrough, CNN International Commercial (CNNIC) is now offering dynamic native and branded content advertising formats in prominent positions across CNN Digital platforms – a move that takes advertising on CNN Digital even further beyond the traditional ad banner. Using Sharethrough, CNNIC developed and tailored exclusive new formats and templates so that native solutions on CNN’s international digital properties offer both a seamless user experience and tremendous value to CNN’s advertisers. The main benefits are in dwell time and engagement, as the Sharethrough/Nielsen Neuroscience Study shows that native ads receive double more visual attention than banner ads.

    CNN Digital’s “Native 2.4” programme focuses on several key benefits:

    DYNAMIC FORMATS: New ad formats on CNN Digital platforms include instant play native video, graphic text over video, infographics, long-form video, articles and galleries to increase engagement across all digital platforms, focused on mobile. All native content is labelled as “Sponsor content” and includes clear disclosures to ensure transparency with the user.

    SMART PLACEMENT: Placement of native advertising fits in naturally across the international edition of CNN Digital properties including key verticals such as CNN Style, CNNMoney, CNN Sport and CNNTravel, and premium inventory such as the CNN homepage. Clearly labelled native content is now presented in the style of CNN editorial content, with the ability to be placed directly in editorial streams of content and alongside relevant CNN editorial videos and articles.

    INTELLIGENT DATA INSIGHT: Building on CNNIC’s CNN AIM (Audience Insight Measurement) commercial data offering, the new native solutions are powered by data. This enables targeting of specific audience segments, A/B testing of creative executions, real-time optimisation of campaigns and detailed reporting metrics to deliver clients with true marketing insight.

    CREATIVE EXCELLENCE: CNNIC’s award-winning brand content studio, CREATE, which has produced branded content for international advertisers for ten years, is the creative powerhouse behind the native content delivered through these solutions. Separate to CNN editorial, CREATE works with CNNIC’s commercial partners to deliver branded content that resonates with CNN audiences across linear, digital and social platforms

    “We are bringing together the full suite of new formats, prominent and seamless placement, and the power of data and creative content for clients to truly engage with CNN audiences in a native environment,” said Rob Bradley, Director of Digital Revenue and Data, CNN International Commercial. “The result is an engaging brand storytelling experience created for peak performance and with the flexibility of dynamic optimisation. Clearly labelled to ensure transparency, this solution created with our partners at Sharethrough also ensures that our users are served high quality and engaging native content that’s relevant to them. In an age of overused buzzwords, this solution, which we’re calling Native 2.4, finally adds real substance to the term ‘native advertising’.”

    “Like us at Sharethrough, CNN believes in a future where ads are built on a foundation of respect and quality — ads that fit in. The CNN team has enthusiastically embraced this new advertising model, and are using the Sharethrough platform in a unique and sophisticated way. When combined with the high quality content being created by CNN’s brand content studio, native ads have the power to engage and persuade unlike any traditional marketing strategy,” said Dan Greenberg, CEO and Co-Founder, Sharethrough.