Tag: CNN-IBN

  • Bihar Election results, Modi’s visit to UK and serial blasts in Paris propel the news genre

    Bihar Election results, Modi’s visit to UK and serial blasts in Paris propel the news genre

    MUMBAI: According to analysis conducted by S-Group, an Analytical arm of TAM Media Research, week 46 began with the Bihar Assembly Elections, followed by Diwali celebrations, Prime Minister Modi’s visit to the UK and ended on a sad note with the serial blasts in Paris, France.

    TAM data says that Hindi news genre in Hindi Speaking market saw a gain of 28.28 GRPs. In Hindi news section Aaj Tak led the genre with 35.54 GRPs followed by ABP News with 28.45 GRPs and Z News with 24.49 GRPs. India TV bagged fourth place with 23.44 GRPs and News Nation grabbed fifth spot with 18.76 GRPs.   

    IBN 7 with 13.54 GRPs bagged sixth berth. News 24 and TEZ garnered seventh and eighth spot with 11.78 GRPs and 11.18 GRPs respectively. India News stood at ninth place with 10.26 GRPS followed by NDTV India with 9.13 GRPs on tenth spot and DD News with 4.24 GRPs on eleventh spot. Live India and Samay stood on the twelfth and thirteenth spot with 3.68 GRPs and 0.83 GRPs respectively.  

    The English News genre witnessed a total gain of 3.91 GRPs.  Times Now  led the tally with 4.32 GRPs followed by NDTV 24×7 in second place with 2.38 GRPs and India Today with 1.94 GRPs. CNN-IBN  bagged fourth place with 1.40 GRPs and News 9  with 0.73 GRPs garnered the fifth spot in the genre.  News X stood at sixth spot with 0.72 GRPs against 0.75 GRPs in week 45. BBC World News and CNN bagged the seventh and eighth spots with 0.29 GRPs each.

    The News genre saw a rise in viewership this week. The rise was contributed due to the rise in both Reach and Time Spent. Hindi and English News genres saw a 17 per cent and 44 per cent rise with respect to (wrt) the previous week, respectively.

    The major stories this week were the Bihar Assembly Elections, Attacks in Paris and Prime Minister Modi’s visit to the UK etc. These three stories together were given 54 per cent coverage in the Hindi news genre and 63 per cent coverage in the English News genre. Report on Diwali celebrations was also given decent coverage and received average viewership.

    In the contribution of top stories to the news genre, 39 percent of viewership was devoted to results of Bihar Assembly Election, whereas PM Narendra Modi’s visit to UK got 17 percent of viewership. The serial blasts in in Paris received 6 per cent of viewership while others garnered 38 percent of the share in Hindi News genre.

    In the English news genre, 47 percent of viewership was due to the results of Bihar Assembly Election and PM Narendra Modi’s visit to UK got 22 percent of viewership. The serial blasts in Paris received 8 per cent while others garnered 23 percent of viewership.

    Amongst the three top stories, The serial blasts in Paris received higher viewership contribution from higher SECs- A/B, whereas Modi’s visit to the UK had a higher skew from SEC D/E. Also, it was the news on Paris that had the maximum skew from male viewers.

    There was a gradual drop in coverage of the Bihar Assembly Result news throughout the week.   Modi’s visit to UK witnessed the heavy coverage in mid-week. Post the serial blasts in Paris on Friday night, that news was covered heavily on Saturday.

  • BARC week 44: Times Now, ET Now, CNBC Awaaz continue to lead genres, India TV now leads Hindi News genre

    BARC week 44: Times Now, ET Now, CNBC Awaaz continue to lead genres, India TV now leads Hindi News genre

    MUMBAI: In week 44, While Times Now maintained its number one position in the English news channels genre in the All India (U+R) market according to Broadcast Audience Research Council (BARC) India data, Aaj Tak slipped to second slot, while India TV secured the leadership position in the Hindi news channels section. 
     
    In the English business and Hindi business news genre, ET Now and CNBC Awaaz maintained their position as leaders in their respective genres. 

    HINDI NEWS
     
    India TV secured the first place in Hindi news genre with 71129 (000Sums) followed by Aaj Tak which fell one place down to second spot with 68284 (000Sums). ABP News secured the third berth with 61433 (000Sums), whereas News Nation with 51833 (000Sums) and Zee News with 50460 (000Sums) grabbed the fourth and fifth spot respectively. 
     
     
    ENGLISH NEWS
     
    Times Now garnered maximum ratings in the genre and continued to be in the pole position with 671 (000Sums) followed by CNN IBN at second position with 320 (000Sums). NDTV 24×7 garnered third position with 278 (000Sums) and India Today Television saw an increase in ratings, it continued to hold the fourth place with 235 (000Sums) against 152(000Sums) in the previous week. News 9 continued to maintain fifth slot with a score of 175 (000Sums) against 124 (000Sums) in week 43. 

    HINDI BUSINESS NEWS
     
    Like last week, in the Hindi business news genre, CNBC Awaaz bagged the first spot with 944  (000Sums) followed by Zee Business in second slot with 899 (000Sums). 

     
    ENGLISH BUSINESS NEWS

     
    In the English business news channels, ET Now continues to dominate the genre with 467 (000Sums) followed by CNBC TV18 with 277 (000Sums) in the second spot. NDTV Profit & Prime in the third slot scored 109 (000Sums), whereas Bloomberg TV secured fourth place with 23 (000Sums) in week 44.

  • CNN-IBN & IBN7 called the elections an hour before other channels

    CNN-IBN & IBN7 called the elections an hour before other channels

    MUMBAI: CNN-IBN and IBN7 concluded that the Nitish Kumar and Lalu Prasad Yadav led Grand Alliance was set to form the government in Bihar, an hour before rest of the TV channels. CNN-IBN and IBN7 had called the elections and declared that Nitish Kumar was set to retain power on the 8 November at 10:03 am.

     

    Both the channels were miles ahead of other channels in reporting the most accurate figures. By 9:30 am, while all channels were predicting a BJP win, CNN-IBN and IBN7 had already aired that the Grand Alliance was likely to win the elections. Network18’s extensive network of reporters who were present at every counting station all over Bihar tracked the trends and reported the same to the News Centre without any delay, thereby enabling the IBN Network to beat all other competing channels.

     

    Commenting on this, IBN Network CEO Avinash Kaul asserted, “At Network18 we always strive to give our viewers information that they can absolutely rely on. This is yet another example of how we as a news network have the right mix of reporters, anchors and experts, who have the acumen to understand the pulse of politics, analyze the ground reality and bring forth the most accurate news, faster than anyone else.”

     

    Former Union Minister P Chidambaram commented, “I must congratulate CNN-IBN for getting the results first and they got it just around 10am.”

     

    The former CM of Bihar Rabri Devi also congratulated the channels for declaring that they have won, an hour before the others.

  • BARC week 41: Times Now, ET Now, Aaj Tak, Zee Business dominate news genres

    BARC week 41: Times Now, ET Now, Aaj Tak, Zee Business dominate news genres

    MUMBAI: Times Now continued to dominate in the English news channels genre in the All India (U+R) market according to Broadcast Audience Research Council (BARC) India data for week 41. In the Hindi news segment, Aaj Tak led the genre.

     

    On the other hand, Times Network’s ET Now topped the English business news channels genre, whereas Zee Business secured the leadership position in the Hindi business news channels genre.

     

    ENGLISH NEWS

    Times Now maintained its leadership and garnered first spot with 560 (000Sums) followed by CNN IBN at 233 (000Sums). India Today Television garnered third position with 202 (000Sums) and NDTV 24×7 held the fourth place with 183 (000Sums). News 9 in the fifth slot scored 156 (000Sums) in week 41 All India (U+R).

     

    In week 40 (C&S 1 lakh), the pecking order was as follows: Times Now in first spot, India Today Television in second and CNN IBN in the third position.

     

    HINDI NEWS

    Aaj Tak secured the first place in Hindi news genre with 72067 (000Sums) followed by India TV in the second spot, which scored 69694 (000Sums). ABP News secured the third berth with 65005 (000Sums), whereas News Nation with 62737 (000Sums) and Zee News with 50239 (000Sums) bagged the fourth and fifth place respectively in week 41 All India (U+R).

     

    In week 40 (C&S 1 lakh), India TV was at the top spot, followed by Zee News and Aaj Tak in second and third spot respectively.

     

    ENGLISH BUSINESS NEWS

    In the top four English business news channels, ET Now continued to lead the genre with 484 (000Sums) followed by CNBC TV 18 with 368 (000Sums) in the second spot. NDTV Profit & NDTV Prime in the third slot scored 108 (000Sums), whereas Bloomberg TV secured fourth place with 38 (000Sums) in week 41 All India (U+R).

     

    In week 40 (C&S 1 lakh), CNBC TV 18 led the genre, followed by ET Now in the second spot and NDTV Profit and NDTV Prime in the third place.

     

    HINDI BUSINESS NEWS

    In the Hindi business news genre, Zee Business bagged the first spot with 1099 (000Sums) followed by CNBC Awaaz in second slot with 949 (000Sums) in week 41 All India (U+R).

     

    Incidentally, in week 40 (C&S 1 lakh), CNBC Awaaz led the pack and was followed by Zee Business in the second spot.

  • Grey group India hires Salil Inamdar as national head – digital

    Grey group India hires Salil Inamdar as national head – digital

    MUMBAI: Grey group India has appointed Salil Inamdar as the national head for digital content and creative, based in the Bangalore office.

     

    Inamdar joins from Interactive Avenues, where he was heading digital creative and content.

     

    He will spearhead his capabilities across all areas of digital communications for clients who avail digital services. Alongside he will also oversee work across all Grey group India offices.

     

    Inamdar will report to the agency’s president – digital services Leroy Alvares on the digital business and client needs; and creatively to chief creative officer Sandipan Bhattacharyya.

     

    Bhattacharyya said, “Salil straddles rich experiences across digital, television and mainline and that’s what makes him just right for re-purposing the digital offering at Grey. He will also be instrumental in pushing our mandate of famously effective integrated ideas that are served up in the consumers’ medium of choice.”

     

    “I am delighted to have Salil join us. I am sure with him on board the we will sharpen the digital practice and journey toward impactful communications that will make a difference to our clients business and consumer,” added Alvares.

     

    Inamdar said, “I strongly believe that advertising is changing and the future will be about brands and agencies working together to create meaningful impact on people and society. With a medium agnostic approach, brands and agencies will be evaluated on how they have been able to change people’s lives. This transformation is just around the corner, and I look forward to my new role at Grey to create a new structure where context, technology and consumer impact will be aligned together.”

     

    He has previously worked with companies like Saatchi & Saatchi, CNN IBN, Microsoft and Happy Creative.

  • Metros consume news more on Internet than TV: TeleWeb

    Metros consume news more on Internet than TV: TeleWeb

    MUMBAI: While Times Now remains the undisputed leader when it comes to Broadcast Audience Research Council (BARC) India ratings, the newly set up joint venture between TAM Media Research and IMRB International TeleWeb, which will provide both television and web analytics, gives NDTV 24×7 the upper hand.

     

    NDTV’s combined reach of TV and web in six metros is just over 3047 (000s) of which 2240 (000s) come from web while TV brings in close to 950 (000s). The scenario with TV leader Times Now is a little different as the channel garners only 121 (000s) viewers through internet, compared to 1542 (000s) of TV, which takes the cumulative reach of the channel in six metros to 1652 (000s).

     

    India Today Television, of which the most followed journalist on the Internet Rajdeep Sardesai is a part of, follows NDTV 24×7 in terms of reach through Internet in the top six metros. The channel attracts over 779 (000s) people through web while the TV reach is estimated to be 1682 (000s), which takes the cumulative reach to 2375 (000s).

     

    CNN IBN’s internet reach as per TeleWeb is 168 (000s) whereas the TV reach is 981 (000s). The cumulative reach of the channel in six metros is 1136 (000s). The newest player in the top four English news category Kartikeya Sharma promoted NewsX’s cumulative reach in top six metros is estimated to be 900 (000s) where internet gets in a reach of 71 (000s) and TV earns a reach of 837 (000s).

     

    The data shows significant growth of news consumption on web in the top six metros. The combined reach of the news genre stands at 6093 (000s), of which TV’s reach is 2645 (000s), while the Internet reach is 3448 (000s).

  • News channels gear up for Battle for Bihar 2015

    News channels gear up for Battle for Bihar 2015

    MUMBAI: Even as the Bihar battle speculated between the two major alliances, BJP led NDA and Nitish Kumar’s Janata Dal United-led Grand Alliance (Mahagatbandhan), goes underway, English and Hindi news channels alike are gearing up for it with special programming.

     

    The Bihar Legislative Assembly Elections has commenced with more than 66 million voters eligible to cast their ballots in 243 seats across the occupancy. The voting is divided into tenure of five phases starting from 12 October, 2015 to 5 November, 2015. The final counting will take place on 8 October, 2015.

     

    Adding to the allure of the elections and to give out information with multiple angles to it, many news channels have come up with special shows only focusing on the Bihar elections 2015.

     

    Here’s a look at what’s in store from the news networks:

     

    Aaj Tak

     

    The channel has strategically planned its programming for covering the Bihar ballot. When asked about the number of newsmen sent to cover the referendum, Aaj Tak managing editor Supriya Prasad said, “We have deployed around 50 reporters and anchors to cover the elections extensively.”

     

    The channel has also kick started special programmes such as Patliputra, which is a special series on the political history of Bihar. Panchayat Aaj Tak – Bihar Elections wherein a day long political conference was held in Patna with all senior leaders of political parties, who discussed the election.

     

    Boat Yatra will cover almost all the big cities through a boat yatra. On the other hand, Rajtilak is a series of audience based debates showing more than 20 districts of Bihar, while Ye Jo Bihar Hai is a travelogue where senior journalist Punya Prasun Bajpai will travel across the state to cover the polls. Kiska Hoga Rajtilak is a daily half hour news show covering Bihar election related stories.  Abki Baari Shekhar Bihari is a daily half hour political satire show with actor Shekhar Suman.

     

    The channel has tied up with Cicero for its exit polls.

     

    ABP News

     

    Nukkad Bahes and city debates orchestrates ABP’s Bihar election coverage. “We have already covered more than 50 cities. On the marketing side, we have tied up with Hindi Hindustan to run print campaign and also cover all debates, polls. In addition to this, we are also doing canter activity in multiple cities for a month driving the campaign Sahi Rajnitik Rai Banane Ke Liye Dekhiye Kaun Banega Mukhyamantri,” says a company spokesperson. 

     

    For today’s (12 October) polling the channel deployed 10 reporters with live units and OB vans and similarly for every phase there will be deployment of reporters. ABP News flagship election programme Kaun Banega Mukhyamantri  is on-air since September. Apart from that there will be a series of opinion polls and exit polls. 

     

    “Other than this we are also doing Bihar Ka Neta Kaisa Ho– a special programming with youth, Ghosnapatra– a discussion on political manifesto with key political leaders in Bihar who are going to play a critical role in government formation and Pratistha Ki Seat – special programming on the VIP seats,” a spokesperson adds.

     

    The channel has tied up with Nielson for their exit polls.

     

    CNN-IBN

     

    CNN-IBN has come up with a show, Reporters Project, with two female journalists travelling across the state of Bihar and bringing two different perspectives to an election that could be very close to call. On the other hand, IBN7 has plans of unleashing six new shows that will provide in-depth analysis of the Bihar elections with news updates, special debates, exit poll and counting day coverage to impart vital information to the viewers. 

     

    ITV Network

     

    The ITV Network has different news branches under its umbrella, which will entrust the exhaustive coverage of the Bihar ballot. 

     

    India News has bagged special programming for broadcasting the Bihar elections in depth. The show Kissa Kursi Ka – CM Kaun? anchored by India News editor-in-chief Deepak Chaurasia will witness some top political personalities from the Bihar political landscape debating burning issues in the upcoming elections that will add a new outlook to the state politics and the choice of voters. 

     

    The one hour special show will be aired live and exclusively on the channel from multiple constituencies. 

     

    The other channel of the network, NewsX began its comprehensive coverage right from pre-election days. The extensive coverage will continue till the government formation.

     

    NDTV Network

     

    “The Bihar election has fascinating national implications as well as new state coalitions of social forces. NDTV is going beyond the political tu tu main main to bring you the real stories of this landmark election, with an interesting mix of daily programming in an effort to simplify these rapid and bewildering changes for its viewers. India’s most credible and best known journalists, Prannoy Roy, Barkha Dutt, Sreenivasan Jain, Ravish, Manoranjan Bharti and many more will be where the action is with on the ground reports, opinions and views from political leaders on the campaign trail and those whose vote will decide who the ainners are,” said NDTV Ethics Committee editorial director and president Sonia Singh. 

     

    The network has assigned 14 journalists from both channels – NDTV India and NDTV 24×7 to cover all phases of the voting and counting process.

     

    A special programmes that NDTV has prepared for the election is Battleground Bihar with Dr. Prannoy Roy focusing on the key issues behind the opinion poll, exit poll, data and trends. 

     

    Dr. Roy will be seen interacting with a panel of experts to discuss election survey data in the context of the amalgam of the politics and contradictions of each major state. 

     

    The other major show is The Buck Stops Here: Bihar Edition hosted by Barkha Dutt where she will be seen travelling extensively out of the studio to the field to look at the hard politics and national implications of the Bihar election. 

     

    Truth Vs Hype in Bihar moderated by Sreenivasan Jain will be a documentary show bringing the reality of the Bihar story in front of the viewers. 

     

    The other dominant show, And The Winner Is, will crunch the numbers and analyse voting trends to bring the story of the elections, winners & losers for the viewers.

     

    When questioned about the exit polls and the opinion polls that the channel will annex into, Singh says, “Prannoy Roy and Dorab Sopariwala will forecast the winners and losers for the Bihar Assembly. The exit polls will be based on a random sample of names chosen from the voter electoral rolls, ensuring far greater accuracy than what other polls can command. With fieldwork by Hansa Research, NDTV’s exit polls, led by Prannoy Roy, the on-air analysis and presentation have, in election after election, drawn top guests and the widest audiences.”

     

    NDTV India’s special programming includes Prashna-Kaal with Shahnawaz Hussain, Tejasi, Nitesh Kumar, Manjhi and Chirag Paswan on the show. 

     

    The other show is titled Mera Gaon, Mera Desh where 10 reporters go to their villages in Bihar and do personalised ground reports on how things have changed and what is needed to make it better. 

     

    Kurukshetra is a battle-ground type show, explaining the reality of caste with data and how it affects voting patterns. While the show titled Bihari Bab, Chunavi Chaska is a collection of 10 stories about the fun and colour of elections. Bihar Special Primetime hosted by Ravish Kumar and his roving camera make for a selling combination by telling untold stories of the people of Bihar. Hum Log Bihar Special: Naghma will be an audience based show that will shed light on the political drama that this election has to offer.

     

    News24

     

    Sharing News24’s election plan, B.A.G. Films managing director Anuradha Prasad said, “We had started our groundwork from the day the election campaign began. We are covering every bit of the election intensively.” 

     

    Six reporters from the News24 channel are on their toes to give away the particulars of the election instantly on their channel. The network has also pioneered special programmes on the channel like Itihaas Gawah HaiKisko De VoteEveryday, concentrating only on the elections. 

     

    “We will do the exit polls but not the opinion polls. We have Today’s Chanakya whose forecasting turns out to be prophetic every time. It will follow as soon as the elections get over,” added Prasad.

     

    Times Now

     

    Times Now will start its run up with two national election debates hosted by Times Now editor-in-chief Arnab Goswami. In addition, a special half hour show Access will take viewers up close and personal with the big faces in this election. Apart from special programming, the teams will report live during every phase of the election, speaking to key candidates and bringing to the viewer issues that matter. 

     

    The channel has sent a team of 12 reporters to Bihar, reporting from almost all districts of the state. In addition to that, reporters across the nation will be following the key parties and faces behind the election. 

     

    The channel will also showcase an exit poll on 5 November 2015, after the last phase of election comes to a close. The exit poll will be conducted by C Voter in partnership with IndiaTV. On 8 November 2015, Goswami and his team of experts will analyse the results live starting at 7 am leading up to a prime time debate that evening on the contours of the result.

     

    Bihar saw brisk voting in the first phase of assembly elections. Tight security arrangements have been put in place to ensure peaceful polling in 13212 polling stations in the first phase. The first phase of voting ended peacefully at 5 pm with 57 per cent polling. The elections saw an increase of 6.15 per cent since last assembly polls. Female turnout to be estimated at 59.50 per cent whereas male turnout at 54.5 per cent.

     

    *The channels are listed in alphabetical order.

  • BARC week 39: Ten Sports retains top slot; Ind – SA beats WWE in top 5 shows

    BARC week 39: Ten Sports retains top slot; Ind – SA beats WWE in top 5 shows

    MUMBAI: Ten Sports continues to lead the sports genre while in the top five programmes, Star Sports 3’s T20 India Vs South Africa match beats Ten Sports’ WWE Special in week 39 of Broadcast Audience Research Council (BARC) India ratings.

     

    Ten Sports secured the leadership position and grabbed the first place with 46012 (000Sums) followed by Star Sports 3 in the second position with 30807 (000Sums) and Star Sports 1 in the third slot with 25535 (000Sums) respectively.

     

    In the Hindi general entertainment channels (GECs) genre, Star Plus led the pack and grabbed the first position with 425395 (000Sums) followed by Colors in the second slot with 392848 (000Sums) and Zee TV in the third position with 236507 (000Sums).

     

    Life OK with 232855 (000Sums) and Sab with 180566 (000Sums) bagged the fourth and fifth berths respectively.

     

    In the top five Hindi GEC programmes, Star Plus’ prime time show Saath Nibhaana Saathiya led the section and bagged first slot with 7192 (000Sums) followed by Kumkum Bhagya of Zee TV in the second position with 6573c (000Sums). Colors’ prime time shows Swaragini with 6172 (000Sums) and Sasural Simar Ka with 5988 (000Sums) booked the third and fourth slots respectively.

     

    Another Star Plus show Diya Aur Baati in the fifth slot recorded 5923 (000Sums).

     

    In the kids section, Nick (v) led the pack with 51529 (000Sums) on first slot followed by Pogo TV(v) on third place with 41842 (000Sums) and Cartoon Network on third with 33549 (000Sums).

     

    Times Now again topped the chart in the English News section with 343 (000Sums) followed by NDTV in the third slot with 222 (000Sums) and CNN IBN in the third position with 181 (000Sums). 

     

    Big Magic Ganga led the chart with 4381 (000Sum) in the Bhojpuri genre. ETV Bihar Jharkhand and Dangal TV followed in the second and third slots with 2172 (000s Sum) and 1991 (000s Sum) respectively.  

     

    Note: Rat 000 sums is the term used by BARC India, for readers who followed TAM ratings Rat 000 is what TAM used to term as TVT. The ratings 000 Sum is number of individuals in 000s {thousands} of a target audience who viewed an “event” averaged accross minutes.

  • CNN-IBN, Thums Up and Being Human presents VEER Season 2

    CNN-IBN, Thums Up and Being Human presents VEER Season 2

    MUMBAI: In an effort to unleash the inner potential of people with disabilities and provide them the best employment opportunities, CNN-IBN is back with its one-of-its-kind initiative ‘VEER Season 2’ in partnership with Thums Up, Being Human and American India Foundation. The show aspires to exhort and educate the citizens of India to play the role of an enabler and make people with disability discern their true potential.

     

    Started from 24th September 2015, VEER Season 2 is a campaign of strength and self-belief to generate awareness and advocate for inclusivity, accessibility and employability of people with disabilities (PwDs).  After receiving an overwhelming response for its first season, VEER in its second edition aims to drive an amount of INR 2 crores for training 2000 PwDs.

     

    In this phase of the campaign, CNN-IBN will also be associated with, the Indian government’s Department of Social Justice and Empowerment and Hans Foundation, an NGO operating in the area of empowering marginalised sector in disability space, to provide skill for training people with disabilities (PwDs). The government body and NGO, both will eminently work with the channel to train and employ the PwDs.

     

    Speaking about the campaign, Mr. Radhakrishnan Nair, Managing Editor, CNN-IBN, said, “We are grateful to receive the support from Thums Up, Being Human and American India Foundation for the campaign. It is our pleasure to work on such an innovative program and we hope to receive an overwhelming response from the audience.”

     

    Debabrata Mukherjee, Vice-President Marketing and Commercial, Coca-Cola India, said, “The Thums Up philosophy of being passionate and strong is something that drives this program. Through VEER, we want to encourage all the differently abled to unleash their potential, be strong and overcome the barriers they face. We are happy with the achievements of the program in its first year and are excited about the milestones being set for the second phase, where our endeavour will be to accelerate the pace and double the deliverables of the first year.

  • CNN-IBN & IBN7 use Twitter’s Periscope to engage audience

    CNN-IBN & IBN7 use Twitter’s Periscope to engage audience

    MUMBAI: News on social media is no longer about live news feed or trending hashtags. Viewers of CNN IBN and IBN7 can now engage real-time with anchors and journalists through Twitter’s live-streaming app Periscope.

     

    The unique campaign, which was initiated on Independence Day in August 2015, intensifies to churn out rich interactive content, enhancing audience engagement and empowering viewers to watch and engage through the app. On Periscope, viewers can not only watch but also interact with CNN-IBN and IBN7 journalists by sending messages, and expressing their appreciation by tapping the screen to send ‘hearts’, a feature in the Periscope app.

     

    Some of the path-breaking live scopes by the news channel include the streaming of Karma Paljor’s Periscope on Indonesian Air Crash, Steve Herman’s eyewitness Periscope on Bangkok blast, battle for Bihar and the recent census row amongst others.

     

    Talking about the same, IBN Network president and A+E Networks|TV18 CEO Avinash Kaul said, “We believe in inclusive journalism and in extending its points of engagement with the viewers beyond television. Getting our anchors and journalists to interact through Periscope is another such endeavor.”

     

    Twitter India TV partnerships head Viral Jani added, “Use of Periscope brings tremendous opportunity for TV broadcasters to build loyalty and engagement with their viewers. Through Periscope, TV anchors and channels can broadcast great live video content complimentary to the on-air broadcast, creating a delightful viewing experience for their audiences.”

     

    Subsequently, CNN-IBN and IBN7 aim to enhance its viewer engagement through greater play in the social space.