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Tag: CNN Digital Asia

  • CNN Digital appoints new head of CNN Digital Asia

    CNN Digital appoints new head of CNN Digital Asia

    MUMBAI: CNN Digital has appointed Brett McKeehan as Director, CNN Digital Asia. Based in Hong Kong, McKeehan will lead the Asia-Pacific team and have editorial responsibility for content coming from teams across the region for CNN Digital’s global audience. McKeehan will work closely with CNN’s digital teams in London, Abu Dhabi, New York and Atlanta.

    McKeehan will build on and strengthen the robust and impactful journalism already produced by the Hong Kong bureau. He will lead an audience and data centric approach to editorial strategy and maintain CNN’s Digital reputation as the world’s most trusted news source.

    Before joining CNN, McKeehan worked at South China Morning Post as the Online Editor where he greatly expanded the team and substantially increased the reach of SCMP both in its home market and abroad. He also led the design, build and rollout of multi-platform editorial CMS for content production. Before that he was with NewsCorp in Australia after a stint with The Sun newspaper in the UK.

    Executive Editor of CNN Digital, International Inga Thordar: “Brett’s editorial experience, understanding of the region and dedication to putting the audience at the core of everything we do, positions him for great success leading our Asia-Pacific region. His multi-platform skills perfectly complement the approach we are taking at CNN Digital internationally, and we are thrilled to have him join our team.”

  • CNN Digital Asia appoints Marc Lourdes as new director

    CNN Digital Asia appoints Marc Lourdes as new director

    MUMBAI: CNN Digital has appointed Marc Lourdes as the new director of CNN Digital Asia. Lourdes will be based in Hong Kong and will lead the channel’s digital Asia team across editorial content and multi-platform programming for CNN’s global audience during that time-zone. He will begin with this new role immediately.

    He will work closely with CNN’s digital teams in London, Abu Dhabi, New York and Atlanta and as the digital leader in Asia-Pacific, will be responsible for devising and implementing strategies to grow key audiences in the region.

    CNN Digital vice-president and managing editor Andrew Demaria said, “With his combination of editorial excellence, regional experience and industry acumen, Marc is a perfect fit for CNN. His experience in co-developing news apps, growing social media traffic, and working with teams to drive new opportunities will help us realize our vision for the Asia-Pacific region.”

    The channel is significantly increasing its global footprint by creating an additional 200 jobs plus enhancing its products and technologies with a specific focus on mobile and video. This unprecedented growth follows other recent digital investments including the global expansion of CNNMoney, the amplification of CNN Politics, the launch of CNN Style, and the creation of the socially distributed video network Great Big Story.

    Before joining CNN, Lourdes worked at Yahoo for five years as the editor in chief based in Singapore.

  • CNN Digital Asia appoints Marc Lourdes as new director

    CNN Digital Asia appoints Marc Lourdes as new director

    MUMBAI: CNN Digital has appointed Marc Lourdes as the new director of CNN Digital Asia. Lourdes will be based in Hong Kong and will lead the channel’s digital Asia team across editorial content and multi-platform programming for CNN’s global audience during that time-zone. He will begin with this new role immediately.

    He will work closely with CNN’s digital teams in London, Abu Dhabi, New York and Atlanta and as the digital leader in Asia-Pacific, will be responsible for devising and implementing strategies to grow key audiences in the region.

    CNN Digital vice-president and managing editor Andrew Demaria said, “With his combination of editorial excellence, regional experience and industry acumen, Marc is a perfect fit for CNN. His experience in co-developing news apps, growing social media traffic, and working with teams to drive new opportunities will help us realize our vision for the Asia-Pacific region.”

    The channel is significantly increasing its global footprint by creating an additional 200 jobs plus enhancing its products and technologies with a specific focus on mobile and video. This unprecedented growth follows other recent digital investments including the global expansion of CNNMoney, the amplification of CNN Politics, the launch of CNN Style, and the creation of the socially distributed video network Great Big Story.

    Before joining CNN, Lourdes worked at Yahoo for five years as the editor in chief based in Singapore.