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Tag: CNBCTV18.COM

  • Rohit Gandhi appointed revenue head at moneycontrol.com

    Rohit Gandhi appointed revenue head at moneycontrol.com

    MUMBAI: The city  has seen a significant move in the digital media landscape with Rohit Gandhi taking up the role of vice president and revenue head at moneycontrol.com. Commencing July, Gandhi has overseen the crucial display, branded content, IPs, and video revenue streams for the financial news platform.

    Gandhi transitions to moneycontrol.com from HT Digital Streams, where he served as revenue head for digital business for over two years. In that capacity, he was responsible for the digital monetisation of a diverse portfolio, including hindustantimes.com, livemint.com, livehindustan.com, and various specialist portals.

    His extensive background in digital revenue generation also includes an eight-month stint as revenue head for LCS business at MX Player. Prior to that, Gandhi spent four years as national sales head at Network 18 Digital, overseeing revenue for cnbctv18.com and Moneycontrol, encompassing display, content marketing, branded video content, native ad solutions, and programmatic sales.

    Earlier in his career, Gandhi was digital monetisation director at Condé Nast India, where he drove revenue strategy across titles like Vogue and GQ. He also held the position of national revenue head for The Hindu Group’s digital properties and was the national head for content marketing and native advertising at Times Internet Ltd, focusing on the “Demand Plus” business for economictimes.com and its B2B verticals.
    Gandhi’s appointment underscores moneycontrol.com’s strategic focus on strengthening its diverse revenue channels in the competitive digital media market.

  • CNBCTV18.com & AB Health Insurance launch ‘Rakho Poora Khayal’ campaign

    CNBCTV18.com & AB Health Insurance launch ‘Rakho Poora Khayal’ campaign

    MUMBAI: Network18 group’s business digital platform CNBCTV18.com has partnered with Aditya Birla Health Insurance for a campaign — ‘Rakho Poora Khayal’. The initiative, in a series, features several prolific Indian women, who have blazed a trail in their respective industries.

    It has a series of segments within its popular show Money Money Money hosted by Surabhi Upadhyay to educate women about the need to take control of theirs and their family’s finances.

    The campaign series discusses the need for health insurance and encourages other women to participate in making crucial financial decisions, instead of leaving it all on the man of the house.

    The first episode featured Bollywood actress Vidya Balan, who spoke about the striking a perfect balance between juggling her career and family. She believes that there is a lack of awareness on health insurance and it is important to go the extra mile to secure your family’s health because medical emergencies are not limited to physical and emotional setbacks, but also financial.

    The series also features BabyChakra.com founder and chief executive officer Naiyya Saggi, Pink Rickshaw co-founder Radhika Kumari, The Label Life founder Preeta Sukhtankar, Pinkathon co-founder Reema Sanghavi, Le15 Patisserie founder and CEO Pooja Dhingra and Anand Rathi, Insurance Brokers Pvt Ltd director and principal officer Supriya Rathi.

    CNBC-TV18’s deputy editor Surabhi Upadhyay shares, “Motivating women to take charge of their financial wellbeing is the need of the hour and health insurance is the critical first step in that journey. Getting successful women from diverse professional spheres to share their stories was a great way to start a conversation around health insurance, and urge women to take charge of their financial destiny.”

    CNBCTV18.com business head Ranjita Sehgal says, “CNBCTV18.com and Aditya Birla Health Insurance built a great narrative with all our successful women guests, drawing from their personal lives and experiences. This will help the partnering brand to connect and reiterate the powerful message that women could be the ideal financial decision-makers to our audiences across all CNBC-TV18 platforms.”

    Aditya Birla Health Insurance chief executive officer Mayank Bathwal says, “Through ‘Rakho Poora Khayaal’, Aditya Birla Health Insurance urges women to complete the health protection circle by helping to choose the right ‘health’ insurance for themselves and their families. The series is a step towards spreading that awareness among women, helping them understands their protection needs and thereby choosing the right health insurance solution.”

  • CNBCTV18.com launches new series ‘Front Runners’

    CNBCTV18.com launches new series ‘Front Runners’

    MUMBAI: CNBCTV18.com, India’s leading business website under Network18 Digital, introduces ‘Front Runners’, a new series that features some of India's top CXOs who reveal how they marshal their athletic self-discipline into assessing and resolving a raft of issues in the workplace. In addition to exploring their fitness mantras and regimes, the show will dive into their lives, allowing audiences an exclusive peek into how these industry stalwarts are able to strike the perfect balance between their professional and personal lives.

    Frontrunners also uncovers how these corporate honchos discovered the joy of running that helped them impact and improve their businesses. The show features prominent names such as Rajat Khurana, Managing Director, ASICS INDIA; Karthik Raman, Chief Marketing Officer and Head – Strategy, and Products, IDBI Federal Life Insurance; Siddharth Banerjee, Global Sales Organisation, Facebook India; Avinash Pant, Director, Marketing, Red Bull India; Sudhanshu Vats, Group CEO, Viacom18; and Rashesh Shah, Chairman, and CEO, Edelweiss Financial Services.

    All these corporate personalities embody success in their line of work. Their stories about leading disciplined lifestyles to stay efficient, and in turn, be more productive at work are proof that there is a co-relation between a physically-fit chief running a financially-fit company.

    Timed to release prior to the Mumbai marathon, the show is hosted by Shibani Gharat, anchor and senior producer at CNBC-TV18, a fitness enthusiast herself who is an avid marathon runner.

    CNBC-TV18 anchor and senior producer Shibani Gharat said, “Today’s CXOs must be ‘fit for purpose’, which increasingly means being fit. Besides keeping you fit, running is a great sanity saver. Whenever you step out to run, as you hit the road, you feel that it brings you mental clarity and leaves you energized through the day. Plus, it is one activity that you can manage anywhere; even with your erratic schedule and travel. Hence, we are seeing a spike in CXOs indulge in running marathons along with managing marathon meetings, and speaking about personal bests and quarterly figures in the same breath.”

    CNBCTV18.com  business head Ranjita Sehgal said, “Staying fit is an integral part of everyone’s lives. The stress of the boardroom needs to be balanced and relieved with health and fitness activities outdoors. We have chosen a few boardroom warriors who are regular athletes as well. Our newest series, Front Runners helps you see the balance between the relationship of business mantras and fitness rituals. The series is airing across all CNBC-TV18’s digital and social media platforms. ASICS, the partnering brand, will be taking the Joy of Running narrative to the influential and aspirational audience of CNBC-TV 18 across digital and television.”

    In a bid to further promote the need to live a healthy and fit life, the show has partnered with ASICS India and features their initiative ‘Joy of Running’ that inspires people to run simply for the joy of it and inculcate a healthy lifestyle.

    ASICS India marketing head Gautam Raheja comments, “In a bid to take our 10-year association with the Mumbai Marathon forward, we felt Front Runners was apt to demonstrate our commitment towards the sport of running. Showcasing stories of c-suite executives who run a successful business using running as a catalyst was an ideal fit for our brand's narrative. Choosing CNBCTV18.com was an obvious choice as it provides the right audience for our brand. ASICS strongly believes in the Joy of Running and this campaign encapsulated the message very well.”

  • CNBCTV18.com and CNBC-TV18 break new ground with launch of educational web series — Mutual Funds Simplified

    CNBCTV18.com and CNBC-TV18 break new ground with launch of educational web series — Mutual Funds Simplified

    MUMBAI: CNBCTV18.com, the premium financial news digital platform, and CNBC-TV18, India’s No. 1 business new channel, will launch a new digital series named “Mutual Funds Simplified” around mid-November, 2018. The web series, a collaborative effort between the TV channel and the digital platform, is a guide to navigating the world of mutual funds and helping our audience become smarter investors. The episodes will first be out on CNBCTV18.com, and its social handles, followed by CNBC-TV18.   

    The three-part series — Beginner’s, Intermediary and Advanced — will help investors understand mutual funds and help fill the gaps about risks and opportunities in these type of investments. The series will explain the variety of investment options mutual funds offer, providing clarity so that investors can make informed choices while making their decisions.  

    On the launch of the first-of-its-kind digital educational series, Feroze Azeez, Deputy CEO, Anand Rathi Private Wealth Ltd, said, “India has 600 million young people and they are set to change the world. This generation is motivated, and a mix of both Indian and western cultures, where the internet and mobile phones are an important part of their learning and daily need. This web series is a fun way of learning to invest wisely and make your money work for your future financial goals. Mutual Funds Simplified, will prove to be beneficial and educational across categories and especially the young investors so they can make informed decisions.” 

    Commenting on the launch, Sumaira Abidi, Anchor, CNBC-TV18 said, “At CNBC-TV18 we are committed on helping viewers protect and grow their money. Mutual Funds Simplified – helps you understand how to protect your money against inflation and market volatility so you can create long-term wealth. The series will help you understand the diversity mutual funds propose and how you can carefully narrow it down to suit your portfolio.” 

    On the significance of Mutual Funds Simplified, Ranjita Sehgal, Business Head, CNBCTV18.com, stated, “The web series is out first educational multi format series from CNBC-TV18 and will rest across our digital, social and TV platforms. The two-to-three minute explainer-video helps retain investor’s attention. We take this as a great opportunity to partner brands who benefit from reaching out to the right audience and we look forward to tap such multi-format opportunities in the future.”

  • CNBCTV18.com and CNBC-TV18 announce an innovative digital-first web series—Disruptors

    CNBCTV18.com and CNBC-TV18 announce an innovative digital-first web series—Disruptors

    MUMBAI: CNBCTV18.com, the premium financial news digital platform, and CNBC-TV18, India’s No. 1 business news channel, are gearing up to launch their new digital series ‘Disruptors’ on November 8, 2018. The unique web series—a collaborative effort between the TV channel and the digital platform—will uncover the successful strategies deployed by innovative brands such as Bagrry's, Raw Pressery, Big Basket and more to understand how they reshaped their industries and created a niche of their own. The upcoming offering will be first aired on CNBCTV18.com, followed by its launch on CNBC-TV18.

    The 12-part web series will feature up and coming brands that have disrupted existing industries or created new ones by adopting novel technologies and unconventional strategies to propel their businesses forward; delivering high-value to their consumers. Each episode will feature a detailed conversation with successful companies and individuals who have changed the face of the Indian marketplace.

    Commenting on the launch, Managing Editor, CNBC-TV18, Shereen Bhan, said, “At CNBC-TV18, our effort has been to focus on market transitions and the entrepreneurs who have made the most of these opportunities. On the Disruptors, we attempt to put the spotlight on companies who are creating new categories in the market or disrupting existing ones by creating differentiated brands. On the show, you will see a diverse range of businesses with a special emphasis on the new homegrown B2C brands. Disruptors will reveal the basis of the resilience of these brands and what the future holds for them.” 

    On being the first digital property, Binoy Prabhakar, Editor, CNBCTV18.com said, “We created CNBCTV18.com for the globally-minded, influential and aspirational who typically embrace change and look to stay ahead by learning from the prescience and habits of pioneers. We are thrilled to unveil Disruptors, our latest effort to deliver on that promise. It is a series that takes a deep look at how a bunch of sharp entrepreneurs and their companies saw the corners before their competitors and changed the rules of the game. Disruptors will provide a sharp vision of the future of these business categories and how these companies themselves will tackle change.”

    From a business perspective, Ranjita Sehgal, Business Head, CNBCTV18.com, stated, "Disruptors is a digital-first series from the stable of CNBC-TV18. The IP rests across digital, social media and TV. The content length varies as per the platform, hence, shorter versions for digital, and longer versions for linear consumption. Partnering brands greatly benefit with this association as it gives them a 360-degree presence to reach out to their audience. CNBC-TV18 will create many such multi-format IPs in the future."

    The Disruptor series has partnered with Courtyard by Marriott for its launch. “Courtyard by Marriott sees our next generation of guests as trailblazers, who define success as being one’s best self and following their dreams. Everything we do at our hotels supports our guests as they pursue their passions. The partnership with CNBC-TV18’s Disruptors is an extension of Courtyard’s brand beliefs and demonstrates our continued support of passionate and ambitious minds,” said Shuping Liang, Director, Brand and Marketing Asia Pacific, Marriott International.

    Sponsored by Courtyard by Marriott, the first episode of ‘Disruptors’ will be unveiled on November 8, 2018.

  • CNBCTV18.COM’s LATEST PODCAST ‘QUESTIONS THAT NEED ANSWERS’ ADDRESSES MODERN-AGE PARENTING CHALLENGES

    CNBCTV18.COM’s LATEST PODCAST ‘QUESTIONS THAT NEED ANSWERS’ ADDRESSES MODERN-AGE PARENTING CHALLENGES

    MUMBAI: To help navigate parents through the journey of parenting, CNBCTV18.com has launched a podcast titled, ‘Questions That Need Answers’. Hosted by Manisha Natarajan, the eminent anchor from CNBC-TV18, who herself is a parent to two energetic teenagers, the podcast will help overcome the challenges of modern-day parenting. The podcast joins a series of existing podcasts by CNBCTV18.com such as ‘MarketBuzz, ‘Money Money Money’ and ‘Young Turks’, which are hosted by other prominent anchors from CNBC-TV18.  

    Speaking on the announcement of the podcast, Ranjita Sehgal, Business Head at CNBCTV18.com, “As a brand, we have always endeavored to provide our audience with a varied set of knowledge on our platform. Our podcast series is one of the many innovative ways we are adopting to disperse information to our users. With our association with Momspresso we intend to reach out to a larger set of audience who can benefit from our podcast.”

    Manisha Natarajan, Group Editor, Real Estate & Urban Development, CNBC-TV18 and host of the podcast said, “With our podcast we wanted to tap into the different spheres of parenting that are often looked over, such as mental well-being and the active role of a father. To do so effectively, the best way forward was to call out the experts in the field. Today, there aren’t enough digital publications out there, which address parental concerns on such pressing matters. Being a mother myself, I was in the right place asking the right questions, which plague every parent in this day and age.”

    The 25 minutes parenting podcast features an interaction between Natarajan and experts from various spheres pertinent to parenting and childcare.

    The podcast aims to tackle the most difficult questions and challenges that parents face in this fast-paced, digitally over-dependent era. With experts onboard, the podcast intends to address parental concerns towards the physical, mental and emotional well-being of their children.  Through this offering, the digital platform is looking at reaching out to parents with thought-provoking content that assists them in bettering their parenting behaviour.

    In order to provide holistic solutions to listeners, the podcast will cover various facets of parenting through the eyes of experts from the fields of psychiatry, education and counseling. The guests joining the sessions are Dr. Sapna Bangar, a leading child and adolescent Psychiatrist, Pramath Raj Sinha – Founder ISB and Ashoka University, Naveen Chopra – Chairman of The Chopras, India’s leading career and education counselling firm, Meera Ravi – a family counsellor with two decades of experience and Vishal Gupta, Co-Founder and CEO, Momspresso. The interactions will take place over vital topics such as ‘Raising children in a digital age. Setting rules for digital usage amongst young children,’ ‘Helping children navigate the rapidly changing world of careers,’ ‘Right time to start preparing for college admissions and steps to cracking admission in a good international college,’ ‘Parenting a shy or introvert child in an increasingly aggressive environment’ and ‘Role of fathers in modern day parenting and breaking the gender stereotype.’

    The riveting podcast series adds to the bouquet of innovative and original content in experimental formats, offered by the digital platform. The weekly podcast will be easily accessible on a raft of platforms such as CNBCTV18.com, Audioboom, Google podcast, Apple podcast, Spotify, Tunein, and Momspresso.