Tag: CNBC

Untapped TV audience of 100 mn for international channels

MUMBAI: The International Television Research Group (inTV) and GlobalWebIndex compared internet users aged 16-64 who watch any of the international TV channels such as BBC News, Bloomberg Television, CNBC, CNN, Euronews, Eurosport, France 24, National Geographic Channel, Sky News and TV5Monde channels at least twice a week and made a startling discovery.

According to the study these international channels which are broadcast beyond national borders, have been long recognised by high-end brands as a powerful way to reach affluent shoppers and business leaders. Yet opposite to received wisdom, the study found that the characteristics and attitudes of frequent viewers of international TV are not dependent on income, according to Rapid TV News.

In what could be vastly lucrative for the industry, research has identified an untapped, frequent TV audience of 112.5 million consumers viewing international TV channels who fall outside of the top income segment that advertisers usually target through ad campaigns.

inTV Group chairperson and Euronews head of research Sonia Marguin said, “This research has been eye-opening. While international TV channels will always remain a valuable source of affluent consumers for upscale brands, we can now see that there is also huge potential for other premium brands who are looking for highly active consumers, but who had seen international TV channels as the bastion for top-end luxury brands before.”

The advertising receptiveness was associated with viewing frequency, rather than consumer affluence was one of the key standouts. Frequent viewers were twice as likely as non-viewers to buy the products they see advertised, irrespective of income.

All frequent viewers were found to be considerably more likely to value premium brands than non-viewers, with 60 per cent of affluent frequent viewers and 45 per cent of those outside the top income segment tending to buy the premium version of a product, compared with 40 per cent for the wealthiest non-viewers.

Both the top 10 per cent income group for frequent viewers and those outside the most affluent group are significantly more likely to be brand conscious and are also much more likely to own the latest technology, such as smart TVs and smartwatches.

September 23, 2018
CNBC Awaaz Goes Big With Market Hours

National: CNBC Awaaz, India’s leading Hindi business news channel, today revamped its market hours by roping in an impressive line-up of expertise in stock markets analysis. The Channel will take a deep dive to decode the stock markets and their implications on the economy on Weekdays from 7 am to 4 pm.

The veterans of capital markets include Udayan Mukherjee, Ashwani Gujral, Sudarshan Sukhani, S P Tulsian, Sandeep Wagle, Prakash Gaba, Mitessh Thakkar and Prakash Diwan.

Alok Joshi, Managing Editor, CNBC-Awaaz says, “We remain committed towards best in class markets coverage for our audiences. Our news channel has always consciously brought forward personalities who are thought-leaders in the field of market analysis and who engage with the viewers through their impeccable judgement and knowledge. With such stalwarts on board, we aim to continue to dominate the Hindi Business News space.”

Udayan Mukherjee, Consulting Editor, Business News, TV18 said, “The CNBC channels have played an instrumental role in expanding the reach of business news & information in the country. From encouraging wealth creation & entrepreneurship to spreading awareness about the markets, the channels have played a multi-faceted role in the rise of Indian business and enterprise. CNBC-Awaaz is the most admired and watched Hindi Business News channel and I take great pride in contributing to its unmatched salience in the minds of Indian investors and traders.”

CNBC Awaaz celebrated its 13th anniversary in January, 2018. For the last 13 years, CNBC Awaaz has been offering viewers the news that impacts their lives the most. The channel, through its most trusted anchors and experts, offer a wide range of news covering politics, economy, sports, entertainment and much more in the language of their choice.

April 23, 2018

CNBC Bajar honours reality maestros from Gujarat at ‘CNBC Bajar Real Estate Awards 2018’

Ahmedabad, 19th April 2018: India’s leading Hindi news channel – CNBC Bajar hosted Real Estate Awards – Gujarat’s most credible and authoritative awards in the Real Estate industry. The 2018 edition of the awards felicitated builders, architects and contractors across Gujarat, who have carved a niche for themselves by successfully executing realty projects that have contributed to the development of the state. CNBC honoured these achievers at the ‘CNBC Bajar Real Estate Awards 2018’ held on 18th April at Golden Hall, Ahmedabad.

The high-profile event was graced by the Honourable Chief Ministers of Gujarat – Shri Vijay Rupani. The winners of the awards were shortlisted by an esteemed panel of Jury comprising renowned architect – Mr. Hiren Patel along with Mr. P K Shashidharan – Sr. VP Cera Sanitaryware Ltd., Mr. Vijay Shah – Founding Member of CREDAI, Mr. Irfan Qureshi – Real Estate Expert amongst other luminaries.

Commenting on the occasion, Alok Joshi Managing editor CNBC Bajarsaid, “CNBC Bajar Real Estate Awards is the most celebrated award in Gujarat that recognizes the efforts of real estate developers and architects in the state. The award celebrates and honours the efforts of the industry professionals in the realty space, who have brought about significant transformation in the realty industry of the state. It is also a great platform for professionals to network and connect, as well as draw inspiration and motivation from their contemporaries in the field.”

The winning teams and best projects were selected through a robust methodology, with adherence to stringent criteria along with a comprehensive survey by partner Liases Foras, and a stringent jury process. The list of winners is as follows:

Categories		Companies
Best Residential Project	Affordable	Opera Palace	Vishwas Developers
Best Residential Project	Mid	Avadh Copper Stone	Avadh Developers
Best Residential Project	Luxury	Sangini Solitaire	Sangini Group
Best Residential Project	Ultra Luxury	Cellestial Dreams	Ravani Developers
Best Residential Project	Affordable	Fortune Glory	Fortune Developers
Best Residential Project	Mid	Nilamber Aarcon	Nilamber Group
Best Residential Project	Affordable	AG Dream City	AG Realty
Best Residential Project	Ultra Luxury	Silver Heights	Sheth Builders
Best Residential Project	Affordable	Suryam Elegance	Suryam Group
Best Residential Project	Affordable	Shaligram Lake view	Shaligram Group
Best Residential Project	Mid	Indraprasth Kadamb	Deep Group of Companies
Best Residential Project	Ultra Luxury	Sun Evoq	Sun Builders Pvt.Ltd
Best Retail Project		cg square mall Ahmedabad
Best Commercial Project		Gift City towers
Commendation for High End Integrated Township		goyal and co	sky city
Commendation for Contribution to the Real estate Industry		amaya property
Commendation for Creating High-Quality lifestyle Villas		Arvind Uplands
Lifetime achievement awards:		BV Doshi

April 19, 2018

Disney expected to announce 21 CF buyout tomorrow: media reports

MUMBAI: The Mouse House is closing in on the Fox. Media reports have emerged that Disney’s bid to acquire the Murdoch-owned 21st Century Fox (21 CF Fox) group’s entertainment assets is near closure. The price being talked about is anywhere between $60 billion and $68 billion and an announcement is expected by tomorrow–Thursday, the media reports say.

The deal being worked out will see Disney pocketing 20th Century Fox movie and television studios; 22 regional cable networks dedicated to sports; Fox’s stake in the Hulu streaming service; cable networks such as FX and National Geographic; and a stake in UK-based satellite TV major Sky and the Indian operations of its Asian jewel Star India, which is expected to have an EBITDA of $1 billion by 2020. Star India alone had been valued at between $14 billion in 2016 by local brokerage house Edelweiss.

Since then, Star India has acquired the rights to the BCCI’s prized T-20 cricket league- the Indian Premier League (IPL)-for the next five years as well as expanded its bouquet of channels in regional languages and launched free-to-air channel Star Bharat along with a slew of other new initiatives. This apart, its OTT platform, Hotstar, has also scaled up in customer base, apart from making test launches in Canada and the US with local product and paid pricing.

“The valuation has most likely moved further northward. We estimate it to be around $20 billion or more now,” says an investment analyst, refusing to be identified. Newspaper reports have, however, put a price of around $13.7 billion dollars on Fox Networks Group International cable channels – which includes Star India, channels in Brazil, Mexico and other Latin American nations, which probably means the Indian bouquets valuation could be in the $10 billion range.

Acquiring Star India will give Disney the much needed scale in one of the more promising markets in the world. It acquired local niche broadcast-cum-film and TV production network UTV in 2012 and has a healthy licensing and merchandising business in India but it would surely like more. The Star India acquisition-when it goes through-will give Disney all that and plenty more.

Industry observers have been a little puzzled by the sudden decision by the Murdochs to exit entertainment and just continue to control the relatively smaller and leaner Fox broadcast network, Fox News and Fox Sports.

“The acquisition-if it does happen-will lead to seismic changes in the media and entertainment world globally,” says a media commentator. “It heralds an era wherein the only thing that is certain is the uncertainty that has become the hallmark of the entertainment economy. Today’s media giants can become tomorrow’s minnows, thanks to the changes in the way consumers are consuming entertainment and technological leaps. Apple, the telcos and the FANGs look set to become the leaders tomorrow.”

Also Read: Comment: The rise and rise of Uday Shankar

James Murdoch could be next Disney CEO: FT

December 13, 2017
Cricket, movies, TV shows and Amazon, according to Netflix’s Reed Hastings

MUMBAI: Hotstar, Amazon, and Sony Pictures Networks India can heave a sigh of relief. Netflix CEO Reed Hastings has stated that the global streaming powerhouse is going to continue to focus on entertainment; cricket is not on the table at all. What this means that it will be refraining from participating in the IPL cricket rights tender which will be coming up for bidding soon.

Speaking with CNBC on Squawk Alley on 31 May from the Code Conference in California, Hastings was pretty emphatic that both, sports and news, are a no-go area for Netflix. He said: “You know, no plans on news and sports. Those are tough businesses and we’ve got a lot of room to grow in movies and TV shows. Expanding into standup comedy. Unscripted. So, we are going to really focus on that on a global basis.”

He went on to add that Netflix could do movies about sports as the company was focused on video content that has repeat viewing. Said he: “It’s things that you don’t only want to consume once. Whereas the Warriors and the Cavaliers (two NBA teams) are going up again and people will be intense on that and then it won’t – you know, afterwards, there is no after viewing. Whereas our shows, there really is.”

Hastings agreed that India was definitely a complicated market for a US company “But, for an Indian company, they feel fine about it,” he said. “We still have a lot to learn. Now, we’ve done awfully well in Latin America and in Europe and, of course, in North America. So, we’ve learned some things. But, we have a lot of room to grow in Asia and a lot to figure out still.”

He is not disturbed by the explosion of OTT players rushing to grab a few cents from the consumer’s wallet. “Around the world, there’s all kinds of new options coming up that give people opportunity. It is like saying there are too many mobile phone apps. You know, there’s 100,000 but you probably only pay attention to 30. But, different people have a different set of them. So, i think it is great,” he said.

Hastings disclosed that Netflix is more about being consumed on the mobile phone in Asia – as compared to the US where consumers are spending more time on it on traditional widescreen TVs. “About two-thirds of the viewing is on large screen televisions, either from your Xbox or Playstation or directly with the smart TV. When you get used to watching on a mobile phone, you watch all kinds of content and sports on a phone. You adapt to that,” he explained.

“We are just doing great content and it is available on any screen. You paid $1,000 for a new television, you are going to use it. You look for the shows and the images. With that and with HDR, which has a color intensity. It makes the TV just pop. 4k transforms the in-home experience. That’s one of the big drivers and with mobile on the low end.”

Hastings said that cord-cutting is not really being driven by the rise of streaming services like Netflix, Hulu and Amazon Prime. “Very few people have cut the cord. We are about 50 million in the US, and we have seen maybe two million or three million of 50 (million) cut the cord,” he elucidated.

“Don’t think of it as a big overlap that we are driving cord cutting that is probably mostly from pricing. In general, if you look at cord cutting, it is like two to three per cent per year, like broadcast ratings over the last 30 years. It will take a very long, slow, secular decline no big calamity and then they will adjust the economics.”

According to him, the rapid expansion of Amazon is what is alarming. He said: “Well, they are so scary. I mean, everything Amazon does is just so amazing. I mean, how are they doing so many different business areas so well? It’s like they are trying to repeal the basic laws of business of limited capability. So, we are continuing to watch them and be impressed with them. And they are helping to grow the industry because they are investing in the content.”

However, he was clear that Netflix is not going to go head to head with the giant. He explained: “If we try to out-amazon Amazon, then that’s a losing battle. So, what we have to do is be the specialty play. We are trying to be Starbucks and they are trying to be Walmart. So, we have to have brand-intense love and focus. And, what they do is incredible at their breadth. So no, we wouldn’t focus on those things. We would focus on how do we be, really, the embodiment of entertainment, and joy, and movies and TV shows.”

He maintained that Netflix’s content budgets are only going to grow. Its content purse for 2017 has around $6 billion in it, but that is not going to be enough going forward.

“As we grow the membership base, we want to grow the content budget. There are so many great shows on Netflix but there are so many great shows we don’t yet have. We are going to continue as we grow the membership base to try to get more shows and more movies. (All this has) Been great for talent and writers for everyone. There is so much competition now between all the new players plus the existing players, like HBO, are beginning to grow. It is this new age of television. Nobody is sure where it is going, except for the quality of movies and TV shows is continuing to decline.”

June 1, 2017
News genre ratings drop, Aaj Tak, Times Now & CNBC business lead

MUMBAI: Channels in the Hindi News genre witnessed a decline in ratings this week. Led by Aaj Tak, players in the Hindi News Rural space observed mixed ratings with News24 dropping out from the Top 5 list making way for the entry of India News.

In the Hindi News Urban genre, the channels saw a decrease in the viewership. News Nation entered the Top 5 list leading to the exit of News18 India. The Hindi Business News space also noted decline in ratings this week.

According to week 12 of Broadcast Audience Research Council (BARC), led by Times Now, players in the English News genre saw a steep decrease in their viewership. In the English Business News space, players observed mixed ratings. The genre was dominated by CNBC TV18.

English News

Times Now saw a major decline in from 2282 Impressions (000s) last week as to 944 Impressions (000s) this week. India Today Television climbed up the row taking the second place with 476 Impressions (000s). CNN News18 was at the third slot with 409 Impressions (000s). NDTV 24×7 with 335 Impressions (000s) and News X with 112 Impressions (000s) took the fourth and fifth position respectively.

English Business News

CNBC TV 18 emerged as the leader with 767 Impressions (000s) followed by ET Now with 423 Impressions (000s). NDTV Profit and NDTV Prime was at the third position with 92 Impressions (000s). BTVi was on the fourth spot with 32 Impressions (000s). CNBC TV 18 Prime HD took the fifth place with 29 Impressions (000s).

Hindi News

Aaj Tak with decreased ratings continued at its number one position with 152024 Impressions (000s) as compared to 178049 Impressions (000s) in week 11. ABP News was at the second position with 132363 Impressions (000s). Zee News sustained its third position with 114825 Impressions (000s) followed by India TV at the fourth position with 111598 Impressions (000s). India News sustained at the fifth position with 79492 Impressions (000s).

Hindi News Rural

Aaj Tak with a decrease in ratings was at the number one position in the rural market with 64889 Impressions (000s) as compared to 81498 Impressions (000s) last week. ABP News was at the second place with 58873 Impressions (000s). India TV grabbed the third position with 48538 Impressions (000s). Zee News took the fourth place with 43268 Impressions (000s) followed by India News with 42574 Impressions (000s) at the fifth position.

Hindi News Urban

Aaj Tak with decrease in ratings continued at the number one spot in the urban market with 87135 Impressions (000s) 96550 Impressions (000s). ABP News was at the second position with 73489 Impressions (000s). Zee News took the third position with 71556 Impressions (000s) followed by India TV at the fourth position with 63059 Impressions (000s). News Nation took the fifth position with 42906 Impressions (000s).

Hindi Business News

CNBC Awaaz continued to dominate the genre with decrease in ratings from 2348 Impressions (000s) last week to 2094 Impressions (000s) this week. The second spot was taken by Zee Business with 1216 Impressions (000s).

March 31, 2017
YouTube TV announced for US markets, Asia next?

MUMBAI: From user generated content on YouTube in the beginning to original content on YouTube Red to live streaming of more than 40 channels in the US on YouTubeTV – that’s the direction the world’s largest media company Google is taking. Earlier this week Google announced the launch of the service at a monthly sticker price of $35 for six user accounts per home. Each account comes with its own viewer profile which tracks what you watch to enable recommendation and separate cloud based DVRs with unlimited storage.

No launch date for the service has been announced, but YouTube is asking interested users to sign up for it to get updates on it. Additionally, it will be introduced in select premium markets in the US before being rolled out nationally.

Google had earlier this year signed on CBS to deliver its content live on YouTube TV and has added other major broadcast networks such as ABC, Fox, and NBC and cable channels such as ESPN, FX, USA, E!, Bravo, CNBC, Fox News, MSNBC to that roster. Subscribers can also watch premium cable TV channels such as Showtime and Fox Soccer Plus by anteing up some extra dollars. YouTube TV is also working with local TV stations and regional sports networks across the US to provide users with local TV news, weather, and sports.

With YouTube TV’s announcement, Google is seeking to offer younger video viewers an alternative to expensive cable TV and it is also running head to head in competition with services such as Dish’s Sling TV, Sony’s Playstation Vue, AT&T’s DirecTV Now, and Hulu which is slated to launch a live streaming app in the near future.

Media watchers are speculating whether YouTube TV will be launched in Asia soon. You Tube chief business officer Robert Kyncl is expected to be in Asia next month for a major video distribution conference.

Watch this space for more news!

March 2, 2017
Times TV gets into a gunfight with CNBC TV18 on Budget Day claims

MUMBAI: There’s a gunfight on in Indian news television town. And, the gunslingers are: Times Television Network and TV18’s CNBC TV18.

CNBC TV18 drew its gun first claiming that the channel had created unprecedented highs in viewership on budget day (1 February) cornering almost 86 per cent of English business news channel viewership as against 10 per cent for arch rival ET Now and four per cent by the others. And it made a lot of noise about it online and in print and outdoor media.

Times Television Network has retaliated crying foul and has written letters to the sheriffs of news TV town – that is the Indian Broadcasting Foundation (IBF), the News Broadcasters Association (NBA), BARC, the Advertising Agencies Association of India and the Indian Society of Advertisers. (The letters are in the possession of indiantelevision.com).

According to Times Television Network, its ET Now team observed a sudden spike in CNBC TV18’s reach to 2,289,000 as against an average of 289,000 over the previous thirteen weeks. This points to a manipulation of its viewership, states Times TV in a communication with indantelevision.com.

How did CNBC TV18 allegedly achieve this?

ET Now says its fiercest competitor allegedly “resorted to replacing the feeds of its network/bouquet channels with the feed of CNBC TV18, in the networks of MSOs like GTPL, InCable, E-Infra, Kaizen, Digicable, Manthan, Barasat, Meghbela.”

And its communication has a list of cable TV networks detailing the channels that were allegedly replaced in each territory with CNBC TV18.

“This helped it get an unfair advantage over the other competing channels… such an unnatural increase in the rating was not due to the channel’s coverage or the relevance of the day’s programming,” it further alleges in the email to indiantelevision.com. “The rating system of BARC captured the ratings of all the parallel LCNs on various networks and reported the same collectively as ratings for CNBC TV18. This was not just an addition to the regular and normal rating of the existing channel, but also a multiplication of the ratings, causing a sharp and unnatural spike. This fact could be corroborated by comparing the ratings of the regional channels – Colours and ETV, especially in the territories of Delhi, Bengaluru, Maharashtra, Kolkata, Madhya Pradesh and Gujarat, as these channels saw a drop in their ratings on Budget day.”

Times Television Network has urged the associations “to investigate and take action against TV18 and direct them not to indulge in such practices as it doesn’t only damage the reputation of broadcasters, but also causes disruption among them. Let’s hope this case serves as a precedent against using such unwarranted methods in the industry.”

Indiantelevision.com reached out to the corporate communications team at Network18 and got a point-blank denial on the allegation that it resorted to dirty tricks on Budget Day.

“We are not aware of any such complaint, nor have we received any communication in this regard. CNBC-TV18 has always been at the forefront when it comes to the Union Budget coverage and has been a leader on the Budget day even in the past. Viewers chose to watch our channel because of the content and we believe in investing in our channel to ensure quality is maintained. Any suggestion that we have used unfair means is a false propaganda by competition to justify their dismal performance. We disapprove of anyone spreading rumours about us and accept the viewer’s choice.”

TV viewership monitor BARC acknowledged that it had got a letter from Times Television Network highlighting the alleged CNBC TV 18 Budget Day tactics.

A spokesperson explained that “broadcasters may opt to make their channel (s) available on more than one slot/frequency on a particular distribution platform for a variety of reasons: such decisions are entirely within the domain of the broadcaster and distribution platform (DTH, cable etc). Regulatory issues pertaining to this, if any, would lie within the domain of Ministry of Information & Broadcasting (MIB) and/or the Telecom Regulatory Authority of India (TRAI). Pre-empting or stopping broadcasters from making efforts to raise visibility of their channels is not within our remit. Our mandate is to measure what people watch and for how long. We strictly follow Government of India guidelines on the matter.”

“By virtue of its mandate, and the technology deployed, BARC India measures viewership of a watermarked channel, irrespective of the platform it is available on, and also the number of instances within that platform. As long as all/multiple feeds carry the same unique watermark, BARC India’s Bar-o-Meters would read all of them as one channel and we would report its ratings as a single channel. In effect, multiple instances of a channel on a single platform is not very dissimilar to its availability across multiple platforms, or distribution modes.”

In the past, networks such as Star India have simulcast cricket on many of its channels. It did the same for its Aamir Khan hosted show Satyamev Jayate which was also aired on Doordarshan and in different languages on its various regional channels as well as on Eenadu TV.

Will Times TV Network take BARC’s response at face value? Or will it go further and seek to change the way the latter monitors and reports viewership? Or will it continue its fight by going to TRAI and the MIB? Or will the Times TV Network and other broadcast network managements learn from CNBC TV18’s Budget Day tactics and also go for roadblocks on distribution platforms for select events on a channel?

Clearly, the last of the bullets has not been fired in this gun battle.

Also Read:

http://www.indiantelevision.com/television/tv-channels/viewership/news-channels-across-genres-see-rise-in-ratings-cnbc-tv18-leads-in-viewership-170203

http://www.indiantelevision.com/television/tv-channels/news-broadcasting/barc-india-suspends-three-errant-channels-review-161125

http://www.indiantelevision.com/television/tv-channels/viewership/whether-barc-action-can-stop-unethical-practices-161021

http://www.indiantelevision.com/specials/year-enders/barc-india-gets-thumbs-up-for-2016but-challenges-remain-170111

February 14, 2017
Budget ’17: Real-Time Twitter updates in tie-up with SBI & CNBC

MUMBAI: Twitter, SBI and CNBC-TV18 have joined forces for the first Twitter Amplify deal in the news category to bring real-time updates of the Union Budget 2017. The public sector bank will sponsor content updates from CNBC-TV18 on Twitter.

The sponsorship package will allow both CNBC-TV18 and SBI to extend their brand presence to the targeted audience in India with exclusive content pertaining to the budget.

A first of its kind Twitter Amplify deal in the news category in Asia Pacific, the partnership aims at providing crucial Budget 2017 updates to Indians around the world in three phases: Pre-Budget Day, people will be able to watch videos on Twitter regarding budget expectations and speculations prior to the D-day, shared on the channel’s Twitter account @CNBCTV18News.

On the Budget Day, the budget speech will be live-streamed on Twitter via Periscope Producer and updates from the live budget speech will be tweeted out in the form of short clips. First reactions from industry stalwarts, experts & people as well as key highlights will also be tweeted on the day of the Budget.

Post the Budget announcement, people will also get an in-depth understanding of the Budget and its impact on various sectors as well as tax implications for consumers through specially produced industry reaction videos on Twitter.

Twitter Amplify enables publishers to monetise video content while making it easy for advertisers to reach massive engaged audiences and sponsor exclusive content. Twitter plays a key role in facilitating both content creators and brands to capture the excitement on TV and distribute it to fans and audience across the platform, far beyond their existing followers.

“The partnership helps surface the best of the Budget 2017 content on Twitter, making it easier for anyone interested in India to discover the latest news and share their thoughts on the platform as it breaks in real time,” said Twitter India Head of TV and Entertainment Partnerships Viral Jani.

Most of the consumers like to consume content on television and Twitter simultaneously to discuss television in the social space and share their reactions to key moments on Twitter. Twitter Amplify will help CNBC-TV18 make the most of the changing dynamic between audience and programming while making premium video content from Budget 2017 available to users. Twitter users will receive spectacular and timely updates that round out their TV experience and remind them to tune in to key budget discussion.

Network 18 MD, president – strategy, product & alliance Avinash Kaul said, “Content consumption in India is undergoing a radical shift beyond traditional media formats and we are now entering an era where all screens seems to work seamlessly regardless of its size. As a news broadcaster, we realise now is an opportunity for us to create, distribute and innovate with new content formats to tap this digital-first audience. As a leader of the genre, CNBC-TV18 has always been ahead of the curve and this partnership with SBI and Twitter is a testament to many such ‘first’ initiatives that we have taken towards embracing this transformation.”

Twitter Amplify will help SBI extend their reach on social media by tapping into the social conversation on Twitter. It will provide a multi-platform strategy essential for satisfying the users’ needs to consume content on mobile, making it a highly preferred medium.

SBI DMD & CIO Mrutyunjay Mahapatra said, “As a banker to Digital India, SBI is known for being technology forward, customer oriented and transparent. Through the partnership with Twitter and CNBC-TV18, we hope to connect with the citizens of India on the most important business and financial issues impacting India in real-time on Budget Day. We believe this will kick start a meaningful dialogue with the BFSI community and contribute towards fulfilling the mission of Digital India.”

January 30, 2017
Budget ’17: Real-Time Twitter updates in tie-up with SBI & CNBC

MUMBAI: Twitter, SBI and CNBC-TV18 have joined forces for the first Twitter Amplify deal in the news category to bring real-time updates of the Union Budget 2017. The public sector bank will sponsor content updates from CNBC-TV18 on Twitter.

The sponsorship package will allow both CNBC-TV18 and SBI to extend their brand presence to the targeted audience in India with exclusive content pertaining to the budget.

A first of its kind Twitter Amplify deal in the news category in Asia Pacific, the partnership aims at providing crucial Budget 2017 updates to Indians around the world in three phases: Pre-Budget Day, people will be able to watch videos on Twitter regarding budget expectations and speculations prior to the D-day, shared on the channel’s Twitter account @CNBCTV18News.

On the Budget Day, the budget speech will be live-streamed on Twitter via Periscope Producer and updates from the live budget speech will be tweeted out in the form of short clips. First reactions from industry stalwarts, experts & people as well as key highlights will also be tweeted on the day of the Budget.

Post the Budget announcement, people will also get an in-depth understanding of the Budget and its impact on various sectors as well as tax implications for consumers through specially produced industry reaction videos on Twitter.

Twitter Amplify enables publishers to monetise video content while making it easy for advertisers to reach massive engaged audiences and sponsor exclusive content. Twitter plays a key role in facilitating both content creators and brands to capture the excitement on TV and distribute it to fans and audience across the platform, far beyond their existing followers.

“The partnership helps surface the best of the Budget 2017 content on Twitter, making it easier for anyone interested in India to discover the latest news and share their thoughts on the platform as it breaks in real time,” said Twitter India Head of TV and Entertainment Partnerships Viral Jani.

Most of the consumers like to consume content on television and Twitter simultaneously to discuss television in the social space and share their reactions to key moments on Twitter. Twitter Amplify will help CNBC-TV18 make the most of the changing dynamic between audience and programming while making premium video content from Budget 2017 available to users. Twitter users will receive spectacular and timely updates that round out their TV experience and remind them to tune in to key budget discussion.

Network 18 MD, president – strategy, product & alliance Avinash Kaul said, “Content consumption in India is undergoing a radical shift beyond traditional media formats and we are now entering an era where all screens seems to work seamlessly regardless of its size. As a news broadcaster, we realise now is an opportunity for us to create, distribute and innovate with new content formats to tap this digital-first audience. As a leader of the genre, CNBC-TV18 has always been ahead of the curve and this partnership with SBI and Twitter is a testament to many such ‘first’ initiatives that we have taken towards embracing this transformation.”

Twitter Amplify will help SBI extend their reach on social media by tapping into the social conversation on Twitter. It will provide a multi-platform strategy essential for satisfying the users’ needs to consume content on mobile, making it a highly preferred medium.

SBI DMD & CIO Mrutyunjay Mahapatra said, “As a banker to Digital India, SBI is known for being technology forward, customer oriented and transparent. Through the partnership with Twitter and CNBC-TV18, we hope to connect with the citizens of India on the most important business and financial issues impacting India in real-time on Budget Day. We believe this will kick start a meaningful dialogue with the BFSI community and contribute towards fulfilling the mission of Digital India.”

January 30, 2017