Tag: CNBC-TV18

CNBC-TV18 beats all English general news channels combined on budget day

MUMBAI: Network18’s English business news channel CNBC-TV18 got the most accurate and comprehensive coverage of Union Budget 2020 and beat all English general news channels on Budget day by garnering maximum viewership of 468 (Imp’000)*.

The combined viewership of the 8 general news channels including Times Now, CNN-News18, Republic, India Today TV and others was a mere 421,000 impressions. Its viewership was almost four and a half times the viewership of Times Now and almost double of Times Now and Republic combined.

The day where the eyes and ears of the Indian citizen is hooked onto their screens, CNBC-TV18 left no stone unturned in delivering top-quality content via its extensive, exclusive and unmatched coverage. Almost 4 out of every 5 English Business news viewers on Budget day were watching CNBC-TV18.

Network18’s chief executive officer – English & business news cluster Basant Dhawan said, “Union Budget is the most important event for our channel and our viewers. We strive to deliver unmatched coverage, analysis, and opinions to our viewers and maintained this tradition for two decades now.”

“What we have achieved this Budget, with regards to viewership figures is remarkable and one to be proud of. Not only are we a leader in just business news space, but our viewership on budget day is higher than the combined viewership of all English general news channels,” Dhawan added.

It was the first full year Union Budget presented by the country’s very first female finance minister, Nirmala Sitharaman on February 1.

CNBC-TV18 provided content and information via an integrated newsroom comprising CNBC-TV18, CNBC Awaaz, CNBC Bajar and www.cnbctv18.com with utmost authenticity and perspective from market experts ensuring that the investor is kept abreast of the day’s events. The Finance Minister’s very first interview to CNBC-TV18 saw a remarkable share of 100%

February 14, 2020
Financial experts decode Budget 2020 at CNBC-TV18’s Townhall

MUMBAI: English business news channel — CNBC-TV18 of Network18 group held The Budget Townhall 2020 to analyse and have an open dialogue on the announcements made by the union finance minister Nirmala Sitharaman.

The fourth edition of the townhall witnessed economic and financial stakeholders come together in New Delhi to offer their expert perspective and decode the biggest economic policy event in the country.

The townhall panel moderated CNBC-TV18’s managing editor Shereen Bhan, comprised of policy architects and financial stakeholders such as NITI Aayog chief executive officer Amitabh Kant, revenue secretary Ajay Bhushan Pandey, CBIC member tax policy Dr John Joseph, CBDT chairman Pramod Chandra Mody, expenditure secretary TV Somanathan, chief economic advisor Dr. Krishnamurthy Subramanian, DPIIT chairman Guruprasad Mohapatra, DIPAM secretary Tuhin Kanta Pandey, finance secretary Rajeev Kumar among others. The closing address at the townhall was given by IDFC FIRST Bank managing director and chief executive officer V Vaidyanathan.

The luminaries, together on a common platform, shared their in-depth analysis while evaluating the big-ticket announcements made across sectors.

February 4, 2020
CNBC-TV18 steals a march over the rest, this Union Budget with its remarkable marketing initiatives

MUMBAI: With an aim to stay ahead of other brands, CNBC-TV18, India’s leading business news platform conceptualized and executed a host of marketing initiatives communicated via Brand partnership, Outdoor innovation and Social media campaigns. Laying impetus on constantly innovating and evolving themselves to resonate with today’s well-informed audiences, the channel has not only grabbed the audience’s attention by offering them content that is authentic and comes with industry perspective, but have once again cemented their position as one of the most-reliable names/leaders in the business and finance sector.

One of their ground-breaking activities see them in a brand partnership with the hospitality chain Socials café, where they have ingeniously positioned CNBC-TV18 as the headquarters for the Union Budget. This activity sees them place swatch tags on the food tables across metros, with contextual messaging co-relating the Budget to eating out. Some of the messages read as “Understand how Budget 2020 will impact your restaurant bills” and “How will Budget 2020 will impact your social plans”.

The brand has put its best foot forward in their outdoor advertising campaigns as their OOH hoardings exemplify the brand’s ethos of always having something creative to offer. The innovative campaign has billboards based on icons. The icons indicating various products and services turned green (cheaper) and red (costlier) – alternatively ahead of the Budget building curiosity on the potential implication on the pricing of these goods/services.

In an attempt to connect with the millennial audience, the social media campaign was simple and direct to the point. With a creative message that defines how this Budget is expected to impact the consumer, the brand enlightens its viewers on its gravitas. The set of interesting creatives depicts that Union Budget commands your discretionary spends and lifestyle choices. One such creative simplifies the concept by comparing an international holiday to a local one.

Network18 English Business News Cluster CEO Basant Dhawan said, “In a bid to stay relevant to ever-evolving consumers, we have come up with these unique initiatives. Keeping consumers at the center of the Union Budget, we intend to help them understand the implications of the Union Budget in their daily lives. These initiatives will help re-emphasize CNBC-TV18 as India’s Budget Headquarters.”

February 3, 2020
CNBC-TV18 unveils pre-budget programming line-up

MUMBAI: CNBC-TV18, India’s leading English business news channel, unveils a special programming line-up for the upcoming Union Budget 2020. Revolving around the theme of ‘Going for Growth’, the channel seeks to capture the financial and political fervor of the Union Budget 2020 through its incisive and accurate reportage. In a bid to stay relevant, and contemporary, the channel promises an extensive coverage of the Budget, through an exhaustive number of interactive shows with a fresh and new perspective.

Aimed at presenting the audience with a complete overview of the predictions and expectations from the Budget, the channel seeks to bring together industry experts, policy-makers, economists and experienced editors across the Indian and the International market. Through their pre-budget shows like What Market Wants, What the World Wants, the channel presents their audience with expectations of experts from the Indian and the global market with a strong emphasis on the role of foreign investments. Shows such as Sectoral Budget Expectations will offer a detailed analysis of key sectors such as agriculture, services, and manufacturing amongst others.

In a bid to unravel the initial expectations of India’s economic future, market implications and the nation’s demands shows such as Startup Street Wishlist will showcase eminent entrepreneurs and highlight their views on the Budget and reflect on its impact on the startup industry. In addition to this the lineup will present shows from the personal finance space like Money Money Money Special, and Budget Dictionary. Money Money Money Special will discuss various aspects of personal finance management that include Income Tax, Deductions, Mutual Funds, Stock market taxation, insurance, and impact of the Budget on ‘Aam Aadmi’. While Budget Dictionary will simplify the Budget and the terms associated with it for a better understanding to the common man.

Considering the importance of the Union Budget 2020 and its strong relevance to the common man, the channel’s programming line-up will cover all the relevant areas, thereby laterally reflecting on the economic and financial status of our country. The shows have been designed and curated in a manner that offers deep-insights and analysis aiding audiences from across age-groups and strata of the society to understand the implication of Union Budget on the lives of the people.

Network18 English & Business News Cluster CEO Basant Dhawan said, “Since our inception, we have strived to present a comprehensive overview of the expectations and subsequent impact of the Budget 2020. Our specially curated shows will run through the day and provide opinions and analysis from eminent industry leaders, policy makers and experts. Our slew of pre and post-Budget programming will bring forth the best analysis from the finest editorial minds of our country.”

CNBC-TV18 will continue to be at the forefront of the pre-budget program line-ups of 2020 with its power packed shows anchored by experienced journalists ensuring that the viewers get a comprehensive insight on Budget 2020.

January 21, 2020
CNBC-TV18’s #CNBCTV18Tweetathon trends among 10 top twitter campaign

MUMBAI: Celebrating a milestone, CNBC-TV18, India’s leading English business news platform hosted nation’s biggest business unconference- CNBC-TV18 Tweetathon. The digital campaign witnessed industry veterans from a wide-range of sectors. To add more meaning to their anniversary they created & offered an interactive knowledge-sharing experience to its audience.

Through the digital campaign, CNBC-TV18 presented its audiences with an opportunity to interact and have their queries answered by just a tweet. With a strong focus on creating buzz about the anniversary, CNBC- TV18 invited eminent personalities in the likes of market expert Basant Maheshwari, best-selling authors Amish Tripathi and Ashwin Sanghi, Fitness enthusiast and actor Milind Soman, Entrepreneur and internet personality Malini Agarwal, celebrity Chef Kunal Kapur, Businesswoman and celebrity pastry Chef Pooja Dhingra, popular Youtuber and internet personality Bhuvan Bam and Shereen Bhan, Managing Editor – CNBC-TV18 amongst others.

Reaching out to 46M+ audiences, the digital campaign #CNBCTV18Tweetathon covered an array of topics from Health and Fitness to Entrepreneurship and Lifestyle. Prominent investor Basant Maheshwari spoke about his investments in the markets for the last 27 years, and the importance of patience in dealing with the stock market. The campaign also witnessed popular internet personality Bhuvan Bam chronicle his digital journey wherein he showcased his entire journey and the struggles he has been through. The interactive campaign juxtaposed seamlessly with the brand’s ethos of providing actionable insights in all spheres of the audience’s life.

In addition to this, CNBC-TV18 amped up the engagement of the campaign with the aid of their contest Riddle Me This & Biz Quiz wherein the interested participants were required to share the correct answer by tagging #CNBCTV18Tweetathon. Participants and Winners were rewarded with exciting prizes.

Commenting on the success of the campaign, Network18 English & Business News Cluster CEO Basant Dhawan said, “20 years is an important milestone in a brands life-cycle and is only possible when a brand reinvents itself with the changing consumer behaviours while reinforcing its relevance. At CNBCTV18 we have achieved the same & maintained our leadership in the business news by a substantial margin. On the 20th year milestone, we decided to drive huge brand engagement with our audiences through a "#CNBCTV18Tweetathon" programme on Twitter. Under this programme, we created a unique interactive platform connecting some of India’s eminent personalities LIVE with our audiences. And we are excited with the stupendous response we have managed to generate with #CNBCTV18Tweethaton”

Oktobuzz founder Hemal Majithia stated, “We wanted to celebrate 20 years of CNBC-TV18 in a unique way and use this occasion to engage its audience while keeping it appealing for the millennials. With this in mind, we created an Unconference – a very opposite version of a conference, the biggest of its kind in India.”

Tweetathon garnered over 530M+ impressions and trended among the top 5 campaigns in Mumbai, no.2 in Kolkata and trended in other cities like Pune, Ahmedabad, Chennai, Hyderabad, Delhi & Bengaluru.

December 12, 2019
CNBC-TV18 commences the 15th year of India Business Leader Awards, launches ‘Leadership Collective’

MUMBAI: Celebrating 20 years of its excellence, CNBC-TV18, India leading business news channel gears up for its 15th edition of ‘India Business Leaders Awards’ with the launch of ‘Leadership Collective’ in Bangalore on 11th December 2019. To identify the transformation of the ever-evolving industries of the Indian economy and markets, the channel invited eminent industry veterans to throw light on the pertinent issues and challenges that would arise in meeting the ambitious $5 trillion economy.

The invite only exclusive gathering saw Industry heads congregate to deliberate on the current state of the economy. The show was launched by a candid keynote address by India’s leading woman entrepreneur, Kiran Majumdar Shaw, chairperson & MD, Biocon. Kiran raised some pertinent questions on gender inequality across industries, be it urban or rural and how it’s about time women get more voice, freedom and independence amongst their peers.

The keynote paved way for the larger thematic for the evening, the panel on “Mind the Gap: Going for equitable Growth”. The panel saw a blend of experts comprising Zerodha CEO Nithin Kamath; Standard Chartered CEO Zarin Daruwala; Biocon MD and chairperson Kiran Mazumdar Shaw; Enable India founder & chief enabler Shanti Raghavan; Daily Dump founder Poonam Bir Katuri; & Mentor together founder and CEO Arundhati Gupta.

Zarin Daruwala commented on Technology’s role in propelling the BFSI sector, better channeling resources and role of analytics in assessing credit-worthiness of applicants. Shanti Raghavan emphasised on the need to empower the specially abled populace of the country and make them contributors in the quest for enhanced economic development. Poonam Bir spoke about the need for environmental consciousness, changing the fundamental DNA of people’s apathy towards the earth’s finite resources. Nithin threw light on how entrepreneurial spirit in the country is being encouraged by regulatory bodies such as RBI & SEBI. On a light hearted note Arundhati Gupta stressed the fact that role models among younger women need to change, and be more aspirational for a forward thinking millennia.

Summarizing the stimulating discussion, Shereen left everyone with relevant thoughts around Gender inclusion, Disability inclusion, Environmental sensitivity, viewing them with an impartial lens, as they pose a challenge as well as an opportunity that could put India back on the growth trajectory.

The India Business Leaders Awards will be scheduled sometime around January 2020, felicitating disruptors and visionaries who have led the nation and the industry towards continuous growth and success.

December 12, 2019
Bajaj Allianz along with CNBC-TV18, announces the Lifegoal Advisor Awards 2019

MUMBAI: CNBC-TV18, in association with Bajaj Allianz joins hands to launch the 1st edition of the Lifegoal Advisor Awards 2019. This award aims to honour Life Insurance advisors, Mutual Fund Distributors and CAs. Keeping in mind the paradigm shift in the buying patterns of the Indian consumers in the insurance sector, advisors play a very important role in helping customers identify and plan for their desired life goals like buying a house, higher education for kids, planning an early retirement, etc.

Through this award property, the channel aims to acknowledge heroes who have been life goal enablers, assessing them based on their contribution to the lives of consumers, leveraging best practices, technology adoption among other things. The awards will also highlight the opportunities and obstacles that lie ahead in the insurance advisory field.

The Awards shall be hosted in 7 zones i.e. Mumbai, Delhi, Bengaluru, Kolkata, Lucknow and Chandigarh.

Commenting on the awards, Bajaj Allianz Life MD & CEO Tarun Chugh said “The role of an insurance consultant or other financial distributor goes beyond just selling investment solutions to customers. Insurance consultants, mutual fund distributors and other financial advisors map the journey of a customer's life goals and play an integral part right from planning for the life goals to systematically investing towards them to achieving these goals. As an industry, we do not have a common platform to recognize the contribution of these unsung heroes in the financial planning journey of customers”

The platform also extends a chance for interested participants such as life-insurance and mutual fund advisors along with CA’s amongst others to nominate themselves by visiting their official website.

For more details please visit www.news18.com/lgaa

December 9, 2019

CNBC-TV18 introduces #CNBCTV18Tweetathon on its 20th anniversary

MUMBAI: CNBC-TV18, country’s leading English business news platform is hosting India’s biggest business unconference on Twitter on 6th December. To mark its 20th anniversary the channel is introducing #CNBCTV18Tweetathon, an unconventional conference with renowned personalities like Shereen Bhan, Managing Editor – CNBC-TV18, Basant Maheshwari, Amish Tripathi, Milind Soman, Malini Agarwal, Chef Kunal Kapur, Ashwin Sanghi, Pooja Dhingra and Bhuvan Bam. Tweetathon will cover a wide range of topics right from health and fitness to building one's empire by just using their phone.

CNBC-TV18 will give fans and followers on Twitter an opportunity to ask questions directly to some of India’s most celebrated personalities. To catch all the fun, stay tuned on CNBCTV18’s twitter account – @CNBCTV18News on 6th December and use the hashtag #CNBCTV18Tweetathon to ask your questions.

Link to the video – https://we.tl/t-loWx2yhUbI

Below is the schedule for CNBCTV18Tweetathon:

Name	Title	Topic	Start Time	End Time
Basant Maheshwari	Investor	Psychological traps to avoid while investing	10:00	11:00
Milind Soman	Actor/ Supermodel	How successful people start their day	11:00	12:00
Biz Quiz	NA	NA	12:00	13:00
Kunal Kapur	Celebrity Chef	Eat right, work smart.	13:00	14:00
Pooja Dhingra	Pastry Chef/ Author	Baking your own destiny	14:00	15:00
Ashwin Sanghi	Author	How to achieve bloody good wealth	15:00	16:00
Shereen Bhan	Managing Editor – CNBC-TV18	20 years with CNBC-TV18	16:00	16:30
Riddle me this	NA	NA	16:30	17:00
Miss Malini	Entertainment blogger	Little things to do while building your business	17:00	18:00
Amish Tripathi	Best-selling Author	Entering a new chapter of your life	18:00	19:00
Bhuvan Bam	Content Creator	How to build your empire with just your phone	19:00	20:00

December 6, 2019

CNBC-TV18 celebrates 20th anniversary

MUMBAI: CNBC-TV18 is set to mark a milestone by completing 20 years as an overarching business news specialist in the country. In the past two decades, the brand has been at the forefront consistently by delivering incisive, and accurate information of the business and financial sector. Since its inception, the brand has led the transformation of the business-news media landscape through an amalgamation of the highest standards of journalism, cutting-edge technology and design.

In a bid to stay relevant, contemporary, and strike-a-chord with the ever-evolving audience, CNBC-TV18 has announced a stellar programming line-up under the helm of its anniversary celebration theme #Season20.

Drawing a parallel with the current pop-culture, CNBC-TV18’s #Season20 programming promises to be inspiring, thought-provoking and engaging. Broadly categorized into three major aspects namely India Inc., Markets, and Gen Next; the special programming line-up aims to bring to fore India’s growth story by putting the spotlight on the disruptors, icons, and game-changers of the Indian economy. Through the youth-oriented programming, #Season20 seeks to target a specific set of audience who are the drivers of the new economy.

The programming leg India Inc. will feature a slew of shows such as India Business Icons, Corporate Thrones, Disruptors, Brands that Built India with some of India’s biggest business icons, disruptors, entrepreneurs & brands that have left a mark and contributed towards the country’s success story.

The programming leg Markets, through shows such as Wizards of Dalal Street, Fund Anatomy, House of Policy, 20 Big Little Stocks will showcase the success patterns, strategies, investment philosophies and viewpoints of India’s biggest investment analysts in addition to charting the hits and misses of policies in India. Gen Next aims to advocate financial literacy amongst the youth of the country via contextual and relevant shows such as Investing @20, Youth Dialouges, Breaking Myths.

CNBC-TV18,Managing Editor, Shereen Bhan, Commenting on this announcement said, “Since the inception of CNBC-TV18, India and the global economy has gone through significant transformations. Over the past two decades, we have witnessed the opening up of the Indian economy, the rise of India’s private sector and the capital markets. We have seen technology disrupt legacy businesses and create new markets. We have chronicled the benefits of globalization and the rising threat of protectionism. Through the span of time, we have remained constant in our dedication towards providing comprehensive, and in-depth analysis of the business and financial sector. Of politics and policy. We have made it our business to provide credible, accurate, actionable insights. As we mark this crucial milestone, we continue to be the leader in business news and today also cater to the needs of the English news market, establishing ourselves as one of the most-watched English News channels.”

Network18,CEO-English & Business News Cluster Basant Dhawan said, “We are delighted to celebrate CNBC-TV18’s two decades in imparting news, trends, and data that has aided in advocating actionable awareness to our audiences. Through our league of well-seasoned and unparalleled experts, global investors, research analysts, and market experts we have succeeded to become the ‘voice of influence’ for business across sectors in India. We have been spearheading the creation of genre-changing and award-winning programming for our audiences that goes beyond formats and mediums. It is with great pride that we look back at our achievements and contribution towards fostering India’s growth story by providing our viewers with actionable, accurate insights and help them with critical decision making through our expertise.”

Unfolding the beginning of the special programming line-up with House of Policy, the audience witnessed Latha Venkatesh interview Chakravarthi Rangarajan, former RBI governor. The episode spoke about how CNBC-TV18 has constantly covered the growth-story of the Indian economy, the changes that occurred in the performance of the government & the rapid growth of the banking sector.

November 15, 2019
CNBC-TV18 launches ‘LIFE ETC’

MUMBAI: CNBC-TV18, one of the leading business news channels in the country is launching a new weekly show titled ‘LIFE ETC.’. The show is an attempt to understand and highlight the mind and driving force behind the young and aspirational entrepreneurs of the startup ecosystem in an interactive, fun and light-hearted manner. Going beyond the intricacies of business and its operations, the show aims to explore the person behind the business and bring to light the concealed story of their passion, struggles, and success. The show released on 7th November and airs every Thursday at 10 pm, on Saturday at 10:30 pm and twice on Sunday at 1 pm and 8:30 pm.

Elevating the personalized quotient, the free-wheeling chat show that will spill some interesting secrets and stories in an ‘Out-of-studio’ format taking place at a location that holds significant relevance to the interviewee’s life. In a special segment, LIFE ETC. will bring special guests (mentors/spouses/parent et al.) from the life of these business icons that have played a significant role in their success story. Standing out from the rest, those at the helm of startups have always endeavored to offer something unique and different

Hosted by Anuradha SenGupta, the show promises an exemplary line-up of mettlesome, and audacious disruptors and leaders of the Indian Startup industry. The first episode will feature Mr. Yashish Dahiya, Co-founder and CEO, PolicyBazaar delving into his professional laurels and a personal milestone in a never-seen-before manner.

Commenting on the launch, Network18 CEO – English & Business News Cluster Basant Dhawan said, “We are delighted to launch our show LIFE ETC.; through the show we seek to bring an immersive experience that will enable our audiences to know about the masters of the Indian startup space. The show goes beyond the business and brings to fore the personal-stories chronicling the highs and lows, and the driving factors of the stalwarts from the Indian Startup industry.”

Commenting on this, CNBC-TV18 Anuradha SenGupta said – “I am hoping ‘LIFE ETC.’ will add another dimension to CNBC-TV18’s extensive and pioneering coverage of the startup sector. The idea is to talk about the business of life and understand the human being who wears the founder’s hat.”

November 8, 2019