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Tag: CNBC-TV18

  • CNBC-TV18 addresses gender divide in finance with ‘Financial Quotient’

    CNBC-TV18 addresses gender divide in finance with ‘Financial Quotient’

    Mumbai: English business news channel CNBC-TV18 is launching a special series “Financial Quotient” that caters to women in their journey towards financial freedom. The first season of the show goes live on 3 September at 2 p.m and will air every Friday.

    The channel has roped in Aditya Birla Sun Life Mutual Fund and Zebpay as sponsors for the show.  

    The show will be hosted by CNBC-TV18, deputy editor, Sumaira Abidi and each episode will focus on contemporary and relevant topics such as investing for the first time, insurance, estate planning, risk profiling, assessment, inheritance management, reviewing and consolidation of investments, etc.

    It will also shed light on aspects such as retirement planning, maternity planning and career breaks, thus keeping women at the centre of the conversation. Additionally, the show will focus on providing wealth solutions for the entire family, making it relevant to men as well.

    “The growing share of women opting for credit, opening trading accounts, investing in mutual funds and equity markets and checking CIBIL scores clearly points to the emergence of a healthy appetite for investment-related guidance among the female audience,” said the channel in a statement.

    “Fund your dreams, fund your freedom, it’s your time. This is the central theme behind ‘Financial Quotient’. We could not have been prouder to bring such a unique and powerful content offering to our women audience in this form,” said Network18, chief executive officer, business news, Smriti Mehra. “As a nation, we have faced some very tough challenges in the last 1.5 years, and our endeavour as a brand has always been to be the best possible ally to our audience in their journey towards wealth creation and financial planning. Our women and money series is simply the natural progression to carry this philosophy forward.”

    “We have held several impactful and large-scale initiatives over the years that have propagated investment awareness,” said Aditya Birla Sun Life AMC, managing director and chief executive officer, A Balasubramanian. “While our efforts have been recognised, our pursuit to spread financial education is relentless and we have now embarked on an ambitious journey with For HER – one of the largest financial literacy initiatives aimed at women in India in collaboration with The Women’s Collection, and we aim to reach over 10 million women across the country in next three years.”

    “ZebPay’s Women’s DAO (Decentralized Autonomous Organization) is an all-women-led decision-making project that uses blockchain technology. The goal of this initiative is to promote more women in ZebPay’s leadership roles by providing a supportive environment and also create new programs for higher engagement with women customers,” said ZebPay, co-chief executive officer, Avinash Shekhar.

  • Fintech invests in branded content to reach Gen Z and millennials

    Fintech invests in branded content to reach Gen Z and millennials

    Mumbai: Fintech brands are looking at the massive influx of Gen Z and millennial retail investors as an opportunity to create awareness about their products. As awareness about the securities market in India remains comparatively low compared to markets like the US, brands are choosing educational content to create brand recall.

    The Indian financial markets saw unprecedented retail participation between April 2020 and January 2021. The securities and exchange board of India (SEBI) reported that 1.4 crore new demat accounts were opened in FY 2020-21. The total number of demat accounts as of March stands at 5.5 crore which means that a fifth of the total demat accounts was opened in the last financial year.

    “The capital markets have grown tremendously as well and retail participation has increased. According to Central Depository Services Ltd, (CDSL), in the first six months of the lockdown only, there was also a 20 per cent rise in demat accounts. So, definitely, there is a huge interest and appetite for learning about the financial markets especially given the slowdown in placements and the job market,” said iProspect India, chief executive officer, Rubeena Singh.

    There was a surge in interest in all forms of wealth creation, as crores of people, lost their jobs. Unlike before, this time new investors had access to a vast trove of information on stocks, IPOs, mutual funds, cryptocurrencies, and other asset classes. Their decision-making is influenced not by a financial advisor but rather by influencers on YouTube.

    “There has been a spike in the volume of content created as the consumer interest in these (fintech) products has increased. However, more video and less text content are being consumed and thus, created. So, brands are looking to create short-form video content in a scalable way that is also cost-efficient. They are also integrating with existing shows, partnering with original content and content creators,” remarked Singh.

    A bevy of brands have made it their personal mission to educate these young investors about credit, securities, crypto and help them make smart decisions. This creates a halo effect around the brands, as well as drive their marketing agendas to appear as category leaders in their space. Brands like Upstox, CoinSwitch Kuber, CoinDCX, Cred, and PhonePe are investing in content creation on their own platforms as well as strategic associations with key influencers and media platforms to remain visible.

    The banking and finance, mutual fund, insurance, and cryptocurrency players are the most prominent when it comes to media partnerships as they are not only trying to grow their brands but also the entire category.

    For example, cryptocurrency platform WazirX partnered with business news channel CNBC TV18 to develop an education programme that lays emphasis on crypto emerging as a mainstream asset class. Similarly, competitor CoinSwitch Kuber partnered with NDTV for a similar content partnership.

    “The cryptocurrency market is attracting almost everyone. While almost 50 per cent of the users on the platform are below 28 years of age, we have been witnessing a lot of traction from senior citizens and users above 45 years of age. Investors from smaller cities in India are also getting into crypto. Around 60 per cent of the investors come from Tier II and Tier III cities of India” observed CoinSwitch Kuber, chief business officer, Sharan Nair.

    “CoinSwitch Kuber is actively collaborating with local newspapers, media and influencers to educate and inform investors about the new assets. Kuberverse, a free educational resource available on the platform, is also contributing to this goal. Also, the ease of usage of the platform adds to our advantage and attracts users in large numbers,” he added.

    Brands are looking at content integrations and partnerships as this educational content will continue to garner views, long after it has been created by the next generation of investors. Singh admits that money being spent on digital is far less than traditional channels, however, that needs to change with the consumption pattern. “Brands are spending about Rs 75 lakh to Rs 1 crore to create educational content. Integration in a video or partnering with one episode of a large IP may cost around Rs 25 lakh to 50 lakh,” she noted.

  • CNBC-TV18 sets up new show ‘Mad About Markets’ for young & budding investor

    CNBC-TV18 sets up new show ‘Mad About Markets’ for young & budding investor

    Mumbai: Business news channel CNBC-TV18 has launched a weekly show called “Mad About Markets” that will air every Wednesday at 3.30 p.m. The show will be hosted by the anchors Ritu Singh and Mangalam Maloo who will examine the markets, explain and analyse trends, and look at social media buzz on market-related chatter. 

    “Mad About Markets” will cater to millennial and GenZ viewers and keep them updated on the latest happenings in markets, business, technology by de-jargonising finance, demystifying investment trends, all in an easy to comprehend style and a snackable format, said the channel in a statement on Thursday.

    Starting with ‘On Top of Mind!’ to share the headlines, the show will discuss all the ‘Yays’ and ‘Mehs’ of the top stories, and ‘The Bigger Q’ will identify the underlying trends of business and finance. Exciting segments like ‘Number Crunchhhhh’ will give an idea of how big the markets are in terms of numbers and size. ‘Quack Quack’ will explain how to read & comprehend the big news of the week, while ‘Newsreel’ will give the audience quick bytes on the stories of the week. In addition to this, the last segment ‘Viral’ will focus on what’s trending in the world of social media by sharing interesting reels and video clips.

    “Mad About Markets is our latest offering that stays true to our promise of providing credible, actionable financial information. This show is unique as it attempts to connect a whole new generation of young retail investors to what matters in the markets. Sharp financial insights are delivered in a format and style that a younger demographic is familiar with,” said CNBC-TV18, managing editor, Shereen Bhan. “Over the past two decades, CNBC-TV18 has helped create a culture of equity investing and we hope our new programming line-up will resonate with future investors.”

  • CNBC-TV18, Moneycontrol launch initiative to empower India’s MSMEs

    CNBC-TV18, Moneycontrol launch initiative to empower India’s MSMEs

    Mumbai: In today’s world, it is of utmost importance for Micro, Small and Medium-sized Enterprises (MSMEs) to embrace digital transformation and accelerate their growth potential, despite their limited resources. Leading the way to drive this progress, Moneycontrol and CNBC-TV18 have partnered with Dell Technologies to launch The Challengers #StopAtNothing—an initiative to empower and enable India’s MSMEs to reimagine their businesses by adapting to the rapid pace of technology-led transformation.

    Commencing on July 9, the campaign will be launched with an MSME Summit, followed by monthly webinars and an award ceremony that recognises the exemplary work by MSME heroes.

    “As a market leader, we, at Moneycontrol, have been at the very forefront in showcasing the rapid strides made by the SME industry that today forms the mainstay of the Indian economy,” Moneycontrol’s COO – branded content, S. Shivakumar said. “Always looking to help them scale new heights, this initiative with Dell Technologies, will see us give them the much-needed push to revive from the current crisis and become future-ready at all times. By leveraging our editorial might, the insight and expertise provided by us shall result in them being in a much better position where they will be able to re-evaluate and re-invent their business. Having joined hands with a leading brand like Dell, who share the same drive as us, we look forward to evoking a sense of fulfillment amongst SMEs. Continuing to keep the consumer at the core, we will keep pushing ourselves to create such initiatives for our loyal audiences that propel their imagination and ideas in the right direction.”

  • CNBC-TV18’s show ‘Young Turks’ teams up with Chumbak for a revamp

    CNBC-TV18’s show ‘Young Turks’ teams up with Chumbak for a revamp

    Mumbai: CNBC-TV18’s startups and entrepreneurship show, “Young Turks” has completed 19 years. To mark the occasion, the show has hit the refresh through and launched its new logo, designed by Chumbak, a homegrown lifestyle brand.

    Over the last two decades, the show has nurtured a community of startups and founders. So far, this year “Young Turks” has not only captured the coming-of-age of Indian startups but also kept its ear to the ground as startups joined India’s fight against COVID-19.  

    CNBC-TV18 managing editor and show’s helmer Shereen Bhan said, “It has been exciting and gratifying to chronicle the story of India’s startup universe. Over the last 19 years, Indian startups have come of age and Young Turks has been witness to the changes. We start afresh decade, in a milestone year, of IPOs and big deals. We look forward to telling more startup stories and building a robust community of founders, investors, and mentors.”

    Chumbak’s co-founder Vivek Prabhakar said, “Chumbak has been associated with Young Turks for a long time and today on their 19th anniversary we are happy to have worked on their rebranding. The new logo stands for the enthusiasm and clarity that today’s startups exuberate.”

    Last year, the pandemic upended the way everybody goes about their business. In one of its first ports of call in 2021, Young Turks spoke to startup investors as they crystal gazed into the coming year. Collectively, they indicated that digital is the new dealmaker. Innovations in edtech, fintech, SaaS, and health tech have led to the rise of 16 unicorns in the first half of the year itself, said the channel in a statement.

  • CNBC-TV18 launches its new health initiative ‘#MySmileMyInsurance’

    CNBC-TV18 launches its new health initiative ‘#MySmileMyInsurance’

    Mumbai: The year 2020 was an eye opener for everyone as it brought to the fore the stressful implications of medical emergencies and the unpredictable financial disturbance it can cause. Now more than ever, having a robust health insurance plan can provide the added financial and emotional protection needed during such unprecedented times. Thus, this World Health Day, with an aim to educate and spread awareness on having your health insured and thus ensuring your smile, CNBC-TV18 has launched a new initiative, ‘#MySmileMyInsurance’ – Say Yes To Health!

    According to a 2020 survey on health insurance done by a leading insurance company in India, before the outbreak of Covid2019 in India, only 10 per cent people were interested in health insurance that covered new age diseases. However, the number has drastically risen to 71 per cent as people consider health insurance a necessity now, after the pandemic and the tumultuous year gone by.

    Taking note of this fact and the overall importance of health insurance as a must-have product, the channel endeavours to promote and reinforce the several benefits and safety nets that a robust health plan can offer to its audience.

    To further amplify the campaign, CNBC-TV18 has put together on-air content, deployed dedicated promos, and activated an extensive social media campaign for their followers to engage with. CNBC-AWAAZ, the flagship Hindi business news channel too will promote the initiative on-air and on their social media pages to reach out to their dedicated set of audience.

    Network18 CEO- business news Smriti Mehra, said, “As the adage goes, health is wealth and the pandemic has underlined its relevance like never before. The Covid2019 outbreak saw a vast amount of people suffer through last minute medical contingencies and expenses, along with major loss of income, jobs etc. This coupled with often not having an active and viable health insurance plan resulted in serious distress for many. As a brand that has always been cognisant towards our audience’s needs, we look forward to making the most of our platform to voice awareness on important factors such as these that affect them and reinforce smart habits that lead to a better, healthier life and a financially secure future.”  

    Through the campaign, the channel aims to encourage its audiences to adopt smart health insurance that safeguards their future against unforeseen medical expenses and guide their audiences into making sensible and important life and financial decisions. You can follow the initiative – #MySmileMyInsurance – Say YES to Health, on the channel, website and social media platforms.

  • CNBC-TV18 and Microsoft launch SMB UTSAV to recognize and reward unsung SMB heroes of the Indian economy

    CNBC-TV18 and Microsoft launch SMB UTSAV to recognize and reward unsung SMB heroes of the Indian economy

    Small and Medium Businesses have been the backbone of the Indian economy. While Covid-19 did hinder their streamlined work, it also made them appreciate the role of modern technology plays in growth and prosperity in this digital age, and how it can help them step into the future. Driving this similar thought ahead and aiming to help SMBs in this long run – CNBC-TV18, Indian leading English business news channel has joined hands with Microsoft to launch ‘SMB Utsav’. This contest is an opportunity of recognition for all the unsung heroes of the Indian economy to get business and technology offerings worth upto ₹ 15 lakhs and bolster their growth in the new paradigm.

    Started from 7th December 2020, this is a 4 month-long event, which will identify and award the best SMB for their business/organizational resilience every month. The aim is to provide a game-changing environment for small businesses that will enable flexibility, operational efficiencies, and increased productivity. This in turn will help the winning SMB to drive innovation and unlock opportunities. With the help of Investment Information and Credit Rating Agency of India(ICRA) analytics – the knowledge partners, CNBC-TV18 will shortlist businesses from the received entries and assess their mettle that helped tide over the recent adversities. The winner will be awarded benefits of worth 18 lakh which will include technology benefits, business benefits by Microsoft and country wide promotion on the CNBC-TV18 platforms.

    The CNBC-TV18 editorial panel along with ICRA will conduct a 3-phase methodology(Judging process), which will be a deliberate procedure designed on a combination of various criteria, including online submission,  shortlisting, and at the final stage,  the jury meet.

    Commenting on the same, Smriti Mehra, CEO at CNBC-TV18 said, “Considering the situation of the current time, we have realized that implementation of technology is a must for every business. With more and more innovations coming into the picture, it is only practical that SMBs adapt to them and take their businesses to the next step. Using the expertise of Microsoft, we want to help businesses realize their potential and give them a boost towards their growth with digital transformation and help uplift the economy of our country.”

    To know more about the event or nominate yourselves, you can visit the given

    link: https://www.cnbctv18.com/ms/smbutsav/ 

  • CNBC-TV18 in association with Standard Chartered Bank announces the 2nd edition of ‘Leadership Collective: India – an Investment Magnet’

    CNBC-TV18 in association with Standard Chartered Bank announces the 2nd edition of ‘Leadership Collective: India – an Investment Magnet’

    The unprecedented public health crisis has set in motion the wheels of change as the world heads towards the road to recovery. India promises to play an integral role as the global economy nears a reset in its scale of operations. In a bid to explore the myriad untapped opportunities for businesses in India, CNBC-TV18, India’s leading English business news channel and Standard Chartered Bank is all set to virtually host the 2nd edition of ‘Leadership Collective: India – an Investment Magnet’ on 13th October 2020, 5 pm onwards.

    Regarded as the last leg of this year’s India Business Leader Awards, the virtual event revolves around harnessing newer avenues that will aid the country in emerging as the most favorable investment destination. The event aims to dive deep into the economic policies that can be implemented to achieve near and long-term growth for various sectors and businesses.

    The Leadership Collective will see Sanjeev Sanyal, Principal Economic Advisor, Ministry of Finance, GOI as the Keynote speaker and Amitabh Kant, CEO, NITI Aayog presenting the concluding address to the audiences. It will also host a panel discussion focused on ‘India: World’s New Factory’ and feature business leaders such as Suresh Narayanan, Chairman of CII National Committee of Food Processing Industries; Martin Schwenk, MD & CEO, Mercedes-Benz India; William L. Blair, Vice President & Chief Executive, Lockheed Martin India, ZarinDaruwala, CEO, India, Standard Chartered Bank, Sharad Tyagi, MD, Boehringer Ingelheim India & President, OPPI.  The panel shall be moderated by Shereen Bhan, Managing Editor, CNBC-TV18, who will also conclude the show encapsulating the takeaways and actionable insights that will help placing India on the world business map.

    To know more about the event you can visit their website: http://cnbc-tv18.leadershipcollective.in/index.html

  • Moneycontrol and CNBC-TV18 collaborate to present ‘India Inc. On the Move’ powered by Rockwell Automation, positioning Indian manufacturing businesses on the global center stage

    Moneycontrol and CNBC-TV18 collaborate to present ‘India Inc. On the Move’ powered by Rockwell Automation, positioning Indian manufacturing businesses on the global center stage

    The importance of technological advances in the manufacturing sector has never been more relevant to the modern times of today. Assisting several industries and businesses on the road to recovering, one has seen the emergence of advanced business processes giving them a new direction. Taking this very thought forward, two of Network18’s biggest power-houses moneycontrol and CNBC-TV18 came together to host a two-day virtual summit, ‘India Inc. On the Move’ powered by Rockwell Automation. This collaboration featured both players leverage their strengths– of being a leader in the business news sector with the other featuring its most-experienced anchors in the summit held on September 2-3, 2020. The summit witnessed several power packed sessions featuring eminent personalities across sectors delve deep into its theme, ‘Getting the Indian manufacturing diaspora on global center stage’.

    The event offered attendees an in-person experience in a virtual environment that gave them the opportunity to directly interact with top business leaders across industries, thereby creating a network of like-minded individuals and connecting themselves with other attendees across the globe. With the aim to help industries strengthen their manufacturing expertise by taking the next big step in their journey of digital transformation, the summit uncovered the growing impact of technology and its relevance on business improvement and emphasizes its role in charting new avenues and creating fresh opportunities to overcome unprecedented challenges.

    The initiative saw the combined editorial prowess of both the platforms, as industry revered anchors Shereen Bhan, Sonia Shenoy amongst others lead the panel discussions in the summit.  Adding immense value and perspective, these virtual sessions catered to a host of diverse sectors that included Life Sciences, chemical & heavy industries, Auto and FMCG sectors. Sharing first-hand experiences from their organizational point of view, the event witnessed veterans such as Scott Wooldridge, President APAC, of Rockwell Automation enlightened the audiences by presenting them a scope of growth for their businesses. In addition to this, other speakers like Dileep Mangsuli, CTO, of GE Healthcare, Mayank Singhal, CMD of PI Industries, Venkatesh Natarajan, CDO of Ashok Leyland, and many more, parsed valuable insights around digital transformation in the manufacturing space, the emergence of Big Data & AI in R&D, facilitating real-time worker assistance and virtual training and the advantages of implementing end-to-end automation.

    With the aim to organize knowledge sharing and insightful sessions, Rockwell Automation, a global and thought leader in industrial automation and digital transformation has employed approximately 23,000 problem solvers dedicated to their customers in more than 100 countries, to empower businesses processes and has supported this initiative by bringing together expertise from various industries under one platform/roof.

    If you missed the summit, watch it on:  https://indiainconthemove.nowvirtual.live/login.aspx

  • CNBC-TV18, in association with HUL, invites the top B-schools of the country for the 12th edition of its prestigious competition L.I.M.E

    CNBC-TV18, in association with HUL, invites the top B-schools of the country for the 12th edition of its prestigious competition L.I.M.E

    The pandemic has forced the nation to look at digital innovations and inventions in order to keep businesses and the economy running. Keeping the current situation in mind, CNBC-TV18, along with Hindustan Unilever Limited, leveraged its extensive online presence and successfully announced the launch of ‘Lessons in Marketing Excellence – Season XII’, on 28th August 2020 at 4pm via a virtual event. Exemplifying this approach through its fundamental/core theme ‘Thriving in the new normal’, the event grants an opportunity for all the young and budding marketers from prestigious B-schools across the country, a collaborative platform to face challenges inspired from the real-life scenarios. 

    Taking forward the new season to further heights, the competition witnessed the inclusion of past participants and successful marketers with the aim to have a community of esteemed industry that guides the participants. These past participants re-lived their experience on L.I.M.E. and shared their advice to the students participating this year,sharing with them immense insight and direction. With the competition offering bright minds the platform to work on real-life & live business challenges, the digital event saw these experts shed light on the issues of compromised customer service, the growing customer anxiety in the lockdown and negative business growth outlook as well as raised pertinent  questions on the effectiveness and sustainability of customer service models. 

    Discussing the same, the event kicked off with an insightful discussion led by Shereen Bhan, Managing Editor, CNBC-TV18 on the above-mentioned theme along with industry veteran Sanjiv Mehta, Chairman & Managing Director, HUL in a fireside chat. In addition to the above, Dr. Hemalatha R, Director of ICMR – National Institute of Nutrition spoke on ‘Nutrition and Hygiene’, while Sudhir Sitapati, Executive Director of Foods & Refreshment, HUL voiced his opinion about ‘Marketing in the New Normal’. The event also featured several panelists like Tarun Katial, CEO of ZEE5 India; Anupriya Acharya, CEO of Publicis Group;  Anuradha Razdan, Executive Director, HR of HUL and Dr. P.V. Ramana Murthy, Executive Vice President and Global Head – Human Resource of IHCL (Taj group) who participated in a Panel Discussion with Shibani Gharat, CNBC-TV18 on the topic of  ‘Managing workforce in the new normal’.

    Commenting on the success of the event, Shereen Bhan, Managing Editor, CNBC-TV18 stated, “Over the last 12 years, L.I.M.E has developed into a platform where the industry and companies can directly interact with India's best MBA students and hear what they bring on the table. This year is no different, as we added to the grandeur and legacy of the competition by forming an Alumni of L.I.M.E with the previous participants to help this year’s students. We would also like to thank HUL, who have been with us on this journey. As we look to impart a host of life lessons to these budding marketers, the biggest takeaway/lesson/success for us has been the ideas suggested by these students, over these 12 years, been adopted and executed by leading companies across diverse sectors. That truly is testament to what we aim to achieve through this competition every year. While they may be countless B-school challenges, none have had the vision and scope of L.I.M.E to leave behind an indelible mark on the country’s future.” 

    The competition has already begun and we have received an overwhelming response of more than 21,000 registrations across India’s Top B-Schools. To know more you can visit the mentioned link: http://www.limeonline.org/