ITV

Tag: CNBC India

  • Network18 tops the charts as India’s number one news network

    Network18 tops the charts as India’s number one news network

    MUMBAI: When it comes to dominating the Indian news scene, Network18 doesn’t just report the news—it is the news. Mukesh Ambani’s Reliance Industries has done it again, making headlines for owning the headlines!

    With the latest BARC ratings in its corner, the network is flexing its muscles as India’s number one, clocking a jaw-dropping AMA of 2,02,636—nearly double its closest rival’s 1,10,826. Looks like the competition is still buffering while Network18 streams ahead!

    Network18’s meteoric performance was propelled by its power-packed programming for Maha Kumbh 2025, which captivated audiences nationwide. The comprehensive coverage, combined with visually stunning storytelling, resonated deeply with viewers, garnering over 200 million views across the network’s digital platforms. This milestone further reinforced Network18 as the go-to destination for impactful and engaging event coverage.

    With 20 national and regional TV channels, Network18 connects with diverse audiences across India. Its impressive portfolio includes CNN-News18, which has reigned as the number one English news channel for over two years, and News18 India, dominating primetime as the top Hindi news channel.

    In the business news category, CNBC-TV18 continues to lead as the unquestioned authority, delivering reliable and influential coverage. Network18’s regional channels have also consistently claimed top spots, demonstrating the network’s strong local connect and commitment to reaching every corner of the country.

    The BARC ratings (Source: BARC | Metric: AMA 000s | TG: 15+ | Period: Wk 02’25 | Market: All India) showcase Network18’s significant dominance over its competitors. These figures cement the network’s reputation as India’s largest and most trusted news source.

    With its innovative programming, on-ground coverage of pivotal events, and strong digital presence, Network18 has redefined news consumption in India. Whether it’s covering global stories or deeply local issues, the network’s ability to inform, engage, and connect remains unmatched.

    Network18 has not just captured numbers; it has captured trust.

  • CNBC India ‘blows the lid on confidential TV ratings’ system in India?

    CNBC India ‘blows the lid on confidential TV ratings’ system in India?

    Business channel CNBC India today broke a story casting doubt on the efficacy of television peoplemeters in India, saying it was “not foolproof, not confidential and definitely open to manipulation.”

    CNBC reporter Naomi Dutta had with her the full list of 627 households supplied with peoplemeters that make up the sample population used by the two market research agencies – ORG MARG’s Intam ratings and AC Nielsen’s TAM data – to calculate television ratings points (TRPs) in the city of Mumbai.

    The business channel’s viewpoint is that the ramifications of a reporter getting hold of the list of members of the peoplemeter sample are enormous. “The reporter had no devious intentions,” is the channel’s view. “A motivated person getting hold of the list could doctor the ratings as and when they please.”

    Dutta was shown on CNBC today morning entering some selected households in Mumbai which had the elusive peoplemeters installed. The family members interviewed on the channel were quite comfortable with the use of the meters and most of the households shown had had the meters in their residences for at least two to three years.

    Asked what benefits the they got from having the meters in their homes, the people interviewed said they got gifts from the ratings agencies during the festival season. Another observation is that the people interviewed were certainly not from the SEC A & B households that most media planners are sold on.

    Among the industry people who were interviewed for their reactions was MTV India MD Alex Kuruvilla.

  • Comedy Central launches the LOL CLUB

    Comedy Central launches the LOL CLUB

    MUMBAI: Comedy Central, India’s leading 24-hour English Entertainment channel, stands true to its philosophy of ‘laugh it off’. Taking this philosophy one step ahead the brand has recently launched its latest endeavor, the LOL CLUB with the objective of spreading happiness way beyond television. With this introduction, Comedy Central aims to make India smile a little more through a series of partnerships that will sure add to the happiness quotient in users’ lives.

     

    The LOL CLUB gives reasons for people to be happy by offering special discounts at India’s leading restaurants, bars, youth hang out spots and spa chains across the country. Fans can register for free on Comedy Central Facebook page https://www.facebook.com/comedycentralindia?ref=br_tf and join the LOL CLUB to avail the privileges. 

     

    Ferzad Palia, Executive Vice President and Business Head, English Entertainment, Viacom 18 said “At Comedy Central our objective is to spread happiness & the Lol Club is another step in that direction. We have introduced the card after mapping the different lifestyle demands of our fans & are hopeful of adding some more smiles to their lives via the various offers & discounts on it”

     

    Comedy Central India will be promoting the LOL CLUB on-air on both Comedy Central and Vh1 along with radio spots and promoting the property in their partner locations as well.

     

    Spreading joy to viewers, Comedy Central plans to add more dimension to the LOL Club by giving away tickets for gigs, comedy shows and other activities across cities.

  • Mashraque to replace Anjuman in Middle East

    Mashraque to replace Anjuman in Middle East

    Anjuman, the UK-based Reminiscent Television Network’s (RTN) Urdu language entertainment channel, is being phased out in the Middle East due to its poor response.

    Anjuman will be replaced by a new combi channel, Mashraque, having an equal mix of Urdu and Arabic, that will essentially target expatriates from India and Pakistan who need a working knowledge of the two languages in order to be able to work in the region, along with the local populace.

    Mashraque is to be a free to air channel and will be beamed off the Arabsat satellite. The network’s Indian affiliate RITV was supplying 30 per cent of the content for Anjuman.

    It has also entered a deal with entertainment major Viacom, which will promote RITV’s Lashkara and Gurjari channels as part of a pay package ‘Asia Plus’ in the Middle East and North Africa. The package also includes the Sony channels (Sony Entertainment, MAX, AXN and CNBC India), MTV, 24-hour Hindi news channel Aaj Tak and Malayalam language channel Kairali.

    Although channel officials were unable to put a figure on the extent of viewership Mashraque would target, they said the channel’s profile would enable it to compete successfully with other government owned channels in the region, like Dubai TV and Saudi TV. The channel is being projected as an entertainment channel with a judicious mix of songs, soaps and comedy. The channel is, however, reluctant to divulge details about where it would be source content.

    While Asia Plus will be headquartered at the new Dubai Media City enclave, RITV too is planning to set up its offices there to establish its presence in the region, it is learnt. UK-based RTV which has the cutting edge of offering a group of ethnic channels under one umbrella, owns 20 per cent of RITV.

    RITV launched Lashkara and Gurjari in 1998, both 24-hour channels which address the needs of the Punjabi and Gujarati communities respectively. Since their launch, both channels have been telecast in over 30 South Asian contries. Lashkara made its UK launch in May 2000. RTN runs a seven-channel bouquet in the UK.