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Tag: CNBC.com

  • CNBC ropes in HSBC as sponsor for on-air and online activity

    CNBC ropes in HSBC as sponsor for on-air and online activity

    NEW DELHI: Business news channel CNBC has announced that it has signed HSBC bank as sponsor for the channel.

    As per the deal, HSBC will sponsor on-air and online activity across CNBC in Europe, the Middle East, Africa and Asia Pacific.

    As reported by UK-based Media Week, the deal was negotiated through the Exchange and Invention teams at Mindshare Worldwide, London.

    HSBC will sponsor 60-second vignettes based around a new 13-part series Alternative Investing, wherein the focus will be at non-traditional investments.

    Additionally, bank-sponsored hotboards will air around CNBC’s flagship programme, Squawk Box Europe.

    The deal also covers sponsoring of a dedicated programme page for Alternative Investing on CNBC.com, which will include episodes of the programme, relevant market data and a guide to different types of alternative investments. This page will be supported by 30-second promos running on CNBC.

    In Europe, CNBC claims a reach of 110 million homes, 1,400 banks and financial institutions, and hotels.

  • CNBC, Yahoo! enter content distribution agreement

    MUMBAI: CNBC and Yahoo! Finance have entered into a content distribution agreement. As per the deal, Yahoo! Finance will distribute content from CNBC, CNBC Europe, CNBC Asia and CNBC.com to Yahoo! Finance users in the US and worldwide. This is CNBC’s first global online alliance, and Yahoo!’s first global finance video agreement.

    CNBC will provide video clips from its global networks and articles from CNBC.com. The content will be available to Yahoo! Finance users in the U.S. and will also be available to Yahoo!’s 21 international financial news sites.

    The video clips will encompass commentary and analyses of the day’s top business stories, premarket opening buzz, interviews, investing and stock-picking segments from CNBC programmes, including Mad Money w/ Jim Cramer and Fast Money, international market news and analyses from CNBC Europe and CNBC Asia.

    CNBC president Mark Hoffman said, “This agreement brings together Yahoo! and CNBC for online business and financial information. This alliance draws on the strength of CNBC’s global assets and expands the reach.”

    Yahoo! senior vice president and media head, Scott Moore said, “In an increasingly globalized economy, it’s essential that Yahoo! Finance offer investors news from the major global financial markets. The addition of CNBC video content will help Yahoo! Finance users from around the world make more informed financial decisions.”