Tag: CNBC Awaz

Business news emerges as most benefitted in Chrome DM Week 31

MUMBAI: Business news genre has grown by 4.60 per cent in week 31 of Chrome Data Analytics and Media data. In this genre, CNBC Awaz channel gained the highest OTS with 85.5 per cent in 6 metro markets.

OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

This week, English movies genre gained second position and grew by 3.59 per cent in 6 metro markets. In this genre, Warner Brother gained the highest OTS with 46.2 per cent. English news genre stood in the third position by gaining 2.52 per cent in 6 metro markets. Republic TV secured the highest OTS with 97.7 per cent.

Youth genre stood in fourth position in HSM excluding less than 1 lakh markets and grew by 2.17 per cent. MTV gained the highest OTS with 86.6 per cent. Kids stood in the fifth position and grew by 1.64 per cent in all India 1 Lakh+ market. In this genre, Discovery Kids gained the highest OTS with 88 per cent.

August 7, 2019
The television business news conundrum

BENGALURU: There are two major Hindi Business News television channels in India – CNBC Awaaz and Zee Business. In 2017, until week 37 (Saturday, 9 September 2017 to Friday, 15 September 2017), CNBC Awaaz has been leading the genre in terms of viewership. Zee Business, despite it lower ratings, has viewership that almost equals the viewership of the top 5 English Business channels!

Here are some details – the combined viewership of the top 5 English Business News channels in week 37 of 2017 as per Broadcast Research Council of India (BARC) All India (U+R) : NCCS AB : Males 22+ Individuals was 1.411 million weekly impressions, with CNBC TV 18 leading with 0.652 million weekly impressions. It may be noted that among the five top English Business News channels is an HD channel – this is CNBC TV 18 Prime HD.

Compare this with the combined viewership of the two Hindi Business News channels – 4.194 million weekly impressions, with CNBC Awaz scoring a massive 3.029 million weekly impressions and Zee Business 1.165 million weekly impressions according to BARC data for Hindi Business News -HSM (U+R) : NCCS AB: Males 22+ Individuals. Examination of BARC data for weeks 30 to 38 of 2017 reveals that CNBC TV 18 has been leading the English Business News channels, followed by the Times Groups ET Now at second place.

BARC data for the only Gujarati Business channel in India – CNBC Bazar reveals that for some weeks, the channel has higher viewership in the HSM market than the third placed English Business News channel. On combining the channels ratings for the Gujarat and the Daman & Diu (D&D)and Dadra and Nagar Haveli (DNH) markets with its HSM ratings, CNBC Bazar’s ratings sometimes exceed the ratings of the second placed English Business News channel ET Now. Please refer to the chart below for week 38 of 2017 ratings of Business News channels:

Please refer to the chart below for comparison of the combined weekly ratings of the Hindi and the English Business News genre and CNBC Bazar. For CNBC Bazar also the TG is NCCS AB: Male 22+ Individuals.

On 5 June 2017, the Prannoy Roy headed NDTV Network took its English Business News channel NDTV Profit off air. The channel, which was earlier turned into a hybrid of business news and entertainment, became a full-time infotainment and entertainment channel with a new name NDTV Prime. Industry sources say that the reason for shutting the business news part of the channel was to cut costs and maximise the potential of entertainment content. It may be noted that the combined ratings of the English Business News channels in the charts above include the ratings of NDTV Profit/Prime, since BARC says that the channel has not informed it as yet about the changes in the genre. Arising from this, the actual combined ratings of the top 5 English Business News channels could be even lower.

Please refer to the table below for breakup of CNBC Bazar’s ratings

The first reaction is that there seems to be an oversupply of English Business News channels in India. The second one is that local language Business News channels in Hindi and Gujarati backed by strong networks seem to be doing better than their English language genre peers based on BARC ratings. Viewers are used to a number of English financial terms, and HSM and local language audiences understand what is being presented to them. India’s growing financial might, India’s growing market, demography that is skewed towards the youth, will attract more and more investors that will need reliable, prompt and correct news, information about their planned investments, about the fate of their assets, about the stock markets and other asset classes. And these reasons could also result in the English Business News channels viewership remaining steady. Maybe the current eco system can support more of the local language Business News channels, but this conclusion has to be supported by additional studies.

CNBC TV 18, CNBC Awaaz and CNBC Bazar are a part of the Mukesh Ambani controlled Network 18, while Zee Business is a channel that is a part of the Essel group that runs a number of channels through various companies. ET Now is a part of the Times Group, one of the oldest and respected media groups in India. A degree of reliability and professionalism is expected from and is delivered by these channels. At the same time, the growth, reliability and ease of availability of useful information on the internet is and will continue to be one of the main competitions for the Business News genre is a fact. Channels that fail to deliver to consumers expectations are likely to fail.

October 3, 2017
Music genre emerges top gainer in HSM: Chrome week 33

MUMBAI: With a marked increase of 2 per cent, the music genre emerged as the top gainer in Chrome’s Opportunity to See (OTS) analysis for the Hindi speaking market (HSM).

9XM emerged as the most benefited channel with 89.9 percent OTS in week 33.

With the Olympic fever on, the sports genre showed an increase of 1.3 per cent across India with DD Sports leading the genre with 89.4 per cent OTS.

Youth in the HSM booked the third spot in the list of top gainers with a 0.7 per cent increase in OTS. Channel V led the tally with 88.7 per cent OTS.

Doordarshan’s DD News was the chart topper with 97.4 per cent OTS as Hindi News in HSM observed a growth of 0.7 per cent.

The business news genre in six metros showed a drop of 0.9 per cent and was among the losers with CNBC Awaaz scoring 82.6 per cent OTS.

Aastha emerged as the most affected channel with 97.7 per cent OTS even as the religious genre saw a drop of 0.4 per cent.

August 23, 2016
Music genre emerges top gainer in HSM: Chrome week 33

MUMBAI: With a marked increase of 2 per cent, the music genre emerged as the top gainer in Chrome’s Opportunity to See (OTS) analysis for the Hindi speaking market (HSM).

9XM emerged as the most benefited channel with 89.9 percent OTS in week 33.

With the Olympic fever on, the sports genre showed an increase of 1.3 per cent across India with DD Sports leading the genre with 89.4 per cent OTS.

Youth in the HSM booked the third spot in the list of top gainers with a 0.7 per cent increase in OTS. Channel V led the tally with 88.7 per cent OTS.

Doordarshan’s DD News was the chart topper with 97.4 per cent OTS as Hindi News in HSM observed a growth of 0.7 per cent.

The business news genre in six metros showed a drop of 0.9 per cent and was among the losers with CNBC Awaaz scoring 82.6 per cent OTS.

Aastha emerged as the most affected channel with 97.7 per cent OTS even as the religious genre saw a drop of 0.4 per cent.

August 23, 2016
BARC week 17: Times Now, CNBC TV 18, India TV and CNBC Awaaz lead news genre

MUMBAI: According to week 17 of BARC India rating, English News was lead by Times Now. CNBC 18 was at top spot in English business news. India TV was number one in Hindi News and CNBC Awaz in Hindi Business News.

English News

Times Now continued its apex position in the genre with 404 Impressions (000s). CNN News 18 with 168 Impressions (000s) held second position, followed byNDTV 24×7 with 132 Impressions (000s) at third position. India Today Television was at fourth position with 129 Impressions (000s). News 9 was at the fifth spot with 108 Impressions (000s).

English Business News

CNBC TV 18 with 116 Impressions (000s) was on the top position, followed by ET with 72 Impressions (000s) at second spot. NDTV Profit and NDTV with 29 Impressions (000s) and Bloombery TV with 3 Impressions (000s) were at third and fourth spots respectively.

Hindi News

India TV lead Hindi news genre with 67903 Impressions (000s), followed by Aaj Tak with 56253 Impressions (000s).

ABP News was at third position with 38875 Impressions (000s). India News was on fourth position with 34367 Impressions (000s). News Nation was at last spot with 33905 Impressions (000s).

Hindi Business News

CNBC Awaaz with 676 Impressions (000s) was on first position, followed by Zee Business with 430 Impressions (000s).

May 5, 2016
BARC week 17: Times Now, CNBC TV 18, India TV and CNBC Awaaz lead news genre

MUMBAI: According to week 17 of BARC India rating, English News was lead by Times Now. CNBC 18 was at top spot in English business news. India TV was number one in Hindi News and CNBC Awaz in Hindi Business News.

English News

Times Now continued its apex position in the genre with 404 Impressions (000s). CNN News 18 with 168 Impressions (000s) held second position, followed byNDTV 24×7 with 132 Impressions (000s) at third position. India Today Television was at fourth position with 129 Impressions (000s). News 9 was at the fifth spot with 108 Impressions (000s).

English Business News

CNBC TV 18 with 116 Impressions (000s) was on the top position, followed by ET with 72 Impressions (000s) at second spot. NDTV Profit and NDTV with 29 Impressions (000s) and Bloombery TV with 3 Impressions (000s) were at third and fourth spots respectively.

Hindi News

India TV lead Hindi news genre with 67903 Impressions (000s), followed by Aaj Tak with 56253 Impressions (000s).

ABP News was at third position with 38875 Impressions (000s). India News was on fourth position with 34367 Impressions (000s). News Nation was at last spot with 33905 Impressions (000s).

Hindi Business News

CNBC Awaaz with 676 Impressions (000s) was on first position, followed by Zee Business with 430 Impressions (000s).

May 5, 2016
Chrome Week 25: Religious category sees max decline, infotainment leads growth chart

MUMBAI: Week 25 of opportunity to see (OTS) data collated by Chrome Data, Analytics and Media depicted a decline in Religious category in Hindi speaking marker (HSM). The category declined by 1.3 per cent.

On the other hand, English News channels and English Business News channels shared the second position in top OTS losers chart witnessing 0.4 per cent decline in the eight metros. The other decline was registered by the Kids category, as it dropped 0.3 per cent all over India.

Meanwhile infotainment category emerged as the top gainer in week 25 with 1.2 per cent all over India. Sports category followed infotainment with 0.4 per cent growth all over India followed by Hindi GEC with 0.1 per cent in HSM. English movies category also registered 0.1 per cent growth in the eight metros.

In terms of OTS in GEC category Zee TV led the tally with 96.2 per cent in HSM followed by Colors (96 per cent), DD National (95.5 per cent) and Star Plus (95.1 per cent) in the same market.

Times Now leads the OTS in the eight metros with 78.6 in the English News category, while the business news category is led by CNBC Awaz with 80.3 per cent in same geography.

DD Sports with 74.6 per cent availability in all India market emerged as the leader in sports category as per data collated by Chrome Data, Analytics and Media. DD Sports is followed by Ten Sports with 67.6 per cent.

June 22, 2015
Chrome Data: Religious channel genre see growth in OTS

MUMBAI: Week 14 of opportunity to see (OTS) collated by Chrome Data Analytics & Media, saw a spike in the religious channel genre in the Hindi Speaking Markets (HSM). With 1.3 per cent growth, the genre was led by Aastha channel with 96.7 per cent OTS.

This was followed by Hindi News genre, which grew by 0.7 per cent in HSM. ABP News topped the category with 94.9 per cent OTS.

Music in HSM too saw a hike with 0.3 per cent with MTV leading the chart with 90.2 per cent OTS.

Last but not the least, the Hindi Movies genre too garnered growth with 0.2 per cent. Max led the chart with 94.5 per cent OTS.

Talking about the losers this week, English Entertainment channels in the eight metros dropped by 9.1 per cent with AXN affecting the most with 52.3 per cent OTS. English Movie channels witnessed a drop of 8.8 per cent with Movies Now topping the space with 63.3 per cent OTS.

Next in the list was English News channels that saw a dip of 7.2 per cent in the eight metros. Times Now led the space with 72.9 per cent OTS.

Lastly, Business News channels observed a dip of 5.8 per cent with CNBC Awaaz topping the chart with 77.5 per cent OTS.

April 6, 2015
Amagi Media to tie up with 5 broadcasters

KOLKATA: Amagi Media Labs is gearing to increase its reach. The Bengaluru based technology and media startup that facilitates geo-targeting of television advertisements, is now expanding its services to five more national broadcasters. And all this in the next two-three months.

“We are in discussions with broadcasters who have presence largely in the Hindi speaking markets (HSM),” informed Amagi Media Labs business head LS Krishnan.

Amagi had recently roped in Zee Media as a broadcast partner and in turn added Zee News and Zee Business to its channel roster. “IBN7, CNBC Awaz, Times Now and UTV Movies, among others are our partners,” he said.

The company is also looking at getting the fourth round of private equity funding. “We have signed the paper and expect the funds flowing in the company, anytime sooner,” added Krishnan, without divulging any detail on the amount to be infused in Amagi for further expansion of business.

Krishnan who was addressing the press in Kolkata, stressed on the eastern region becoming an important destination for national brands. “The region is important for brands that are looking for deeper penetration and reach. 45 per cent of viewers in West Bengal are Hindi speaking. The region contributes around 20-25 per cent to our topline. We aim to scale up in terms of advertisers here,” he said.

Currently, Amagi has around 50 clients in the state. Some of which are: Shalimar, Konark Cement and Keo Karpin. “80 per cent of the revenue comes from the FMCG sector,” concluded Krishnan.

March 24, 2014
Amagi raises Rs 31.25 crore from Mayfield Fund

BENGALURU: Targeted TV ad network Amagi Media Labs (Amagi) has raised Rs 31.25 crore from Mayfield Fund and its existing investor Nadathur Investments. Mayfield India‘s Vikram Godse would be joining the board of directors at Amagi.

Amagi had earlier raised Rs 37.5 crore from Nadathur Investments. With this new investment, Amagi has raised a total capital of Rs 69.25 crore from investors till date. The company intends to use these funds to invest in its R&D and expand its presence in India as well as international markets. Amagi was recently adjudged the second fastest growing tech company in India by Deloitte Touche Tohmatsu.

“We have grown by over 4500 per cent in the last four years and we are looking at accelerating this growth with the new investments,” said Amagi co-founder S Baskar to indiantelevision.com.

The company plans to buy some exciting inventory from channels in India. Its Indian broadcast partners include Times Now, India TV, CNBC Awaz, IBN7, UTV Movies, Maa, Zoom and Udaya Movies and Udaya Music. Its DTH partner is Tata Sky.

“Internationally, Amagi is already present through partnerships and dealerships in the US, UK, Europe, South America and Singapore. We have already gone live on two television networks in Singapore. We want to expand our growth globally,” added Baskar.

Amagi enables advertisers to target their spends effectively on TV. With Amagi, brands can advertise in select cities or regions on pan-India TV channels. For example, an advertiser can target only Mumbai or only Gujarat on a national TV channel at a fraction of the national rate. This is similar to ‘split runs‘ on print media – while brand A ad runs in Gujarat, brand B can advertise in Punjab on the same channel at the same time using Amagi platform.

Also read:

‘TV is the only medium that does not have geographic targeting for advertisers‘

Amagi Media Labs ropes in LS Krishnan

Amagi reaches for the cloud at IBC 2012

June 18, 2013