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Tag: CNBC AWAAZ

  • Cnbc-Awaaz budgets big on viewers, hits five lakh peak on Youtube

    Cnbc-Awaaz budgets big on viewers, hits five lakh peak on Youtube

    MUMBAI: Cnbc-Awaaz cashed in big on budget day, emerging as the undisputed leader in Union Budget 2025 coverage with over 5 lakh concurrent viewers on Youtube during finance minister Nirmala Sitharaman’s speech. (Source: Databeings) Peaking at 4,99,451 views at 12:05 pm, the channel consistently maintained its top position from 11 am to 12:30 pm, outperforming business and Hindi news competitors in live coverage engagement.

    Network18 CEO – english & business news, Smriti Mehra said, “These numbers reaffirm cnbc-awaaz as India’s premier destination for Budget coverage, trusted by viewers for its depth, clarity, and real-time insights. We are grateful to our audience and advertisers and remain committed to delivering exceptional value.”

    Led by managing editor Anuj Singhal, Cnbc-Awaaz’s expert-driven coverage featured top financial minds, offering viewers unparalleled analysis of one of India’s most crucial economic events.

  • How CNBC-Awaaz managing editor Anuj Singhal sees Budget 2025 panning out

    How CNBC-Awaaz managing editor Anuj Singhal sees Budget 2025 panning out

    MUMBAI: Hindi business news channel CNBC-Awaaz  has budgeted oodles of programming and innovations as it seeks to give its viewers a simplified rendition of the Union  Budget when it is presented by finance minister Nirmala Sitharaman. 

    The channel’s managing editor Anuj Singhal shared his views on the upcoming Budget 2025 and detailed the channel’s comprehensive programming strategy to decode its impact on the economy and markets.

    Reflecting on the previous year’s budget, Singhal noted, “The 2024 Budget was essentially a vote-on-account, but significant announcements like the rationalisation of capital gains tax stood out. We expect the government to continue streamlining the tax structure and closing existing loopholes.”

    Singhal emphasised CNBC-Awaaz’s audience-focused approach under the theme Make or Break, aimed at day traders and investors closely tracking budget announcements. He highlighted the inclusion of expert panels, such as the Budget Editors, featuring CEOs and market specialists dissecting budget impacts on stocks and investments. The Budget Jury will cover tax, mutual funds, and broader market trends from both common investor and market perspectives. Additionally, a Tech Panchayat  will provide real-time stock trading insights based on budget developments.

    Addressing the challenge from digital-first competitors, Singhal revealed plans for a digital-exclusive stream featuring prominent anchors and experts on YouTube and other platforms. “We are fully leveraging our position as the number one digital business news platform in terms of reach,” he said.

    Singhal assured viewers of CNBC-Awaaz’s capability to track market reactions in real-time. “Our anchors live and breathe markets. We’ll keep one eye on the budget and the other on live stock movements, ensuring our audience doesn’t miss a single detail.”

    Special formats, including interactive charts and live market check-ins, will further enrich the coverage.
    On anticipated policy changes, Singhal was cautious: “We do not foresee a significant policy shift. The government’s prudent fiscal approach has served it well. Any major change would indeed be surprising.”

    With a robust line-up of expert opinions and digital innovations, CNBC-Awaaz aims to provide unmatched coverage of Budget 2025, empowering traders and investors with actionable insights.

  • Shobit Arora rejoins Network 18

    Shobit Arora rejoins Network 18

    MUMBAI: A group sales head at CNBC TV18, CNN18 and CNBC Awaaz for the northern region for nearly two years in 2019. Now Shobit Arora has come back to his alma mater as national head connected TV for the same three channels -building them across streaming devices and platforms.

    Shobit who believes heavily in education earned his BA and MA in economics from Guru Nanak Dev university, and followed those up with his MBA in finance from IIPM. He then joined Bennett Coleman & Co where he worked for nine years rising up to become manager. 

    What followed was his transition to TV with stints BTVi as senior manager  north sales (2017-2019, CNBC TV18 (2019-Dec 2020) and India Today  (AGM- connected TV, April 2022-August 2023.

    Shobit then made a surprising move by joining Oracle as a senior enterprise account manager for a short period of six months. After that, he rejoined  India Today as DGM -connected TV (February 2024-December 2024), following which he got the call from Network18 to head the national connected TV business for the three channels.

    Shobit likes to keep himself updated on new tech and has done a smorgasbord of courses: Linkedin Learning’s CMO Foundations Measuring Marketing Effectiveness RoI, NIIT’s Google Adwords Certification, Digital marketing workshops and Oracle Cloud Infrastructure 2023 AI certified Foundations Associate course.

    All these should come handy as he takes the three channels he has charge of into new frontiers.

  • CNBC-AWAAZ unveils Sapne Hoge Sach programming for Union Budget 2024

    CNBC-AWAAZ unveils Sapne Hoge Sach programming for Union Budget 2024

    Mumbai: CNBC-AWAAZ has launched an extensive programming lineup for the ‘Union Budget 2024’. Under the overarching theme ‘Budget 2024: Sapne Hoge Sach,’ the channel will offer live and in-depth analysis – a month-long pre-budget analysis, Budget Day and post-budget analysis, focusing on its impact on markets, economic sectors, and individual finances.

    CNBC-AWAAZ will cover every aspect of the budget announcement, its impact on the market, different sectors, and on Aam Janta of India. Viewers can look forward to insights from BUDGET EDITORS, market veterans, economists and technical analysts, who will break down the nuances of the finance minister’s speech and its implications for the Indian economy.

    Embed link: https://youtu.be/HMsEIx8D3qk

    The channel has curated an impressive line-up of experts to provide their insights and expertise. The ‘Budget Editors’ segment will feature Rahul Arora (CEO, Nirmal Bang Institutional Equities), Gurmeet Chadha (managing partner & CIO, Complete Circle) and Prakash Diwan (Investment Evangelist, prakashdiwan.in).

    The ‘Budget Guru’ segment will include Nilesh Shah (MD & CEO, Kotak AMC), Nilesh Shah (MD & CEO, Envision Capital), Sunil Singhania (founder, Abakkus asset manager LLP) and Sharad Kohli (founder, KCC Group & Tax Expert).

    Throughout the Budget Programming, renowned guests like Madhu Kela (founder, MK Ventures), Prashant Khemka (founder, White Oak Group), Vijay Kedia (Managing Director, Kedia Securities), Navneet Munot (MD & CEO, HDFC AMC) and Raamdeo Agrawal (chairman, MOFSL) will also share their insights.

    Pre-budget shows on CNBC-AWAAZ will explore key themes and expectations, setting the stage for the Union Budget 2024. On Budget Day, the channel will feature live coverage of the finance minister’s speech, followed by expert analysis and commentary. Other special segments will include ‘Tech Panchayat’, ‘Grand Jury’, ‘Top Calls’, ‘Bazaar ke Diggaj’, and ‘Aapko Kya Mila’. These segments will provide in-depth analysis, simplify complex topics, and decode the budget’s implications for various sectors and individual finances.

    Speaking on the special programming lineup, CNBC-Awaaz managing editor Anuj Singhal said, “The general expectation from this year’s budget is that it should help transform the common man’s dreams into reality with impactful economic policies. Our programming will analyse the Union Budget and its effects on the economy, businesses, markets, and the public. Through our exhaustive analysis and finance experts, we aim to help decode the Budget with the most reputable voices breaking it down for our viewers.”

    Network18 CEO English & business news Smriti Mehra said, “The Union Budget presents a significant opportunity for CNBC-AWAAZ to reinforce its role as the audience’s trusted guide. Our relentless pursuit of editorial excellence has solidified our leadership in the market, resonating deeply with our extensive viewer base. This strong viewership is attractive to advertisers seeking to engage with our audience. We are eager to forge deeper partnerships with our clients through our innovative brand and advertising solutions.”

    Apart from the special programming line-up, the channel has also launched an extensive campaign highlighting its strength, credibility, and expertise across on-air, social media, and trade platforms. The innovative campaign, ‘Fit Hoga Kya?’, taps into the colloquial manner of saying ‘Mere Budget Mein Fit Hoga Kya?’ and explores the impact of the Budget on individuals. CNBC-AWAAZ has strategically partnered with Delhi Metro, Mumbai Local trains, and Mumbai Dabbawalas, reaching over 6000+ office goers in key corporate hubs like NSE, BSE, and BKC. The innovative AR filter-based campaign illustrates how CNBC-AWAAZ simplifies the Budget’s implications for consumers and their finances.

    Tune in to CNBC-AWAAZ on 23 July, Tuesday, from 7 AM onwards to catch the live coverage of the Union Budget 2024, followed by expert analysis and special segments throughout the day.

  • SCAM ALERT! False ads impersonating Anuj Singhal of CNBC-Awaaz

    SCAM ALERT! False ads impersonating Anuj Singhal of CNBC-Awaaz

    Mumbai: CNBC-Awaaz has issued an alert about fraudulent activities involving the misuse of the name of CNBC-Awaaz’s managing editor, Anuj Singhal by cybercriminals. There have been instances where individuals were deceived through false ads and investment schemes on social media, particularly Facebook and Instagram, claiming to be associated with Anuj Singhal and CNBC Awaaz.

    Anuj Singhal does not provide any investment advice or recommendations through WhatsApp groups or any other social media platform. He is not associated with any group offering stock recommendations or financial advice in exchange for joining a WhatsApp group. CNBC-Awaaz and Anuj Singhal are not involved in any such activities, and people are urged to exercise caution and report any suspicious activities immediately.

    It has come to light that fake profiles impersonating Anuj Singhal are being used to lure investors with promises of high returns and misleading claims about his involvement with brokerage firms. While these profiles may look like Anuj’s at first, a closer look at the handle name, follower count and posts can reveal their fraudulent nature. The public is strongly advised to be wary of such schemes and not to share personal or financial information with unknown individuals or groups.

    To avoid falling victim to such fraud, it is recommended to ignore advice from unknown sources, verify information from official sources, and maintain secure practices for personal and financial transactions. It is important not to trust any information shared through unofficial channels and sources. In case of any suspicious activity, CNBC-Awaaz advises people to report it to the appropriate authorities immediately.

  • CNBC-AWAAZ successfully hosts the North Zone edition of the 14th Real Estate Awards & Conclave

    CNBC-AWAAZ successfully hosts the North Zone edition of the 14th Real Estate Awards & Conclave

    Mumbai: CNBC AWAAZ successfully concludes the North Zone of the 14th CNBC-AWAAZ Real Estate Awards & Conclave, presented by RR Kabel. The North Zone edition of the event took place in Delhi on 25 October 2023. At the conclave, notable industry leaders, real estate developers, policymakers, experts, and influential individuals convened to deliberate on the most recent trends influencing the future of the real estate sector and to explore strategies for accelerating its advancement in the upcoming years.

    The event commenced with a welcome address by CNBC-AWAAZ & CNBC BAJAR editor Anuj Singhal. He said “These awards have been a trailblazer in recognizing achievements in the real estate sector for the past 16-17 years. The real estate industry holds significant importance for our country. Not more than a decade ago, the real estate sector was marred by a less favourable reputation. However, over the past 15 years, there has been a significant transformation in the perception of the real estate industry. The individuals gathered here today have been instrumental in this shift and have contributed to the sector’s evolution into a more organised and respected domain.”

    The welcome address was followed by a special address by RR Kabel MD Shreegopal Kabra. He commented, “Last year, we established the Electrical Short Circuit Association, recognizing the prevailing trend in construction where buildings are designed for aesthetics but may lack a strong focus on safety and structural integrity, which are of paramount importance for our nation. Hence our emphasis is on both commercial and residential structures, including warehouses, whether they have a lifespan of 100 years or more with a sturdy building structure. There is a concerning prevalence of improper practices in the country driven by profit motives ignoring the safety of the project, and I believe that corporate governance should encompass the safety of each project. Real estate companies are achieving global recognition through marketing and advertisements, yet ensuring that we meet the lofty expectations set by these promotions remains a significant challenge, given the high standards set for our country.”

    The event also featured panel discussions comprising esteemed industry personalities. The first discussion, titled Role of North India in Towering India’s Trillion-Dollar Real Estate Sector brought together industry thought leaders including Sanjay Khatri, Additional CEO, NOIDA; Munish Sharma, Additional CEO, GMDA (Gurgaon Metropolitan Development Authority); Namita Mehrotra, Director Finance, NCRCT; Vipul Roongta, Managing Director & CEO, HDFC Capital Advisors Ltd.; Pradeep Kumar Aggarwal, Founder & Chairman, Signature Global (India) Ltd.; and Shreegopal Kabra, Managing Director, RR Kabel.

    The concluding panel for the evening was on Preventing Electrical Fires: Innovations in Fire Detection and Suppression. The panel featured Atul Garg, Director, Delhi Fire Service, Govt of N.C.T of Delhi; Ashish Rakheja, managing partner, AEON Consultants and Shreegopal Kabra, managing director, RR Kabel.

    Preceding the award ceremony, the chief guest of the evening Anuj Singhal engaged in a fireside chat with Nitin Gadkari – Hon’ble Union Minister of Road Transport & Highways, Government of India. Gadkariji said, “Our Prime Minister’s vision is to transform our country into a 5 trillion-dollar economy, and one sector with the potential to drive this growth is the real estate industry. I recommend that this sector shift its focus towards affordable and low-cost housing, as it has the potential to significantly enhance their revenue.”

    The evening ended on a high note with the award ceremony, where Nitin Gadkari – Hon’ble Union Minister of Road Transport & Highways, Government of India, Anuj Singhal, Shreegopal Kabra, and other esteemed guests felicitated the real estate projects from the North Zone of India. This event was presented by RR Kabel, Associate Partner – RR Parkon, Knowledge Partner – Knight Frank India and Powered by News18 India. The next phase shall see the felicitation of winners from the East and South Zones culminating into a final National Awards ceremony in January 2024.

    Find the full winners list of the North Zone below:

    CATEGORY

    SEGMENT

    WINNER

    CITY

     

    Best Residential Project

    SEGMENT – AFFORDABLE

    Panchsheel Greens II – Panchsheel Buildtech

    Greater Noida, Uttar Pradesh

    Best Residential Project

    SEGMENT – MASS HOUSING

    Habitat Residences- Conscient Infrastructure Pvt. Ltd

    Gurugram, Haryana

    Best Residential Project

    SEGMENT – MASS HOUSING

    Ghar Aangan -Arihant Enterprises

    Jaipur, Rajasthan

    Best Residential Project

    SEGMENT – MASS HOUSING

    Pt. Deen Dayal Residential Scheme, –  Urban Improvement Trust Bikaner

    Bikaner, Rajasthan

    Best Residential Project

    SEGMENT – MID

    Joyville Gurugam Phase VI – Shapoorji Pallonji

    Gurugram, Haryana

    Best Residential Project

    SEGMENT – MID

    Express One – Express Builders

    Ghaziabad, Uttar Pradesh

    Best Residential Project

    SEGMENT – MID

    Signature Global Park II – Signature Global Homes Ltd

    Sohna, Haryana

    Best Residential Project

    SEGMENT – LUXURY

    Gulshan Dynasty- Gulshan group

    Noida, Uttar Pradesh

    Best Residential Project

    SEGMENT – LUXURY

    County 107 -County Group

    Noida, Uttar Pradesh

    Best Residential Project

    SEGMENT – ULTRA LUXURY

    The Camellias- DLF Ltd

    Gurugram, Haryana

    Best Residential Project

    SEGMENT – ULTRA LUXURY

    Godrej Connaught One-Godrej Properties

    Connaught Place , Delhi

    BEST RETAIL PROJECT

     

    Phoenix Citadel- Mall  -The Phoenix Mills Ltd

    Indore, Madhya Pradesh

    BEST COMMERCIAL PROJECT

     

    Max Square -Max Estates 

    Noida, Uttar Pradesh

    BEST COMMERCIAL PROJECT

     

    Eldeco Centre-Eldeco Group

    New Delhi
  • Anuj Singhal – Fuelling CNBC Awaaz’s Unrivalled Success

    Anuj Singhal – Fuelling CNBC Awaaz’s Unrivalled Success

    Mumbai: CNBC Awaaz is a prominent Indian business news channel that primarily broadcasts in the Hindi language. It is a subsidiary of CNBC, which is known for its comprehensive coverage of business, finance, and economic news.

    CNBC Awaaz focuses on delivering business and financial news in a format that is accessible to Hindi-speaking audiences in India. The channel provides real-time updates on the stock market, business developments, economic trends, and investment insights. It features discussions, interviews with industry experts, and analysis of market conditions to help viewers make informed decisions regarding their finances and investments.

    The channel also covers a wide range of topics, including entrepreneurship, personal finance, and consumer-related issues. CNBC Awaaz’s programming is designed to cater to both seasoned investors and individuals looking to enhance their financial literacy. CNBC Awaaz plays a vital role in keeping viewers informed about the ever-evolving world of business, finance, and economics.

    Anuj Singhal, the managing editor of CNBC-Awaaz, reflected on the journey of being a pioneer in the Hindi business news segment 18 years ago and discussed the opportunities as well as challenges in the genre today.

    In the early days, CNBC was one of the few serious players in the field, with English channels like NDTV Profit attempting to enter the market. The decision to launch CNBC-Awaaz, a Hindi business channel, was based on the belief that Hindi was a growing and potentially significant market. While English was the primary language for business, the management seemed to foresee the increasing domestic investment in the market. What started as a hopeful endeavour has now become a major trend.

    In terms of expansion into regional languages, CNBC-Awaaz has already established a foothold in the Gujarati language. Singhal mentioned that business news in vernacular languages will likely evolve over time, and regions like Kerala could represent a significant market. However, the decision to launch a channel in a new language would be made at the network level, considering the market’s size and potential.

    When asked about what sets CNBC-Awaaz apart as the biggest player in the market, he highlighted the network’s strong reach and leverage as part of India’s top news network. “CNBC-Awaaz benefits from the research and management interviews conducted by CNBC TV18. Moreover, CNBC-Awaaz’s consistent leadership in the field and its legacy have contributed to its continued success.”

    Singhal also stated that CNBC-Awaaz has a Hindi-specific strategy and a top-tier Hindi team. “Our team excels in covering policies and is among the first to report breaking news. While they may pick up some reports from CNBC TV18, they produce substantial original content, particularly related to markets.”

    Regarding the influx of new investors and influencers during the COVID-19 pandemic, Anuj emphasized the importance of accuracy over speed. “CNBC-Awaaz prioritizes verification and ensures that all of the channel’s investment advisors are SEBI-licensed. This adds a level of accountability and trust for viewers,” he added.

    He also noted that Mumbai is the biggest market for CNBC-Awaaz, which also includes suburban regions of the city. The channel serves traders in various parts of the city, and its viewership extends to the southern regions where Hindi business news is consumed.

    Singhal highlighted the importance of the channel’s role, which includes providing feedback on industry responses to policies, which may influence government decisions.

    In conclusion, Anuj Singhal’s reflections on CNBC-Awaaz’s remarkable journey in the Hindi business news segment over the past 18 years underscore the network’s pivotal role in shaping and catering to the evolving needs of India’s diverse and dynamic business landscape. With a growing interest in regional languages and the potential for further expansion, CNBC-Awaaz is poised to continue its journey of informing, educating, and influencing the business community in India. Its role in providing valuable insights and facilitating policy discussions underscores its importance as a trusted source of information and a key influencer in the realm of business news in the country.

  • CNBC-Awaaz concludes its 14th Real Estate Awards & Conclave

    CNBC-Awaaz concludes its 14th Real Estate Awards & Conclave

    Mumbai: CNBC-Awaaz successfully concluded its first zonal awards, West Zone of the 14th Real Estate Awards & Conclave, presented by RR Kabel. The West Zone edition of the initiative took place in Ahmedabad on 30 September 2023. During the conclave, prominent leaders in the industry, real estate developers, policymakers, experts, and influential figures came together to discuss the latest trends impacting the real estate sector’s future and to seek ways to expedite its progress in the coming years.

    The event commenced with a welcome address by CNBC Awaaz & CNBC Bajaar editor Anuj Singhal who set the tone for the evening. He said, “This is the first-time post-pandemic that we are on the ground celebrating the achievements of our real estate industry members. This award ceremony is one of the most trusted in the nation, and this can be justified by the amount of support and participation it receives from the real estate fraternity. A well structure process is followed in identifying winners. This year we received more than ten thousand entries across India.”

    The welcome address was followed by a special address by RR Kabel MD Shreegopal Kabra. He commented, “The major objective for initiating this award was to give builders their due share of respect that they deserve. We had faced tremendous amount of struggle in the initial phase. The journey started specifically on the national level, later it moved to Gujarat and other areas of the country. Now, people aspire to receive this award but for the same one needs to work hard in the industry and prove their worth. The journey moved from class to mass, taking into consideration all the zones of the nation. We hope that the award and celebration continue for ages resulting in revolutions in the real estate industry. I would like to congratulate all the winners. I am thankful to everyone associated with us for these many years for making this award a lifetime achievement.”

    The awards & conclave also featured several panel discussions comprising esteemed industry personalities. The first discussion, titled ‘India’s Real Estate: Fastest Growing In The World’ brought together industry thought leaders including Ahmedabad Urban Development Authority (AUDA) chief executive authority D P Desai; NAREDCO Gujarat president Suresh Patel; CREDAI National president-elect and Ganesh Housing MD  Shekhar Patel; RR Kabel MD Shreegopal Kabra; and Knight Frank India executive director Gulam Zia.

    The subsequent discussion centred around ‘West India: Leading the Future of Urbanisation’ hosted panelists such as Ahmedabad Municipal Corporation’s deputy municipal commissioner, Mihir Patel; Gujarat Housing Board’s deputy commissioner, K S Jhala; CREDAI Ahmedabad-GIHED’s president, Tejas Joshi; CEPT University’s adjunct professor, Prof. Vatsal Patel; Surat Diamond Bourse’s CEO, Mahesh Gadhavi; and RR Kabel’s MD Shreegopal Kabra.. Talking briefly about the topic, K S Jhala said, “Gujarat Housing Board is the initiative of the Gujarat Government, which was established in the year 1960. With the core objective of affordable housing, the board has constructed all in all two lakhs plus houses. Redevelopment is of utmost importance due to the duration of the construction of those houses. With that, we ensure sustainable development and make the optimum use of land. The Gujarat Government already has 30 redevelopment schemes in the process with 125 in the pipeline and 48 tenders have already been floated. We have also created a Trust that will cater to the major areas of the state for the redevelopment.”

    The concluding panel for the evening was around an insightful theme, ‘Preventing Electrical Fires: Innovations in Fire Detection and Suppression.’ The panel featured Ahmedabad Fire & Emergency Services (AFES) chief fire officer, JN Khadia; Fire and Security Association of India (FSAI) presidential member, Pankaj Dharkar; and RR Kabel’s MD Shreegopal Kabra.

    Preceding the award ceremony, the chief guest of the evening Harsh Sanghavi, Home Minister, MoS Home & Industries, Youth, Sports & Culture addressed the audience. Speaking on the topic, Gujarat’s role in the growing Indian realty industry, he said,” In Gujarat, people often pray for a dream home. I would like to thank the Hon’ble Prime Minister for making this dream come true for the citizens of India. He fulfilled this dream by the Pradhan Mantri Awas Yojana providing a home to all the citizens. The due support of our real estate builders is crucial for the same. I believe members of the real estate community from other parts of the nation should study projects in Gujarat. The state has always been a trendsetter with regards to accomplishing a dream it thinks of.”

    The evening ended with the award ceremony, where the Hon’ble MOS Harsh Sanghavi, Anuj Singhal, Shreegopal Kabra, and other esteemed guests felicitated the real estate projects from the West Zone of India. This event was presented by RR Kabel, associate partner – RR Parkon, and knowledge partner – Knight Frank India.  The national awards ceremony is scheduled for December 2023, which will be preceded by Awards in the East, North, and South Zones.

  • Network18 and DistroTV announce partnership to stream channels Live and free in India

    Network18 and DistroTV announce partnership to stream channels Live and free in India

    Mumbai: Network18, a major media conglomerate in India, and DistroTV, a leading independent, free, ad-supported streaming TV (FAST) platform, has announced a partnership, which will enable DistroTV users in India to stream Network18’s diverse portfolio of channels live and for free.

    In its initial phase, the partnership has seen the launch of Network18’s key channels such as CNN-News18, News18 India, CNBC TV18 and CNBC Awaaz on the platform. The collaboration is expected to be strengthened with additions of more Network18 channels from across its regional and digital portfolio in the near future.

    Speaking on the new partnership, Network18 head – video strategy & partnerships Pranav Bakshi said, “We are excited to join forces with DistroTV. This partnership aligns with our goal of providing a best-in-class user experience for our viewers across the country. The launch of our diverse set of channels on DistroTV is a testament to our commitment to innovation in the dynamic media landscape. We hope to reach maximum audiences on the platform.”

    “DistroTV is thrilled to partner with Network18, a media powerhouse that has revolutionized the Indian media landscape,” said DistroScale CEO & co-founder Navdeep Saini, parent company of DistroTV. “This partnership will bring a diverse array of quality content to our audiences in India, further solidifying DistroTV’s position as the best place to watch global entertainment, news, and sports.”

    DistroScale India, SEA, MENA & CEO Vikas Khanchandani added, “Our collaboration with Network18 aligns perfectly with our mission to cater to the diverse language preferences of our audiences in India. Network18 has been at the cutting edge of News and is amongst the largest news networks offering content across languages and markets. We will be bringing newer audiences to the news network as we expand our distribution across platforms.”

     

  • CNBC-Awaaz launches 360-degree campaign ‘Munafe Ki Baat’

    CNBC-Awaaz launches 360-degree campaign ‘Munafe Ki Baat’

    Mumbai: Hindi business news channel CNBC-Awaaz launched a brand campaign called ‘Munafe Ki Baat’ across TV, social media, digital, and outdoor media in key markets including Mumbai and Gujarat.

    The campaign captures the brand ethos of becoming an integral part of the financial decision-making of its viewers. It features a series of testimonial videos depicting consumers sharing their ‘Munafa’ stories related to the brand, along with show-specific content pieces, said the statement.

    “The core philosophy of CNBC-Awaaz has always been the viewer’s profit i.e. Munafa,” said CNBC-Awaaz managing editor Shailendra Bhatnagar. “By leveraging our strong editorial expertise and expert-led insights, we enable them to make better financial decisions at every stage of their lives. ‘Munafe Ki Baat’ is our way of reliving our journey and renewing our commitment to our viewers.”

    The channel provides an all-around programming lineup – from in-depth coverage and expert analysis on stock market trading to simplifying personal finance and investments strategies in mutual funds, to tracking the latest trends in technology, auto, real-estate, to simplifying everyday finance and business news.

    “With this campaign, our endeavor has been to bring alive the proposition of ‘Munaafe Ki Baat’ which is at the very core of the brand, through innovative formats – advertising on OTT platforms, leveraging social and digital in a big way with curated properties, deploying an outdoor campaign across key markets of Mumbai and Gujarat, amongst others,” said Network18 chief executive officer – business news Smriti Mehra.