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Tag: CMR

  • Amazon Prime Video gets India’s vote as ‘most trusted entertainment brand’

    Amazon Prime Video gets India’s vote as ‘most trusted entertainment brand’

    KOLKATA: As India tussles with the raging pandemic amid some drastic shifts in consumer behaviour, a new survey conducted by the market research firm CMR has concluded that Amazon Prime Video is the most trusted entertainment brand in the Indian entertainment landscape.

    According to the findings of the Alpha Brands 2021 survey, Amazon Prime Video, which comes bundles with the e-commerce giant’s Prime subscription, has the most satisfied consumers in the period which is about 81 per cent (highest till date). This is followed by Disney+ Hotstar (73 per cent) and Netflix (67 per cent).

    Going by the report, consumers have prioritised entertainment and welcomed OTT content with open arms over the course of the past year. During this period of increased video streaming, Amazon Prime Video has not only acquired the best of the global content but also enhanced its reach in various untapped regions in India with content across Hindi, Tamil, Telugu, Malayalam, Kannada, and Bengali.

     Some notable localised titles available on the streamer includes Soorarai Pottru (Tamil, Telugu), CU Soon (Malayalam), Joji (Malayalam), Drishyam 2 (Malayalam), French Biriyani (Kannada), Middle Class Melodies (Telugu), Shakuntala Devi (Hindi) among many others.

  • India uses low-cost Net-enabled devices, Datawind leads: CMR

    India uses low-cost Net-enabled devices, Datawind leads: CMR

    NEW DELHI: Low rate providers of Internet and tablets DataWind Inc. has claimed the top slot with 34.2 per cent market share in 1Q’ CY 2017, followed by IBall and Samsung at 16.3 per cent and 14.7 per cent, respectively.

    According to the latest CMR report, DataWind also holds a remarkable 70% market share in the sub-Rs 5,000 tablet segment (approximately $75), which is the largest and fastest is growing segment of the market constituting 50% of the overall market. The CMR study also shows that DataWind is the only company in the top three sellers which has increased its market share.

    Datawind president and CEO Suneet Singh Tuli said, “We continue to see tremendous demand for our low cost Internet-enabled tablets and smartphones from consumers in India. I am truly honoured and humbled with the overwhelming response from our customers. Devices bundled with free internet browsing; local manufacturing, patented technology and our strong & committed team were the key factors which worked for us.”

    Tuli added ‘DataWind firmly believes that digital and internet divide can be addressed through technology intervention, at an affordable price point. We are focused on driving the cost downward to a level where access to technology becomes ‘universally affordable’ and democratization of technology finds its true meaning.”

    DataWind’s products break the affordability barrier and deliver internet access across traditional mobile networks as DataWind executes a vision to empower the next three billion internet users. The results reinforce the fact that DataWind is the only tablet provider in India focused on providing affordable tablets and Internet access. All DataWind devices come bundled with one year of free unlimited Internet access, and feature the most affordable ongoing plans available on the market due to the company’s unique, patented technology that reduces up to 97% the amount of data needed for web browsing.

  • DataWind retains leadership as per CMR and IDC reports

    MUMBAI: DataWind Inc., a leader in delivering Internet access to emerging markets, retains the top slot selling35%of overall tablets in India, during 2016, according to CMR’s India Tablet PC Market Review.CMR Study also shows that DataWind has dominated the sub-Rs. 5,000 tablet segment (approximately $75) with 70% market share, in the largest and fastest growing market segment in India.

    DataWind continues to maintain its leadership position with 32% market share in the fourth calendar quarter of 2016, leading both Samsung (third place with 17% market share) and Apple (fifth place with 7% market share). DataWind’s strength is despite the demonetization of currency in India which had a direct impact on entry level customers.

    A research report by IDC for the same period also confirmed that, Datawind retained its leadership position in Indian tablet market, with low average ASP of around $52 and free internet access. The report indicated that Datawind has been gaining market share catering to the untapped first time buyers from deeper pockets of India. The report also mentioned that DataWind had the highest growth in 2016 with annual growth of 70.6%.

    DataWind CEO Suneet Singh Tuli said “Both CMR and IDC reports have again confirmed that Datawind is India’s premiere tablet brand chosen by a greater portion of the population than any other brand.. The factors that work in our favour, have allowed us reach to the consumers in the remotest of areas include devices bundled with free internet browsing; local manufacturing, patented technology supported by our strong and committed team.”

    The CMR study also shows that DataWind is the only company, which has maintained leadership position for five quarters in a row.

    Tuli further added “Our target for 2017 is to launch new 4G enabled ultra low cost devices. We will be soon launching Rs 199 a year tariff for unlimited Internet browsing across any site.”