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Tag: CMO

  • WOW Skin Science ropes in Vanda Ferrao as CMO

    WOW Skin Science ropes in Vanda Ferrao as CMO

    Mumbai: WOW Skin Science, one of the leading D2C beauty and wellness brands, has announced the appointment of Vanda Ferrao as chief marketing officer. In her new role, Vanda will be responsible for the development and implementation of marketing strategies across all of WOW’s product categories and channels.

    Ferrao brings nearly two decades of brand building and marketing experience from her leadership roles at leading companies including Britannia, Fresh to Home, and Licious.  

    On her joining, Ferrao commented, “I’ve been a consumer and an ardent admirer of WOW’s products and it’s a proud feeling to see a homegrown brand make waves both in India and in global markets. I am excited to be part of this amazing team and look forward to leading marketing as we execute our vision of becoming the leader in the beauty and wellness space”

    WOW Skin Science co-founder Manish Chowdhary said, “We welcome Ferrao to the WOW family. Her expertise and proven success in creating leading brands makes her the perfect partner to channel our business goals into a robust marketing strategy. We’re geared up for some really exciting new developments and with Vanda as part of our leadership team, WOW is sure to grow manifolds.”

  • Agencies need to start leading and stop lagging: Dentsu Creative’s CMO report

    Agencies need to start leading and stop lagging: Dentsu Creative’s CMO report

    Mumbai: Dentsu Creative has released the results of its annual survey of CMOs in the UK, US, China, India, and Brazil. The survey, called “The Power of Modern Creativity: Insights for Today and Tomorrow,” identifies eight key themes that define the future of modern creativity and what clients most want from their agencies .

    According to the report, 85 per cent of clients agree that while consumer behaviour has undergone rapid changes in the last five years, the agency model is yet to adapt. 78 per cent say that the silo-ed agency model is no longer fit for purpose in today’s world. Clients are seeking a new agency model where creativity is a horizontal not a vertical, with 82 per cent agreeing they want to see creative solutions across every aspect of their business-media, commerce, and CXM-just as much as in campaigns.

    India is the market where CMOs are most likely to have invested in creating their own TV programming.

    China and India dominate the creation of branded entertainment and intellectual property (IP), with 53 per cent of CMOs in these markets investing here, and China is the global leader in creating branded characters and IP.

    Dentsu International global chief creative officer Fred Levron said, “We introduced Dentsu Creative to the world in the belief that clients want something new and different. That they are tired of artificial silos and complexity and are seeking modern, integrated creativity. This survey showed that today’s CMO’s are with us all the way on that. They don’t want creativity to stay in its swim lane; they want to see creativity across every aspect of their business-across media and CXM just as much as campaigns and content. That’s why we designed Dentsu Creative not only to bring together our amazing capabilities in entertainment, experience, storytelling, and innovation, but to integrate seamlessly with our media and CXM businesses. Clients are asking agencies to create culture, to invent new possibilities, to help reshape society and we care ready to deliver this.”

    Dentsu Creative chief strategy officer Patricia McDonald added, “Today’s CMOs are asking agencies to stop lagging behind and start leading again.  Our study confirms that today’s CMOs believe in the power of modern creativity to engage a new generation of consumers. They are asking their agency partners to think beyond legacy silos and bring the right talent around the table to deliver ideas big enough to live anywhere, bold enough to chart new executional territory and rich enough to make personal connections with millions of customers around the world. That requires us to connect our core skills in strategy and brand building with the ability to execute anywhere from gaming to entertainment, culture to commerce.”

    Dentsu Creative chief executive officer Amit Wadhwa commented, “We all know that the business landscape is rapidly changing and so are the expectations from agencies on how and what we deliver. It’s extremely essential for all of us to be in tune with the requirements and expectations in this changing environment. With this very objective, the CMO survey was conducted. What really excites me is that the responses augur extremely well for the direction we took when we launched Dentsu Creative based on the philosophy of modern creativity. Excited with the way we are moving ahead.”

    Eight key themes identified and unpacked in the report:  

    From complexity to simplicity: Today’s clients reject artificial divisions and binaries, seeking simple but powerfully integrated solutions to their problems.  

    73 per cent of marketers agree that the modern comms landscape, and by extension their roles, have become increasingly complex.

    Inventing the future: Investment in gaming, virtual technologies and social commerce continues as clients believe the online space is where their most meaningful customer interactions take place.

    84 per cent agree that an online store should feel as immersive as an offline store.

    Big ideas, boldly executed: The big organising idea is more important than ever but today big ideas must be executed in bold new ways, to connect in personal, contextually relevant ways.

    84 per cent agree that modern creativity creates culture, it doesn’t just interrupt.

    Radical collaboration: Delivering modern creativity means rejecting traditional silos and traditional definitions of scale, using data and technology to nimbly connect the right talent around the right brief.

    76 per cent want agencies to connect the right talent around the right brief, wherever it sits in their networks.  

    Creating Culture: CMOs across the globe are investing in content marketing, entertainment and IP as never before, building their own audiences and creating their own properties.  

    84 per cent of respondents are implementing or have implemented entertainment platforms and IP as a strategy.

    Horizontal Creativity: To thrive in the modern world, networks must embrace creativity across every touchpoint; content to commerce, media to CXM. Creativity is no longer a vertical or discipline but a horizontal.

    82 per cent want to see creative solutions across media, commerce and CRM, just as much as in campaigns.

    Changing society: CMOs speak with one voice on the vital importance of using their platform for good and the imperative to pivot their business model in response to the climate crisis.  

    84 per cent agree that real change is only possible through sustained collaboration between businesses, consumers and policy makers.

    Embracing difference: Designing for the modern world means investing in teams that reflect the modern world. Today’s agencies must embrace difference as the only true way to deliver work that makes a difference.

    95 per cent agree that it is a brand’s responsibility to change behaviour and change society.

     

  • 68% CMOs want to spend more on Martech: Report

    68% CMOs want to spend more on Martech: Report

    Mumbai: According to a recent study released recently, over 68 percent (or two-thirds) of chief marketing officers (CMOs) want to boost their marketing technology spending in 2022. According to Gartner, the typical marketing budget in 2021 would have included 26.2 percent of martech (marketing technology).

    CXOs want to expand their Martech stack as it is insufficient currently.

    Resulticks, a global leader in Martech that was named to the Gartner Magic Quadrant for Multichannel Marketing Hubs (MMH) in 2022, has shared its outlook for the future.

    Digital marketing has taken center stage as a means of reaching out to customers. While legacy companies are feeling the heat, digital natives are forging ahead, confident that the marketing paradigm based on the virtual world will be effective.

    The trend for 2022 seems to echo Gartner’s 2021 projection that 68 percent (or roughly two-thirds) of CMOs want to increase their marketing technology spending.

    Resulticks global chief strategy & business officer Dinesh Menon said, “The shift to digital is permanent,”

    According to Gartner, the 2022 report highlights digital marketing leaders’ increasing reliance on multichannel marketing hubs for business growth.

    This is the sixth year in a row that Resulticks has been recognised in this report. This acknowledges that the way brands engage and converse with customers has changed.

    Among those who use Resulticks are HDFC Bank, UTI MF, ABFRL, and Tanger Outlets. Martechs typically “measure the return on marketing expenses.”

    The magic formula for Martech appears to be the creation and maintenance of an ecosystem that reinforces benefits to marketers. Other top companies besides Resulticks include Adobe, Salesforce, HCL Unica, and others. Most good software can be updated regularly with new channels and capabilities.

    According to the report, elements of the service include hyper-personalisation, context-based targeting, and bringing together real-time customer signals to deliver top-line growth and optimise ROI.

  • PrepInsta elevates Manish Agarwal to the position of CMO

    PrepInsta elevates Manish Agarwal to the position of CMO

    Mumbai: Ed-tech startup PrepInsta has elevated Manish Agarwal to chief marketing officer’s position of the brand and also given him co-founder status. Manish was earlier heading the business development at the brand and will now also be managing marketing activities for the brand.

    The development follows the recent announcement of the brand to go aggressive with its expansion in terms of associations with universities and widen its user base.

    In his new role, Manish plans to go aggressive not just with the mainstream but also in regional communications. He aims at tapping the potential audience in Tier II of India for which he will be introducing vernacular communication in the marketing strategy. Additionally, his focus will be towards strong digital marketing to increase the traction on the platform.

    “Edtech space is growing at an unexpected pace, and amidst this it is very important to catch up with continuous innovation and ideas,” said Agarwal. “In India, the one who cuts a sustainable slice of Tier II might stand out for longer, therefore, there is a dire need for business development targets to stay in sync with marketing approach. We at PrepInsta, have some ambitious objectives for the ongoing fiscal, and therefore we are upgrading our management structure which fits the larger plan. We are sure this is going to produce some fruitful results for the entire team, and I could not be more excited about my new responsibilities as the CMO.” 

    Manish has secured a BTech (ECE) from Vellore Institute of Technology. He started his professional career with Accenture as an ASE, working as MainFrames Developer for a reputed Insurance Client, post which he joined PrepInsta.

    “Manish has a very clear approach towards the company’s targets, and with his insights on the industry he is all geared up to drive the marketing front completely. Being the third most funded startups sector in India, edtech has a lot of opportunities, but so is the competition. Awareness and content quality are two main factors that break the ice for any brand. We are glad that our co-founder is handholding the first important factor for us,” said PrepInsta co-founder & CEO Atulya Kaushik. 

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  • Will Lin joins Simplilearn as CMO

    Will Lin joins Simplilearn as CMO

    Mumbai: The global digital skill provider, Simplilearn, has appointed Will Lin as the new chief marketing officer. He brings to the company more than 20 years of international experience & proven track record in scaling data-driven ROI-focused marketing operations and taking them to the next level.  

    Recently, Simplilearn has also appointed Mohit Yadav & Sujoy Ghosh as vice presidents in the growth and tech verticals, respectively. They will be playing key roles in driving growth and transformation in the company. The addition of a new leader will act as a catalyst in the future ventures of the company.

    He will be responsible for the overall global brand and digital marketing strategy of the company to further amplify Simplilearn’s brand awareness and to drive the transformation of marketing into a data and revenue driven function.  

    Will’s marketing leadership experience spans tenures at HP, Berggi, Microsoft, VRBO (formerly HomeAway), and RentPath. Prior to joining Simplilearn, he served as the chief marketing officer & chief digital officer at RentPath where he built a world-class consumer marketing program focused on renter acquisition & growth and was instrumental in its eventual $600 million acquisition by Redfin.

    While at VRBO, Will managed a nine-figure marketing budget for 50+ websites across 20+ countries and contributed to the company’s growth which led to eventual $2 billion sale to Expedia.  

    Sharing his enthusiasm on joining the Simplilearn team, Will Lin said, “Being a part of Simplilearn is going to be an exciting journey for me. The edtech sector is booming with endless possibilities and potential. Simplilearn has been playing an excellent role in upskilling students and professionals, and while I am thrilled to bring all my expertise and experience to the table, I believe that this shall be a learning voyage for me too. I look forward to the road ahead with the company.”

    Welcoming Will Lin to the Simplilearn team, Simplilearn CEO & founder Krishna Kumar said, “With our aim to grow locally and globally, and towards being the industry leader in digital skilling, we continue to strengthen our team paving the way to success. We are happy to have Will on board to lead the marketing vertical for Simplilearn and we look forward to his contributions and expertise on further growing the company, taking it to the next level.”

    He added, “After close to a 6-year stint with Simplilearn, Mark Moran is moving on to start a new venture. I want to take this opportunity to thank Mark for all his contributions to make Simplilearn a better business and a better place to work. We wish him success with his new venture.”

  • Pidilite’s Vivek Sharma joins as marketing advisor for Fixcraft

    Pidilite’s Vivek Sharma joins as marketing advisor for Fixcraft

    Mumbai: Fixcraft appointed Vivek Sharma as marketing advisor to accelerate the company’s growth through marketing excellence and brand building.

    Sharma has been a part of the industry for 32 years. He brings on board a unique experience of business and brand development across FMCG, healthcare, lighting, consumer durables and home improvement, encompassing B2C, B2B and B2G.

    For seven years, Sharma served as a chief marketing officer at Pidilite. During his long stint with Pidilite, he was responsible for marketing planning, implementation and brand development for all divisions, corporate brand, innovation and marketing talent development across the organisation.

    He was also the vice president Indian sub-continent at Philips India Ltd. He held many senior positions across various organisations such as Cadbury (now Mondelez), Ogilvy advertising and MIRC electronics (ONIDA).

    According to a media report, Sharma said, “Fixcraft is looking at a huge untapped opportunity for quality and reliable car repair and service that exists between authorized workshops and neighbourhood garages. I see here a vacant space to build a trusted brand that takes full accountability for its service and creates consumer delight. The journey in building the business and brand Fixcraft with the young team is surely going to be exciting.”

    Sharma regularly teaches and delivers marketing lectures at premier B schools like IIMs, ISB and SPJIMR. He holds a Post Graduate Diploma in Management from Indian Institute of Management (IIM), Bangalore and Bachelor of Technology from Indian School of Mines (now IIT, Dhanbad).

    “We at Fixcraft are building a reliable brand which is accountable for the service delivery to consumers by owning the end-to-end execution of repair in company owned service centers. With Vivek joining hands with us as a marketing advisor, we are sure that we will be able to take this promise to all consumers PAN India in a very effective manner and our brand position will help us service more and more consumers who are looking for a trustworthy service provider,” Vivek Sharma, Founder and CEO Fixcraft said in the media report.

  • SugarBox’s Naarayan TV joins IDFC First Bank as CMO

    SugarBox’s Naarayan TV joins IDFC First Bank as CMO

    Mumbai: SugarBox’s marketing head Naarayan TV has joined IDFC First Bank as chief marketing officer (CMO), as per his LinkedIn profile.

    “As I begin my new innings at IDFC FIRST Bank in the marketing team, I feel energised at the opportunity to work with some of the best minds in the BFSI industry,” Naarayan wrote in a LinkedIn post.

    In his eight-month stint at SugarBox, Naarayan had set up the marketing and communications team across brand, digital, creative, PR and partnership marketing. “To my friends at SugarBox Networks and my incredibly talented marketing team, grateful to have worked with you. As always, I will cheer for your success,” he further said.

    In a career spanning over 16 years, Naarayan worked with companies like HSBC, Standard Chartered Bank and PayPal among others. He has completed B-Tech in civil engineering from Calicut University and an MBA in marketing from PSG Institute of Management.

  • Cars24 onboards Sudhir Shukla as CMO

    Cars24 onboards Sudhir Shukla as CMO

    Mumbai: Cars24 has brought Sudhir Shukla on board as chief marketing officer (CMO). In this new role, Shukla will be responsible for marketing and growth of the company’s India business, according to his Linkedin profile.

    In his most recent role, Shukla worked with Star Sports as head of marketing. In this role, his key responsibility was to drive consumption for the entire sports portfolio.

    Prior to his elevation, he was senior vice president – cricket. He joined Star as VP and head – marketing and brand strategy where he led projects across Hotstar, entertainment, and sports.

    Before joining Star, Shukla worked with Mondelez International as head-modern trade, CSD and away from (NCD) channel. He was associated with Mondelez for over a decade.

    Shukla is an alumnus of XLRI, Jamshedpur and Vivekanand Education Society’s Institute of Technology.

  • Myntra CMO Harish Narayanan moves on

    Myntra CMO Harish Narayanan moves on

    Mumbai: Fashion marketplace Myntra’s chief marketing officer (CMO) Harish Narayanan has decided to move on from the company. Narayanan’s exit was made official by the company on Sunday.

    An experienced marketing official with over 16 years of experience, he led three teams at the fashion marketplace, which included marketing, brand partnerships, and design. Post his exit from Myntra, he will be working in the booming ed-tech space, as per reports.

    Narayanan will be with the company till January 2020. 

    Myntra’s chief financial officer Ramesh Bafna is another top executive who will exit the company in January. The company parent’s Flipkart’s group chief financial officer Sriram Venkatraman will be filling in and will act as Myntra’s interim CFO.

    The announcement comes days after Myntra appointed its new CEO Nandita Sinha, effective 1 January 2022. Sinha will join Myntra from group company Flipkart, where, as vice president of customer growth and marketing, she is currently leading the overall charter for marketing.

  • Leverage Edu onboards Zee’s Ambesh Tiwari as CMO

    Leverage Edu onboards Zee’s Ambesh Tiwari as CMO

    Mumbai: Study abroad platform Leverage Edu has brought on board Ambesh Tiwari as chief marketing officer. In this new role, Tiwari will lead marketing, branding, growth, and institutional sales for the company.

    The development comes when leverage Edu is rolling out aggressive expansion plans and strengthening its foothold in the global market, primarily the UK and Europe. “We are very confident that Tiwari will lead Leverage Edu and successfully establish our place both nationally and internationally in the growing ed-tech ecosystem,” said Leverage Edu founder and CEO Akshay Chaturvedi on the new appointment. 
    Prior to joining Leverage Edu, Tiwari was associated with Zee Entertainment Enterprises Ltd (ZEEL) where he was director-digital alliances and partnerships. At ZEEL, he was also part of the office of the president- content and international markets, and executive assistant to chief executive officer, domestic broadcast business.

    Previously, Tiwari worked with Viacom18 Media where he led the consumer research for the corporate strategy team. His other stints include companies like Star India and Quizcraft Events.

    “I am excited to join Leverage Edu and share my efforts to create widespread brand awareness while pushing for a very strong growth agenda,” Tiwari said. “Having followed the growth trajectory of Leverage Edu since its inception, I was familiar with the organisation and was impressed with its culture, diversity, people, and especially its entrepreneurial mindset.”