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Tag: CMO Asia Awards

  • TO THE NEW Digital client wins CMO Asia Award for Excellence in social media & digital marketing

    TO THE NEW Digital client wins CMO Asia Award for Excellence in social media & digital marketing

    MUMBAI: TO THE NEW Digital has announced that one of its prominent clients, Induslnd Bank has bagged the “Best Digital Integrated Campaign Award” at the recently held CMO Asia Awards for Excellence in Social Media & Digital Marketing in Singapore.

     

    The award was presented to Induslnd Bank under the “Organizational Category”for the most innovative digital campaign and online communication initiatives.

     

    TO THE NEW Digital strategized and executed the entire digital campaign for IndusInd Bank’s video branch service. The aim was to create awareness about the targeted service and increase customer engagement across different digital media platforms. The campaign helped the bank successfully achieve over 13 million media impressions and more than 400 video calls everyday within 10 days of the campaign launch.

     

    “This is indeed an immense honor. We are delighted to share the accolades with IndusInd Bank. The award is a true testament of the work we have done together. CMO Asia Awards has always been among the most coveted awards and we are glad that our efforts have yielded such excellent results”, said Deepak Mittal, CEO, TO THE NEW Digital.

     

    CMO Asia Award for Excellence in Social Media & Digital Marketing salutes the most outstanding innovative campaigns/online communication initiatives in the highly competitive and dynamic digital and social media arena.

  • History TV18 bags seven awards at the 5th CMO Asia Awards

    History TV18 bags seven awards at the 5th CMO Asia Awards

    MUMBAI: HISTORY TV18, the leading Factual entertainment channel,bagged multiple awards at the 5th CMO Asia Awards in Singapore.  The channel was honored with awards across categories for their outstanding work in promoting key properties on the channel.

    The channel won various digital and social media awards for promotion of their shows in the country. ‘Pawn Stars (India Tour)’won two awards viz Best Use of Social Networks and Best Integrated campaign. ‘Tamas’, a popular TV series around the migration of Sikh and Hindu families to India during partition won the award for the Best Marketing Campaign of the year.The channel won an award in the Best Use of Social Media in marketing category for their popular series, ‘Dynamo’. Alongwith this, the network initiative on ‘Bat of Honor’was also recognized for the Best Use of Twitter.

    Sangeetha Aiyer, Vice President and Head Marketing at A+E Network | TV18 was also felicitated as the Marketing Professional of the year and Woman Super Achiever for Brand Marketing and Management.

     

    On this momentous occasion, Ms. Sangeetha Aiyer, Vice President and Head Marketing, A+E Networks|TV18 said, “We are extremely pleased to have received these recognitions, which are testament to our brand excellence. HISTORY TV18 has redefined the Factual Entertainment genre through its revolutionary content showcasing a heady mix of nail biting drama, panoramic visuals, epic journeys and captivating stories, all captured in High Definition.”

    The CMO Asia Awards were judged by an independent jury comprising senior and accomplished professionals from Marketing, Branding, Advertising, Public Relations, Brand Strategy, and Corporate Communications.