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Tag: CMO Asia

  • Housing.com sweeps five awards for ‘Look Up’ campaign

    Housing.com sweeps five awards for ‘Look Up’ campaign

    MUMBAI: Housing.com bagged five awards at the National Award for Marketing Excellence hosted by CMO Asia. It won in five key categories including ‘Brand Excellence in e-commerce and Internet Business Sector,’ ‘Emerging Brand Award’ and ‘Best New Brand, Product and Service Launch.’

     

    Recognizing the success for Housing.com’s marketing campaign ‘Look Up,’ the company was also awarded ‘Marketing Campaign of the Year’ and ‘Best Use of Social Media.’

     

    National Award for Marketing Excellence recognises organisations and marketers who have achieved extraordinary success for innovative and effective marketing practices. The platform awards marketers who have pushed their brands to measured success through sound and innovative marketing strategies.

     

    Housing.com chief marketing officer Pratik Seal said, “We are thrilled with the accolades and recognition Housing.com’s ambitious ‘Look Up’ campaign has received. The team zealously worked hard to not only push limits in terms of ideation but also executing this mammoth campaign. CMO Asia Awards is known to recognize excellence in marketing; it is a matter of great pride that our first brand campaign has been well received by the marketing fraternity.”

  • VivaConnect wins Mobbys award for ‘LiveTalk’

    VivaConnect wins Mobbys award for ‘LiveTalk’

    MUMBAI: It’s celebration time for VivaConnect as its innovative product ‘LiveTalk’, wins Mobbys Award 2013 for ‘Best New Service’ in mobile industry. ‘LiveTalk’ was developed to allow live audio streaming of events over mobile through a phone call for individuals who can’t make it to the event. It establishes an on-demand service without charging any cost for the facility.

    Of recent ‘LiveTalk’ connected lakhs of callers to Narendra Modi’s speeches held at different locations across India. The product connects masses with live events such as political campaigns, music concerts, business conferences, conventions, spiritual meets, educational lectures, etc.

    VivaConnect is a creative mobile marketing company from Mumbai which has India’s largest infrastructure for voice and missed call services. They ideate and execute creative mobile marketing campaigns for numerous banks, FMCG, media houses, TV channels, etc.

    Mobbys is an annual award hosted by World Brand Congress, CMO Asia and CMO Council, that celebrates the excellence in Mobile Entertainment and Technology with over hundred participants each year.

  • Prisma Global felicitated with Mobbys Awards 2013

    Prisma Global felicitated with Mobbys Awards 2013

    NEW DELHI: Prisma Global, a leading information technology solutions company, has bagged the esteemed The Mobbys Awards 2013.

     

    In the ceremony held on 22 October in Mumbai, the mobile application ‘Snap2life’ by Prisma Global was acknowledged as a distinctive mobile application in the Augmented Realty sector and was accepted as the most innovative and state-of-the-art technology. The company was recognised for the ‘Best use of mobile media in advertisement’ in the category of Marketing and Advertising.

     

    Chairman and Group CEO Shreeram Iyer said, “It is our constant endeavor to highlight the new wave in the advertising and marketing space through our 4th generation technology of ‘Image Recognition and Augmented Reality’. We envision transforming the way companies reach out to their target audiences. Snap2life was the upshot of this endeavor and we are absolutely thrilled by the recognition and appreciation we have received.”

     

    The Mobbys Awards 2013 is an awards program recognising the best of the mobile industry. The show was hosted by WHO, CMO Asia and CMO council. The Mobbys Awards covered all sections of the mobile industry from device hardware to content development and innovations. The six different genres for awards were Device Innovation in the mobile industry, Best applications/content-Development Platforms, Marketing & Advertising, Individual and Best Mobile Application/content. There were three-four awards in each genre for different categories.

     

    The Mobbys Awards celebrates outstanding achievements across all aspects of the mobile landscape to recognise and honour the creativity and insights of both individuals and businesses at the cutting edge of mobile marketing. The Award represent all walks of the digital and mobile ecosystem from start-ups, studios, content providers, entertainment, entities, sports, apps and handsets, brands and more.