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Tag: CMCA

  • Viacom18 partners with CMCA to conduct beach clean-up drive across Mumbai

    Viacom18 partners with CMCA to conduct beach clean-up drive across Mumbai

    Mumbai: The 10-day long Ganesh Chaturthi festivities are a highlight for the city of Mumbai and its residents. However, the sight on city-beaches post the visarjans (idol immersion) is one of apathy as they are strewn with POP idol remains and plastic. In an endeavour to drive awareness about the issue while supporting the city civic authority’s efforts, Viacom18 has partnered with Children’s Movement for Civic Awareness (CMCA) for the 4th consecutive year for a clean-up drive on city beaches. Over 600 children along with Nicktoon Shiva and Rudra created awareness towards to encourage people to celebrate festivals in an environment friendly way.

    As a part of its Chakachak Mumbai initiative, the media & entertainment network along with CMCA conducted clean-up drives in Juhu, Aksa and Girgaum Chowpatty beaches. Over the years, the initiative has seen more and more students coming forward to support the campaign.

  • Motu Patlu, 800 kids clean up Mumbai beaches post-Visarjan

    Motu Patlu, 800 kids clean up Mumbai beaches post-Visarjan

    MUMBAI: Nickelodeon Toon Shiva along with superstars Motu Patlu were at Girgaum and Juhu Chowpatty on Fridayas part of a cleanup drive.

    The drive was curated by CMCA, a non-profit organization which works with schools to promote civic awareness among youth and children. As part of the drive, over 800 students along with Nicktoons Shiva and Motu Patlu, collected the waste that got washed back by the water, after the Ganesh immersions. This was done in a bid to make the beaches litter free.

    The purpose of this initiative was to sensitize children on the responsibilities that go with the celebration of any festival. In the case of Ganesh Visarjan, Nicktoon Shiva and superstars Motu Patlu educated the kids about the ill-effects of immersing POP idols in water bodies. The kids were encouraged to buy clay idols /eco-friendly idols or immerse their POP idols in artificial ponds.

    Motu Patlu commented, “We are extremely proud of CMCA’s active involvement in promoting civic awareness and responsible celebration of festivities in Mumbai. It is important that the kids, who are our best friends, enjoy festivities but are also aware of the responsibilities that go with it. Children are not only impressionable and early adopters of change but also have tremendous power to amplify this message of a clean Mumbai.”

    Vinodini Lulla, trustee at CMCA, added, “Students are encouraged to use ecofriendly idols. Cleaning up give the students an experiential learning on what we do to our beaches and marine life. We are delighted to have found a partner in Viacom18. With this drive, “We will be able to bring about a behavioral change towards environment protection among the young students in Mumbai.”

    Viacom18 Media is one of India’s fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. Nickelodeon, India’s leading kids’ entertainment brand and part of the Viacom18, is available in over 100 million households in India. Children’s Movement for Civic Awareness (CMCA) is a 16 year old non-profit organization, working with schools across Karnataka, Tamil Nadu, Kerala and Maharashtra, promoting democracy, citizenship values and civic awareness among children and youth.

  • Motu Patlu, 800 kids clean up Mumbai beaches post-Visarjan

    Motu Patlu, 800 kids clean up Mumbai beaches post-Visarjan

    MUMBAI: Nickelodeon Toon Shiva along with superstars Motu Patlu were at Girgaum and Juhu Chowpatty on Fridayas part of a cleanup drive.

    The drive was curated by CMCA, a non-profit organization which works with schools to promote civic awareness among youth and children. As part of the drive, over 800 students along with Nicktoons Shiva and Motu Patlu, collected the waste that got washed back by the water, after the Ganesh immersions. This was done in a bid to make the beaches litter free.

    The purpose of this initiative was to sensitize children on the responsibilities that go with the celebration of any festival. In the case of Ganesh Visarjan, Nicktoon Shiva and superstars Motu Patlu educated the kids about the ill-effects of immersing POP idols in water bodies. The kids were encouraged to buy clay idols /eco-friendly idols or immerse their POP idols in artificial ponds.

    Motu Patlu commented, “We are extremely proud of CMCA’s active involvement in promoting civic awareness and responsible celebration of festivities in Mumbai. It is important that the kids, who are our best friends, enjoy festivities but are also aware of the responsibilities that go with it. Children are not only impressionable and early adopters of change but also have tremendous power to amplify this message of a clean Mumbai.”

    Vinodini Lulla, trustee at CMCA, added, “Students are encouraged to use ecofriendly idols. Cleaning up give the students an experiential learning on what we do to our beaches and marine life. We are delighted to have found a partner in Viacom18. With this drive, “We will be able to bring about a behavioral change towards environment protection among the young students in Mumbai.”

    Viacom18 Media is one of India’s fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. Nickelodeon, India’s leading kids’ entertainment brand and part of the Viacom18, is available in over 100 million households in India. Children’s Movement for Civic Awareness (CMCA) is a 16 year old non-profit organization, working with schools across Karnataka, Tamil Nadu, Kerala and Maharashtra, promoting democracy, citizenship values and civic awareness among children and youth.

  • Meet with the lead cast of CID through a Charity Auction on eBay India

    Meet with the lead cast of CID through a Charity Auction on eBay India

    MUMBAI: eBay India (www.ebay.in), India’s largest eCommerce marketplace has come together with NGO, Children’s Movement for Civic Awareness (CMCA) to host a charity auction which will commence from 26th November 2013 and ends on 2nd December 2013 on eBay India (www.ebay.in), where winner will get a once in a lifetime opportunity to meet with the lead cast of the popular TV show, CID.

    Commenting on this partnership, Deepa Thomas, eCommerce Evangelist, eBay India said, “eBay for Charity is a platform for credible non-profits to raise funds by the sale of products or auction of celebrity experiences. We are happy to partner CMCA and help them to raise funds for their innovative programmes to instil civic awareness and values of active citizenship amongst children and youth. We hope fans of the show will come forward and actively participate in this auction.”

    Ms Vinodini Lulla, Trustee, CMCA, said, “We urge fans of the show to participate in the auction, and help raise money for a noble cause. At CMCA, we focus on encouraging junior citizens to stand up for their Rights and secure their Responsibilities. Our CMCA students have shown us that an aware and empowered child has the power to bring about an improvement in the quality of life of an entire school and community!”

    The proceeds of the auction will go towards the rural and urban government school program of CMCA. The meeting of the winner with the lead cast of the show CID is likely to be held between December 2013 – January 2014 in Mumbai.