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Tag: Clyde D’Souza

  • Our USP is interactive innovations: ShowBox’s Clyde D’Souza

    Our USP is interactive innovations: ShowBox’s Clyde D’Souza

    Mumbai: The music channel from the house of IN10 Media Network is all set to conquer the music genre as it captures the pulse of the ‘naya’ India. In conversation with ShowBox VP – programming and strategy Clyde D’Souza, to understand the channel’s growth and upcoming plans…

    Edited excerpts:

    ShowBox was revamped last year. How has been the response, so far?

    Since its launch, ShowBox has received an extremely positive response from young Indian audiences. In 2021, we decided to revamp the packaging to make the channel look sexy, young and energetic. Our promise to the viewers is ‘ek naya India ka naya music channel.’ The channel caters to an India which listens to its heart and follows its dreams. The music, therefore, is Bollywood hits along with independent and regional – Punjabi and Haryanvi.

    According to you, what is the USP of the ShowBox channel in the cluttered market?

    Fortunately, Indian viewers are spoilt with choices, but what makes us stand out is our curation of music from across India. While our core remains Bollywood, India is seeing a change in music tastes and the rise of regional content consumption. ShowBox is happy to ride the wave of Punjabi and Haryanvi artists with dedicated music blocks like ‘Bamb Gaane’ and ‘Tau Ki Playlist.’ Our USP is also the innovative interactive shows that we have brought to Indian music television.

    Your tagline is ‘Dil ki Sun,’ how are you connecting with today’s viewers?

    Whether it’s streaming or start-ups we are seeing India and Indians taking over the world from content to products. An outcome of young India following its heart and passion. Uplifting music, especially from their hometowns plays a big role in this and ShowBox is finding a huge connection with this ‘naya’ India.

    What are the innovations that ShowBox offers to its viewers?

    We all live in a hyperactive social media universe and we want our channel to also reflect this. ShowBox has various innovations like the duration timeline which helps a viewer know how much of a song remains. In addition, our show ‘Luv You Zindagi’ has questions regarding love which viewers can vote for in real-time and see their comments on air. 

    With music now available on the go, what steps are you taking to keep the viewers hooked on?

    As I mentioned earlier, we are a social media friendly channel. In keeping with this, ShowBox has dynamic Wikipedia-like trivia and Instagram photos with up-to-date information about artists that are showcased while the song is playing. Our show ‘Reel Top 10’ is a social media-driven countdown featuring Top 10 songs and Top 10 celebrity reels of the week. These constant innovations keep us trending with our viewers.

    How is 2022 looking for the channel?

    Now that we have seen viewers love ShowBox, we will continue to build on interactive innovations and soon a few more will be launched. In addition, we will also be giving new musicians a platform on ShowBox by creating and showcasing their original music. Stay tuned to ShowBox for a rocking 2022!

  • 9XO celebrates 6th Anniversary with 9XO Super 6

    9XO celebrates 6th Anniversary with 9XO Super 6

    MUMBAI: 9XO the international music channel by 9X Media celebrates the 6th glorious year with new and innovative shows specially curated for their viewers. Starting April 23rd 2018 the anniversary celebrations will continue till April 27th 2018.

    With Instagram being the language of the millennial’s 9XO will launch 9XO Stories, the latest innovation designed around Instagram. This show will keep fans and viewers abreast with the social life of their favourite celebrities whilst watching their popular videos.

    Speaking on the 6th anniversary, Clyde D’Souza Vice-President, Programming 9XM & 9XO said “We celebrate our Super 6th year with new innovations and series specially curated for the loyal viewers of 9XO. After the success of our hyper interactive properties like Fan wars, Insta 10 and Bae Time we now launch 9XO Stories. This special 3hour block will feature hit songs mashed with social media/ Insta hit stories on the channel. The show will get viewers closer to their favourite celebs.”

    Besides 9XO stories, 9XO will celebrate the Super sixth anniversary with a renewed BAE Time. The popular love band, Bae Time featuring latest love songs will now have live debates on Facebook. The comments generated on these debates will go on air along with the songs. 9XO will also play a genre specific special on the channel all through the week. The playlist will celebrate various genres of music like Pop, Hip-Hop, Dance, Latin and Collaborations starting 23rd April 2018.

    9XO will also give viewers a chance to win goodies with the 9XO super six contest. Viewers will have to send their creative selfies along with 9XO screen. These entries can be posted across twitter facebook and instagram pages of the channel with #9XOSuperSix.

    Come celebrate this anniversary with the best international music only on 9XO!

  • 9X Media elevates Clyde D’Souza

    9X Media elevates Clyde D’Souza

    9X Media Pvt. Ltd, India’s largest music network, announced the elevation of Clyde D’Souza, Programming Head 9XO. Starting February 2018, Clyde has been given the additional responsibility of handling Programming for 9XM – India’s leading Bollywood music Channel. 

    Speaking of this development, 9X Media Pvt Ltd., Chief Programming Officer, Mr. Amar Tidke said “Clyde has immense knowledge and experience of creating content that appeals to a varied audience specially the youth. His innovative content ideas on 9XO have made the Channel extremely popular among the viewers. Clyde’s elevation to 9XM will bring fresh programming ideas in the Channel, further strengthening 9XM’s popularity and viewership.” 

    Clyde D’Souza is associated with 9XO since the inception of the channel and is responsible for driving major innovations on the Channel such as 9XO Fan wars, 9XO Hook, Tweetdown, 9XO Social Screen, O Bot, Insta Top 10, etc. Under his guidance 9XO has turned into one of the most popular International music channel in India.

    Sharing his enthusiasm, Vice President Programming 9XM & 9XO, Clyde D’Souza said “9XM has always wowed the viewers with path-breaking content and curation skills. I am extremely pleased to be a part of the team that has made 9XM India’s most popular Bollywood music destination. My experience of handling a niche International English music channel will help me to create innovative content that would be appealing to the viewers of 9XM. My current focus will be on introducing content innovations and digital extensions that will further build on the popularity of the Channel.”
     

  • 9XO’s D’souza says: We invest zero amount in marketing

    MUMBAI: International music brands had been ruling the English music channel space in India until 9XO emerged five years ago. Today, it authoritatively announces itself as an English music influencer and it’s leaving no stone unturned under the guidance of channel head Clyde D’souza.

    The former MTV associate director joined 9XO at inception. He does all that it takes to stay updated, to keep the channel well-run, and stay close to the audience. This is also one of the reasons for the innovative ideas that the channel has churned in these years.

    In an exclusive interview, D’souza shares 9XO’s journey, innovations, constant race to match up and times when they managed to overtake the digital world and more. Excerpts.

    In these five years, 9XO hasn’t deviated from its core purpose, being a pure play music channel.

    We started with a simple focus to help people discover music. So, we decluttered 9XO from all the other channels that play reality and lifestyle. We don’t do any of that. We stick to top 40 English songs. When a viewer comes to 9XO he gets 15 songs in an hour posed to another channel that might give 7-8 songs per hour. The other channels also have lot more breaks. We have lesser breaks.

    Does 9XO believe in 360-degree marketing campaigns?

    We invest zero amount in marketing. Our marketing guys do a great job by tying up with the biggest events in India be it Sunburn or EVC. We give more banks for their buck. There are also other channels but we give them more coverage.

    How is the channel doing on the BARC charts?

    We have been kicking a** as far as BARC is concerned. For the last eight weeks, we have been number one. Our competitors are an international brand. They have been in the space for 10 years now, we are five years younger company and we are still holding our own. We have created our channel from scratch, but we are doing well on social, GRPs and people love the channel. So, that’s a great story.

    9XO has constantly been innovative in building connect with its audience. Has it helped build the viewership?

    We have been innovating for our young viewers. So, the first year we had Tweet Down. It was our Twitter-based countdown show, where we would put 20 songs on Twitter and ask them to tweet their favourite songs. We would then play those songs along with their tweets. The third year we launched Hook –an app that matches you with someone who likes the same songs. We call it match over music. They are connected via music and 9XO shows those hooks on the channel. This year we have launched Insta Top 10. It’s our new countdown via Instagram. You comment on the song you like and we will show that song on-air along with the Instagram profile.

    A few years ago we had Snapstars.  Here we asked the viewers to take selfies using one of snapchat filters. Every week we would ask them to face swap with their favourite artist. Then we would put it on-air. Thos are the kind of innovations that we continuously keep doing at 9XO, which we think the viewers like and they keep coming back to us.

    Read the full story here:

    We have to find ways in which we can differentiate ourselves: 9XO channel head Clyde D’souza