ITV

Tag: Club FM

  • Club FM Junior RJ – A unique Children’s Day celebration

    Club FM Junior RJ – A unique Children’s Day celebration

    Mumbai: Club FM took an innovative turn for Children’s Day with Club FM Junior RJ, engaging young talents across our six stations. The initiative invited children to participate by submitting a one-minute creative self-introduction video. They received an overwhelming response of entries, showcasing immense talent. Their creative team meticulously shortlisted 100 kids after a tough selection process.

    Auditions were then held in all six stations, as well as at our client partner’s showroom, to further refine the list and handpick the final six Junior RJs. These six children were given the rare opportunity to go on-air on 14 November, Children’s Day, as full-fledged RJs. This activity was proudly presented by our sponsor,Pittapillil Agencies, Kochi, and powered by Pavizham Cook Off.

    Breaking away from the conventional format of having children co-host with senior RJs, Club FM focused on a holistic experience. The selected Junior RJs were groomed extensively, learning about every aspect of the RJ profession. They explored the radio station’s workings, mastered content creation, planned segments, conducted interviews, and engaged with influencers. The entire content was developed by these young RJs in collaboration with the Club FM team, creating a truly authentic and independent RJ experience on air.

    On 14 November, the junior RJs took over the airwaves alone, without the presence of senior RJs. They presented compelling content and asked “Little Big Questions” – thought-provoking inquiries to both peers and elders. These ranged from significant socio-political topics like the Mullaperiyar Dam and climate change to child-centric issues such as exam pressure, homework stress, and educational challenges. By giving a voice to children’s perspectives on everyday and complex topics, we fostered unique conversations that resonated with both young and adult listeners.

    The success of Club FM Junior RJ lies in its unique approach to celebrating children’s creativity and empowering their voices in meaningful dialogue. This innovative format, blending grooming, real-world RJ experiences, and impactful content, offered fresh and engaging radio programming, making it a perfect platform for brands aiming to connect with the next generation of listeners.

  • Club FM’s ‘Bucketlist Challenge’ campaign for World Heart Day

    Club FM’s ‘Bucketlist Challenge’ campaign for World Heart Day

    Mumbai: Club FM, Kerala’s radio station, launched the ‘Club FM Bucketlist Challenge’ for World Heart Day, focusing on the rise in heart attacks among people under 40, where 25 per cent of cases occur in this age group. The campaign aimed to raise awareness about heart health while engaging listeners.

    For two days, RJs across six Club FM stations asked listeners, “What’s on your bucket list before turning 40?” Callers shared goals like traveling, buying homes, starting businesses, and pursuing creative passions. On World Heart Day, RJs revisited these conversations, urging listeners to add heart health to their bucket lists, with the message: “Don’t just chase your dreams—take care of your heart, too.”

    Club FM partnered with hospitals in Kerala, where cardiologists provided expert advice, emphasising the importance of regular check-ups and healthy living. The campaign extended to social media with RJs conducting vox pop interviews, meeting listeners in person to discuss their bucket lists, and highlighting heart health as a vital goal.

    Additionally, Club FM hosted a live CPR demonstration at a Kannur mall, showing how to respond during a heart attack. The performance highlighted the need for quick action and proper CPR techniques, delivering a strong message on heart health and emergency response.

    https://www.facebook.com/share/v/uWbzipVEyZRWeQxi/?mibextid=O563ZM

     

     

    For advertisers and clients, this campaign was yet another example of how Club FM consistently brings fresh, topical, and socially relevant content to its listeners, making it a powerful platform for brands to connect with their audiences memorably.

    Club FM extended its heartfelt thanks to Kerala’s hospital groups: Apollo Adlux, Lifeline, Neyyar Medicity, KIMS Sreechand, and Aster MIMS, for partnering with them this heart day.

  • Club FM rewrites on-air history with ‘VOX Office’

    Club FM rewrites on-air history with ‘VOX Office’

    Mumbai: Club FM, Kerala continues to raise the standard with its programming, and this Onam 2024 was no different. In a new and unique move, Club FM introduced ‘VOX Office’, a radio show that brought classic Malayalam cinema to the airwaves, engaging listeners across the state. As part of the Onam celebrations, Club FM re-released films like Manichitrathazhu, In Harihar Nagar, and Kilukkam—edited specifically for radio—to offer a nostalgic yet updated experience. By acquiring one-time audio rights from the movie producers, Club FM adjusted these classics for today’s audience, marking a first for any radio station in Kerala.

    ‘VOX Office’ taps into the trend of classic film re-releases, but with a radio twist, catering to Kerala’s cinema-loving audience. This show formed the core of Club FM’s Onam programming, merging past and present, and creating a listening experience that engaged audiences.

    Beyond ‘VOX Office,’ Club FM delivered a full range of Onam programming for its listeners. Programs like ‘Kalakkan Onam’ (7 AM to 11 AM), featuring pairs like Siju Sunny and Saafboi, Chef Pillai and Pepe, and Omar Lulu and Rehman, offered conversations and entertainment that added to the festive mood. The ‘KL Heroes’ show (11 AM to 2 PM) showcased local figures like Iswar Malpe, KL Bro, and Femina Basheer, recognizing their roles in Kerala’s society.

    The day ended with ‘Powli Talks’ (6 PM to 10 PM), where political figures Hibi Eden, Mohammed Riyaz, and Shailaja Teacher discussed Kerala’s political landscape, giving listeners insights into current events. These shows not only engaged listeners on-air but also reached out through Club FM’s social media platforms, ensuring wider engagement.

    With over 1000 clients involved for this Onam 2024, Club FM once again showed its ability to deliver meaningful content that resonated with both listeners and advertisers. The station’s approach to programming ensured wide audience interaction, making this Onam celebration notable.

    As the final days on 13, 14, and 15 September approaches, Club FM invites everyone to tune in and experience the conclusion of this journey. Promo videos highlight the essence of these final days. This Onam, Club FM has shifted the radio entertainment landscape, thanks to the ongoing support of listeners and advertisers.

  • Club FM’s Teachers Day Campaign Champions Respect for Women – Teach our boys

    Club FM’s Teachers Day Campaign Champions Respect for Women – Teach our boys

    In response to the alarming rise in atrocities against women and the recent Kolkata rape case, Club FM launched a groundbreaking campaign on Teachers Day aimed at fostering respect for women. Coordinating with schools across Kerala, Club FM executed a three-pronged initiative – on-air, on social media, and on the ground—to drive a critical message: teach boys to respect women and their freedoms.

    The campaign featured teachers speaking out on radio, advocating a shift from advising girls on their behavior to educating boys on respect and equality. Teachers emphasized the importance of allowing women to express themselves freely—through their choices in attire, social media presence, and daily activities. This powerful message was not only broadcasted on-air but also visually represented across social media platforms.

    In addition to the radio and social media components, Club FM organized 15 interactive sessions in mixed-gender senior secondary schools. These sessions facilitated direct conversations between teachers and students about respect and gender equality, reaching both boys and girls. Furthermore, radio modules were distributed to 60 schools with existing radio facilities, ensuring the campaign’s message reached an extensive audience.

    The initiative successfully engaged approximately 50,000 students directly and reached an estimated 5.4 million listeners, according to IRS 2019 Q4 results. The campaign represents Club FM’s commitment to innovative consumer engagement and its dedication to driving meaningful social change.

    For more information and to view the Instagram coverage, please follow 

     

  • CLUB FM Promotes Accountability with “Free Drums for Freedom” Independence Day Campaign

    CLUB FM Promotes Accountability with “Free Drums for Freedom” Independence Day Campaign

    Mumbai: Celebrating India’s 78th Independence Day, in a bold and creative initiative, Club FM launched the “Free Drums for Freedom” campaign on 15 August. By combining entertainment with social responsibility, the campaign spotlighted the unfulfilled promises and neglected projects across Kerala, drawing attention to the unfinished work left dormant due to administrative inaction. In true Ton Kanakkinu Fun theme, this playful yet impactful campaign grabbed attention from all corners.

    Inspired by the historical practice of using drums to gather attention, Club FM symbolically beat the drums across all six stations. RJs from Club FM, dressed in distinctive costumes, led the charge, conducting this impactful campaign in various locations. The campaign was executed through a series of on-air programs and social media stories, bringing neglected projects back into the public eye and urging for their completion.

    In Thiruvananthapuram, issues such as the stalled development of the Amayizhanjaan Canal, the delayed Karamana-Kaliyikkavila National Highway project, the closed-down toilets at the modern bus stop in Bakery Junction, and the lack of breastfeeding centres were brought to the forefront.

    Similarly, in Kottayam, the skywalk project and the halted Pandarakkalam elevated road on the Alappuzha-Changanassery Road were highlighted. Ernakulam’s focus included the deteriorating condition of the KSRTC Bus Depot and the stranded low-floor AC buses in the depot, among other issues.

    The campaign also covered stalled projects in Thrissur, such as the Kuttipuram State Highway development and the Koorkenchery-Kodungaloor State Highway expansion. In Kozhikode, the pollution of the Kallayi River and the neglected Kelappaji Park at Nadakkavu were among the key issues raised.

    Kannur’s neglected projects, including the long-awaited inauguration of Fort Road, the unfinished multi-level car parking near the stadium, and the lack of reflectors on dividers in the accident-prone areas from Chala to Valapattanam were also spotlighted.

    The campaign served as a reminder of the public’s right to demand accountability and the timely completion of these critical development projects. With “Free Drums for Freedom,” Club FM not only created social awareness but also reinforced its role as a socially responsible media outlet, committed to the communities it serves.