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Tag: Clovia

  • Clovia’s celeb squad springs into style with bold new summer collab

    Clovia’s celeb squad springs into style with bold new summer collab

    MUMBAI: Lingerie just got louder and loungewear livelier as Clovia, India’s premier brand for lingerie, sleepwear, and personal care, teamed up with four social media stars to breathe new life into its Spring-Summer 2025 collection. With Ridhima Pandit, Chetna Pande, Khanzaadi, and Shiny Doshi on board, this vibrant new campaign celebrates the power of comfort, expression, and style in every thread.

    Each of the four digital darlings takes the lead on a signature Clovia category, transforming everyday basics into confident statements of personal style. Ridhima Pandit, known for her energetic charm, embodies Clovia’s activewear and nightwear range, fusing fitness with fluidity for women who never sit still. Meanwhile, Chetna Pande lends her flair to Clovia’s cotton lingerie line spotlighting breathable, beauty-meets-function silhouettes that move with you.

    Rap queen and reality star Khanzaadi turns up the volume with Clovia’s boldest activewear co-ords yet three-piece sets built for performance, powered by personality. And Shiny Doshi brings the dreamy side of fashion to the fore with relaxed, fashion-forward nightwear that balances chic design with sleepytime ease.

    The campaign leans into each creator’s digital influence and individuality to break the mould showing that confidence doesn’t come from squeezing into the trend of the moment, but from choosing comfort that feels like you.

    Speaking about the collaboration, Clovia VP of digital marketing Rajeswar Rao said, “This collaboration is an extension of our belief that comfort and confidence should go hand in hand. Each celebrity represents a facet of the Clovia woman bold, expressive, and unafraid to choose comfort on her terms. We’re excited to bring our collections to life through their unique lens and continue building deeper connections with our community.”

    From breathable bras to binge-watch-ready nightwear and power-packed gym gear, Clovia’s latest campaign isn’t just about clothes, it’s about crafting a personal style rooted in ease. Whether it’s in the gym, on your couch, or scrolling the ‘gram, this collection proves comfort never goes out of style.

  • Clovia joins Zepto for 10-min delivery of innerwear and sleepwear

    Clovia joins Zepto for 10-min delivery of innerwear and sleepwear

    MUMBAI: Clovia, has partnered with quick-commerce giant Zepto to offer 10-minute doorstep delivery in over 18 cities across India.

    Consumers in cities including Mumbai, Delhi-NCR, Bengaluru, Chennai, Hyderabad, Pune, Lucknow, Jaipur, and Kolkata can now access Clovia’s curated collection with just a few taps receiving bras, panties, sleepwear and more almost instantly.

    The collaboration reflects Clovia’s push to blend convenience with quality by harnessing the power of fast-commerce. With this move, the brand is focused on scaling access to its essentials particularly in Tier one and Tier two cities, where demand for rapid, reliable shopping experiences continues to rise.

    Clovia co-founder & chief growth officer Soumya Kant shared, “Today’s shoppers want speed without compromising on quality. Our partnership with Zepto allows us to serve this demand, delivering Clovia favourites at lightning speed.”

    As part of the launch, over 100+ top-selling styles are now live on Zepto, ensuring a smooth and swift shopping journey for customers on the go.

    Zepto chief business officer Devendra Meel added, “This collaboration strengthens our promise of convenience and quality. We’re thrilled to help bring Clovia’s innerwear essentials to users faster than ever.”

    The partnership not only accelerates Clovia’s digital-first approach but also boosts its omnichannel growth, reinforcing its presence in the ever-evolving intimate wear market.

  • Clovia ropes in actor Nia Sharma for ‘Big Lingerie Fest Sale’

    Clovia ropes in actor Nia Sharma for ‘Big Lingerie Fest Sale’

    Mumbai: Clovia, a D2C fashion, lingerie, and personal care brand has recently partnered with Indian TV actress and model Nia Sharma to promote its ‘Big Lingerie Fest Sale,’ held between 20 to 31 August.

    On Instagram, Nia Sharma has 7.5 million fans. In her most recent Instagram reel, Nia features three insta-worthy looks from Clovia’s newest collections as part of the collaboration.

    Nia is seen grooving in Clovia’s newly launched collection of bralettes, nightwear and activewear, which made her sway in style & comfort.  

    The video was posted to Nia’s Instagram, where it has received 53 thousand likes and 5 lakh views to date.  

    Nia can be seen wearing a light blue lacy bralette with white denim jeans in the first outfit, a black button-up cropped shirt and short pair made of plush satin in the second look, and a graphic printed sports bra and tights combo in the third look.

    The video has also been shared by Clovia on its website and mobile application, as well as on its social media accounts on Twitter, Facebook, YouTube, and LinkedIn.

    The latest collection from Clovia includes bras, activewear, and incredibly cosy yet fashionable nightwear. The selection includes everything from basic cotton underwire bras for the house to sensual bralettes for both your everyday and your fashionable needs.  

    Women may choose from an amazing selection of sports bras, T-shirts, tights, shorts, and much more in the latest styles, hues, and patterns in Clovia’s new line of sportswear.

    Women can get their hands on the lingerie, activewear, and sleepwear that celebrities love, along with exciting offers and deals, at the Clovia Big Lingerie Fest.
     

  • Cartoon Network and Clovia launch clothing collection with The Powerpuff Girls

    Cartoon Network and Clovia launch clothing collection with The Powerpuff Girls

    MUMBAI: Cartoon Network has partnered with Clovia, India’s fastest growing lingerie and sleepwear brand, to unveil a unique collection inspired by The Powerpuff Girls. 

    Fans of Cartoon Network's classic crime-fighting girl-squad of Blossom, Bubbles and Buttercup, will get to choose from an impressive array of loungewear, sleepwear and innerwear now available on www.clovia.com. 

    The chic line of apparel captures the nostalgia and timelessness of the iconic cartoon trio. The designs are inspired by the legendary ingredients used to make these super-cute, super-fierce superheroes from Townsville, who are made with sugar, spice and everything nice (as well as Chemical X). This collection combines effortless style with the comfort of butter-soft fabrics for fans who want to save the world before bedtime!

    Vikram Sharma, Vice President of Cartoon Network Enterprises Asia Pacific, said, “Our partnership with Clovia gives fans a chance to dive into their childhood and wear their love for The Powerpuff Girls. This line of apparel is a perfect mix of style and comfort, with elements of humour and fun that the popular trio is known for.”

    “Iconic characters like the Powerpuff Girls have a nostalgic influence on our audience. We are very excited to partner with Cartoon Network Enterprises to launch a collection with characters that are close to every girl’s heart. This is the first time we have launched a range inspired by cartoon characters and we look forward to such partnerships in the future.” added Suman Chowdhury, Co-Founder & COO, Clovia.

    This collection caters to age groups across 18 to 30. The collection starts from INR 999 onwards for loungewear and sleepwear and INR 299 onwards for innerwear. Check out the entire collection here.

  • Clovia and Colors TV enter into a strategic collaboration

    Clovia and Colors TV enter into a strategic collaboration

    MUMBAI: Clovia, India’s fastest growing lingerie brand, has partnered with COLORS TV for an exclusive sleepwear collection called the ‘STARLIT collection’ which will be worn by characters from the TV shows on Colors. The collection was launched in April this year.

    “Women in India are well connected with their favourite daily soaps and the TV stars today have the same influence over lifestyle & fashion choices as Bollywood stars. We are very excited to partner with Colors TV and expand our reach to a vast audience. We are on track to grow 300% YoY and drive growth via such partnerships. It is a one of a kind activity done in our category as well as in TV industry. Till recently, TV stars wore heavy sarees to bed in storylines. We are changing their bedtime looks. With this integration, we expect the audience to get a flavour of our wide range of collection”, said Pankaj Vermani, Founder and CEO, Clovia.

    The sleepwear products from the ‘STARLIT collection’ will be worn by the characters in some of the leading shows on the channel like Udaan, ‘Roop- Mard ka Naya Swaroop’ and ‘Ishq Mein Marjawa’. Whenever the characters will appear in Clovia outfits, an Aston band will appear on the screen promoting the collection and directing viewers to Clovia website. The audience will see Clovia looks on their favourite characters several times each month.

  • Havas Media bags Clovia’s Rs 30 crore integrated media mandate

    Havas Media bags Clovia’s Rs 30 crore integrated media mandate

    MUMBAI: After recently pocketing the integrated media mandate of HolidayIQ.com, Havas Media Group India has now won the integrated media mandate of lingerie and nightwear brand Clovia in a multi-agency pitch.

     

    The account size is estimated to above Rs 30 crore. Clovia recently raised a round of funding from IvyCap Ventures.

     

    Havas will chart Clovia’s brand map with traditional as well as digital and mobile duties from their New Delhi office.

     

    Havas Media Group India and South Asia CEO Anita Nayyar said, “Clovia is a young lingerie brand with a niche e-commerce play backed by an omni-channel strategy. Lingerie domain is now gaining momentum in India but will be the next wave. Clovia is placed in a very interesting category with huge growth potential. We are confident that our digital at the core strategy will drive a lot of meaningful visibility for the brand. We look forward to partnering with them to scale in India.”

     

    Clovia CEO and co-founder Pankaj Vermani added, “We are enroute to scale Clovia as the number one lingerie and nightwear brand in India as well as looking at global markets. Havas Media was in sync with our brand vision as well as our customer first fundamentals. Their experience, strategic brand approach, knowledge of the e-commerce domain and nuances of new age businesses makes them perfect partners.”

     

    “Havas Media’s unique traditional and digital offering based on brand and customer dynamics is perfectly suited to connect with and delightfully engage the Clovia woman encouraging a closer relationship with the brand. We are very glad to add yet another client, with a major online focus, to our portfolio. As India goes online and media gets more integrated Havas Media will be at the forefront servicing both clients and their customers to make happy informed choices,” explained Havas Media Group-India MD Mohit Joshi.