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Tag: CloudTV

  • Frodoh tunes into Cloudtv to amplify India’s connected ad landscape

    Frodoh tunes into Cloudtv to amplify India’s connected ad landscape

    MUMBAI: In a move set to reshape India’s connected TV (CTV) ad space, Frodoh, the fast-rising adtech innovator, has joined forces with Cloudtv, the country’s fastest-growing smart TV operating system, to bring sharper, data-led advertising experiences to millions of living rooms.

    With over 12 million viewers across 250 TV brands, Cloudtv offers one of India’s largest smart TV footprints and now, through Frodoh’s programmatic expertise, that screen time could soon turn into prime ad time. The partnership promises to help brands bridge the widening gap between the broad reach of traditional television and the precision of digital campaigns.

    “CTV advertising unifies fragmented audiences and brings brands closer to where viewers are most engaged on their smart TVs,” said Frodoh founder and CEO Russhabh R Thakkar. “Together with CloudTV, we’re setting the stage for advertisers to explore new levels of visibility and relevance.”

    Echoing that vision, Cloudtv COO and co-founder Abhijeet Rajpurohit said, “Our mission is to redefine the CTV ad landscape in India. Partnering with Frodoh strengthens this mission by combining our OS ecosystem with their deep understanding of CTV demand.”

     

  • Cloudtv gives ads a new dimension with India’s first 3D CTV formats

    Cloudtv gives ads a new dimension with India’s first 3D CTV formats

    MUMBAI: Forget skipping ads now you might just stop and stare. Cloudtv, India’s first certified Smart TV OS, has switched on a bold new innovation in Connected TV: 3D Ad-Units. Rolled out across its OS-powered devices, the new format promises to shake up how brands pop on screen, offering advertisers a premium, non-intrusive showcase that sticks in the mind.

    Already powering 250-plus smart TV brands and reaching over 12 million users across Tier 1, 2 and 3 markets, Cloudtv is no stranger to scale. But with India’s Connected TV market projected to hit 25 million households by 2026, the company is betting that immersive, attention-grabbing formats will be the next frontier of advertising.

    Early tests suggest the gamble is paying off. In a collaboration with Aiyo, an AI-first content studio, Cloudtv deployed its 3D ads for nutrition brand Myfitness. The result? A 25 per cent higher completion rate compared to regular masthead video ads proof that audiences are more likely to stick with the story when the visuals literally stand out.

    For advertisers, the appeal is clear: a unique inventory that elevates campaigns beyond the flat, forgettable formats of traditional TV spots. For viewers, the difference lies in ads that engage without feeling like interruptions, creating a sleek, cinematic environment instead of clutter.

    Addressing this strategic announcement, Cloudtv COO and co-founder Abhijeet Rajpurohit said, “The launch of 3D ads positions Cloudtv at the forefront of CTV innovation, catering to the growing demand for premium, high-impact advertising solutions. As brands look for new ways to differentiate their messaging and drive deeper engagement, Cloudtv’s 3D ad inventory offers a compelling alternative that stands out in the CTV advertising space.”

    This isn’t the company’s only power play. Cloudtv has also rolled out a dedicated CTV advertising platform and struck a partnership with Magnite (NASDAQ: MGNI), the world’s largest independent sell-side ad company, to bring global heft to its marketplace. Alongside, a new website for brands, agencies and buyers now lets partners browse inventory, audience insights and campaign opportunities in one place.

    By pushing beyond the limits of flat formats, Cloudtv is essentially opening a new dimension in CTV advertising, one where brand storytelling is immersive, measurable, and hard to ignore. In a screen space that’s heating up fast, the platform may just have given itself the 3D edge.

  • CloudTV plugs in Harshad Wadivkar as new business head for monetisation

    CloudTV plugs in Harshad Wadivkar as new business head for monetisation

    MUMBAI:  CloudTV, India’s first certified Smart TV operating system, is switching to a higher gear on its monetisation plans with the appointment of Harshad Wadivkar as business head – monetisation. The move signals CloudTV’s growing ambitions to cash in on India’s fast-expanding connected TV (CTV) advertising wave.

    In his new role, Wadivkar will lead revenue strategies, forge fresh media partnerships, and unlock new monetisation channels across CloudTV’s platform, which today reaches more than 12 million viewers in regional markets across the country.

    A digital sales veteran with over 15 years under his belt, Wadivkar has previously clocked stints at Adscholars, Xapads Media, and Mediascope. His client roster reads like a brand who’s who — from DSP Mutual Fund and ESPN to Mahindra Auto and Jaguar Land Rover — and his agency links span GroupM, Madison, IPG, and Publicis. His knack for scaling revenues and building lasting partnerships makes him a prized recruit for CloudTV’s next growth lap.

    CloudTV COO  and co-founder Abhijeet Rajpurohit  said: “We are delighted to welcome Harshad aboard. His deep digital expertise and sharp monetisation focus will be pivotal as we strengthen our footprint in India’s rapidly evolving connected TV landscape.”

    With the CTV market shifting into overdrive, CloudTV is betting big on seasoned hands like Wadivkar to drive its revenue engine and bolster its standing as an indispensable advertising enabler for smart TV audiences.

  • Cloudtv and Mediatek join forces to transform India’s smart TV OS market

    Cloudtv and Mediatek join forces to transform India’s smart TV OS market

    MUMBAI: Cloudtv, has announced a strategic partnership with global chipset solutions provider Mediatek. This collaboration aims to revolutionise the connected TV operating system market in India by offering fully compliant Android-based TV OS solutions.

    By integrating Cloudtv OS with Mediatek’s advanced System-on-a-Chip (SoC) technology, Indian TV brands and OEMs will benefit from a streamlined integration process, significantly reducing both costs and time to market. The partnership is expected to accelerate Cloudtv’s growth, potentially doubling its market share in the country’s expanding smart TV sector.

    Cloudtv has also confirmed that its OS is now fully compliant with Android Compatibility Test Suite (CTS) standards, ensuring a seamless and consistent user experience. Additionally, it enables access to a wide range of free-to-air channels, offering high-quality digital content including news, sports, and entertainment, without the need for subscriptions or contracts.

    Key benefits of this partnership include,

    – Android CTS compliance guaranteed compatibility with Google’s standards for a seamless viewing experience.

    – Android 14 support enhanced security, improved performance, and access to the latest features.

    – Free-to-air channels DVBS-2 compliant technology providing cost-free access to diverse content.

    – Pre-certified applications instant access to platforms like YouTube, Prime Video, and JioHotstar, along with 200+ content partners.

    “By integrating Mediatek’s cutting-edge chipsets with Cloudtv’s localized OS expertise, we are revolutionizing the Indian connected TV industry. This partnership will forge the way for an end-to-end solution that makes premium television experiences more affordable and accessible than ever before. For TV brands, this marks a game-changing opportunity, enabling them to offer competitively priced smart TVs with certified OS and apps, breaking past the limitations of high-cost models. Through this partnership, we hope to drive greater innovation and accessibility that helps shape the future of smart TV adoption in India.” Cloudtv COO & co-founder Abhijeet Rajpurohit.