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Tag: Clio

  • Dentsu Creative names John Mescall global chief creative partner

    Dentsu Creative names John Mescall global chief creative partner

    MUMBAI: Dentsu Creative has appointed John Mescall as its global chief creative partner, a move designed to sharpen the agency’s creative edge and align standards across markets.

    Based in New York, Mescall will work closely with Yasu Sasaki, Dentsu’s global chief creative officer, to strengthen creative craft, foster collaboration and integrate emerging technologies like AI into workflows. He will also focus on talent development across the network.

    “What drew me to Dentsu Creative is its deep belief in the power of creativity to drive meaningful impact,” said Mescall. “It’s rare to find a global organisation so aligned in purpose yet so attuned to the strengths of its local teams.”

    Mescall is one of advertising’s most decorated creative leaders. At Mccann Worldgroup, where he served as global executive creative director and president of its global creative council, he helped steer the network to Cannes Lions and Effie global network of the year titles. His career haul includes more than 100 Cannes Lions, eight of them Grand Prix, along with top honours at D&AD, One Show, Clio and beyond. Adweek has named him to its creativity 50, while Business Insider ranked him among the world’s top 10 most creative people in advertising.

    Dentsu Creative, global president, Abbey Klaassen said Mescall’s “ability to unite teams around a shared vision” will be key to scaling the agency’s creative impact. Sasaki added that his appointment reflects the network’s “commitment to transformative creativity that delivers cultural and business impact.”

     

  • AAAI prowess Digital Hackfest Workshop

    AAAI prowess Digital Hackfest Workshop

    MUMBAI: Advertising Agencies Association of India (AAAI) under the aegis of the AAAI Prowess initiative today announced a One-day workshop ‘‘Digital Hackfest – How to Power-up Brands in the Digital Space’’ scheduled for 26th May 2016 in Mumbai at the AAAI’s Training Centre at Lower Parel.  This workshop will be led by Meera Sharath Chandra.

    Today it is not about brands wanting to go digital but brands deepening their connect and co-creating experiences with their consumers across interesting and emerging digital apertures. Digital is more than a medium. It is a way of life. A whole new sphere where brands can sharply define their mission, personality, positioning and conversations with consumers. How can the digital strategy seamlessly dovetail with the brand intent? How can it be the heart of a totally integrated experience? How can we better understand the art and the science of digital engagement?

    The workshop will be in four parts. First, a look at how our digital and physical worlds collide. Second, examining how brands can leverage the online space in impactful and meaningful ways. Third, an understanding of the role and power of social media. Fourth, joining the dots to create a holistic brand story. Every session will conclude with a fun hack on the theme.

    Meera Sharath Chandra is Founder, CEO & CCO of Tigress Tigress – an agency that specialises in integrated communication with digital at the heart of the experience.

    An integrated creative professional with 35 years of global experience, handling both MD and ECD responsibilities, Meera has over two decades of specialisation in the digital and integrated space. She has been an award winner and jury member at Cannes Lions, One Show, D&AD, Clio, Art Directors Club and New York Fest among others.
    Meera has worked in the US, the UK, Hong Kong and India. As an entrepreneur, Meera has earlier run an Intel-funded dotcom enterprise servicing clients in the US, Europe and Hong Kong, leading a 250-strong team. She has been a member of global task forces on brands such as Nestle, Unilever, Ford and Citibank. She has specialised in UI/UX from the University of Maryland’s Human Computer Interface Lab.

    Meera is invited to speak regularly at various international forums such as the Latin American Advertising Festival- Rio, Eurobest – Amsterdam and WHO – Geneva. She is also a pro bono contributor towards the WWF “Save The Tiger” initiative. She is a mentor at the School of Communication Arts, London.

  • AAAI prowess Digital Hackfest Workshop

    AAAI prowess Digital Hackfest Workshop

    MUMBAI: Advertising Agencies Association of India (AAAI) under the aegis of the AAAI Prowess initiative today announced a One-day workshop ‘‘Digital Hackfest – How to Power-up Brands in the Digital Space’’ scheduled for 26th May 2016 in Mumbai at the AAAI’s Training Centre at Lower Parel.  This workshop will be led by Meera Sharath Chandra.

    Today it is not about brands wanting to go digital but brands deepening their connect and co-creating experiences with their consumers across interesting and emerging digital apertures. Digital is more than a medium. It is a way of life. A whole new sphere where brands can sharply define their mission, personality, positioning and conversations with consumers. How can the digital strategy seamlessly dovetail with the brand intent? How can it be the heart of a totally integrated experience? How can we better understand the art and the science of digital engagement?

    The workshop will be in four parts. First, a look at how our digital and physical worlds collide. Second, examining how brands can leverage the online space in impactful and meaningful ways. Third, an understanding of the role and power of social media. Fourth, joining the dots to create a holistic brand story. Every session will conclude with a fun hack on the theme.

    Meera Sharath Chandra is Founder, CEO & CCO of Tigress Tigress – an agency that specialises in integrated communication with digital at the heart of the experience.

    An integrated creative professional with 35 years of global experience, handling both MD and ECD responsibilities, Meera has over two decades of specialisation in the digital and integrated space. She has been an award winner and jury member at Cannes Lions, One Show, D&AD, Clio, Art Directors Club and New York Fest among others.
    Meera has worked in the US, the UK, Hong Kong and India. As an entrepreneur, Meera has earlier run an Intel-funded dotcom enterprise servicing clients in the US, Europe and Hong Kong, leading a 250-strong team. She has been a member of global task forces on brands such as Nestle, Unilever, Ford and Citibank. She has specialised in UI/UX from the University of Maryland’s Human Computer Interface Lab.

    Meera is invited to speak regularly at various international forums such as the Latin American Advertising Festival- Rio, Eurobest – Amsterdam and WHO – Geneva. She is also a pro bono contributor towards the WWF “Save The Tiger” initiative. She is a mentor at the School of Communication Arts, London.

  • Leo Burnett Worldwide acquires major stake in Solutions Group in Sri Lanka

    Leo Burnett Worldwide acquires major stake in Solutions Group in Sri Lanka

    MUMBAI: Leo Burnett Worldwide announced the acquisition of a majority stake in the Solutions Group, a communications company based in Sri Lanka. As part of the acquisition, Leo Burnett Sri Lanka and Arc Worldwide Sri Lanka will now be fully integrated into Publicis Communications, one of Publicis Groupe’s four Solutions hubs regrouping all creative communications activities.

    The Solutions Group was founded in 1999. Since its inception, the company has been headed by communications leader, Ranil de Silva. Today, the company has 81 of the country’s best and brightest professionals whose work has been consistently recognised globally at leading awards shows including Cannes Lions, D&AD, London International, Clio, Adfest, Spikes Asia amongst others. Leo Burnett Sri Lanka’s success across creativity and business has led it to be awarded at Asia-Pacific’s premier Agency of the Year Awards by Campaign Asia three years in a row. This acquisition will complement Leo Burnett’s existing service in the market, delivering best-in-class work and campaigns across the value chain, and creating ideas that truly move people.

    “Given the tremendous growth and creative opportunities in Sri Lanka, I am thrilled to see Leo Burnett join forces with the talent and possibility that resides within the Solutions Group,” said Leo Burnett Worldwide CEO Rich Stoddart. Leo Burnett Sri Lanka MD Ranil De Silva further added, “We are thrilled to strengthen our partnership and to continue our efforts to build Leo Burnett’s position as a leading creative force in the country. I am confident that all the stakeholders will benefit greatly from the access to our global footprint.”

    As part of this acquisition, the Solutions Group also acquired 100 per cent ownership of First Media Solutions, which represented Starcom Worldwide in Sri Lanka and was the first international media independent brand to enter Sri Lanka. First Media will now be fully integrated into the Publicis Groupe. 

  • Leo Burnett Worldwide acquires major stake in Solutions Group in Sri Lanka

    Leo Burnett Worldwide acquires major stake in Solutions Group in Sri Lanka

    MUMBAI: Leo Burnett Worldwide announced the acquisition of a majority stake in the Solutions Group, a communications company based in Sri Lanka. As part of the acquisition, Leo Burnett Sri Lanka and Arc Worldwide Sri Lanka will now be fully integrated into Publicis Communications, one of Publicis Groupe’s four Solutions hubs regrouping all creative communications activities.

    The Solutions Group was founded in 1999. Since its inception, the company has been headed by communications leader, Ranil de Silva. Today, the company has 81 of the country’s best and brightest professionals whose work has been consistently recognised globally at leading awards shows including Cannes Lions, D&AD, London International, Clio, Adfest, Spikes Asia amongst others. Leo Burnett Sri Lanka’s success across creativity and business has led it to be awarded at Asia-Pacific’s premier Agency of the Year Awards by Campaign Asia three years in a row. This acquisition will complement Leo Burnett’s existing service in the market, delivering best-in-class work and campaigns across the value chain, and creating ideas that truly move people.

    “Given the tremendous growth and creative opportunities in Sri Lanka, I am thrilled to see Leo Burnett join forces with the talent and possibility that resides within the Solutions Group,” said Leo Burnett Worldwide CEO Rich Stoddart. Leo Burnett Sri Lanka MD Ranil De Silva further added, “We are thrilled to strengthen our partnership and to continue our efforts to build Leo Burnett’s position as a leading creative force in the country. I am confident that all the stakeholders will benefit greatly from the access to our global footprint.”

    As part of this acquisition, the Solutions Group also acquired 100 per cent ownership of First Media Solutions, which represented Starcom Worldwide in Sri Lanka and was the first international media independent brand to enter Sri Lanka. First Media will now be fully integrated into the Publicis Groupe. 

  • Goafest Creative Abby jury chairs announced for Integrated, OOH/Ambient, Branded Content and Public Relations

    Goafest Creative Abby jury chairs announced for Integrated, OOH/Ambient, Branded Content and Public Relations

    MUMBAI  The Awards Governing Council of Goafest 2016 has declared the jury chairs for Integrated, OOH/Ambient, Branded Content and Public Relations. DDB Mudra chairman and CCO Sonal Dabral will chair the OOH/Ambient Jury of Creative Abby,  J. Walter Thompson  CCO Senthil Kumar will chair the integrated category.  Reliance Broadcast Network  CEO Tarunl Katial will be jury chair for the  branded content category while Madison PR  CEO Paresh Chaudhury will chair the Public Relations category.

    Dabral  has over two decades of experience in advertising industry and has curated many winning campaigns for major local, regional and multinational brands.  He began his career in Lintas and after a brief stint in Mudra Delhi, went on to have an extremely successful stint at Ogilvy Mumbai. He then went on to head Ogilvy in Malaysia and make it one of the top creative offices in the region.   Thereafter, as the chairman and ECD of Ogilvy Singapore, he helped the agency become the hottest agency in the region and the no.1 creative office of the WPP global network. In 2007 he led the agency for it to become the third highest awarded agency in the world at Cannes Lions. He is a prolific winner in most of the regional and international award shows like Cannes, Clio, D & AD, One Show, LIA, Andy Awards, AdFest, Spikes etc,

    Kumar has been celebrated in India and recognized globally for the ability to amplify deep local insights into simple ideas that solve complicated marketing challenges. He has won India’s first and second Film Gold Lions at The Cannes Lions International Festival in 2009.  His ideas have helped build several brands in India including: Levi’s, Nike, Google, Ford, etc. Kumar can be spotted in several creative books under the classifications of writer, creative director, designer, photographer and film maker. His work has risen beyond successful marketing case studies to mine over 100 international creative awards.

    Katial is at the helm of one of India’s youngest media houses and is considered to be one of the most successful executives in the Indian media industry. A stint in adverting followed by over a decade of experience in broadcast with brands like Star and Sony and now Reliance Broadcast, Katial has successfully led high decibel launches of industry tent poles and has always been able to rightly tap the consumer’s pulse. Other significant achievements in Katial’s cap include being voted the NewsCorp Achiever for Asia and being included among the best in the ‘India Today 30 on 30’ list. He was also part of the team that won the first Media Gold at Cannes.

    Chaudhry has over 24 years of brand communication and reputation management experience across industries and key global markets and is also founder president of the “Indian Forum Of  Corporate Communicators” (IFCC).   Chaudhry’s last assignment was as group president -corporate communications, Reliance Industries, prior to which he was head of communications at HUL and communications leader, Unilever South Asia.  From building the corporate brand of Ranbaxy in North America, Europe and India, to aligning regional communication country teams to bring alive ‘the transition to one Unilever brand’ and driving the corporate name change from “HLL” to “HUL”, to putting together systems and processes for effective global (internal and external) communications at RIL, Chaudhry has led communications for many iconic and tentpole campaigns in India.

     

  • Goafest Creative Abby jury chairs announced for Integrated, OOH/Ambient, Branded Content and Public Relations

    Goafest Creative Abby jury chairs announced for Integrated, OOH/Ambient, Branded Content and Public Relations

    MUMBAI  The Awards Governing Council of Goafest 2016 has declared the jury chairs for Integrated, OOH/Ambient, Branded Content and Public Relations. DDB Mudra chairman and CCO Sonal Dabral will chair the OOH/Ambient Jury of Creative Abby,  J. Walter Thompson  CCO Senthil Kumar will chair the integrated category.  Reliance Broadcast Network  CEO Tarunl Katial will be jury chair for the  branded content category while Madison PR  CEO Paresh Chaudhury will chair the Public Relations category.

    Dabral  has over two decades of experience in advertising industry and has curated many winning campaigns for major local, regional and multinational brands.  He began his career in Lintas and after a brief stint in Mudra Delhi, went on to have an extremely successful stint at Ogilvy Mumbai. He then went on to head Ogilvy in Malaysia and make it one of the top creative offices in the region.   Thereafter, as the chairman and ECD of Ogilvy Singapore, he helped the agency become the hottest agency in the region and the no.1 creative office of the WPP global network. In 2007 he led the agency for it to become the third highest awarded agency in the world at Cannes Lions. He is a prolific winner in most of the regional and international award shows like Cannes, Clio, D & AD, One Show, LIA, Andy Awards, AdFest, Spikes etc,

    Kumar has been celebrated in India and recognized globally for the ability to amplify deep local insights into simple ideas that solve complicated marketing challenges. He has won India’s first and second Film Gold Lions at The Cannes Lions International Festival in 2009.  His ideas have helped build several brands in India including: Levi’s, Nike, Google, Ford, etc. Kumar can be spotted in several creative books under the classifications of writer, creative director, designer, photographer and film maker. His work has risen beyond successful marketing case studies to mine over 100 international creative awards.

    Katial is at the helm of one of India’s youngest media houses and is considered to be one of the most successful executives in the Indian media industry. A stint in adverting followed by over a decade of experience in broadcast with brands like Star and Sony and now Reliance Broadcast, Katial has successfully led high decibel launches of industry tent poles and has always been able to rightly tap the consumer’s pulse. Other significant achievements in Katial’s cap include being voted the NewsCorp Achiever for Asia and being included among the best in the ‘India Today 30 on 30’ list. He was also part of the team that won the first Media Gold at Cannes.

    Chaudhry has over 24 years of brand communication and reputation management experience across industries and key global markets and is also founder president of the “Indian Forum Of  Corporate Communicators” (IFCC).   Chaudhry’s last assignment was as group president -corporate communications, Reliance Industries, prior to which he was head of communications at HUL and communications leader, Unilever South Asia.  From building the corporate brand of Ranbaxy in North America, Europe and India, to aligning regional communication country teams to bring alive ‘the transition to one Unilever brand’ and driving the corporate name change from “HLL” to “HUL”, to putting together systems and processes for effective global (internal and external) communications at RIL, Chaudhry has led communications for many iconic and tentpole campaigns in India.

     

  • O&M wins CLIO Network of the Year for 4th consecutive year

    O&M wins CLIO Network of the Year for 4th consecutive year

    MUMBAI: Ogilvy & Mather was named Network of the Year at the 56th Annual CLIO Awards held recently at the American Museum of Natural History. This is the fourth consecutive year the O&M network has topped the CLIOs.

     

    “Great creative should engage, challenge, celebrate and educate. Ogilvy & Mather continues to set the bar very high with work that encompasses these characteristics time and time again. Congratulations to the entire team on a fourth consecutive CLIO Network of the Year win,” said CLIO president Nicole Purcell.

     

    The Grand CLIO for Print went to the campaign “It Happens Here” on behalf of the anti-female genital mutilation organisation 28 Too Many, which also was named Advertiser of the Year, while the Grand CLIO for Direct was awarded for the Burger King “Proud Whopper” campaign.

     

    In addition to the two Grand CLIOs, the awards included 10 Gold, 27 Silver, 23 Bronze and 24 Shortlists across the categories of social media, audio and film technique, branded content, branded entertainment, direct, innovative, design, out of home, integrated, engagement, experiential, print and film. O&M was also awarded three Silver Healthcare CLIOs in the design, direct, and out of home categories.

     

    O&M worldwide chief creative officer Tham Khai Meng said, “I am delighted the work and results produced by Ogilvy & Mather agencies around the world on behalf of our clients have once again been recognized by our peers, the judges, and CLIOs. We couldn’t have done it without the verve of our talented people and the huge support of our courageous clients.” 

     

    Gerry Human, chief creative officer of Ogilvy & Mather London, which led the creation of “It Happens Here,” added, “Thank you CLIOs. I hope these awards inspire even more people to reach out and help 28 Too Many in their brave fight against this horrendous crime inflicted on young girls across the world. Please go to their site and donate.”

     

    Anselmo Ramos, chief creative officer and founder of David, a WPP company that is part of the Ogilvy & Mather network, said of the “Proud Whopper” campaign that his agency created, “Proud Whopper is young, smart and brave work. I thank our client for being fearless in helping to bring its message to life, our team for creating it and the CLIOs for celebrating it.”

     

    The CLIO Awards is one of the world’s most recognized international awards competitions for advertising, design, digital and communication.