ITV

Tag: Clinique

  • Clinique signs Radhika Apte as first brand ambassador for India

    Clinique signs Radhika Apte as first brand ambassador for India

    MUMBAI: Clinique, the skin care brand has introduced Bollywood actress Radhika Apte as its first brand ambassador for India. Known for her real, natural and authentic approach to beauty, Apte exemplifies Clinique’s philosophy of empowering, inspiring and delivering happiness to women by celebrating natural beauty through great skin.  

    “Since its inception, Clinique has paved the way for the beauty industry in delivering innovative, high-performance skincare ahead of its time, while uploading its foundation of inspiring confidence and embracing natural beauty at the heart of everything it does”, says Estée Lauder Companies India general manager Rohan Vaziralli. “Similarly, Radhika is a trailblazer in her line of work – through the roles she portrays to empowering women to focus on inner beauty. She is fresh, dynamic, young, strong minded, natural and genuine, making her the perfect expression of Clinique. We’re delighted to welcome Radhika to the Clinique India family and am confident she will inspire millennial consumers in India and around the world.”

    “What better way to start this year than with Clinique!”, says Radhika Apte. “Skin care has always been an integral part of my beauty regime alongside drinking water, staying fit and sleeping well. I’ve long admired Clinique and strongly believe in its philosophy of great skin equals happiness. Joining this family is extremely special as it’s the first time Clinique India has had a brand face, so it’s a privileged opportunity and I hope to inspire women to be real, natural and authentic in everything they do, without forgetting that beauty lies in simply being happy!”

    Clinique India aims to increase brand awareness, deepen consumer engagement and drive education on the importance of good skincare habits through a series of campaigns featuring Apte in 2019. Audiences will see her appear in her first campaign for a new revolutionary moisturizer, Clinique iD™ in March 2019 followed by its cult hydrator, Moisture Surge™ in May 2019. Apte's campaigns will play across digital media, social media and in-store in India and around the world.

  • Supari Studios produces new campaign for Clinique ‘We Hear You’

    Supari Studios produces new campaign for Clinique ‘We Hear You’

    MUMBAI: Digital content studio, Supari Studios, produced the latest campaign for Clinique’s Even Better range of products and  is directed by Sameer Ghauri. Bringing on board four diverse influencers, Supriya Joshi, Lisa Mishra, Leeza Mangaldas and Teena Singh, it put together a series of fun and spunky films that offer viewers a glimpse into each influencer’s personality.

    Supari Studios executive producer Mitali Sharma said, “With this campaign, we wanted to focus on the tagline ‘Even Better’ by bringing out the strong personalities of each of the influencers and how they don't like to settle in life, just like the Even Better foundation. We tried to encapsulate a piece of their life into the films by throwing in some minimal props that gave a suggestion of their profession. We also highlighted how Clinique Even Better Foundation helps each influencer, by mentioning a specific benefit of the foundation that works for them.”

    Ghauri said, "Our goal was to keep the tone of the films honest and real, complemented by clean and elegant visuals that are crisply edited to music handpicked to pair with each lady’s distinct personality. The colour tone of each film was also meticulously chosen to complement the different skin tones of our influencers. The aim of the films was to celebrate the diversity of smart, independent Indian women and at the same time highlighting that the brand caters to over 50 types of different skin tones, and I feel our films managed to achieve that quite successfully."