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Tag: Clinic Plus

  • Parle rules the roost as Britannia bags snack crown in Brand Footprint 2025

    Parle rules the roost as Britannia bags snack crown in Brand Footprint 2025

    MUMBAI: Looks like Parle still has India eating out of its hand. The biscuit-to-snack giant has once again topped the charts as the most chosen in-home FMCG brand, retaining its #1 spot for the 13th year running with a whopping 8,605 million Consumer Reach Points (CRPs), according to Worldpanel by Numerator’s Brand Footprint India 2025. Right on its heels was Britannia at 8,241m CRPs, while dairy heavyweight Amul secured third place with 6,517m CRPs. Clinic Plus held steady at #4, but the real climber was Surf Excel, which finally scrubbed its way into the Top 5 in-home brands with 3,438m CRPs, rising from #8 in 2023 to #5 this year.

    Haldiram’s pulled off a masala move, breaking into the Top 10 in-home list for the first time, climbing from #19 in 2023 to #10 this year with 2,513m CRPs. Other standout performers included Balaji, which expanded its rural snack pack reach adding 10 million shoppers ( plus 22 per cent CRP growth), and Godrej Expert Crème, which boosted its shopper base by 15 million (plus 37 per cent CRP growth).

    When it comes to out-of-home (OOH) snacking, Britannia kept its crown with 655m CRPs, but it was Balaji that made the biggest crunch, jumping to #2 with 510m CRPs, followed by Haldiram’s (460m), Cadbury (458m), and Parle (299m). Amul also rose to #6, riding a creamy plus 19 per cent CRP growth.

    While FMCG brand choices in India grew in 2024, the pace was slower, dragged by a food and beverage sector slowdown. Yet, India continues to outpace global averages: 60:40 odds of growth here, compared to 50:50 worldwide. Interestingly, smaller brands are punching above their weight, showing higher CRP growth, while big players slow down.

    “Growth comes from expanding the shopper base, whether through innovation, new formats or deeper rural reach. India remains a vibrant market with challenger brands steadily gaining ground,” said Worldpanel by Numerator MD for South Asia K. Ramakrishnan.

    With 414 brands across foods, home care, beauty, beverages and dairy in the study, the 2025 report confirms what Indians have always known whether at home or out, their brand loyalties are built bite by bite.

  • Clinic Plus launches “Beti Bann Ke Aana” campaign for daughter’s day

    Clinic Plus launches “Beti Bann Ke Aana” campaign for daughter’s day

    Mumbai: Following the success of last year’s #MeriBetiStrong campaign, Clinic Plus returns with a bold new message for Daughter’s Day 2024. The brand’s latest campaign, “Beti Bann Ke Aana,” urges society to normalise the wish for a daughter and empowers expecting mothers to proudly express the desire for a girl child.

    Building on over 35 years of supporting Indian mothers, Clinic Plus has always championed initiatives that inspire them to “raise their daughters strong.” This year, the brand unveils a powerful new film, highlighting the societal preference for sons over daughters and calling for a change in mindset. Through impactful poetry, the film encourages families to celebrate and embrace the arrival of daughters with the same joy as sons.

    As India’s largest shampoo brand, Clinic Plus reaches 7 out of 8 households and is uniquely positioned to challenge deep-rooted gender biases. The “Beti Bann Ke Aana” campaign encourages families to wish for daughters and to proudly say, “Beti Bann Ke Aana,” promoting gender equality from birth.

    Unilever South Asia, beauty and well-being general manager, Hindustan Unilever executive director, Harman Dhillon says, “At Clinic Plus, we firmly believe in the strength and limitless potential of every girl. As a brand that has championed the mother-daughter bond for over 35 years, our mission extends beyond product – it’s about driving meaningful, lasting change in society. With Beti Bann Ke Aana, we’re empowering mothers to lead this shift, encouraging society to value and celebrate daughters equally. As India’s most loved shampoo brand, we are committed to using our platform to shape a future where every girl is cherished and empowered.”

    The campaign aims to address the ongoing gender imbalance in Indian families, where the birth of a son is often celebrated more than the birth of a daughter. Through this initiative, Clinic Plus seeks to reshape cultural attitudes, urging families to celebrate daughters and help create a society that values both genders equally.

    Ogilvy India, chief creative officer (West), Anurag Agnihotri states, “People wish for a son. People wish for ‘just a healthy baby.’ But no one ever wishes for a daughter. Clinic Plus is standing up to say, wish for a daughter. This video is an appeal to all mothers to start wishing for daughters—to make them feel wanted and strong.”

    By normalising the wish for a girl child, Clinic Plus continues to foster the mother-daughter bond, advocating for a world where every girl is cherished and empowered from the moment of birth.

  • Parle tops charts as the most chosen in-home FMCG brand for 12th year in a row: Kantar Brand Footprint India 2024 report

    Parle tops charts as the most chosen in-home FMCG brand for 12th year in a row: Kantar Brand Footprint India 2024 report

    Mumbai: Kantar has released the twelfth edition of its annual Brand Footprint India report. The report ranks the most chosen (in-home & out-of-home) FMCG brands based on consumer reach points (CRP’s). CRP considers the actual purchase made by consumers and the frequency at which these purchases are made in a calendar year.

    Key findings: In-home segment:

    1.    With a CRP score of 7980 million, Parle holds the top spot for a record twelfth year in a row, followed by Britannia, Amul, Clinic Plus and Tata Consumer Products.

    2.    Consumer reach points (CRP’s) continue to grow, however is slightly lower than last year. Overall, CRP’s have increased almost 33 per cent in the last five years.

    3.    All sectors have seen a CRP growth slow down, except dairy:

    4.    Brands chosen more often have greater probability of growing in CRP:

    5.    Haldiram’s and Balaji are the only two brands in the 2024 top 25 in-home brand list to grow by more than 30 per cent in CRPs in 2023.

    6.    Sunfeast leads the way in biggest penetration gains in 2023 at 6.4. The following brands make it to the top 10 list:

    7.    Seven brands in the top 25 in-home rankings show more than 20 per cent penetration increase in the last decade. Britannia leads the way, followed by Surf Excel, Sunfeast, Haldiram’s, Patanjali, Brooke Bond and Vim.

    Key findings: Out of home segment:

    1.    Britannia leads the way in the second edition of OOH brand rankings with 628Mn CRP’s. It is followed by Haldiram’s, Cadbury, Balaji and Parle. The top five rankings are all snacking brands and remain the same as 2023.

    2.    The five most chosen OOH beverage brands in India are Thums Up, Frooti, Amul, Maaza, & Bisleri.

    Speaking about this year’s report and rankings, Kantar MD – South Asia, worldpanel division, K. Ramakrishnan said, “Consumer choice is very reliable strength test for a brand across market conditions and Brand Footprint has been a widely acclaimed ranking system to measure this for over a decade now. As we see over the years, consumers are making increasing trips for purchase and that adds their options and in-turn, their choice. This is reflected in the constant increase in CRP’s. We also introduced an out of home rankings last year as OOH consumption is on the rise and has different choice triggers.”

  • Covid2019 did not upset top brands’ growth: Kantar report

    Covid2019 did not upset top brands’ growth: Kantar report

    NEW DELHI: According to Kantar’s Brand Footprint 2020 report, brands including Parle, Amul, Clinic Plus, Britannia and Ghadi emerged as the topmost chosen brands in the country in 2019. The report is an annual ranking of FMCG brands based on the Consumer Reach Points the brands scored in a year. The report is in its eighth edition this year.

    Brand Footprint 2020 follows CRP based ranking which considers the actual purchase made by the consumers and the frequency at which these purchases are made in a year.

    According to the report, scoring the highest CRP (million) at 6029 with a 12 per cent increase, Parle ranked first, which was followed by Amul at 4,632 CRP (million) and 17 per cent increase, Clinic Plus at 4,514 CRP (million) with 32 per cent increase, Britannia at 4,215 CRP (million) with a 29 per cent increase and Ghadi at 2,438 CRP (million) with a 12 per cent increase.

    The report further highlighted that this year five new brands made it to the Billion CRP Club including Dabur, Vim, Sunfeast, Brooke Bond and Patanjali and 21 brands joined this group in 2019 compared to 16 in both 2018 and 2017.

    Consumers made significantly more choices this year leading to a significantly better CRP performance by brands – 57 per cent brands record growing CRPs and bigger brands find better growth and follow the golden rule, brands grow faster by growing penetration. Colgate stands at the highest penetrated brand at 88 per cent, as per the report.

    In the foods category, Britannia is the second-most chosen brand, seventh-highest penetrated brand with a household penetration at 67.6 per cent. Aashirvaad saw a surge with 4 per cent penetration increase and +55 per cent CRP growth.

    Dabur as a brand came out strong in personal care and foods category with 34 per cent increase in CRP growth, making it the fifth-most chosen beauty and health brand in India with a 70 per cent per cent household penetration.

    “Consumer reach points are a great way to measure and rank brands as it is a measure of the number of opportunities a brand has, to interact with a consumer. It is great to see consistent validation for the fact that if you build penetration, frequency and growth follow. This has really been a year of global brands in terms of their higher growth than others. Like these, this year’s report has a lot of interesting nuggets to derive a lot of information and insights on top the behaviour of consumers towards brands in the last year,” Kantar MD- south Asia, worldpanel division K Ramakrishnan said. 

    The report concluded that 2020 is the year of global brands and for the brands that focused on reaching more targets were the clear winners. It also said that Covid2019 did not upset the top brands’ growth.

  • Clinic Plus celebrates the powerful bond between Mothers and Daughters on Daughter’s Day with #MeriBetiStrong

    Clinic Plus celebrates the powerful bond between Mothers and Daughters on Daughter’s Day with #MeriBetiStrong

    MUMBAI: Recognizing the central role mothers play in building their daughters into strong individuals, Clinic Plus launched a heartening #MeriBetiStrong campaign to celebrate their relationship on Daughter’s Day. Focused on addressing the need for change in society, which has been traditionally rooted in patriarchy, the campaign by Clinic Plus depicts how mothers across cultural and social backgrounds are using their own experiences to create strong foundations for their daughters, and inspiring them grow into better, stronger versions of themselves.

    Conceptualized and created in association with Ogilvy India, #MeriBetiStrong beautifully captures subtle nuances of the bond through conversations between different duos where the mother, while braiding her daughter’s hair, reminisces over the many roles she has played through her years, and advices her daughter on how she could accomplish those differently – with greater forte against all odds. The daughter listens intently, further underlining the formidable connection between the two!

    Harman Dhillon, Vice President, Hair Care, Hindustan Unilever said, “Our purpose at Unilever is to make sustainable living commonplace. As a Company, we have three strong beliefs – Brands with Purpose Grow, Companies with Purpose Last and People with Purpose Thrive. We recognise that the biggest impact we can have on the society is through our purpose-driven brands.

    Clinic Plus recognizes that a mother plays the most pivotal role in the early formative years of her daughter, and she can truly shape her thinking. It is the voice of many mothers who instil strength and belief in their daughters every day. With the #MeriBetiStrong movement, Clinic Plus is sowing a powerful, yet transformational seed in society – one that will inspire and bind mothers across India irrespective of ethnicities, regions, religions and cultures to raise their daughters strong. We are positive that every small push in the right direction will go a long way in changing the way our country raises its daughters”

    Added Anurag Agnihotri, Executive Creative Director, Ogilvy India (West), “Girls are not born weak – societal conditioning makes them so! Right from childhood the noise around how to walk, sit, dress, and even when and whom to marry results in conditioning so pervasive, that they forget their own strength. Only one voice has the power to stop this, and that is the mothers’! only she can make sure her daughter grows up strong. Infact a mother’s wish that her daughter become stronger than her is so natural that it’s almost a truism. With this simple thought, our work tries to dismantle restricting mindsets not just in society but also among mothers and daughters themselves.”

    Released on YouTube on 21st September 2019, #MeriBetiStrong hopes to ignite meaningful conversations around the lessons of strength that need to be imparted to daughters in their formative years.

  • Doordarshan Sahyadri Prerna Puraskar 2014

    Doordarshan Sahyadri Prerna Puraskar 2014

    MUMBAI: Doordarshan’s Sahyadri Channel will be commemorating “Mother’s Day” on 11th May,2014 with the telecast of a special event “Prerna Puraskar,2014” which will be a special awards function showcasing the unique bonding of “Mother-Daughter” as well as focusing on the theme of “Ladki Padhegi to Ladki Badhegi. This year the whole event has been designed in a way to extract a commitment from leaders of all sections of the society to support girl child education so that it paves the way for her all round success and progress in life. The event proposes to tie up with people from cross section of society and NGO’s who work towards girl child progress.

     

    This event is strongly supported and sponsored by “Clinic Plus “a brand that celebrates the relationship between a mother and a daughter. It signifies this evolving dynamic of a mother-daughter relationship, and acts as a true companion strengthening their bond. Prerna Puraskar identifies the role of Doordarshan as a public broadcaster; it had also won the Bronze Lion Award at the Cannes International Advertising Festival in 2006.

     

    The following mother-daughter personalities will be awarded at this event with the “Prerna Purasakar, 2014”.

     

    Daughter, Poorvi Bhave & Mother, Varsha Bhave

    Varsha Bhave an artist, composer and teacher of Hindustani Classical Music. She is the founder of “Kalangan” an organization which seeks to make children aware of their inclination for the performing arts – including music, theatre, dance and moulds them in to being good artistes. Recipientof Natyadarpan Award for her outstanding performance in the field of natya-sangeet.  Poorvi Bhave started her career as a News Anchor with Star Majha and currently hosting popular shows like “Ghe Bharari” “Mejwani Paripoorn Kitchen” “Jallosh Suvarnayugacha”. She debuted in Mrathi Film “Pitruroon” last year.

     

    Daughter, Ms. Sohaa Kulkarni & (Mother) Neena Kulkarni

    Neena Kulkarni is veteranfilm actress and producer. She has appeared in many Hindi and Marathi movies viz., Garam Masala, Nayak, Dum, Guru, Dum, Paheli. She is a popular face on Indian television and theatre. In 2006, she produced a Marathi Film “Shevri” which won the best film & best actor award at The Pune International Film Festival. Her daughter, Ms. Sohaa Kulkarni is currently The Creative Head for Dashami Creations Production House. She has also been the Executive Producer with the entertainment channels like Zee Marathi & Sony.

     

    (Daughter) Tejashree Walawalkar & (Mother) Jagruti Walawalkar

    Tejashree is one of the most popular child artists in Marathi Cinema & Television. She started her career with Marathi Film “Aaji Ani Naat” and won the audiences with her performance as “Ramabai Ranade” in “Unch Maza Zoka”, a popular television show. Her mother, Jagruti works for LIC of India and have been awarded by Pune Muncipal Corporation as the best LIC Agent.

     

    Daughter, Ms. Shubhada & Mother, Manik Varadkar

    Shubhada is a fine exponent of Odissi and a cancer survivor. Shubhada was awarded prestigious awards like “Singar Mani” “Priyadarshini” “Maharashtra Gourav” by some of the leading organisations. Recently Shubhada has received a prestigious “Mahari” Award 2011 of Orissa. Shubhada has been teaching, performing and conducting workshops in India and abroad for more than a decade. Shubhada is an empanelled artiste of Indian Council for Cultural Relations. Her mother, Manik Varadkar is a social activist, working relentlessly for poor, needy and downtrodden children. She believes that every one of us must give back to the society in any way possible, be it voluntary or monetary services.

     

    Daughter, Manaswini Lata Ravindra & Mother, Lata Pratibha Madhukar

    Manaswini is a young theatre person who was recently invited by the Royal Court Theatre in London to participate in a workshop for young playwrights. Manaswini believes that the only way to help and change society is to engage with social service. Theatre, she realized was an entertaining, engaging and a challenging medium to raise social issues. CIGARETTES, was her first full-length play and then she wrote Alvida, Mazy Vatanich Kara Khura, Ekmekaat and Lakh Lakh Chanderi. Copywriter with Big 92.7FM, Columnist in Sakaal, Kalamnama & Scriptwriter for various daily soaps like Eka lagnachi Dusri Gosht, Lek Ladki ya gharachi. Owing to her mothers’ involvement with some of the key social activist movements in India (for 10 years Manaswini’s mother, Lata helped Medha Patkar with the ‘Narmada Bachao Andolan. Mrs. Lata is a Social Activist, Researcher & Trainer.

     

    Daughter, Anijali Kirtane & Mother, Padmini Govind Biniwale

    Anjali is a Creative Writer, Researcher and Short Film Maker. Popularly known for her creative writing she has written books like Passion Flower, Hirvi Gani, Cherry Blossom & Dr. Anandibai Joshi: Kaal Aani Kartutwa which was converted in to a short film which won the Best Documentary Award of Maharashtra State. The film was also selected in the Baltimore Marathi Convention in U.S.A. She has inherited the writing skill from her mother Mrs. Padminin who is Lecturer, Marathi Poetess & Fiction Writer. Her writing includes tremendously well written Marathi books like Ranatla Diva (Story Book), Midas (Poems) and many more.

     

    Daughter, Janhavi Deepak Vartak & Mother, Jyoti Vartak

    Janhavi is a 14year National Level Gymnastic Champion. In the year 200,0 she participated and won the national championship in Sub Junior level, under 10group at Jodhpur in Gymnastics. She also plays Kabbadi for Maharashtra Kabaddi, Association. Her mother, Jyoti is a home maker and has inculcated in her children the invaluable traits of determination, courage to fight all odds and the determination to win.

     

    Daughter, Vidya R. Thakur & Mother, Anusya Padir

    Vidya is a renowned ENT Surgeon having vast experience of working with leading hospitals in Mumbai. Her mother Ansuya Padir hails from a tribal village Kotwal Wadi situated in the dense forest of Raigad Dist. Social Activist, Anusya has been instrumental in providing basic facilities at Khandas Tribal Area under Gram Sadak Yojana, Housing under Adivasi Gharkul Niwas scheme,Bore wells etc. She also runs a HPCL retail outlet Pursharth Auto Services at Kalamboli.

     

    Daughter, Tejashree Amonkar & Mother, Bharti Amonkar

    Tejashree is a singer and the granddaughter of Kishori Amonkar. Though a degree holder in fashion technology, 27-year-old Tejashri has gained firsthand knowledge of the techniques and execution skills of Hindustani vocal music. She also performed solo at the Arohi festival where music lovers found her performance likable and acceptable. Her mother, Bharti Amonkar is a fine exponent of Odissi. She has been performing at state level since last 30 years.

     

    Daughter, Rupali Ambure & Mother, Pratibha Khairmode

    Rupali is the first women to be appointed as DCP in Indian Railway. She is a woman of principle, attitude and courage. The famous Jalgaon Cyber Crime case was cracked by her and she made sure that the accused was arrested. Her mother, Pratibha Khairmode was a State government employee for her children being her ultimate life, in order to develop their career; she struggled a lot but fulfilled all her duties with a smile & vigor.

     

     Telecast of “Prerna Puraskar 2014” on Doordarshan Sahyadri Channel on 11th May, 2014 (Sunday) from 3.30pm onwards.