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Tag: CleverTap

  • Vikrant Chowdhary joins CleverTap as chief growth officer

    Vikrant Chowdhary joins CleverTap as chief growth officer

    Mumbai: Global user engagement and retention platform CleverTap on Tuesday added a new dimension to its core leadership team with the appointment of Vikrant Chowdhary as chief growth officer.

    In this role, Chowdhary will lead CleverTap’s integrated go-to-market (GTM) strategy globally across all commercial and enterprise segments.

    Increasingly, business leaders with disruptive mindsets and an eagerness to evolve are imperative for companies to succeed. Chowdhary brings this forward-thinking to CleverTap through 25 years of experience and expertise leading hypergrowth teams, said the company in a statement.

    “We are thrilled to have Vikrant join us as our partner for growth as we scale our business in key global markets and sectors and steer CleverTap to become a global leader in the user retention space for mobile-first digital businesses,” said CleverTap co-founder and CEO Sunil Thomas. “For the first time, we will integrate all of our customer-facing functions — across sales, marketing, solution engineering, and partnerships — to make one CleverTap Growth team under Vikrant’s leadership.”

    Before CleverTap, Chowdhary worked with Salesforce, a CRM company, where he directed India’s finserv vertical and enterprise business units. Previously, he held country leadership roles with SAP— where he powered the growth of the BFSI and telecom business unit, which became one of the best-performing teams in the country—as well as Teradata, IBM, and select startups. 

    “CleverTap has created a unique platform to help growth managers monetize behavioral economics for their real-time digital businesses, and I am truly excited and humbled to become an integral part of the company,” said Chowdhary.  “I am also excited to draw on my experience building growth units in vertical sectors powered by high-performance teams and have the opportunity to bring this capability to CleverTap.” 

  • Koo inks partnership with CleverTap to engage more users

    KOLKATA: Homegrown micro-blogging platform Koo has announced its partnership with CleverTap, a SaaS-based mobile marketing company. The decision follows a steady success of Koo’s partnership with CleverTap for their first product, Vokal.

    This partnership is aimed at engaging app users via push and in-app notifications using CleverTap’s real-time, data-driven insights promising high user engagement and retention.

    According to the Contribution of Smartphones to Digital Governance in India report by The India Cellular and Electronics Association (ICEA) in partnership with KPMG India, India is expected to hit 829 million smartphone users by 2022. This increased mobile adoption presents marketers and brands with a massive opportunity to not only reach out to current and potential customers but also enhance their engagement and deepen loyalty by delivering a seamless brand experience.

    Riding on this opportunity, CleverTap is aiming to leverage artificial intelligence and machine learning to personalise the customer experience using real-time behavioural data. CleverTap’s technology offers live user segmentation, sophisticated omni channel campaigns, and deliverability of 23 million push notifications a minute. Furthermore, the company offers 12 different channels for engagement, it said on Tuesday.

    CleverTap co-founder and CEO Sunil Thomas says, “Koo’s understanding of user experience and expertise in promoting regional content is uniquely complementary to CleverTap’s omnichannel marketing platform. With our passion for enabling brands to deliver highly successful marketing campaigns and delightful end-user experiences, we are excited to help Koo gain a deeper understanding of user behaviour that will help them achieve their goal of connecting with 100 million users this year.”

    As per the Google KPMG report, the Indian internet user base will increase to 735 million by the end of 2021. Indian language internet users are expected to grow at a CAGR of 18 per cent to reach 536 million by the end of 2021, while English users are expected to grow at only three per cent reaching 199 million within the same period.

    In a market dominated by global apps like Twitter and Facebook, Koo is trying to emerge as a differentiator by promoting vernacular content while reaching out to multilingual audiences across the country.

    Commenting on the partnership, Koo’s co-founder, Mayank Bidawatka said, “Our partnership with CleverTap will be instrumental in creating actionable user segments and keeping users engaged on our platform. We believe that CleverTap’s real-time insights and omnichannel solutions will not only help us establish a stronger connection with our existing users, but also attract more customers. Through this partnership, we are confident in our ability to increase clickthrough rates and achieve a double digit increase in the overall app sessions”.

  • 86% of users quit shopping apps after 4 weeks: new research from CleverTap

    86% of users quit shopping apps after 4 weeks: new research from CleverTap

    MUMBAI: CleverTap, the full-stack customer retention platform that helps consumer brands maximize customer lifetime value, today released the Industry Benchmarks for Ecommerce Apps.  For ecommerce brands, high customer acquisition costs (CACs) and price-sensitive buyers impact the overall customer lifetime value and profitability due to low retention.  With low entry and exit barriers, customers have a plethora of options to choose from even within niche categories.

    The benchmark report, which analyses 3.1 billion data points across 18 million devices and 15 million unique users, provides user insights that will help growth teams benchmark their app’s performance against some of the most successful ecommerce apps. The report also covers strategies to help you improve user engagement and retention.

    Almitra Karnik, Head of Marketing at CleverTap said, “the cut-throat competition in the ecommerce industry makes it crucial for brands to deliver a superior customer experience. Our research indicates that ecommerce brands are losing customers faster than acquiring them. On average, shopping apps lose 86% of users within the first 4 weeks of download.

    “Without focusing on retention, brands are trying to fill a leaky bucket, focusing on acquiring more users that don’t stick around for long. This impacts the top line as well as customer lifetime value for these brands”, she added.

    The benchmark report provides insights on how users flow from one lifecycle stage to another and provides recommendations to increase repeat purchase rate and hence user retention. Some of the other highlights from the report include:

    Registration: Only 16 percent of new users complete the signup process within a week of installing the app
    Retention: Only 11.6 percent of new users remain active in the first week
    Uninstalls: 42 percent of new users uninstall the app within the 30 days of app install
    Reinstalls: Only 5.21 percent of users reinstall within 30 days of app uninstall

  • CleverTap names Miten Mehta as chief alliance officer to head its global partnership ecosystem

    CleverTap names Miten Mehta as chief alliance officer to head its global partnership ecosystem

    MUMBAI: CleverTap, the leading customer retention SaaS platform, announced today that Miten Mehta, has joined the company as Chief Alliance Officer to lead its strategic alliance and partnership program across Americas, EMEA & APAC regions.

    Miten, Xoogler, is a senior digital transformation and innovation leader, who will relocate to Mumbai from Silicon Valley to drive the next phase of growth at CleverTap through strategic alliances with consulting, product and SaaS firms, ISV’s, digital agencies, marketing analytics firms, educational & training Institutes among others.

    “Miten brings a global perspective and an impeccable track record of enabling rapid partnership led growth at early to late-stage companies across North America, Europe, and Asia-Pacific to CleverTap leadership team. He will not only provide leadership to accelerate and scale our strategic growth by ramping our alliance program but also co-innovate solutions with partners to address our customer needs in new markets and verticals” said Anand Jain, Co-founder and Chief Strategy Officer at CleverTap.

    Miten brings over 25+ years of P&L experience in technology leadership across – strategic alliance and partnerships, corporate development, M&A and product innovation. Prior to joining CleverTap, he worked at Google as a consultant where he supported their strategic partners and customers for Google Cloud Platform (GCP) and community ecosystem program. Previously, Miten was the co-founder of Spinta Global Accelerator, KD, eComLive (acquired by InfoSpace) and MoConDi (acquired by MobileMedia) and served on board / advisory board of companies in USA and India.

    “CleverTap enables our partners to grow their clients digital business through our industry-leading customer retention platform which helps Fortune 2000 brands increase customer lifetime value while reducing churn and customer acquisition cost. I’m excited at this opportunity to add value to our partners and help them expand into new markets and verticals by leveraging the CleverTap platform”, said Miten Mehta, Chief Alliance Officer at CleverTap.

  • CleverTap partners with vonage to enable the WhatsApp business solution via Nexmo Messages API

    CleverTap partners with vonage to enable the WhatsApp business solution via Nexmo Messages API

    MUMBAI: CleverTap, the full-stack customer lifecycle management platform, today released an integration with Nexmo, the Vonage API Platform, and its Messages API to add the WhatsApp Business solution to CleverTap’s engagement suite. With this integration, CleverTap enables two-way communication with customers on one of the most widely used channels worldwide.

    Today’s consumers want to interact with businesses just like they do with friends and family, and social channels like WhatsApp and Facebook make that possible. With more than 1.5 billion users globally, WhatsApp stands out by enabling businesses to send instant service messages, delivery updates and check-in reminders to users in any part of the world. With more than 3x the volume of SMS messages and a 98% open rate2, WhatsApp has opened a whole new opportunity for businesses to engage with customers3.

    “Customers are shifting towards conversational commerce so they can have instant interactions with their preferred brands. With the Vonage partnership and Nexmo APIs, CleverTap enables WhatsApp Business as an avenue for brands to offer superior service and support by allowing them to be where customers are. We are excited to see how brands leverage this channel to transform customer relationships,” said Sunil Thomas, CEO, and Co-Founder at CleverTap.

    “Integrating the Nexmo Messages API with CleverTap makes it simple and seamless for us to leverage the WhatsApp Business solution and reach customers on a channel where they spend the most time. We’ve seen WhatsApp showing great promise as a marketing channel with 3x more engagement as compared to the current average. We are confident that with the combined power of the WhatsApp Business solution, Nexmo APIs, and CleverTap, our conversational commerce capabilities will become more integrated and seamless,” said Himanshu Periwal, Vice President of Growth at ixigo.com

    CleverTap’s integration with the Nexmo Messages API brings WhatsApp’s ubiquity to its customers with a hassle-free and automated way to send and receive personalized messages. Without having to host or manage a separate infrastructure, businesses can have two-way communication with customers right through the CleverTap dashboard. 

    “The Nexmo Messages API makes it easy for businesses to engage with customers around the world via the channels they prefer. Channels like WhatsApp Business allow companies to reinvent their business models with a more modern, personal way of providing products and services,” said Mark Summerson, VP Global Channel Partners at Nexmo, the Vonage API Platform.

  • Qwikcilver drives 80% repeat transactions on Woohoo with CleverTap

    Qwikcilver drives 80% repeat transactions on Woohoo with CleverTap

    MUMBAI: CleverTap, the customer lifecycle management platform, has announced that Qwikcilver, the gift card technology leader, has been able to drive repeat transaction on its B2C platforms www.woohoo.in and Woohoo Gifting App with over three-quarters of its customer base on the back of effective omnichannel marketing campaigns.

    Founded in 2006, Qwikcilver is the single largest end-to-end service provider in the pre-paid, gift card space, serving some of the biggest names in retail and service industries in India, the Middle East, South East Asia, and more. It powers 9 out of every 10 gift cards and e gift cards sold in these regions and manages an annualized gross transaction value of $1.5 billion.

    Qwikcilver co-founder and director Pratap TP said, “At Qwikcilver, we have always been able to keep our operations frugal, but continue to build high-quality technolog.”

    He further added, “To that end, CleverTap’s customer lifecycle management suite helps us measure the real impact of our marketing spend and build a strong customer base without spending too much on customer acquisition. With CleverTap, we’ve been able to see as many as 80 per cent customers performing repeat transactions on www.woohoo.in & Woohoo Gifting App through targeted and personalized engagement campaigns across channels.”

    CleverTap’s recently launched measurement dashboard – Real Impact, helps brands measure the long-term consolidated impact of their marketing campaigns. Using Real Impact, the Qwikcilver team will be able to attribute the ROI of its marketing spend to key business metrics such as revenue per user, conversion, user retention, stickiness, and more.

    CleverTap co-founder Anand Jain stated, "We are proud to have been associated with Qwikcilver for over three years now, and are excited about their journey ahead”. He further added, “Qwikcilver has managed to achieve phenomenal growth by constantly innovating while keeping their operations lean and cost-effective. With the international market for gift and loyalty cards expected to grow to $506 billion by 2025, I am confident that our partnership will continue to yield great results.”

  • CleverTap and SonyLIV partner to improve user experience with video push notifications

    CleverTap and SonyLIV partner to improve user experience with video push notifications

    MUMBAI: CleverTap, a leading mobile marketing platform, today announced that SonyLIV, one of India’s leading premium OTT platform is leveraging its technology to bring the power of rich media to its push notifications, making them a first mover in the OTT space. SonyLIV’s latest update will allow users to view video previews in push notifications, even on a locked screen. With deep linking that directs them to the appropriate content, SonyLIV aims to provide users with a seamless video viewing experience. The results have been exciting so far, with 3x higher click-through rates (CTR), increased session durations and higher than average view times.

    By leveraging CleverTap’s industry-first Psychographic Segmentation feature, SonyLIV is able to process millions of data points across its entire user base to determine predominant interests of the audience. SonyLIV establishes an effective match between the videos on the platform and each user’s preferences by determining the users’ propensity or affinity towards a specific category over others. Thus, each user receives contextual and relevant videos.

    With CleverTap, SonyLIV gains user-level insights based on past and real-time in-app behaviour. Using hyper-personalized, timely user engagement campaigns, SonyLIV is able to update users on the latest content added, inform them of live events, encourage paid subscriptions, and win back dormant users.

    Uday Sodhi, Head – Digital Business, Sony Pictures Network India, stated, “SonyLIV is a pioneer in the OTT space and was the first VOD platform to be launched in India. At SonyLIV, we have been pushing the boundaries in the OTT space. Being able to promote the most relevant content at the right time to the right user, through video, is something we are excited about. With the rise in the use of iPhones and the ability to use rich media, we can make push notifications more intuitive, and each campaign more compelling to the end user. This will help us effectively engage our users, and deliver the best possible customer experience.”

    Sunil Thomas, CEO of CleverTap, said, “As OTT changes media consumption patterns from prime time to anytime, context and relevance is critical. We’re excited to work with SonyLIV on their innovation roadmap to help them make content more accessible and relevant. With Psychographic Segmentation, some customers have seen conversions up to 5x higher versus sending non-contextual messages. With smart use of data-science and machine learning, we feel confident that SonyLIV can effectively create highly personalized, incredible experiences for customers.”

  • SonyLiv leverages Clevertap to gain greater understanding, segment, engage & track users

    MUMBAI: Analytics and engagement technology provider CleverTap has announced that Sony Pictures Networks India Private Limited (SPN) has selected the company’s platform for real-time behavioral data and user insights for its SonyLIV video on demand (VOD) service. A pioneer of over-the-top (OTT), SPN will leverage CleverTap to gain greater understanding of their users while improving their ability to segment, engage and track them throughout the user lifecycle.

    CleverTap, with offices in San Francisco, New York, LA, Mumbai and Bangalore, provides a comprehensive behavioral analytics and user engagement suite that enables brands to identify, target, measure and monetise users across mobile and web. SonyLIV provides multi-screen engagement to users on all devices.

    CleverTap’s unique combination of analytics and engagement tools is achieving rapid adoption around the world for its ability to offer developers and marketers like SonyLIV a powerful solution for designing and implementing timely, personalized and impactful growth strategies. The platform’s capabilities for real-time analytics and segmentation along with multi-channel messaging, A/B testing and personalization support the application of data-based insights to drive stronger and more valuable long-term customer relationships.

    “The proliferation of mobile and web apps in the digital world leads to confusion, and it’s getting increasingly difficult for developers to rise above the noise. A few years ago, just building an app was enough to capture user attention. Now it’s only the first step,” said CleverTap CEO Sunil Thomas. “Today, developers need in-depth understanding of their users along with relevant and actionable insights to even begin achieving their business objectives. In other words, the better you understand your customer, the better you can serve them.”

    “Having analytics and engagement within the same platform is critical to our customer acquisition and retention strategy,” stated SonyLIV EVP and Head of Digital Business Uday Sodhi. “CleverTap’s advanced segmentation engine allows us to track, analyze and target the right customers in real-time and send timely, contextual messages using their powerful Live User Segments feature. The platform’s powerful campaign management tool has also enabled us to lift engagement, and its robust technology offers us complete confidence that CleverTap can scale with us as we achieve exponential user growth.”

    CleverTap is able to support such massive use cases because of the technology innovations and engineering enhancements that go into the platform everyday. It’s scalable, secure architecture quickly processes millions of data points in a fraction of a second and gives businesses access to real-time user insights that help influence their app engagement strategy.

  • CleverTap & Mobile Growth Academy join hands to help tech start-ups

    CleverTap & Mobile Growth Academy join hands to help tech start-ups

    MUMBAI: CleverTap, a mobile analytics and engagement announced its new startup marketing partnership with Mobile Growth Academy, an online education platform for startups featuring video tutorials, how-to guides, and step-by-step mobile growth hacking tips used by Silicon Valley’s leading apps.

    The two companies have joined forces to produce a variety of events designed to provide startups with the best possible combination of mobile behavior analytics & engagement guidance and practical support through meet-ups, webinars, video tutorials to support startups from product launch to mobile growth phases.

    “Life can feel very lonely when you leave a job in a large company to launch a startup. All of the business support and resources you’re used to aren’t available anymore,” said CleverTap head of business and developer relations Monica Puchner. “You have to find your own solutions for everything from venture capital to growth marketing. In today’s mobile app economy, there are very few companies actively focused on helping startups, but that’s exactly what CleverTap and Mobile Growth Academy’s partnership was established to do. ”

    Adding to the challenge, all mobile startups operate under time pressure. Self-funded startups need to start generating cash as quickly as possible, while even well-funded ones can have alarming burn-rates as they seek to establish themselves. ‘Growth hacks’ – techniques designed to maximize the rate at which a startup grows – are the Holy Grail.

    “Our video tutorials have helped over 4000 startups achieve success in the competitive mobile app marketplace,” said Mobile Growth Academy CEO Nagi Salloum. “but businesses need practical support as well as the best startup advice – that’s where CleverTap comes in. There are a number of companies that offer a suite of mobile marketing automation, live user segmentation, and CRM products, but most of them are price-prohibitive for startups. CleverTap matches the best feature-for-feature but offers pricing structures geared towards startups. ”

    The new partnership is already producing several Mobile Growth Startup events this summer. You can register for the next webinar, Critical Steps to Explode Your Growth Like Silicon Valley’s Top Mobile Apps on August 3rd at http://themga.co/ct-webinar

  • CleverTap & Mobile Growth Academy join hands to help tech start-ups

    CleverTap & Mobile Growth Academy join hands to help tech start-ups

    MUMBAI: CleverTap, a mobile analytics and engagement announced its new startup marketing partnership with Mobile Growth Academy, an online education platform for startups featuring video tutorials, how-to guides, and step-by-step mobile growth hacking tips used by Silicon Valley’s leading apps.

    The two companies have joined forces to produce a variety of events designed to provide startups with the best possible combination of mobile behavior analytics & engagement guidance and practical support through meet-ups, webinars, video tutorials to support startups from product launch to mobile growth phases.

    “Life can feel very lonely when you leave a job in a large company to launch a startup. All of the business support and resources you’re used to aren’t available anymore,” said CleverTap head of business and developer relations Monica Puchner. “You have to find your own solutions for everything from venture capital to growth marketing. In today’s mobile app economy, there are very few companies actively focused on helping startups, but that’s exactly what CleverTap and Mobile Growth Academy’s partnership was established to do. ”

    Adding to the challenge, all mobile startups operate under time pressure. Self-funded startups need to start generating cash as quickly as possible, while even well-funded ones can have alarming burn-rates as they seek to establish themselves. ‘Growth hacks’ – techniques designed to maximize the rate at which a startup grows – are the Holy Grail.

    “Our video tutorials have helped over 4000 startups achieve success in the competitive mobile app marketplace,” said Mobile Growth Academy CEO Nagi Salloum. “but businesses need practical support as well as the best startup advice – that’s where CleverTap comes in. There are a number of companies that offer a suite of mobile marketing automation, live user segmentation, and CRM products, but most of them are price-prohibitive for startups. CleverTap matches the best feature-for-feature but offers pricing structures geared towards startups. ”

    The new partnership is already producing several Mobile Growth Startup events this summer. You can register for the next webinar, Critical Steps to Explode Your Growth Like Silicon Valley’s Top Mobile Apps on August 3rd at http://themga.co/ct-webinar