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Tag: Cleartrip

  • Cleartrip and Flipkart launch ‘Darshan Destinations’ for Ram Mandir inauguration

    Cleartrip and Flipkart launch ‘Darshan Destinations’ for Ram Mandir inauguration

    Mumbai:  Amid the flourishing rise of spiritual tourism in India, Cleartrip, a Flipkart company, announces the launch of ‘Darshan Destinations’. With the unprecedented travel boom ahead of the temple opening at Ayodhya and the flurry of dignitaries & celebrities heading to the temple town, Cleartrip is doing its bit to help devotees seek the Lord’s blessings by offering 1008 complimentary flight tickets to senior citizens to visit Ayodhya. This offer will also be available on the Flipkart Travel platforms.

    As an ongoing initiative under “Darshan Destinations”, Cleartrip and Flipkart Travel are also launching special fares on flights, hotels & buses to various religious destinations. Travelers can avail of a 20 per cent discount on bus, hotel, and flight bookings to some of India’s revered spiritual destinations including Ayodhya, Madurai, Tirupati, Amritsar, Bhopal, Shirdi, Bodhgaya, Kochi, Katra (Jammu). This initiative will be an evolving proposition to offer devotees discounted fares across flights, hotels & buses.

    The recent surge in spiritual tourism, propelled by Ayodhya, indicates a significant shift in traveller preferences. Cleartrip and Flipkart Travel have observed an overall 1500% increase in searches for Ayodhya across the platform.

    Speaking on this Cleartrip CEO Ayyappan Rajagopal said, “As a customer-centric company, Cleartrip caters to the evolving needs of our user base. We understand that spiritual journeys are central to our culture, embodying centuries-old traditions. With more people seeking out these meaningful travels, we wished to make these experiences more accessible and affordable. We are excited to kick off the offering with the upcoming opening of the Ram Mandir in Ayodhya. Our offering, specially tailored for senior citizens who desire to soak in the country’s rich heritage, reflects our commitment to meeting the diverse needs of our customers. We hope to inspire and enable other individuals as well to experience the Divine Destinations and easily fulfil their travel aspirations.”

    Through customer-centric initiatives like Darshan Destinations, Cleartrip, and Flipkart Travel will continue to seamlessly blend affordability, accessibility, and a superior travel experience that users across the board desire.

  • Skyscanner commits to India with the launch of new Hindi products

    Skyscanner commits to India with the launch of new Hindi products

    Mumbai: Global travel marketplace Skyscanner is today launching a new Hindi language experience across its products and services as part of the company’s commitment to the Indian market.

    Hindi is the third most widely spoken language globally, and the number of internet users accessing content in Hindi is also rising. With the Indian travel market projected to reach US$ 125 billion by FY27 and Indians increasingly preferring to book travel online, the introduction of a new localized experience will benefit travellers and partners alike in metro cities as well as Tier 2 and Tier 3 cities across the country.

    India’s domestic and international air travel continues to showcase a strong recovery, surpassing pre-covid levels. This is reflective of travel demand on Skyscanner, with the company observing the highest spike in search volume in 2023 since the pre-pandemic of 2019 for both domestic and international destinations. Trending routes in August include:

    ●   Srinagar to Jammu

    ●   Hyderabad to Bengaluru

    ●  Mumbai to Dubai

    ●  New Delhi to Seoul

    ● Srinagar to New Delhi

    Strategic Relations VP Hugh Aitken said, “The Indian travel market is one of the fastest growing in the world and we see immense potential to help connect millions of travelers with some of the most ambitious travel providers in the industry. When accessing flight options on Skyscanner travelers will now automatically be redirected to the Hindi locale on the airline or OTA site. As well as native language support, we are also investing across our entire product portfolio, not just for consumers but importantly too for our partners in areas such distribution, advertising, and data.”

    Skyscanner currently works with market-leading Indian partners such as MakeMyTrip, Indigo, Goibibo, SpiceJet, Yatra, EaseMyTrip, and Cleartrip and is constantly looking to expand its network.

  • Cleartrip appoints Shubham Khurana as the head of brand marketing

    Cleartrip appoints Shubham Khurana as the head of brand marketing

    Mumbai: Cleartrip announced the appointment of Shubham Khurana as the brand head on Thursday. In his new role, he will be responsible for augmenting Cleartrip’s brand presence across the country and further expanding its footprint in the newer markets, along with enhancing the customer experience.

    Talking about the appointment, Cleartrip chief marketing officer Kunal Dubey said, “At Cleartrip, we strongly back the notion of scaling a business that will not only disrupt the OTA space through innovations but also build a brand that is loved and trusted by millions. We have the ambition to build the brand with a differentiated positioning. Shubham joined the marketing team at Cleartrip at a very exciting time as we were getting ready to take the category by storm. Shubham joins us with a unique experience in consumer marketing, travel, and digital marketing and will definitely add value to the team in our journey ahead.”

    Speaking on his appointment, Khurana said, “I am excited about this mandate as it brings me back to the industry that I’m extremely passionate about. Travel is one of the most inspiring categories with some of the most uninspiring communication as of today, which is possibly why there isn’t any distinctive brand from India in this space yet. There is a great opportunity to create a contemporary and exciting brand, breaking the clutter of the price and discount-led communication that dominates the industry. Cleartrip has been able to create a niche and a loyal base of customers over the years, and I’m looking to take the goodness of the platform to the world at large with a renewed and refreshing brand identity and communication as my first priority. I am excited about being a part of Cleartrip and look forward to contributing to its renewed growth and success.”

    Khurana joins Cleartrip with over 12 years of experience at corporates like Facebook India, Unilever, and startups like Treebo Hotels, where he played an instrumental role in accelerating the growth strategies of the brands.

    At Unilever, he built a deep consumer understanding and a strong business acumen, having handled their largest sales area followed by a stint leading their coffee brand, Bru. He joined Treebo in 2015 as the Brand Head, where he built the marketing infrastructure from scratch. At Facebook, he managed India’s largest FMCG advertisers like HUL, Nestle, Mondelez, etc.

    He also conceptualised and built Facebook India’s strategy for tier-two and tier-three towns. He has completed his engineering from IIT- Roorkee and his MBA from XLRI Jamshedpur. Amongst his many achievements, he has also been recognized at India’s top business forums with awards like ET Young Leader and IAMAI Digital Marketer of the Year.

  • Cleartrip makes slew of executive appointments amid 2022 growth plans

    Cleartrip makes slew of executive appointments amid 2022 growth plans

    Mumbai: Online travel company Cleartrip on Monday announced a series of senior appointments to spearhead the company’s aggressive growth plans and focus on the execution of strategic priorities for 2022. The appointments include the heads of strategy, hotels & accommodation, flights, corporate communications, and B2B.

    The hiring encompasses redefining the organisational culture and strengthening values in line with the growth plans, the travel company said in a statement. “With these appointments, the company is gearing us for its next phase of growth across its business verticals and further plans to ramp up its employee strength by 60 per cent by the end of the year,” it added.

    Gaurav Patwari has been named VP – air category. He will use his 16 years of rich experience in the travel and aviation industry to help further build Cleartrip’s air travel vertical. He will be responsible for meeting the air business’s P&L targets while also developing a multi-year strategy for the company’s evolution and expansion. Patwari was most recently associated with GoFirst.

    Karthick Prabhu D, the newly appointed Cleartrip head of strategy, has been a part of the travel tech industry for over 17 years with various travel brands such as Treebo hotels, Sabre, IDS Next, to name a few. As a product management leader, he has helped launch products that solve customer pain points, boost revenue, introduced an industry-first product as a tablet-based property management system, and got one of the apps featured in the ‘Best In India’ category in the Apple Appstore and Google Play Store.

    Flipkart veteran Manu Sasidharan who has taken over as senior director – hotels and accommodation was the business head of Myntra’s men’s fashion segment prior to joining Cleartrip. He has worked with companies such as General Motors India and Bajaj Auto. He intends to use his diverse expertise to structurally rebuild and relaunch the hotels and accommodation category, with a strong emphasis on greater customer experience.

    Divya Kumar has been appointed as director of public relations. In her new role, she will focus on building and spearheading the development, advancement and execution of the company’s corporate communications strategy. She was previously leading the public relations and sustainability mandate at AirAsia India. Before joining the field of corporate communications, Kumar started her career at NDTV Hindu, in the news & events department. Throughout her career spanning over 11 years, she has worked closely with the senior leadership team as a strategic advisor providing in-depth expertise in change management, crisis response, maneuvering corporate and consumer crises.

    A Cleartrip veteran with over 21 years of experience, Sukesh Shetty has been roped in to head the B2B and API business, with a focus to bring automation and growth in the online B2B travel experiences. In his previous stint, Shetty was the co-founder of Tripsforbusiness, a B2B focused travel tech platform involved in building a content-rich, metasearch and book travel product for B2B customers. His journey resumes with the purpose of contributing to the success of the B2B business at Cleartrip.

    “Cleartrip is at a pivotal point in its growth trajectory, and we seek to excel in every area we operate in,” commented Cleartrip CEO Ayyappan Rajagopal. “Building the right leadership team across verticals is crucial as senior leaders serve as catalysts in exponentially accelerating our overall growth. The new leadership team and I have a clear vision to take the Cleartrip brand forward.”

  • Cleartrip’s latest ad gives travellers liberty to ‘Book Abhi, Travel Kabhi Bhi’

    Cleartrip’s latest ad gives travellers liberty to ‘Book Abhi, Travel Kabhi Bhi’

    Mumbai: While people had just resumed their travel journeys, conversations around the new Covid-19 variant have curbed some of the enthusiasm once again, adding to the hassles around planning a trip. Keeping this in mind, online travel company Cleartrip has launched its latest advertising campaign. 

    The campaign reflects the brand as the most flexible travel partner for consumers in times of uncertainty, drawing upon customer-centric flagship products which take care of uncertainties around travel planning.

    Talking about the campaign, Lowe Lintas chief creative officer Sagar Kapoor said, “Cancelling or postponing a vacation or a trip can be a tedious and often expensive affair. This is what stops people from making plans and bookings in advance. And this is where Cleartrip’s features like EzCancel and Flexifly come in – by giving travellers the opportunity to plan travel with complete peace of mind. So, we crafted a campaign that brought alive all the joys of travel planning and negated all the pains and uncertainty associated with it. The cast added charm and believability to the stories. And the treatment drove home the point – don’t just dream about travel, start planning for it.”

    Based on key insights, the latest campaign conceptualised by Lowe Lintas Bangalore, highlights the travel app’s product offerings like offering 100 per cent refund on cancellations and enabling consumers to change plans easily. Launched with the idea of ‘Book abhi and Cancel kabhi Bhi, the offering makes travel plans truly flexible. While cancelling or postponing travel plans were so far costly choices, the Flipkart Group company, through its latest campaign, informs consumers that these options are readily and economically available to them when they book travel plans through the platform.

    “With consumer sentiments at their peak during the holiday season, we predicted travel aspirations to increase as well,” Cleartrip chief marketing officer Kunal Dubey said. “The latest campaign celebrates this excitement of planning a holiday while diminishing the ‘ifs’ and ‘buts’. We are confident that this ad campaign will resonate with the travellers and give them the confidence to book their holiday plan without worries.” 

  • Cleartrip ropes in Lowe Lintas as its creative agency

    Cleartrip ropes in Lowe Lintas as its creative agency

    Mumbai: Online travel company, Cleartrip has recently appointed Lowe Lintas to manage its creative duties. The Bangalore office of the agency will handle the creative mandate for the brand.

    The scope of the agency will primarily include reinvigorating the brand and crafting a robust communication strategy to navigate the brand in the new industry landscape, said the statement.

    “We are happy to onboard Lowe Lintas as our creative partner. Our approach will be to not only build an innovative portfolio but one that is represented by a brand persona that is memorable and impactful,” said Cleartrip chief business officer Prahlad Krishnamurthi. “We will be closely working with the Lowe Lintas team and expect that their strategic, innovative, and forward-looking approach will contribute immensely to further building the Cleartrip brand and propelling our growth. We look forward to a rewarding and long-standing partnership.”

    Companies in the travel and tourism industry must reposition themselves for the post-pandemic market and adapt to the mindset of a new, cautious breed of consumer. Lowe Lintas will play an integral role in positioning Cleartrip as the go-to travel partner in the minds of these travellers, said the agency in a statement.

    “The last year and a half has really taught us the true meaning of a ‘VUCA’ world,” said Lowe Lintas executive director and branch head – South Sonali Khanna. “In order for impacted industries, like travel & tourism, to get back on track, we need to devise transformational strategies. Lowe Lintas is no stranger to bold new ideas, and we’re delighted to partner with Cleartrip to meet this challenge head-on.”

  • Cleartrip releases TVCs about new features

    Cleartrip releases TVCs about new features

    MUMBAI: It is clearly addressing human emotion! Cleartrip is set to remove anxiety in travel bookings with the launch of two new features –‘Price Lock’ and ‘Pay@Hotel’. One of the first portals to ease travel plans by offering simple and fast booking solutions, Cleartrip is also releasing two TVCs to educate the customers about the new features.

    The films will be launched across offline and online mediums including television and popular digital platforms.

    The first feature, Price Lock, helps lock prices by just paying a small fee and pay only if the plans are confirmed. Thus a traveller can hold the lowest price well in advance and be protected from price increases.

    Pay@Hotel, on the other hand, lets the traveller book now and pay later at the hotel. The traveler pays only after he stays. Also, in case the hotel turns out to be different from what he saw at the time of booking, Cleartrip offers a “Sleep promise” and will find another hotel that is more suited to the traveller’s needs.

    Developed by Mullen Lintas Bangalore, the films revolve around the insight that the common emotion felt during flight or hotel bookings is anxiety – about getting a good deal, the right time to book and plans changing. But with the new features, Cleartrip is putting these issues to rest, ensuring that consumers get hassle-free travel and stay solutions.

    Cleartrip’s chief marketing officer Subramanya Sharma, said, “Cleartrip’s new TVC creatively amplifies the ‘anxiety’ problem, and provides the solution in a cool, quirky & fun way.”

    Mullen Lintas NCD Shriram Iyer, said, “Anxiety is universal– from uncertainty about fare to practical fears about plans changing. We chose a creative device that builds this world of anxiety and then bring the product as a solution into it. Why would you still make your bookings elsewhere?”

  • Cleartrip releases TVCs about new features

    Cleartrip releases TVCs about new features

    MUMBAI: It is clearly addressing human emotion! Cleartrip is set to remove anxiety in travel bookings with the launch of two new features –‘Price Lock’ and ‘Pay@Hotel’. One of the first portals to ease travel plans by offering simple and fast booking solutions, Cleartrip is also releasing two TVCs to educate the customers about the new features.

    The films will be launched across offline and online mediums including television and popular digital platforms.

    The first feature, Price Lock, helps lock prices by just paying a small fee and pay only if the plans are confirmed. Thus a traveller can hold the lowest price well in advance and be protected from price increases.

    Pay@Hotel, on the other hand, lets the traveller book now and pay later at the hotel. The traveler pays only after he stays. Also, in case the hotel turns out to be different from what he saw at the time of booking, Cleartrip offers a “Sleep promise” and will find another hotel that is more suited to the traveller’s needs.

    Developed by Mullen Lintas Bangalore, the films revolve around the insight that the common emotion felt during flight or hotel bookings is anxiety – about getting a good deal, the right time to book and plans changing. But with the new features, Cleartrip is putting these issues to rest, ensuring that consumers get hassle-free travel and stay solutions.

    Cleartrip’s chief marketing officer Subramanya Sharma, said, “Cleartrip’s new TVC creatively amplifies the ‘anxiety’ problem, and provides the solution in a cool, quirky & fun way.”

    Mullen Lintas NCD Shriram Iyer, said, “Anxiety is universal– from uncertainty about fare to practical fears about plans changing. We chose a creative device that builds this world of anxiety and then bring the product as a solution into it. Why would you still make your bookings elsewhere?”