MUMBAI: Cleartrip is giving travellers a reason to pack their bags and their worries away this festive season. The Flipkart-owned travel platform has launched its new campaign, “Prices jo karde sabki chhutti,” just in time for The Big Billion Days (TBBD) 2025, making five-star stays start at just Rs 2,999 and international flights from as low as Rs 5,999.
The idea is simple: everyone dreams of a break, and Cleartrip’s prices make it almost too easy to say yes. Along with unbelievable value, the brand has rolled out a ‘Visa Denial Cover’ for extra peace of mind and expanded its hotel listings fourfold, from 20,000 to over 80,000 properties.
The campaign’s light-hearted films playfully show how Cleartrip’s prices don’t just unlock destinations, but also moments of relief and joy. A digital-first push, the content spans short, snappy Youtube and Instagram videos, along with influencer tie-ups designed to resonate with Gen Z and families in Tier II and III cities where festive demand is surging.
“Through Cleartrip, people aren’t just booking hotels or flights; they’re buying into an experience, a memory, a pause,” said Cleartrip, head of brand marketing, Govind Bansal. “It’s not just about discounts but making travel anxiety-free and within everyone’s reach.”
Tilt Brand Solutions, chief creative officer, Adarsh Atal added, “We wanted to break the clutter just as Cleartrip has done with its offers. The thought was simple: when deals are this good, everyday hassles can go on a trip of their own.”
MUMBAI: Cleartrip, has announced a key transition as Anuj Rathi exits his role as chief growth & business officer. Taking on the reins is Manjari Singhal, who will now oversee Business, Growth, Marketing, and Customer Experience at Cleartrip.
Over the next month, Singhal will collaborate closely with Rathi to ensure a smooth handover. Rathi departs after a milestone year where Cleartrip surged forward on the back of enhanced user engagement and successful agship initiatives such as Novac 2025 (Nation on Vacation) which saw a record spike in bookings.
Rathi said, “It’s been an incredible ride leading Cleartrip. From flagship events like Nation on Vacation and Big Billion Days to strengthening customer trust, our focus was always on creating a superior product experience. As I move on, I do so with deep pride in the team and confidence that Cleartrip will continue to raise the bar under Manjari’s leadership.”
Flipkart senior vice president Ajay Veer Yadav acknowledged Rathi’s contributions and welcomed the incoming executive. “We thank Rathi for his immense contributions to Cleartrip over the past year. His leadership has helped the platform scale to new heights, and we wish him the very best as he embarks on his next chapter,” he said.
He added, “Travel is a significant focus for us at Flipkart, and we are deeply committed to investing in and scaling the business to unlock its huge potential. We are excited to welcome Singhal into this pivotal role. With her proven leadership, strategic vision, and deep understanding of customer behaviour, we are confident that she will continue to drive growth and lead Cleartrip into its next phase of expansion.”
Singhal said, “Cleartrip has built a strong foundation as a travel-first brand with a customer-first philosophy. I am excited to take on this role and work alongside an exceptional team to unlock the immense potential in travel. With 2025 being a critical year for growth, our focus will be on driving value, enhancing customer experiences, and delivering innovations that make travel simpler and more rewarding for every Indian.”
Since joining Flipkart in 2019, Manjari has worked across various functions, including Events, Customer Growth, and Platform. She currently manages the Beauty, FMCG, and General Merchandise business and is known for her strategic execution and collaborative approach.
MUMBAI: Not every hotel is a perfect match, just ask MS Dhoni and Carryminati, the unlikely duo starring in Cleartrip’s latest explore hotels by vibe campaign. The travel platform’s new ad cleverly plays on contrasting personalities, showing how the right vibe can make or break a trip.
The film follows Youtube sensation Carryminati, known for his high-energy, unfiltered style, as he hilariously struggles to match Dhoni’s legendary composure in a setting that’s clearly not his scene. The message? Finding a stay that matches your mood is just as important as the destination itself.
With the explore hotels by vibe feature, Cleartrip is shifting how travellers pick their stays. Instead of just focusing on location and amenities, the platform now curates hotels based on experience and mood—be it a peaceful retreat or an adrenaline-packed escape.
“At Cleartrip, we believe the right vibe can transform a trip,” said Cleartrip chief marketing & revenue officer Tavleen Bhatia. “Some travellers chase high-energy adventures, while others seek a slow, relaxing getaway. MS Dhoni and Carryminati bring this contrast to life, proving that, no matter your travel style, there’s a perfect hotel waiting for you.”
Cleartrip aims to tackle a major OTA (online travel agency) challenge simplifying hotel selection. By allowing travellers to choose stays based on mood, the platform makes travel planning effortless and personalised.
Mumbai: As its new brand ambassador, Cleartrip, a Flipkart company, has onboarded the cricketing legend – Mahendra Singh Dhoni. This collaboration marks a historic milestone for Cleartrip as it joins forces with Mahendra Singh Dhoni and advocates to make the right choices in travel. Under the “ClearChoice” bucket, the brand aims to inspire travellers to simplify decision-making and ensure seamless and anxiety-free travel experiences.
Mahendra Singh Dhoni, fondly known as Captain Cool, epitomises the values of, Transparency, Optimism and Straightforwardness, making him the perfect embodiment of Cleartrip’s ethos. Through this association, Cleartrip seeks to leverage Mahendra Singh Dhoni’s universal appeal that transcends generations and geographies and reinforces its position as a trusted travel partner for a diverse user base. This aligns with Cleartrip’s vision to make travel accessible, aggressively expand its customer base and drive its market presence.
Cleartrip brand ambassador Mahendra Singh Dhoni, said, “Throughout my career, travelling across continents, I have been a true globetrotter, and I discovered my love for travel. After so many years, travel has become something I look forward to. I couldn’t be more thrilled to come onboard Cleartrip, a brand that mirrors what travel should be like – fun, memorable and meaningful. In my career, I continue to make tough decisions every day, but with Cleartrip, decision-making is straightforward. Their commitment to transparency simplifies choices and allows anyone to go on a journey of their dreams confidently.”
Speaking on the collaboration, Cleartrip CEO Ayyappan R. stated, “We are thrilled to welcome Mahendra Singh Dhoni to the Cleartrip family. He is a revered sportsman who has inspired an entire generation – he is known for his values and is often associated with building trust and great leadership skills. Through our association with him, we hope to empower individuals to make the right choices in travel, seamlessly. As we continue to grow in scale, we hope to make travel an achievable aspiration for everyone, no matter where they are from. With Mahendra Singh Dhoni aboard, we aim to encourage a large demographic to step out and explore the world with confidence.”
Mahendra Singh Dhoni will mark his debut innings with Cleartrip with an entertaining ad film that will soon go live.
Together, Cleartrip and Mahendra Singh Dhoni aspire to inspire travellers across the country to trust in ClearChoice and embark on journeys filled with clarity, confidence, and unforgettable experiences. Come onboard Cleartrip, follow the captain’s lead and make the right choice.
Mumbai: Cleartrip, a Flipkart company, announced that Aditya Agarwal will be stepping down from his role as chief financial officer (CFO) owing to personal reasons. Aditya’s departure comes after nine years of dedicated service at Cleartrip, wherein he was instrumental in shaping its’ financial strategy and organisational growth.
Aditya has been a central part of the Cleartrip leadership team and played a role in strategy, business planning, and execution. During his tenure, he made significant contributions across multiple roles, serving as CFO since 2020 and previously as head of corporate strategy and M&A. He played a pivotal role during the successful merger and subsequent integration of Cleartrip into the Flipkart Group.
In light of Aditya’s departure, Cleartrip is pleased to announce that Akshat Mishra will take over as the new head of business finance. With two years of experience in the Cleartrip business finance team and eight years within the Flipkart Group, Akshat brings a deep understanding of both Cleartrip’s operations and the broader ecosystem in which it operates.
The transition reflects Cleartrip’s commitment to nurturing internal talent and ensuring continuity in its financial leadership. Aditya will remain with Cleartrip for a few months to facilitate a smooth transition. The company remains focused on driving innovation, and growth while delivering superior customer experience.
Mumbai: Cleartrip’s new brand ambassador and cricketing icon, Mahendra Singh Dhoni, marked his debut innings with the brand’s latest ad film. Donning 3 quirky avatars – pilot, darbaan and a traveler – MSD aka Captain Cool urges first-time users to book with Cleartrip to score big with offers and enjoy unparalleled flexibility on flights, hotels and buses under the brand’s promise – ‘ClearChoice’. This proposition for a whole new set of audience is timed perfectly right ahead of the summer travel frenzy.
The film aligns with Cleartrip’s vision of growing its market presence and unlocking a new and larger demographic. It introduces them to the brand’s unique value proposition through relatable moments that resonate with every traveler. Through the campaign, the films highlight the common pain points of travelers, especially for last-minute cancellations and modifications. MSD in his quintessential style reassures the users that with Cleartrip, booking journeys are stress-free and flexible.
The unique element of the campaign messaging is Cleartrip’s assertion that new customers are lucky if they haven’t yet booked with them. This quirky and provocative approach from an OTA, suggesting luck in not choosing their service, mirrors Cleartrip’s classic disruptive marketing.
The exciting offers include:
1 Domestic Flights: Flat Rs 777 off + earn 500 Supercoins on first domestic flight booking.
2 International Flights: Flat 10 per cent off + earn 500 SuperCoins on first international flight booking.
3 Domestic Hotels: Flat 25 per cent off on first booking
4 International Hotels: Flat Rs.2000 off on first booking
5 Hotel cancellations right before check-in start at just Rs.49
6 Lowest rates in the industry for rescheduling and cancelling flights.
7 Flat 15 per cent off on bus bookings
Cleartrip brand ambassador Mahendra Singh Dhoni said, “Throughout my career, travelling across continents, I have been a true globetrotter and discovered my love for travel. After so many years, travel has become something I look forward to. I couldn’t be more thrilled to come onboard Cleartrip, a brand that mirrors what travel should be like – fun, memorable and meaningful. In my career, I continue to make tough decisions every day, but with Cleartrip, decision-making is easy and straightforward. Their commitment to transparency simplifies choices and allows anyone to confidently go on a journey of their dreams.”
Cleartrip chief business officer Prahlad Krishnamurthi said, “At Cleartrip, our fundamental aim is to democratise travel through superior offerings and unprecedented flexibility. Our latest campaign with Mahendra Singh Dhoni, an iconic figure with universal appeal, is to invite new users to come onboard Cleartrip and experience travel like never before. MSD embodies Cleartrip’s ethos of Straightforwardness and Transparency and we believe he is the perfect Captain for us and our travelers from across the country.”
Cleartrip is indeed ‘Thala’s Choice’ for anyone seeking a seamless, memorable, and meaningful journey.
Mumbai: Cleartrip, a Flipkart company, has onboarded the cricketing legend – Mahendra Singh Dhoni as its new brand ambassador. This collaboration marks a historic milestone for Cleartrip as it joins forces with Mahendra Singh Dhoni and advocates to make the right choices in travel. Under the bucket of “ClearChoice,” the brand aims to inspire travellers to simplify decision-making and ensure seamless and anxiety-free travel experiences.
Mahendra Singh Dhoni, fondly known as Captain Cool, epitomizes the values of, Transparency, Optimism and Straightforwardness, making him the perfect embodiment of Cleartrip’s ethos. Through this association, Cleartrip seeks to leverage Mahendra Singh Dhoni’s universal appeal that transcends generations and geographies and reinforce its position as a trusted travel partner for a diverse user base. This is in line with Cleartrip’s vision to make travel accessible, aggressively expand its customer base and drive its market presence.
Cleartrip brand ambassador Mahendra Singh Dhoni said, “Throughout my career, travelling across continents, I have been a true globetrotter, and I discovered my love for travel. After so many years, travel has become something I look forward to. I couldn’t be more thrilled to come onboard Cleartrip, a brand that mirrors what travel should be like – fun, memorable and meaningful. In my career, I continue to make tough decisions every day, but with Cleartrip, decision-making is easy and straightforward. Their commitment to transparency simplifies choices and allows anyone to go on a journey of their dreams confidently.”
Speaking on the collaboration, Cleartrip CEO Ayyappan R stated, “We are thrilled to welcome Mahendra Singh Dhoni to the Cleartrip family. He is a revered sportsman who has inspired an entire generation – he is known for his values and is often associated with building trust and great leadership skills. Through our association with him, we hope to empower individuals to make the right choices in travel, seamlessly. As we continue to grow in scale, we hope to make travel an achievable aspiration for everyone, no matter where they are from. With Mahendra Singh Dhoni aboard, we aim to encourage a large demographic to step out and explore the world with confidence.”
Mahendra Singh Dhoni will mark his debut innings with Cleartrip with an entertaining ad film that will soon go live.
Together, Cleartrip and Mahendra Singh Dhoni aspire to inspire travellers across the country to trust in ClearChoice and embark on journeys filled with clarity, confidence, and unforgettable experiences. Come onboard Cleartrip, follow the captain’s lead and make the right choice.
Mumbai: Cleartrip, a Flipkart company, announces the appointment of Tavleen Bhatia as its new chief marketing & revenue officer (CMRO), effective 1 April 2024. Tavleen brings a wealth of experience and a proven track record of driving growth and innovation in e-commerce. As CMRO, she will spearhead brand and performance marketing initiatives, as well as drive the central planning and growth charter at Cleartrip.
Tavleen joins Cleartrip from Flipkart, where she was the head of growth, marketing & monetisation for Flipkart Mobiles. With 15 plus years of experience in strategic marketing and revenue generation, Tavleen has held various leadership roles in leading brands including Lakme, Dove, Sunsilk in Unilever.
Speaking on her appointment, chief business officer Prahlad Krishnamurthi stated, “We are delighted to welcome Tavleen to the Cleartrip family. Her ability to drive innovation and versatile experience make her ideal to propel Cleartrip into its next phase of growth. Her proven ability to scale core categories and pioneer new initiatives aligns perfectly with Cleartrip’s vision, and will add tremendous value to our teams.”
Commenting on the occasion, Cleartrip CMRO Tavleen Bhatia stated, “I am thrilled to embark on this journey with Cleartrip, a brand synonymous with innovation and customer-centricity. With a career rooted in building categories and decoding consumer behaviour, I am eager to bring my experience and collaborate with the talented team here to amplify our impact on the travel landscape. I look forward to a new chapter with Cleartrip and elevate our position as a Challenger Brand.”
In conjunction with this transition, chief marketing officer Kunal Dubey has decided to step down to pursue new opportunities. During his tenure, Kunal was instrumental in steering Cleartrip’s marketing initiatives leaving behind a legacy of innovative campaigns and strategic vision.
Cleartrip remains committed to its mission of providing seamless travel experiences and looks forward to the continued support of its customers and partners as it enters this new chapter.
Mumbai: NeoNiche Group, a leading full-service experiential marketing agency, announces the appointment of Rahul Mane as its new head of Human Resources. Mane brings over 15 years of experience; in building and leading high-performing HR teams within travel and e-commerce industries.
In his new role, Mane will be responsible for overseeing all aspects of NeoNiche’s human resources strategy, including talent acquisition, employee relations, learning and development, and performance management. He will play a key role in attracting, developing, and retaining top talent to support the agency’s continued growth and success.
“For long it has been an endeavor to consolidate our position by increasing our strategic team and capabilities. Our Vision 2025 states that NeoNiche will be one of the most respected “Full Services” Companies in terms of “People practices”, “Customer excellence” and “Revenues” in India.” said NeoNiche Group founder & CEO Prateek N. Kumar. “We are thrilled to welcome Rahul to the NeoNiche team, his proven track record of success in building strong company cultures and fostering employee engagement makes him a perfect fit for our organization. As NeoNiche continues to expand, Rahul’s leadership will be instrumental in ensuring we have the right talent in place to deliver exceptional results for our clients. I am sure his past experiences will be of great use.”
Mane joins NeoNiche from ClearTrip, where he served as Senior Manager of Human Resources and led a team of HR professionals in developing and implementing strategic HR initiatives. During his tenure, he played key roles in talent acquisition, employee relations, HR automation and Business Partnering. “I am excited to join NeoNiche, a company known for its creativity, innovation, and commitment to its people,” said Mane. “I look forward to partnering with the leadership team to create a best-in-class HR experience that attracts and retains top talent, fosters a culture of continuous learning and growth, and empowers our employees to achieve their full potential.”
Mumbai: As India gears up for the upcoming summer travel frenzy, Cleartrip, a Flipkart company, is launching the second edition of its marquee travel event, #NationOnVacation. In its latest proposition, Cleartrip urges travellers to plan their dream vacation right now before the prices skyrocket.
The core message of the campaign is ‘India aur Cleartrip Taiyyar hai, Bas Aapke Booking ka Intezaar hai’. Amidst high demand, airfares are likely to go up for the summer season. With #NationOnVacation, Cleartrip and Flipkart Travel are providing an opportunity for their customers to take advantage of the best offers on their platform and book their dream holidays. In line with its customer-centric values, Cleartrip, under the umbrella of ‘ClearChoice’, is also offering greater flexibility for its users. With ClearChoice PLUS and ClearChoice MAX, travellers can cancel or modify their bookings and get a full refund as opposed to the standard airline changes ranging from INR 2500 onwards.
Here’s what travellers can avail during #NationOnVacation on Cleartrip and Flipkart Travel platforms:
Domestic flights starting from INR 999 International flights starting from Rs 4999 4&5 star hotels starting from INR 2499 Up to Rs 500 off on bus bookings 35 per cent + an extra 10 per cent off on Packages
Talking about #NationOnVacation, Cleartrip, chief marketing officer Kunal Dubey said, “Summer is always a period of excitement for travellers across the country. #NationOnVacation was curated and created last year to make travel more accessible, easy and convenient for anyone considering a vacation. This year, we at Cleartrip are set to elevate the travel experience for users across the board. Be it Srinagar, Goa, Jaipur, Bagdogra, Kochi, Bangkok, Singapore, Denpasar, Toronto or London, Cleartrip is committed to providing travellers unparalleled offerings to make their dream summer vacation memorable.”
Please click here to view the ad campaign.
Through the second edition of #NationOnVacation, Cleartrip plans to strengthen its position as a trusted travel partner this summer. The first edition launched in March 2023 saw a 60 per cent increase in bookings across categories compared to the previous year.
