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Tag: ClearTax

  • Half CA adds up as ClearTax joins Amazon MX Player with AI tax twist

    Half CA adds up as ClearTax joins Amazon MX Player with AI tax twist

    MUMBAI: When taxes meet television, even filing feels binge-worthy. Amazon MX Player’s hit series Half CA Season 2 has inked a smart partnership with fintech leader Cleartax, blending reel drama with real-life financial wisdom.

    The tie-up rolled out with a special video starring Ahsaas Channa and Gyanendra Tripathi, introducing Cleartax’s Agentic AI pitched as India’s first 24×7 AI-powered tax expert on Whatsapp. From auto-computing taxes with just a PAN number to answering queries instantly in multiple languages, the tool aims to take the sting out of tax season while speaking the language of Gen Z.

    The collaboration clicks neatly with Half CA’s storyline. The series produced by The Viral Fever (TVF) and now streaming free on Amazon MX Player follows CA aspirants Archie and Niraj as they juggle ambition, academic pressure, and adulthood’s curveballs. Just as the show champions perseverance, the partnership underscores financial literacy as a real-world survival skill.

    Amazon MX Player director Aruna Daryanani said the move was about impact beyond entertainment: “Millions relate to the struggles of CA students. Our partnership with ClearTax simplifies financial literacy in a way that feels authentic and engaging.”

    Cleartax founder Archit Gupta echoed the sentiment, pointing to its AI leap: “By automating complex tax processes on Whatsapp, we’re making planning and filing seamless. Teaming with Half CA lets us connect with a new generation, combining entertainment with tools to build confidence for the future.”

    Half CA S2 brings back favourites Ahsaas Channa, Prit Kamani, Aishwarya Ojha, Anmol Kajani, Gyanendra Tripathi, and Rohan Joshi. The show streams across MX Player’s footprint from mobile apps and Connected TVs to Amazon’s shopping app, Prime Video, Fire TV, Google TV, Xiaomi TV, and Airtel Xtreme.

    For viewers, it’s not just about watching dreams unfold on screen, it’s also about learning to add up in real life.

  • ClearTax unveils its latest digital campaign – Next

    ClearTax unveils its latest digital campaign – Next

    Mumbai:  ClearTax, an online tax-filing platform, gears up for the ongoing tax season with the launch of its “Next” digital campaign. The campaign aims to highlight the company’s commitment to making tax filing a seamless and convenient experience for individuals and businesses alike. The campaign’s tagline, “#IdharNahiToKidhar,” implies that there is no better place to file taxes than ClearTax, with its revolutionary features and updates that make tax filing a breeze.

    The centrepiece of the “Next” campaign is a series of four ad films, each tailored to specific target segments: salaried individuals, those with capital gains, freelancers, and those with both salaried income and capital gains. Two of these ad films have been launched. These ad films showcase the ease and convenience of filing taxes on the ClearTax platform, with a key message that all it takes is to press the “Next” tab to navigate through the process.

    The campaign highlights the platform’s ability to cater to diverse needs, offering tailored solutions for different user segments. The ad films emphasize the unique use cases and features that make tax filing easier for each segment, reinforcing ClearTax’s commitment to providing a seamless and personalized experience for all users.

    Along with the ad film, ClearTax is also introducing three feature films that showcase its new AI Assistant feature, “Ask Neha.” This AI-powered assistant serves as a co-pilot, accompanying users throughout their tax filing process and providing 24/7 assistance with all tax-related queries.

    The campaign’s humorous tone aims to convey the message that users can easily access assistance and have their tax-related questions answered with the AI Assistant feature, making it a one-stop solution for all tax-related needs.

    ClearTax founder and CEO Archit Gupta said, “While we are committed to revolutionizing the tax filing experience for individuals and businesses across India, with our ‘Next’ campaign, we have taken a solid leap forward in simplifying the process, making it intuitive for every user. Our unique ad films and AI Assistant feature are a testament to our continuous pursuit of innovation, ensuring that tax filing is no longer a dreaded task but a seamless experience. We are confident this campaign will connect well with our users and reinforce ClearTax’s position as the nation’s go-to platform for hassle-free tax filing.”

    The “Next” campaign also serves as a reminder for existing tax filers that tax filing on the ClearTax platform is now even easier, with its message “Next level ease” and “Next level breeze.” For new or first-time filers, the campaign aims to raise awareness that they can complete the entire DIY tax filing process on Cleartax with ease and convenience.

  • ClearTax unveils ‘Clear’ as umbrella identity to fuel expansion

    Bangalore: The Indian fintech SaaS company ClearTax on Tuesday announced ‘Clear’, an umbrella name under which all of its offerings across taxes, invoices, wealth management, and credit for businesses will reside.

    Under this new identity, the company will continue its tax offerings (Income Tax and GST) and other products nurturing its legacy of accuracy, security, and reliability, complementing the ClearTax brand, it said in a statement.

    As per estimates, Clear is expected to manage invoices worth over $ one trillion by 2023, it further added.

    “We started the company to simplify taxes, over the years we have evolved beyond taxes and have grown tremendously,” Clear’s founder and CEO Archit Gupta said in the announcement, “Today we make SaaS for taxes, invoices for connected businesses and offer wealth management. Clear captures our huge ambitions to serve Indians in the areas of invoicing, wealth management, credit, and much more.”

  • ClearTax launches ‘Big Filing Days’: India’s 1st large-scale tax-filing initiative

    ClearTax launches ‘Big Filing Days’: India’s 1st large-scale tax-filing initiative

    MUMBAI: Bangalore based Financial-Technology platform ClearTax, that provides solutions for Income Tax filing, GST and Mutual Fund Investments has launched ‘BIG Filing Days’ on 21st and 22nd August 2019.

    The deadline for filing income tax returns is just around the corner. A lot of anxiety surrounds tax filing in the run-up to the due date for filing income tax returns. Taxpayers face undue pressure of last-minute filing and need a quick and easy way to finish their compliance in a timely manner. At ClearTax, we recognise that taxpayers are nation builders. It has been our mission to make financial lives simple for the citizens of India and to nix the pain that comes with tax filing. With this in mind, ClearTax has launched the first version of  ‘BIG Filing Days’ on 21st and 22nd August 2019 to help taxpayers file their taxes on time.

    The ‘BIG Filing Days’ offer exciting rewards to our users if they finish filing on the given dates. The rewards offered by ClearTax include Netflix subscriptions handed out every minute, and Google Home smart speakers every hour and a free trip to Thailand every day.

    This is the first time in India that such a large-scale tax-filing event has been created for tax filers. In addition to these rewards, all users who file taxes on ClearTax will separately get an assured basket of rewards worth Rs. 10,000! ClearTax has extended these rewards till the 31st of August. Since its inception, ClearTax has offered free and hassle-free filing experience to over 40 Lakh Indians over the years.

    To participate in the event, one can log on to the ClearTax.in or download the newly launched ClearTax e-filing app and finish filing IT returns in a simple and hassle-free way. Those who complete tax filing on 21st and 22nd August 2019, will be eligible for the rewards. The winners will be notified via an email about their winnings.

    Commenting on the announcement, Archit Gupta, Founder, and CEO, ClearTax said,” This is a unique offering from ClearTax. We want every taxpayer to be rewarded for paying taxes and filing their returns; taxpayers contribute to nation-building, we want to applaud their efforts.”