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Tag: Clear

  • Stage gets Clear on PFT’s AI-powered content management solution

    Stage gets Clear on PFT’s AI-powered content management solution

    MUMBAI:  Prime Focus Technologies (PFT), the muscle behind indigenous tech Clear and a global maven in AI-led media solutions, has inked a long-term pact with Stage —the homegrown OTT star championing regional India. The goal? To supercharge Stage’s content operations and serve up smart entertainment with a tech twist.

    With this tie-up, Stage will plug into PFT’s Clear media asset management (Mam) and Clear AI suite. Expect an overhaul of workflows, from AI-assisted post-production to intelligent tagging, slick compliance, natural language search, and turbo-charged team collaboration. In short: more brains, less brawn.

    “As our content library continues to grow, adopting a forward-looking Mam platform became crucial,” said  Stage co-founder Shashank Vaishnav. “With Clear and its integrated AI features, we gain the scalability and intelligence to enhance operational efficiency, improve metadata quality, and ensure quick access to the right content. We’re looking forward to the innovation and impact this partnership will bring.”

    PFT SVP & head of APAC Anupam Sharma added: “We’re thrilled to collaborate with Stage on this transformative journey/This agreement underscores the increasing demand for intelligent Mam systems that go beyond asset management—unlocking insights, accelerating workflows, and driving monetization through AI.”

    This alliance marks another feather in PFT’s APAC cap and underscores its growing grip on the media-tech landscape across borders.

    (Featured in the picture above Stage co-founder Shashank Vaishnav)

  • Prime Focus Technologies debuts Clear AI Agents at IBC 2024

    Prime Focus Technologies debuts Clear AI Agents at IBC 2024

    Mumbai: Prime Focus Technologies (PFT), AI-powered technology solutions, unveils CLEAR AI Agents at IBC 2024 in Amsterdam. These are designed to assist & co-work with professionals within Media & Entertainment (M&E) enterprises to execute specific tasks across content management, postproduction, and marketing. The agents seamlessly handle repetitive tasks, freeing teams to focus on strategic and creative tasks. Their round-the-clock availability and autonomous capabilities in select areas ensure timely task execution, enhancing the overall user experience. Most importantly, the agents drive scale, contributing to efficiency gains and monetisation, ultimately helping content meet revenue.

    Meet CLEAR AI Agents:

       Converse – A personal assistant that helps you engage with and utilise the content in your library to its full potential.

       Search – Use AI-powered semantic search equipped with the power of reasoning, to find contextual results quickly.

       Content Highlights – Automatic generation of highlight reels from long-form videos.

       Social – Generate social media posts and hashtag recommendations to create compelling social narratives.

       Synopsis and Thumbnails – Generate titles, thumbnails, and synopsis for clips and highlights.

       Reframe – Automatically convert horizontal videos into square and vertical formats for multiple platforms.

       Dedup – Compares assets and eliminates redundant versions, ensuring a clean and cost-effective content library.

       Localize – Translate and transcreate content into the language of choice and expand into newer markets.

       ImageGen – Generate custom images to build concept art and pre-visualizations during production.

    The CLEAR AI platform now features enhanced support for agent-driven workflows, offering a new level of integration that drives impactful results across the industry.

    The launch of AI Agents underscores the pivotal role generative AI plays in making these intelligent agents a reality,” said PFT founder & global CEO Ramki Sankaranarayanan “They are the culmination of seven years of investment in AI, combining Gen AI with the small language models reflecting our commitment to fundamentally reshape the M&E industry. These agents illustrate AI’s ability to drive significant change by enhancing productivity and driving new revenue streams. Get ready to meet your agents at IBC.”

  • CLEAR Premium Water is Hrithik Roshan’s clear choice

    CLEAR Premium Water is Hrithik Roshan’s clear choice

    Mumbai: CLEAR Premium Water, a quality-focused and value-based premium bottled water brand that had roped in Hrithik Roshan as its brand ambassador last year, recently released its latest campaign featuring the superstar.

    “CLEAR rehne mein samajhdaari hai (It is wise to stay clear),” Hrithik Roshan emphasizes the wise choice of the premium bottled water brand’s consumers, echoing the brilliance behind choosing CLEAR in the latest campaign tagline drop.

    In an industry where quality and safety take precedence, CLEAR Premium Water has positioned itself as the go-to choice for discerning consumers and found an invaluable ally in the Bollywood superstar.

    CLEAR Premium Water founder and managing director Nayan Shah emphasised, “As the ambassador of CLEAR, Hrithik Roshan not only instils tremendous trust in the brand but also within the community. This recent unveiling showcases his endorsement as well as underscores CLEAR’s dedication to delivering premium bottled water that prioritises quality and service.”

    This collaboration signifies more than just a marketing move; it symbolises a joint commitment to promoting a healthy lifestyle while addressing critical issues such as sustainability, environmental conservation, and the imperative choice of safe and pure drinking water.

    We eagerly anticipate the tagline drop and the expansive impact it is set to make.

  • PFT launches CLEAR AI to lower cost of operation of media services

    PFT launches CLEAR AI to lower cost of operation of media services

    MUMBAI: Prime Focus Technologies (PFT), the technology subsidiary of Prime Focus, a global leader in media and entertainment services, has unveiled CLEAR AI. It offers transformational AI-led technology and media services powered by the cloud that help streaming platforms, studios, and broadcasters lower their Total Cost of Operations (TCOP) by automating their content supply chain.

    The Enterprise Resource Planning (ERP) software, CLEAR, has been put in place to streamline the foreign language mastering process and is designed for the media and entertainment industry.

    Multi-platform content fulfillment demand from the library continues to grow exponentially. Fulfillment encompasses activities that include the most appropriate content identification, determination, and creation of missing material, aligning all pieces of content, including video, audio, and text artifacts, and developing ready-to-distribute masters. PFT’s clients find these activities to be highly laborious, time-consuming, and expensive when done at scale as this includes custom work and massive coordination between internal studio teams and global vendors, resulting in an extended timeline, a slower go-to-market, and delayed monetization.

    Introducing CLEAR AI to simplify the Foreign Language Mastering process:

    · Assisting the mastering team in creating international masters with AI tools to help human mastering efforts offering convenience, speed, efficiency, and faster time to monetization.

    · Automatically identifies languages in dubs, subs, and on-screen text

    · Identifies metadata and segments to master from multiple versions

    · Compares versions and determines the best master to conform

    · Helps conform foreign language assets (dubs and subtitles) even across multiple frame rates

    · Automatically creates forced narration files that can be localised

    · Identifies and packages foreign language master in the specified format

    “A powerful combination of identifying languages and content segments, comparing versions, conforming, and packaging masters using AI boosts operational productivity by at least 3X. This makes the process simple and as easy as possible for both businesses and editors,” said PFT senior vice president and head of product management Murali Sridhar. “With an AI-driven approach, foreign language mastering works at an exceptional scale and speed like never before.”

    One can utilise CLEAR AI to create fully localised foreign language file masters for distribution in multiple international territories. It helps experience 60-75 per cent reduction in editorial/conform effort, gain efficiencies, speed, and faster time to market. It is basically mastering made easy.

    PFT works with major media and entertainment companies like Walt Disney-owned Star TV, Hearst Television, Channel 4, Sinclair Broadcast Group, A&E Networks, Warner Media, PBS, CBS Television Studios, 20th Century Fox Television Studios, Lionsgate, Showtime, HBO, NBCU, TERN International, Disney+ Hotstar, Cricket Australia, BCCI, Indian Premier League and more.

  • ClearTax unveils ‘Clear’ as umbrella identity to fuel expansion

    Bangalore: The Indian fintech SaaS company ClearTax on Tuesday announced ‘Clear’, an umbrella name under which all of its offerings across taxes, invoices, wealth management, and credit for businesses will reside.

    Under this new identity, the company will continue its tax offerings (Income Tax and GST) and other products nurturing its legacy of accuracy, security, and reliability, complementing the ClearTax brand, it said in a statement.

    As per estimates, Clear is expected to manage invoices worth over $ one trillion by 2023, it further added.

    “We started the company to simplify taxes, over the years we have evolved beyond taxes and have grown tremendously,” Clear’s founder and CEO Archit Gupta said in the announcement, “Today we make SaaS for taxes, invoices for connected businesses and offer wealth management. Clear captures our huge ambitions to serve Indians in the areas of invoicing, wealth management, credit, and much more.”

  • Virtualise content: Prime Focus signs deal with Turner LATAM

    MUMBAI: Prime Focus Technologies (PFT), the technology arm of Prime Focus, has signed an agreement with Turner Latin America, where PFT’s CLEAR™ Broadcast Cloud will provide work order and supply chain management along with end-to-end process monitoring of critical
    tasks, with reports and dashboards.

    CLEAR is the world’s first Hybrid Cloud-enabled Media ERP Suite, and its Broadcast Cloud module is specifically designed to support end-to-end broadcast operations – from creation to transformation, distribution and exhibition. CLEAR Broadcast Cloud will effectively bring Turner Latin America’s ecosystem of creators, partners and customers of long and short form content onto a single system.

    “We chose CLEAR for three reasons: it is cloud native, multi-platform and easy to integrate through a solid Service-Oriented Architecture (SOA) approach”, said Luis Esparza, VP Technology & Operations, Turner Latin America. “The industry is undergoing rapid change, and we believe Turner is uniquely qualified to lead the transformation of the media business in Latin America through our innovative thinking and ability to adapt seamlessly to a location independent but consumer centric model.”

    Operations at Turner Latin America’s main content processing hub in Buenos Aires (Argentina) will be seamlessly connected with all other supply chain locations through the CLEAR hybrid cloud architecture. This will support multi-location distributed workflows such as subtitling and dubbing,compliance mastering, promo operations, archival, playout delivery as well as schedule driven distribution for OTT and VOD. CLEAR’s interoperability feature allows seamless integration with Aleph (a software used for schedule, contract, rights & traffic management) and other applications at Turner thereby leveraging existing investments and lowering the Total Cost of Operations (TCOP). The integrations are accomplished through CLEAR’s open APIs, providing users a with a seamless end-to-end
    view of the entire distributed workflow from CLEAR.

    “Optimal end-to-end workflow orchestration with work order automation across the supply chain is critical to our roadmap,” added Gabriel Basabe, Technology & Operations Country Manager, Turner Argentina.

    “CLEAR was built as an ERP system tailor made for M&E and is well-poised to help Turner improve efficiencies across their supply chain with lowest TCOP, while enabling them to be the first to publish their content to multiple destinations,” said Ramki Sankaranarayanan, Founder and CEO, Prime
    Focus Technologies. “We are stoked to play a pivotal role in helping the network embrace automation and attain their goal of digital transformation. What better way to start our journey in the LATAM market!”

    PFT’s award winning CLEAR Media ERP Suite has been successfully deployed on the Cloud for over nine years now. CLEAR offers broadcasters, studios, brands, sports and digital organizations a one-of-a-kind technology that drastically lowers TCOP unlike any other.

  • Peace Arch Entertainment to push drama ‘The Tudors’ at Mipcom

    Peace Arch Entertainment to push drama ‘The Tudors’ at Mipcom

    MUMBAI: Film and television firm Peace Arch Entertainment Group has launched a multi-media marketing campaign for its 10 episode TV series The Tudors at the television trade event Mipcom which is currently on in Cannes, France.

    The launch consists of an extended trailer of the series, an eight page brochure, a multi-page print ad campaign, a focussed publicity effort, and a strong market floor presence led by Peace Arch executive VP Mary Herne.

    The Tudors is nearing the completion of principal photography, and now shooting on location in Ireland. It will air in the US next year on the Showtime cable network, a subsidiary of CBS. The series stars Golden Globe-winning actor Jonathan Rhys Meyers (Match Point, Bend It Like Beckham) as the young, dynamic and seductive Henry VIII, as well as Golden Globe nominated actor Sam Neill (Jurassic Park, Merlin) and actor Henry Czerny (Mission Impossible, Clear and Present Danger).

    The Tudors will focus on the early years of King Henry VIII’s famous — and sometimes infamous — four-decade reign over England, which was wrought with personal and political intrigues, including tumultuous relationships with Catherine of Aragon and Anne Boleyn.

    The series will also depict such influential figures as the philosopher Sir Thomas More and Thomas Cardinal Wolsey, who led the Catholic Church of England during its break with Rome.