ITV

Tag: Clean India

  • Dia Mirza is brand ambassador for Swachh Bharat Mission

    Dia Mirza is brand ambassador for Swachh Bharat Mission

    NEW DELHI: Actor and conservationist Dia Mirza has been named brand ambassador for Swachh Bharat’s youth based Swachh Saathi (student internship) program.

    “Swachh Bharat is amongst the most important initiatives taken up by the government and I believe that the Swachh Saathi program will be an extremely important part of our dream to realize a clean, healthy and environmentally conscious youth and country,” she said after accepting the honour.

    Under the Swachh Saathi programme, more than 2,000 interns would be enrolled to coordinate with around 10,000 schools across the country and ensure that all students in these schools take the pledge for Clean India.

    “Dia is a youth icon and has been an active campaigner for Swachh Bharat. We felt that she would be the best person to help us reach out to more youngsters. Our aim is to make it a viral youth led movement,” said Swachh Bharat Mission director Praveen Prakash.

    “Over the years I have tried to engage as many minds as possible to understand that our planet and our country need the immediate involvement of all its citizens, so that we can take responsibility and make our world a better place to live in,” added Mirza.

    In its letter, the Urban Development Minstry wants Dia Mirza to take part in awareness campaigns, participation in community cleaning activities, and takking to the youth to keep their environment clean. She has also been requested to do a few videos to encourage the young to join the programme.

  • Dia Mirza is brand ambassador for Swachh Bharat Mission

    Dia Mirza is brand ambassador for Swachh Bharat Mission

    NEW DELHI: Actor and conservationist Dia Mirza has been named brand ambassador for Swachh Bharat’s youth based Swachh Saathi (student internship) program.

    “Swachh Bharat is amongst the most important initiatives taken up by the government and I believe that the Swachh Saathi program will be an extremely important part of our dream to realize a clean, healthy and environmentally conscious youth and country,” she said after accepting the honour.

    Under the Swachh Saathi programme, more than 2,000 interns would be enrolled to coordinate with around 10,000 schools across the country and ensure that all students in these schools take the pledge for Clean India.

    “Dia is a youth icon and has been an active campaigner for Swachh Bharat. We felt that she would be the best person to help us reach out to more youngsters. Our aim is to make it a viral youth led movement,” said Swachh Bharat Mission director Praveen Prakash.

    “Over the years I have tried to engage as many minds as possible to understand that our planet and our country need the immediate involvement of all its citizens, so that we can take responsibility and make our world a better place to live in,” added Mirza.

    In its letter, the Urban Development Minstry wants Dia Mirza to take part in awareness campaigns, participation in community cleaning activities, and takking to the youth to keep their environment clean. She has also been requested to do a few videos to encourage the young to join the programme.

  • CNN-IBN launches ‘Clean Up India’ campaign

    CNN-IBN launches ‘Clean Up India’ campaign

    MUMBAI: India is facing an increasing environment and health challenge on account of lack of a reliable public waste and accumulating garbage and dirt across major cities. A sustainable solution for this increasing menace is the need of the hour.

     

    It is against this background that CNN-IBN has launched its Clean Up India campaign. The channel has always been a thought leader and is credited with introducing various public service campaigns in the past – the current campaign is in line with this legacy of ours. As the nation gears up to celebrate its 68th Independence Day, India’s channel of choice is asking citizens to join the fight to keep the nation clean. The campaign will provide viewers with a platform to identify the areas in their cities that are eyesores and unhygienic due to filth and garbage. They will be invited to share this information with the channel in the form of pictures, videos and messages along with their suggestions and ideas to tackle this issue. The channel will not only bring this to the notice of the concerned authorities and will try to catalyze necessary action.

     

    The programming details are as follows:

     

    1. SHOW THE FILTH – 60-90 seconder capsules will run in the news bulletins through the day where CNN-IBN reporters will cover various spots in different cities where garbage is routinely dumped. The combination of visuals and vox-pops will feature the views of the locals and will also highlight the reaction of relevant Government officials on this.

     

    1. CLEAN INDIA HEROES – Special stories in the news bulletins to profile individuals and groups who are doing their bit to keep the city clean.

     

    The initiative will culminate with a special one-hour show on the eve of the Independence Day, 14 August where a panel of experts and policymakers will discuss and share their insights on how to tackle this issue.

     

    To know more about ‘Clean Up India’ initiative tune into CNN-IBN from Monday, 4 August till 15 August, Independence day and don’t miss the special on hour show on 14 August AT 8PM-9PM with a repeat, next day. 

     

    To upload videos & pictures and share your views visit: http://cj.ibnlive.in.com/cleanupindia/