MUMBAI: India’s clean energy shift just got a viral push. Gail (India) Limited has rolled out the influencer-led phase of its celebrated ‘Waah Kya Energy Hai’ campaign, aimed at boosting awareness and adoption of Compressed Natural Gas (CNG) and Piped Natural Gas (PNG). This leg leans on the power of popular creators to reshape public perception and put natural gas in the social media spotlight.
The campaign builds on the emotive tone of the original mini-series that spotlighted domestic and commercial gas use through slice-of-life stories. But this phase is all about visibility and virality. Influencers across India are showcasing how CNG powers autos, cars and fleets, while PNG keeps kitchens running in homes and hotels—all without a whiff of compromise.
From engaging reels and vlogs to unfiltered testimonials, creators are turning energy use into conversation starters. These bite-sized stories spotlight how natural gas, as a fuel, brings together safety, savings, and sustainability—a triple play for climate-conscious India.
With more than 2,800 CNG stations spread across 72 cities in 20 states and union territories, Gail’s footprint reflects its mission of reliable, green transportation. PNG, meanwhile, continues its surge as a preferred option in urban kitchens and commercial setups needing uninterrupted, clean energy.
“This campaign is a celebration of the quiet but impactful transition to clean energy happening across the country,” said Gail head – corporate communications Jyoti Kumar. “By collaborating with influencers who connect authentically with their audiences, we are making conversations around sustainability more relatable, actionable, and widespread.”
Audiences can catch all the buzz on @Gailindia via Instagram, where behind-the-scenes shots, creator shout-outs and interactive polls form the core of the digital showcase.
Gail has layered this campaign with animated explainers, user-driven content, and sharp infrastructure visuals to hammer home the versatility of gas. As the campaign gains momentum, it doubles down on Gail’s broader promise: to power India’s energy ambitions while staying firmly rooted in environmental responsibility.
