MUMBAI: Simply Nam, the homegrown beauty brand led by celebrity makeup artist Namrata Soni and entrepreneur Hanna Stromgren Khan, has secured a strategic investment from the Bhaane Group to power its next phase of growth. The fundraise will enable the company to double its monthly recurring revenue (MRR), expand its product portfolio and grow its omnichannel presence across India.
Founded in 2020, Simply Nam has doubled its customer base in the past year and clocked a 40 per cent returning customer rate, with its current MRR averaging Rs 2 crore. The brand is currently live across platforms including Nykaa, Amazon, Myntra, Tira Beauty, Zepto and Blinkit.
What sets Simply Nam apart is its founder-led formulation approach: no off-the-shelf white-labelling, no shortcuts. Namrata Soni brings over 25 years of hands-on experience to the lab, combining her deep understanding of Indian skin tones, textures and climates with skincare-forward, vegan and cruelty-free innovation.
“Simply Nam is more than just a makeup brand — it’s a reflection of my life’s work and a deep understanding of the beauty needs of Indian women”, said Simply Nam co-founder Soni. “Having worked with Sonam for over 17 years, it’s incredibly meaningful to now build this brand alongside her and Anand… Their trust at such a pivotal stage fills me with renewed confidence”.
The Bhaane Group’s investment signals confidence in Simply Nam’s vision of clean, inclusive and professional-grade beauty. The partnership also reflects a commitment to scaling quality-first Indian beauty brands. “With Bhaane Group, we’ve found that rare alignment. This strategic investment is a launchpad for what comes next”, added CEO & co-founder Khan.
The brand’s hero products, like the Ultimate Kajal (with 100,000 units sold in just three months), the Sweet Kisses Lip Balm, and the Magic Tinted Lip Oil, have already found favour with Indian consumers and influencers alike. Simply Nam has also bagged accolades at the Elle Beauty Awards 2023 and the Grazia Indie Beauty Superstars 2024, with nominations at the upcoming Vogue Beauty & Wellness Awards 2025.
Bhaane Group CEO Anand S Ahuja remarked, “Simply Nam represents the next chapter in clean, inclusive beauty for India, and we’re incredibly proud to support their journey”.
The funding will be used to:
● Launch new, innovative product lines
● Expand its educational content
● Strengthen physical and digital reach
● Reinforce its made-in-India ethos across all touchpoints
As India’s first celebrity makeup artist-owned beauty brand, Simply Nam now sets its sights on building a globally resonant identity that remains proudly Indian at its core.