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Tag: Classmate

  • Classmate extends exciting AR technology to Brown Cover Notebooks

    Classmate extends exciting AR technology to Brown Cover Notebooks

    Mumbai: Classmate, India’s notebook brand with unmatched product quality and a strong commitment to partnering with students in their journey of learning and development, today launched the Augmented Reality (AR) Series for its Brown Cover Notebooks. The Classmate AR Notebooks aims to transform the brown cover notebooks which are non-differentiated due to its standard cover design. The new series integrates AR technology into the Notebook to create an interactive learning environment for students that is exciting, immersive and no longer boring.

    Each Classmate AR Notebook features a QR code, granting students access to different AR modules. These AR Modules cover a wide range of topics, including marine life, space, mathematics, chemistry and much more. The modules are designed to ignite curiosity in young minds by making learning fun. With gamified elements integrated into the AR experience, students are encouraged to explore deeper into complex concepts enjoyably and engagingly.

    Students can have experiences like a limitless ocean powered by augmented reality. They will learn about the marvels of the ocean, get to know vibrant sea life, and explore the brilliant and colourful underwater environment.

    Speaking about the new Classmate AR Notebook, ITC Ltd chief executive of education and stationery products business division Vikas Gupta said, “Under Classmate’s innovative offering, the classic brown notebook has undergone a remarkable transformation, shedding its boring image to unveil a world of vibrant and colourful possibilities for students. It is like holding a notebook brimming with boundless wonders and knowledge. With the introduction of the Augmented Reality Series for Brown Cover Notebooks, Classmate reaffirms its commitment to making education a fun, enjoyable and immersive experience for students across India.”

    The brown-covered notebook, though it comes with the advantage of not having to put additional covers and brings uniformity, lacks the exciting cover designs that students seek. That is why the new Classmate series has injected excitement into the conventional brown cover by integrating its pioneering use of AR technology in notebooks.

    To create excitement among the students and convince them that brown is not boring, Classmate initiated a unique engagement by installing a life-size brown notebook cover over the glass façade of a 30ft long tunnel aquarium in the seafront of Mumbai at Bandra Carter Road in Mumbai, Maharashtra. As children and parents scanned the QR Code on the life-size brown notebook cover, they witnessed a magical transformation: the cover gradually unfurls, revealing an enchanting ocean world within, in the form of an aquarium. The engagement drew significant participation and created tremendous excitement among students and parents present at the event.

    Amplifying the engagement in a digital campaign, the unique experience at Bandra was captured in a creative video along with the hashtag #Browncoverisnomoreboring. The video captures the excitement of children and parents as they experience the world of marine life through AR technology.

    Apart from marine life, Classmate AR notebooks cover a wide range of topics, including space, mathematics, chemistry, physics and much more.

    Classmate, India’s leading notebook brand, has been on a journey to make learning fun and engaging. Through a vast repository of designs and innovative features, Classmate has transformed regular notebooks into interactive learning tools. From including “Did You Know” sections and puzzles on the last page to launching DIY Origami notebooks, Classmate has consistently pushed the boundaries of crafting innovative and differentiated educational resources.

  • Classmate All-Rounder (CAR) embraces NEP’s vision in 2764 schools for holistic development

    Classmate All-Rounder (CAR) embraces NEP’s vision in 2764 schools for holistic development

    Mumbai: Classmate a notebook brand with unmatched product quality and a strong commitment to partnering with students in their journey of learning and development, today organized the annual Classmate All-Rounder National Grand Finale in Delhi. Bringing alive the Government’s New Education Policy 2020, Classmate Allrounder was conceived and designed as a multi-skill inter-school challenge and a credible accreditation platform for the holistic skill development of students.  In the 2023 edition, CAR was held over the last few months engaging 4.5 lakh students from 2764 schools, across 33 cities in the country.

    Academics, CBSE director Joseph Emmanuel, the torch bearer of the National Education Policy in schools across graced the event as the chief guest.  The occasion was also enriched by the presence of esteemed judges who have exhibited proficiency in diverse fields, such as Saina Nehwal (Former world no.1 Badminton player and currently training new talent), Swanand Kirkire (multi-faceted writer, actor, playback singer and 3 times National award winner) and Sangeeta Phogat (wrestler and dance show participant), who extended words of encouragement to all the finalists and winners.

    Aligned with the recommendations of the National Education Policy 2020, which emphasizes experiential, discussion-based, discovery-oriented, and enjoyable education, Classmate Allrounder aims to nurture students toward versatile skill development beyond academics. The CAR Platform, a novel Intellectual Property developed by Classmate, serves as a nurturing ground for school students to showcase multiple skills including general knowledge, writing, physical fitness, group discussion, public speaking, creativity and performing arts.

    The challenge consisted of competitions in these multiple skills conducted across three rounds—School, City and National Finals. After rigorous evaluation of these multiple skills, students were awarded All-rounder scores, which are national percentile-based scores. This system aims to motivate students to benchmark themselves against their peers, making the All-rounder score an aspirational achievement to include on their resumes. The program also introduces the Star School Rating, assessing schools based on overall student participation in the All-rounder event, individual student scores and school infrastructure facilities. It encourages schools to develop comprehensive infrastructure, fostering a culture of innovation, interactive learning, flexibility, and practical application.

    Speaking about CAR and the National Finale, ITC Ltd chief executive of the education and stationery products business division Vikas Gupta said, “I extend my heartfelt congratulations to all the winners of the CAR Challenge, and I wish every participant an educational journey filled with self-discovery, development of well-rounded capabilities and having a fulfilling learning experience. With a focus on these new ways of learning and recognizing students for their all-around accomplishments, along with rewarding schools that prioritize holistic development, Classmate Allrounder strives to establish an ecosystem where holistic development takes precedence. Classmate is dedicated to playing a key role in bringing the vision of the National Education Policy to fruition and fostering the comprehensive growth of students across India.”

    “The guiding motto of Classmate is “Enjoy Learning,” and we aspire to be a constant companion in the learning journey of India’s student population. Our commitment involves close collaboration with CBSE, ICSE, state and other education boards. Classmate is dedicated to celebrating students and recognizing the unique potential within each child,” Gupta added.

    Along with All Rounder, Classmate brings to life it’s motto of enjoying the learning and growth of students, through its entire range of other offerings, like Origami notebooks that encourage creativity and critical thinking, augmented reality notebooks educating students on important STEM concepts in an engaging immersive format, the Interaktiv Artscape, to let students unleash the true artist in them, and the new Myclassmate app, providing engaging games for skill development & capability-building.

  • ITC’s Classmate encourages kids to DIY with Origami notebooks

    ITC’s Classmate encourages kids to DIY with Origami notebooks

    NEW DELHI: ITC Classmate has launched Origami notebooks, the first in the series of engagement-based notebooks under its Classmate Interaktiv series. Aimed at encouraging students to learn through Do It Yourself (DIY) activities, these Origami notebooks will enhance their creativity and imagination through experiential learning.

    The Interaktiv series notebook marks ITC Classmate’s commitment towards augmenting students’ learning through constant engagement, learning, and interactivity. The Origami notebooks include specialized DIY Origami sheets and would focus on enhanced consumer engagements through videos, contests and so on. This will be followed by more unique product offerings and collaborations in the months to come, which will enable learning and creativity amongst young consumers.

    As part of the launch, Classmate is running the Origami Champions contest where anyone who collects all eight designs and shares the same on Classmate’s Facebook or Instagram handle stands a chance to win exclusive gifts from the school supplies brand. 

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    ITC Ltd chief executive – education and stationery products business division Vikas Gupta said, “ITC Classmate has at its core the driving commitment to ensure consumer delight with its high-quality, innovative and visually appealing products. In accordance with ITC’s focus on continuous innovation, we believe in encouraging children to learn through experiential knowledge. Classmate through its Interaktiv series wants to ensure that kids enjoy the process of learning through curiosity and imagination.”

    This journey of Classmate notebooks from a physical notes-taking tool to a more meaningful 360-degree engagement tool marks a strategic shift by the brand to make learning more exciting and interactive.