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Tag: CityKart

  • Shaadi Smart Not Shaadi Spent as Citykart Plays the Budget Band

    Shaadi Smart Not Shaadi Spent as Citykart Plays the Budget Band

    MUMBAI: Why should baraatis have all the fun? This wedding season, Citykart is bringing the dhol and discounts straight to the streets with its “Band Baja Budget” campaign, a festive fusion of joy and judicious spending designed for families juggling big dreams and tight wallets.

    Setting the tone quite literally, bus shelters across UP and Bihar have been transformed into mini wedding mandaps complete with traditional trimmings and all the shaadi sparkle. It’s a head-turning twist that’s got passersby stopping for selfies and shoppers stepping into stores with the wedding vibe already in full swing.

    At its heart, the campaign hits a real cultural chord. Weddings in India are grand but gruelling for the budget, especially for middle-income families. Citykart’s offers including 40 per cent off on sarees, guaranteed cashback on every purchase, and smart gifting combos like trolley bags, dinner sets, and dry irons strike the perfect balance between celebration and savings.

    “We understand the emotional and financial weight weddings carry,” said Citykart founder, Sudhanshu Agarwal. “This campaign says you don’t have to sacrifice joy for affordability. At Citykart, both walk hand in hand or should we say, down the aisle?”

    Inside stores, the mandap motif continues with festive window displays and curated clusters of wedding-ready essentials, giving shoppers a sense of occasion without the typical spending stress. Meanwhile, digital platforms are amplifying the message to ensure the campaign reaches hearts and homes across the region.

    With a stronghold in tier 2 and 3 cities and a reputation for stylish, pocket-friendly fashion, Citykart has always championed value. Now, with Band Baja Budget, it’s turning that value into a veritable wedding vow promising that no celebration should come at the cost of compromise.

    So whether you’re dressing for the sangeet or gifting for the big day, Citykart’s got your shaadi shopping covered mandap to mehendi, and every memory in between.

  • Citykart’s unveils first-ever anthem ‘Fashion Bawal Poore Saal’

    Citykart’s unveils first-ever anthem ‘Fashion Bawal Poore Saal’

    Mumbai: Citykart is out with the brand anthem, “Citykart ka Fashion Bawal Poore Saal”. Through this campaign video, the brand brings to life the spirit of youthful fashion, highlighting its mission to stay at the forefront of affordable style.

    The anthem will be promoted across multiple platforms, including digital, social, and offline channels. A collaborative strategy with 150-200 regional influencers, a Hook Step Challenge on social media, and in-store radio integration will amplify the anthem’s reach. Citykart has also featured the anthem in cinema branding with appearances in major films like Singham Again and Bhool Bhulaiyaa 3, bridging online and offline engagement. In-store radio, influencer partnerships, and cinema branding promote a sense of belonging for every visitor, making Citykart a trusted destination for trending Western and ethnic wear, as well as lifestyle products.

    The anthem represents a pivotal moment in Citykart’s broader brand-building strategy. As the tagline “Citykart ka Fashion Bawal Poore Saal” suggests, Citykart is more than just a retail store—it’s a destination for continuous fashion discovery and self-expression, making high-quality, affordable fashion accessible to all.

    CityKart director Sudhanshu Agarwal, said, “With ‘Citykart ka Fashion Bawal Poore Saal,’ we’re not just launching an anthem – we’re igniting a movement that aligns with our mission to empower individuals through fashion. Citykart is dedicated to making fashion accessible, trendy, and exciting for everyone, and this anthem captures our promise to provide a memorable, budget-friendly shopping experience that speaks to the aspirations of today’s youth.”

    The inspiration behind this anthem is to create an innovative and memorable connection with the Gen Z audience, encapsulating Citykart’s core values of inclusivity, accessibility, and self-expression. By collaborating with industry veterans such as Suyash Lakhtakia, Vinayak Dubey, and choreographer Aslam Khan, Citykart has crafted a musical style that is lively and upbeat, capturing the youthful essence of its brand. The anthem’s catchy rhythm and relatable lyrics aim to resonate deeply with India’s young trendsetters, establishing Citykart as a go-to destination for affordable, fashionable wear for all occasions.

    Jagran New Media ( RocketshipFilms) VP and head – branded content & production  Suyash Lakhtakia said, “We’re grateful to the Citykart team for trusting us with the opportunity to bring their vision to life through this anthem and music video. Conceived and executed within RocketshipFilms, ‘Citykart ka Fashion Bawaal Poore Saal’ highlights the latest trends that Citykart offers, capturing the spirit of accessible fashion available at their stores. We aimed to create more than just a video—we wanted to tell a story that resonates with young people and celebrates self-expression, budget-friendly style, and the joy of finding something that feels just right. Working on this project has been a rewarding experience, and we’re proud to associate with Citykart to make fashion feel accessible to everyone.”

  • CityKart launches ‘Dilon Ka Tyohar’ campaign

    CityKart launches ‘Dilon Ka Tyohar’ campaign

    Mumbai: To engage consumers this festive season, CityKart, a fashion and lifestyle retailer, has launched the ‘Dilon Ka Tyohar’ (festival of hearts) campaign, resonating with its family-oriented, value-focused customers. This campaign includes a 360-degree marketing approach using online and offline channels to expand reach and brand awareness.

    CityKart is actively present on social media platforms with AI-powered, animated & product video and collaborations with over 60 regional influencers in Uttar Pradesh, Bihar, and Assam. On the ground, CityKart is boosting visibility with branding in high-traffic areas, such as railway stations, billboards, and newspapers, alongside roadshows and leaflet distribution in rural communities in Uttar Pradesh and Bihar.

    The brand is further connecting with local audiences by sponsoring regional events across 50-plus cities and hosting in-store activities like selfie points, quizzes, and interactive programs. The campaign also includes targeted promotions with cashback offers and a ‘Bill Buster Offer,’ rewarding purchases of ₹1,999 with an assured gift. With this blend of digital and offline strategies, CityKart aims for a 30-50 per cent sales increase this festive season.

    CityKart director Sudhanshu Agarwal said, “We endeavour to reach out to the communities through numerous ways. Hence, this year, we have initiated a strong multiplatform, integrated outreach strategy leveraging both offline and online channels. For us, the Festival period is much about bringing people together. Our ‘Dilon Ka Tyohar’ campaign celebrates the emotions and values associated with this beautiful festival. Through our various value propositions, we try to add to the festive fervour and create a memorable shopping experience for our customers.”