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Tag: Citroën India

  • Citroën shifts gears with alterType’s fresh spin

    Citroën shifts gears with alterType’s fresh spin

    MUMBAI: Citroën India is shifting gears, and this time, the ride feels unmistakably homegrown. The French automaker’s latest brand campaign, Shift Into The New, crafted by independent creative agency alterType, infuses a refreshing Indian flavour into Citroën’s signature design-led sophistication.

    As Citroën’s lead creative agency, alterType has been tasked with steering the brand into its next chapter, repositioning models like the C3X, Aircross X, and Basalt X as smart, stylish, and family-friendly choices for Indian consumers. The campaign captures the brand’s promise of comfort, intelligence, and modern mobility, retold through the lens of contemporary Indian life, where aspiration meets everyday ease.

    Adding star power to the shift is MS Dhoni, Citroën India’s brand ambassador, whose calm confidence and precision mirror the brand’s philosophy. His presence deepens Citroën’s growing emotional connect with Indian audiences, reinforcing the blend of trust and quiet strength that defines both the cricketer and the carmaker.

    “Shift Into The New isn’t just a campaign; it’s how Citroën communicates who it is today,” said alterType co-founder and managing director Siddharth Loyal. “We wanted to evolve Citroën’s voice from niche and European to confident, contemporary, and distinctly human.”

    The multi-platform campaign, spanning television, digital, and social media, introduces a refreshed brand language across Citroën’s lineup, celebrating motion, energy, and control. Each film brings Citroën’s hallmark comfort and design to life with an unmistakably Indian spirit, showcasing how global sophistication can meet local sensibilities without missing a beat.

    “This campaign captures our commitment to innovation and a modern Indian perspective,” said Automotive Brands, Stellantis India business head and director Kumar Priyesh. “It’s about making every drive more comfortable, more enjoyable, and more Citroën.”

    With Shift Into The New, Citroën and alterType have done more than just launch a campaign, they’ve created a cultural crossover, where French finesse meets Indian flair, and every drive feels like home. 

  • Radio City scores big: 1.3M cheers for team India in Citroën Cheer for India campaign

    Radio City scores big: 1.3M cheers for team India in Citroën Cheer for India campaign

    Mumbai: Radio City, India’s leading radio network, has hit a massive sixer by collecting an astounding 1.3 million cheers for Team India as part of the Citroen Cheer for India campaign, mirroring the nation’s celebration reminiscent of Team India’s victory. This extraordinary achievement has earned the radio station a prestigious certification from the India Book of Records. The celebratory felicitation ceremony took place at the Radio City Mumbai studio, in the presence of Citroën representatives, the Radio City team, and an adjudicator from the India Book of Records.

    The campaign, which blended automotive excellence with cricketing fervour, aimed to unite fans in cheering for the Indian Cricket Team during the recent Cricket World Championship. Citroën along with Radio City team invited everyone to join Mahendra Singh Dhoni and the rest of India in celebrating what truly matters—supporting our cricket heroes and making informed vehicle choices that reflect our shared values and aspirations.

    The campaign, a first-of-its-kind title claim, saw enthusiastic participation from listeners across Bharat. Over the course of 23 days, Radio City amassed these millions of cheers from 24 cities including Mumbai, Pune, Ahmedabad, Surat, Nagpur, Kolhapur, Sambhaji Nagar, Delhi, Lucknow, Jaipur, Varanasi, Patna, Jamshedpur, Kolkata, Chennai, Coimbatore, Hyderabad, Vizag, Vijayawada, Bangalore, Vadodara, and Kanpur. The widespread enthusiasm spanned diverse age groups and regions, showcasing the unity and fervor of Radio City’s listeners in supporting Team India.

    The successful execution of the campaign relied heavily on the on-site activations conducted at strategic spots in every city using the Citroën C3 Aircross & the launch of the Dhoni special edition Citroen C3 Aircross. These events attracted natural crowds, inviting people to experience the new SUV and record their cheer for Team India. Additionally, the radio channel conducted 24 dealer visits, one in each city, as part of dealer delight activities. These visits aimed to boost footfalls at dealerships, encourage test-drives, and ultimately drive purchases of the Citroën C3 Aircross.

    Radio City CEO Ashit Kukian expressed his pride in the achievement, stating, “This record-breaking campaign illustrates Radio City’s expertise in providing unique marketing solutions to our partners. Since we have extensive market penetration, even within the most remote locations in India, our commitment to connecting with our listeners and creating impactful, memorable brand campaigns has become the cornerstone of our success. We are thrilled to have associated with Citroën and to have garnered such immense support for Team India. This certification from the India Book of Records is a recognition of the collective effort and enthusiasm of our listeners across Bharat.”

    Citroën India brand director Shishir Mishra added, “We are delighted to see the enthusiastic response from consumers who have connected with our ‘Citroen Cheer for India’ campaign by experiencing the new SUV Citroën C3 Aircross and recording their cheer for Team India. Moreover, the campaign that reached a remarkable milestone of 1.3 million cheers not only showed support for our cricket heroes but also enabled consumers to make informed vehicle choices that reflect our shared values and aspirations. Our partnership with Radio City has been instrumental in amplifying our message, and I’m grateful for their support. We’re excited to have achieved such tremendous success and look forward to continuing our journey of building strong connections with our consumers.”

    The certification from the India Book of Records marks a historic achievement in the radio industry for Radio City and also demonstrates Citroën’s commitment to engaging communities through creative campaigns. It is a testament to the power of innovative marketing and community engagement. The campaign’s success also showcases the power of collective efforts and the strong bond between Radio City and its listeners. Radio City stands tall in providing constant support for national pride and unity.
     

  • MediaCom wins media mandate for Citroën India

    MediaCom wins media mandate for Citroën India

    MUMBAI: GroupM's media agency, MediaCom, continues its expansion in the Indian market with the recent acquisition of the media mandate of Citroën India. The Citroën brand is a globally successful brand of the auto conglomerate, Groupe PSA.

    Groupe PSA entered the Indian market in April 2019, with the launch of its iconic brand, Citroën, which hits the roads in 2020. MediaCom has been working on the brand since its entry into India. As their full form AOR, MediaCom will be responsible for the media strategy, planning, buying and implementation for all media. The account will be managed and supervised from the MediaCom Bangalore office.

    MediaCom South Asia  CEO Navin Khemka adds, “Groupe PSA is an iconic brand and it is an honour to be associated with them. We are excited to launch the Citroën brand in India, in the category which is now getting totally redefined with the new launches. We are confident to craft a stellar success story with them in the dynamic Indian automobile market.”

    2019 has been a fantastic year for Mediacom India on new wins. They have won clients including Parle Agro, MPL, Sharechat, Revolt, GOQii, Orra, Fonterra, Merck. Billings added USD 70 mn+ in 2019 alone.

  • Citroën India launches #InspiredByChildren campaign on Children’s Day

    Citroën India launches #InspiredByChildren campaign on Children’s Day

    MUMBAI: Citroën, part of the auto conglomerate, Groupe PSA has launched its latest campaign #InspiredByChildren, on Children’s Day. This digital campaign is the sequel of the #InspiredByIndia campaign, which saw an overwhelming response from participants. The campaign increased the Citroën follower base on Instagram and boosted the engagement rate on Facebook resulting in increased brand awareness and social media engagement.

    #InspiredByChildren campaign is another initiative to further strengthen brand salience for Citroën brand in India. This contest allows children to explore their imagination, as they get an opportunity to draw, create or form the unique Citroën logo (Double Chevrons).

    This contest enables the young participants to tap their creativity at the same time getting a chance to win Citroën Lifestyle products, which includes a Citroën C5 Aircross SUV scale model and a booklet that traces Citroën’s 100 year history through its landmark models.

    The contest rolled out on Children’s Day and the final 10 selected winners will be announced in December 2019.

    Commenting on the campaign, Havas Creative  Managing Partner – West & South Arindam Sengupta said “#InspiredByChildren campaign is a great idea for brand Citroën to celebrate children’s day in a unique, fun and engaging way. We at Havas Creative Mumbai are excited about this campaign as it provides a unique platform for brand Citroën to engage with children and their families through their creativity and imagination.”

  • CITROEN INDIA LAUNCHES #InspiredByIndia CONTEST

    CITROEN INDIA LAUNCHES #InspiredByIndia CONTEST

    Continuing its Brand immersion, Citroën India launched a contest for the Indian market – #InspiredByIndia. This unique contest will allow the participants to explore their creativity, while getting a chance to win Citroën Lifestyle products. The contest started on 15 July 2019 and the winners of the contest will be announced on 05 August 2019.

    After introducing the Brand to India with pronunciation guides in 18 Indian languages, Citroën India is engaging Indians through this contest with the Brand logo. Taking the tagline of Inspired by You one step ahead, Citroën wants to be Inspired by Indians by their unique interpretations of the double chevrons logo in their surroundings. Be it the colourful rangoli, samosas or kites, the contest will entail people of India to find the chevrons in the more creative ways and share it, to be eligible for the contest.

    Commenting on the contest, Mr. Roland Bouchara, Senior Vice President, Sales & Marketing, Citroën India, said, “Since inception in 1919, Citroën logo stood for boldness and an unfailing human attachment. Globally, Citroën is a “Loved Brand” recognised for its Bold Designs & Comfort offering unique “People minded technologies” in its vehicles. The unique double chevron logo is unmistakably & distinctively Citroën. We are new in India. To connect with the new age “digital Indians” we have launched the #InspiredByIndia Contest on Facebook, Instagram & Twitter which will enable the people of India to engage with our Brand through the exciting opportunity of identifying omni-presence of chevrons in our everyday life.  The contest is now live and we would like to invite everyone to be a part of Citroën’s exciting new journey in India. Come join us!”

    A Century Old History of Citroën logo

    In 1900, André Citroën successfully utilised a patent for gears in the form of double chevrons, a symbol he then used in 1919, when he began to manufacture cars. Between 1921 and 1936, the oval was replaced by a hexagon on a blue background that highlighted the yellow chevrons, then the name Citroën was introduced. In the early 1930s, a parallel logo appeared, representing a swan sailing in Citroën rafters, to symbolize the new floating engines.

    By 1959, yellow chevrons protrude from a white ellipse and then in 1966, the name Citroën is integrated in a blue square. From 1985, to modernize the image of the brand, the rafters are now white and inserted within a red square. In 2009, the brands new logo features chromed and rounded chevrons in 3D, with Citroën inscribed in red underneath. It was refined further in 2016 when a 2D version inspired by a flat design, was unveiled.