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Tag: Citizen Watches

  • Kevin Pietersen is the new brand ambassador for Citizen in India

    Kevin Pietersen is the new brand ambassador for Citizen in India

    MUMBAI: Cricketer Kevin Pietersen has been appointed as the brand ambassador of Citizen watches in India.

    Pietersen had been the brand ambassador for the brand in the United States and Europe, and therefore it was a natural extension, according to Citizen Watches (India) marketing manager Aditya Sengupta.

    The budget for marketing, promoting the renowned ‘Citizen‘ watch brand in India will be 10-15 per cent of its revenue, up from between 8 – 10 per cent last year.

    However, Sengupta told Indiantelevision.com that the emphasis of advertising will be on out of home, banners, and social media, apart from the print media and media meetings.

    He said there was no plan at present to go in for television commercials, though he did not rule that out at a later stage.

    Sengupta said it was generally known that the target for Citizen was the urban male and female, and therefore Pietersen fitted that image. The watch has a global heritage, and Kevin has a global image.

    Earlier in the press meet, it was announced that Pietersen‘s sophistication and style superbly personifies the brand.

    Citizen Watches (India) MD Katsusuke Tokura said, “We are delighted to have Kevin Pietersen here. Citizen has always been associated with sports, personifying the spirit of sportsmanship, confidence and independence of the Eco drive collection.”

    He further added, “Citizen has always considered India as an important market. Our target-consumer in India is the ‘new rich young generation‘ who is financially independent, style-conscious, as well as seeks real value and appreciates new technologies. Citizen has plans to bring out several contemporary designs year on year.”

    Pietersen said, “I am delighted to join as the new face of Citizen in India. Citizen has always had a strong association with sports in the past and I am greatly honoured to be a part of this great global brand”. He added, “Cricket is all about timing and only with timing does a cricketer fulfill his full potential. Citizen has also grown with time; I see my association with them noteworthy, as I see Citizen in me”.

  • Crazeal, Citizen Watches and ASUS partner with Dark Knight

    MUMBAI: As one of the most awaited Hollywood movies ‘The Dark Knight Rises‘ releases in India, the brands are leveraging the opportunity by partnering with it to increase their visibility and reach to their target consumers.

    Crazeal is promoting its new ad campaign through the TDKR release. The company is hosting a special screening of the movie for its audience and is offering discounts on the movie tickets. The company will showcase its ‘Who Can Resist‘ campaign at the time of screening. It is holding the screening across nine cities including Mumbai, Delhi, Bangalore, Hyderabad, Chennai, Pune, Jaipur, Chandigarh and Kolkata. Special Crazeal-Batman memento will be given out and there will be on-ground activities.

    Groupon India (parent company of Crazeal.com) CEO Ankur Warikoo said, “It is an experiential marketing activity. There is a similarity between the target audience of Crazeal and TDKR. We have tied-up with different theatres in different cities. We have taken the theatres that match with our target consumers. This will help increase visibility, engage our consumers and create a physical contact. We are also going to display our commercials of the new ad campaign.”

    Crazeal CMO Sachin Kapur added, “Our target audience who we are tapping through this activity is mainly Gen X, because Gen Y has never been exposed to Batman comics. On the site we are just running the deal, but we are promoting this via our social media fan pages. It is a comprehensive BTL activity.”

    Citizen Watches India has tied up with Warner Bros‘ The Dark Knight Rises (TDKR) to promote its new Super Titanium range. The company is launching a multi-media campaign via television, press, digital, outdoor, multi-brand stores across the country and ambient media in Cinema foyer.

    Citizen Watches India MD Katsusuke Tokura said, “The Batman symbolises resilience, toughness and durability which co-relates to the new Super Titanium collection from Citizen ensuring a strong co-branding message to our target consumer”.

    The media agency working on the account of Citizen Watches is Initiative media.

    Initiative Media executive vice president – South Subhas Warrier added, “The tie up was very apt as the brand was looking for sstrong association that is topical in nature to coincide with the bringing of the Super Titanium range to the ever discerning Indian consumers. Talking to them through legendry movies such as The Dark Knight series leaves a stronger imprint in the consumer mind”.

    Citizen Watch buyers had got a chance to watch the film at a Pre-screening before the World did. The selective buyers of the Super Titanium watch will be also given free movie passes.

    ASUS and Warner Bros. have engaged in a special cooperative campaign to highlight TDKR. The caped crusader has chosen ASUS tablets and notebooks as the official portable computing products of his latest campaign.

    From now until 31 August, ASUS and Warner Bros. are giving customers around the globe the chance to get more immersed in the thrills of The Dark Knight. In addition to joint marketing efforts, ASUS products are also set to act as the official sponsors of The Dark Knight premiere in select markets.