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Tag: Citizen Dentsu

  • Dentsu India elevates four execs; eyes No. 2 rank by 2017

    Dentsu India elevates four execs; eyes No. 2 rank by 2017

    MUMBAI: Dentsu India is set to move towards version 3.0 of its India story.  The company has a two-fold aim to transform the creative reputation of the Dentsu brand in India, bringing it into the top 5 and contribute towards the objective of taking the Dentsu Aegis Network towards an ambitious No. 2 position by 2017.

    In line with this, the roles of four key professionals in the India leadership team of Dentsu have been upgraded.

    The current CEO of Dentsu Creative Impact Group and national planning director (Dentsu India – North) Narayan Devanathan has been promoted with immediate effect to the newly created role of Dentsu India group executive & strategy officer.

    In his role, Devanathan will be the chief steward of the Dentsu brand in India, ensuring consistency of vision and output, in line with Dentsu’s global philosophy of good innovation. He will also play the role of an integrator with the other members of the Dentsu Aegis Network, both within and outside India, helping leverage the power of the network.

    In addition, he will continue to helm the two specialist units of Dentsu Mama Lab (dedicated to connecting brands with mothers meaningfully) and Citizen Dentsu (dedicated to connecting brands with social purpose).

    Dentsu Marcom branch head Harjot Narang has been promoted with immediate effect as the company’s president. In recognition of Narang’s contribution to the agency’s turnaround over the last four years, and his continued drive to catapult the agency to be counted among the top 3 agencies in the Delhi / NCR market, Narang will be charged with driving the pace of growth at Dentsu Marcom.

    Dentsu Creative Impact brand head Amit Wadhwa has been promoted with immediate effect as the agency’s president. 

    Over the last four years, Wadhwa has grown from heading the account management function to overseeing the branch’s operations, and has grown the agency from strength to strength. His charge, with more autonomy, will now be to transform the creative reputation of the agency while achieving never-before scale.

    Dentsu branded agencies India group CFO C.P Arora will have an expanded role in the Dentsu Aegis Network in India as well. He will now, in addition to his existing responsibilities, take charge as Dentsu Aegis Network India (North) CFO.

    Commenting on the developments, Dentsu Aegis Network, South Asia chairman & CEO Ashish Bhasin said, “We are now at the forefront of our next phase of growth in our creative agencies and it is important for us to recognise the excellent talent pool that we have within the network and give them more autonomy to better service our clients. Narayan, Harjot, Amit and C.P. are amongst the best that we have in the network and I am sure that, they will drive the Dentsu Creative Agencies to new heights and help Dentsu Aegis Network become the second largest agency group in India by end-2017, overturning for the first time the existing ranking which has historically been in place for over 80 years in India.”

  • Dentsu-UNFPA join hands to launch CSR Advisory Services

    Dentsu-UNFPA join hands to launch CSR Advisory Services

    MUMBAI: Dentsu India’s social and development sector communication division, Citizen Dentsu, in partnership with United Nations Population Fund (UNFPA) India, has launched CSR advisory services, to assist corporates with their CSR planning and implementation.

    The provisions of CSR Policy, notified under the Companies Act 2013 promises to be a historic milestone, as India becomes the first country in the world to bring social responsibility to the centre stage of corporate reporting framework. The real challenge, however, for the 6000-odd corporates above a certain size, who now will be required to plan, implement and report their CSR activities annually to their stakeholders, is really coming out of a familiar domain and diving deep into a much-talked-about, but fairly unchartered CSR territory.

    It is precisely to assist companies to negotiate these challenges, that Citizen Dentsu and UNFPA have come together to launch the Citizen Dentsu-UNFPA CSR Advisory, a partnership uniquely poised to help create an ecosystem where CSR efforts will eventually benefit the client’s brands.

    Citizen Dentsu, manned by a team of professionals, has years of experience in strategic communications for numerous development sector issues like child survival and safe motherhood, immunisation, HIV and AIDS, education, water and sanitation and environment. Besides, Dentsu companies all over the world work on CSR initiatives for many of their global and local clients.

    UNFPA (United Nations Population Fund) is a leading United Nations agency working across 155 countries. It has decades of experience in policy and projects linked to gender, health and human rights. In India, where over 50 per cent of the population is below 25 years of age, UNFPA strategically focuses on youth, especially adolescent girls and young women.

     Both organisations will draw upon their local experiences, as well as, global repositories of iconic CSR case studies and expertise, for their clients here.

     Emphasising the respective roles of the two partners, Dentsu India Group executive chairman and Dentsu APAC CEO Rohit Ohri said, “While Citizen Dentsu will work closely with clients in strategising and planning their CSR initiatives, helping clients extract the maximum through brand-CSR synergy, which we think company heads will be greatly interested in, UNFPA will provide technical support for projects undertaken by pre-evaluated and approved set of NGOs.”

     United Nations Population Fund India representative Frederika Meijer added, “We have a range of CSR-ready projects that companies can partner on to meet their CSR commitments in India. More importantly, with UNFPA employing globally certified protocols to monitor and evaluate non-government and civil society organisations (NGOs), as well as their work, the CSR projects can be expected to be far more efficient and effective.” She believes that while there are thousands of field-level organisations ready to take up CSR projects, Citizen Dentsu’s experience with social and developmental projects in India and UNFPA’s inputs in terms of NGO selection and planning, monitoring and evaluation of projects, would be a clear and unique differentiator.

    Rajendra Singh from Citizen Dentsu and Rajat Ray from UNFPA India will be steering the partnership. With both being seasoned hands in brand and corporate advertising, as well as in handling development-led projects, it is easy to understand why they have been picked for the task.

     Setting up and managing in-house CSR divisions will require investments by companies in specialised skills, time and infrastructure.  This unique and first-of-its-kind partnership – Citizen Dentsu-UNFPA CSR Advisory – can help companies with faster and customised solutions, without them requiring to make huge initial investments, while in the long run, passing on expertise to them through capacity building.